Men's Underwear, Nightwear and Swimwear in Venezuela

September 2011 | 29 pages | ID: MFA6D6CDDACEN
Euromonitor International Ltd

Abstracts

In 2010 the government introduced 100% currency devaluation, which inflated retail selling prices of men’s underwear, nightwear and swimwear. By the end of 2010 the Venezuelan economy had double digit inflation. The resulting reduced purchasing power influenced male consumers in the smart buy trend, where the main consideration was to purchase items at a convenient price/quality balance. Due to this trend standard and economy items had increasing demand in 2010.

Euromonitor International's Men's Underwear, Nightwear and Swimwear in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
  Table 2 Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2005-2010
  Table 3 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
  Table 4 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
  Table 5 Men's Underwear, Nightwear and Swimwear Company Shares 2006-2010
  Table 6 Men's Underwear, Nightwear and Swimwear Brand Shares 2007-2010
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
  Table 8 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
  Table 9 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2010-2015
  Table 10 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
  Table 11 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Adidas De Venezuela SA in Apparel (venezuela)
Strategic Direction
Key Facts
  Summary 1 adidas de Venezuela SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 adidas de Venezuela SA: Competitive Position 2010
Internet Strategy
El Palacio Del Blumer in Apparel (venezuela)
Strategic Direction
Key Facts
  Summary 3 El Palacio Del Blumer: Key Facts
Company Background
Chart 1 Palacio del Blumer in Caracas
Production
Competitive Positioning
Internet Strategy
Nike Venezuela SA in Apparel (venezuela)
Strategic Direction
Key Facts
  Summary 4 Nike Venezuela SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 Nike Venezuela SA: Competitive Position 2010
Internet Strategy
Ovejita SA in Apparel (venezuela)
Strategic Direction
Key Facts
  Summary 6 Ovejita SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 7 Ovejita SA: Competitive Position 2010
Internet Strategy
Zara Venezuela SA in Apparel (venezuela)
Strategic Direction
Key Facts
  Summary 8 Zara Venezuela SA: Key Facts
Company Background
Chart 2 Zara Venezuela SA in Caracas
Production
Competitive Positioning
  Summary 9 Zara Venezuela SA: Competitive Position 2010
Internet Strategy
Executive Summary
S  Table Performance Despite Economic Turmoil
Chinese Imports Increasing
Apparel Defined by Lower Income Segments
Department Stores and Franchise Business Models Succeeding
Inflation Impacts Apparel Product Mix
Key Trends and Developments
Purchase Patterns Impacted by Economic Factors
Reinventing Business Models
Internet Retailing Through Third Party Sites Is Prevalent
Futbol (football) Increasing in Popularity
Political Instability Affects Commercialisation
Market Data
  Table 12 Sales of Apparel by Category: Volume 2005-2010
  Table 13 Sales of Apparel by Category: Value 2005-2010
  Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 15 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 16 Apparel Company Shares 2006-2010
  Table 17 Apparel Brand Shares 2007-2010
  Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 21 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 10 Research Sources