Men's Underwear, Nightwear and Swimwear in Austria

October 2011 | 28 pages | ID: M8B8D4B8C2BEN
Euromonitor International Ltd

Abstracts

As was also seen in the women’s category, 2010 marked something of a recovery for men’s underwear, nightwear and swimwear. From a sharp decline of 8% in 2009, the category achieved positive current value growth of 1% in 2010. As the Austrian economy picked up, consumer confidence improved and Austrians returned to their former purchasing habits.

Euromonitor International's Men's Underwear, Nightwear and Swimwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Underwear, Nightwear and Swimwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MEN'S UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN AUSTRIA

Euromonitor International
October 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
  Table 2 Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2005-2010
  Table 3 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
  Table 4 Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
  Table 5 Men's Underwear, Nightwear and Swimwear Company Shares 2006-2010
  Table 6 Men's Underwear, Nightwear and Swimwear Brand Shares 2007-2010
  Table 7 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
  Table 8 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
  Table 9 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: Value 2010-2015
  Table 10 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
  Table 11 Forecast Sales of Men's Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
C&a Mode Gesmbh & Co Kg in Apparel (austria)
Strategic Direction
Key Facts
  Summary 1 C&A Mode GesmbH & Co KG: Key Facts
  Summary 2 C&A Mode GesmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 C&A Mode GesmbH & Co KG: Competitive Position 2010
Internet Strategy
Hennes & Mauritz (h&m) GmbH in Apparel (austria)
Strategic Direction
Key Facts
  Summary 4 Hennes & Mauritz (H&M) GmbH: Key Facts
  Summary 5 Hennes & Mauritz (H&M) GmbH: Operational Indicators
Company Background
Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna
Production
Competitive Positioning
  Summary 6 Hennes & Mauritz (H&M) GmbH: Competitive Position 2010
Internet Strategy
Kik Textilien & Non-food GmbH in Apparel (austria)
Strategic Direction
Key Facts
  Summary 7 KiK Textilien & Non-Food GmbH: Key Facts
Company Background
Chart 2 KiK Textilien & Non-Food GmbH: Kik in Vienna
Production
Competitive Positioning
  Summary 8 KiK Textilien & Non-Food GmbH: Competitive Position 2010
Internet Strategy
Palmers Textil AG in Apparel (austria)
Strategic Direction
Key Facts
  Summary 9 Palmers Textil AG: Key Facts
  Summary 10 Palmers Textil AG: Operational Indicators
Company Background
Production
Competitive Positioning
Zara Österreich Clothing GmbH in Apparel (austria)
Strategic Direction
Key Facts
  Summary 11 Zara Österreich Clothing GmbH: Key Facts
  Summary 12 Zara Österreich Clothing GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Zara Österreich Clothing GmbH: Competitive Position 2010
Internet Strategy
Executive Summary
Apparel Market Picks Up in 2010 Following A Poor 2009
Hennes & Mauritz (h&m) GmbH the Leading Player
Sportswear Sustains Its Growing Popularity in Austria
Growing Competition From Discounter Labels
Stagnation Expected Over the Forecast Period
Key Trends and Developments
Sportswear on the Rise in Austria
Hennes & Mauritz GmbH (h&m) Expands and Grows Significantly in Austria
Footwear Recovers From the Recession
Corporate Social Responsibility Plays An Important Role in Apparel
Apparel Market Grows in 2010 To Recover From Poor 2009 Performance
Market Data
  Table 12 Sales of Apparel by Category: Volume 2005-2010
  Table 13 Sales of Apparel by Category: Value 2005-2010
  Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 15 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 16 Apparel Company Shares 2006-2010
  Table 17 Apparel Brand Shares 2007-2010
  Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 21 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 14 Research Sources