Men's Jeans in Sweden

October 2011 | 30 pages | ID: M79F8D0F7BEEN
Euromonitor International Ltd

Abstracts

The popularity of chinos was responsible for the weak growth in men’s jeans in 2010. Sales of jeans peaked in 2008 and decreased in 2009; this was a result of the economic slowdown, but was also due to the higher popularity of chinos.

Euromonitor International's Men's Jeans in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Jackets and Coats, Men's Jumpers, Men's Shirts, Men's Shorts and Trousers, Men's Suits, Men's Tops, Other Men's Outerwear, Other Women's Outerwear, Women's Dresses, Women's Jackets and Coats, Women's Jumpers, Women's Leggings, Women's Shirts and Blouses, Women's Shorts and Trousers, Women's Skirts, Women's Suits, Women's Tops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MEN'S JEANS IN SWEDEN

Euromonitor International
October 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Jeans: Volume 2005-2010
  Table 2 Sales of Men's Jeans: Value 2005-2010
  Table 3 Sales of Men's Jeans: % Volume Growth 2005-2010
  Table 4 Sales of Men's Jeans: % Value Growth 2005-2010
  Table 5 Sales of Men's Jeans by Type: % Volume Breakdown 2005-2010
  Table 6 Sales of Men's Jeans by Type: % Value Breakdown 2005-2010
  Table 7 Men's Jeans Company Shares 2006-2010
  Table 8 Men's Jeans Brand Shares 2007-2010
  Table 9 Forecast Sales of Men's Jeans: Volume 2010-2015
  Table 10 Forecast Sales of Men's Jeans: Value 2010-2015
  Table 11 Forecast Sales of Men's Jeans: % Volume Growth 2010-2015
  Table 12 Forecast Sales of Men's Jeans: % Value Growth 2010-2015
H&m Hennes & Mauritz Ab in Apparel (sweden)
Strategic Direction
Key Facts
  Summary 1 H&M Hennes & Mauritz AB: Key Facts
  Summary 2 H&M Hennes & Mauritz AB: Operational Indicators
Company Background
Chart 1 H&M Hennes & Mauritz AB: H&M Men's in Sickla, Nacka
Chart 2 H&M Hennes & Mauritz AB: H&M in Stockholm
Chart 3 H&M Hennes & Mauritz AB: H&M Kids in Sickla, Nacka
Production
Competitive Positioning
  Summary 3 H&M Hennes & Mauritz AB: Competitive Position 2010
Internet Strategy
Kappahl Ab in Apparel (sweden)
Strategic Direction
Key Facts
  Summary 4 KappAhl AB: Key Facts
  Summary 5 KappAhl Sverige AB: Operational Indicators
Company Background
Chart 4 KappAhl AB: KappAhl in Stockholm
Chart 5 KappAhl AB: KappAhl in Sickla, Nacka
Production
Competitive Positioning
  Summary 6 KappAhl AB: Competitive Position 2010
Internet Strategy
Levi Strauss Sweden in Apparel (sweden)
Strategic Direction
Key Facts
  Summary 7 Levi Strauss Sweden: Key Facts
Company Background
Chart 6 Levi Strauss Sweden: Levi's in Stockholm
Chart 7 Levi Strauss Sweden: Levi's in Stockholm
Production
Competitive Positioning
  Summary 8 Levi Strauss Sweden: Competitive Position 2010
Zara Sverige Ab in Apparel (sweden)
Strategic Direction
Key Facts
  Summary 9 Zara Sverige Aktiebolag: Key Facts
  Summary 10 Zara Sverige AB: Operational Indicators
Company Background
Chart 8 Zara Sverige: Zara in Stockholm
Chart 9 Zara Sverige Aktiebolag: Zara in Stockholm
Production
Competitive Positioning
  Summary 11 Zara Sverige AB: Competitive Position 2010
Internet Strategy
Executive Summary
Good Weather and Consumer Confidence Drive Sales
Social Media
Sales of Standard-priced Items Ruled by H&m
Distribution
Outlook
Key Trends and Developments
Good Weather and Consumer Confidence Drive Sales
Competitive Environment - the Dominance of H&m
Sportswear
Sales of Jeans Are Affected by the Popularity of Chinos, Leggings and Skirts
Large Quantities Are Sold at Discount Prices
Market Data
  Table 13 Sales of Apparel by Category: Volume 2005-2010
  Table 14 Sales of Apparel by Category: Value 2005-2010
  Table 15 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 16 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 17 Apparel Company Shares 2006-2010
  Table 18 Apparel Brand Shares 2007-2010
  Table 19 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 20 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 21 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 22 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 24 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 12 Research Sources