Men's Underwear, Nightwear and Swimwear in Hong Kong, China

August 2011 | 22 pages | ID: MF355E4030CEN
Euromonitor International Ltd

Abstracts

Men in Hong Kong are becoming increasingly style-conscious, and indulging in preferences in terms of brands and quality. As a result, in comparison to 2009, men’s underwear rose 7 percentage points to enjoy a robust current value growth of 13% in 2010. Consumers are becoming more demanding in terms of comfort and style, rather than the traditional concept of men wearing t-shirts as nightwear. Their increasing self-respect stimulated more sophisticated purchasing of underwear and nightwear.

Euromonitor International's Men's Underwear, Nightwear and Swimwear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Men's Underwear, Nightwear and Swimwear in Hong Kong, China
Euromonitor International
August 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
  Table 2 Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2005-2010
  Table 3 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
  Table 4 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
  Table 5 Men's Underwear, Nightwear and Swimwear Company Shares 2006-2010
  Table 6 Men's Underwear, Nightwear and Swimwear Brand Shares 2007-2010
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
  Table 8 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
  Table 9 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2010-2015
  Table 10 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
  Table 11 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Nike Hong Kong Ltd in Apparel (hong Kong, China)
Strategic Direction
Key Facts
  Summary 1 Nike Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Nike Hong Kong Ltd: Competitive Position 2010
Internet Strategy
Executive Summary
Modest Rebound in Consumer Confidence Stimulates A Desire for Innovative Apparel and Footwear
Increased Manufacturers' and Retailers' Interest in Men's Outerwear Development
Rapid Economic Expansion Pushes Up Unit Prices
Consumers Shift Towards Mid-priced and Premium Brands
Green Eco-friendly Apparel Emerges
Key Trends and Developments
Sportswear Grows Strongly As Sports Culture Prospers
Consumers' Hunger for Innovative Apparel
Men Have Greater Fashion Awareness and A Preference for Higher Quality
New Era of Marketing Strategies by Apparel Retailers
Consumers Have An Increasing Preference for Multinational Brands, Leading To Tough Competition for Domestic Brands
Market Data
  Table 12 Sales of Apparel by Category: Volume 2005-2010
  Table 13 Sales of Apparel by Category: Value 2005-2010
  Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 15 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 16 Apparel Company Shares 2006-2010
  Table 17 Apparel Brand Shares 2007-2010
  Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 21 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 3 Research Sources