The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
1,022
Sort by:
Global Video Billboard Market Growth 2025-2031
US$ 3,660.00
The global Video Billboard market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031. The impact of the latest U.S. tarif...
November 2025
119 pages
Global Digital Signage Device Market Growth 2025-2031
US$ 3,660.00
The global Digital Signage Device market size is predicted to grow from US$ 3131 million in 2025 to US$ 5169 million in 2031; it is expected to grow at a CAGR of 8.7% from 2025 to 2031. The impact of...
November 2025
117 pages
Global 4K Digital Signage Market Growth 2025-2031
US$ 3,660.00
The global 4K Digital Signage market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031. The impact of the latest U.S. ta...
November 2025
111 pages
Global Digital Signage Solutions Market Growth 2025-2031
US$ 3,660.00
The global Digital Signage Solutions market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031. The impact of the latest...
November 2025
140 pages
Global Outdoor Displays Market Growth 2025-2031
US$ 3,660.00
The global Outdoor Displays market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031. The impact of the latest U.S. tari...
November 2025
114 pages
Global LED Advertising Board Market Growth 2025-2031
US$ 3,660.00
The global LED Advertising Board market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031. The impact of the latest U.S....
November 2025
147 pages
Global LED Outdoor Displays Market Growth 2025-2031
US$ 3,660.00
The global LED Outdoor Displays market size is predicted to grow from US$ 2360 million in 2025 to US$ 2893 million in 2031; it is expected to grow at a CAGR of 3.5% from 2025 to 2031. The impact of th...
November 2025
111 pages
Global LED Signage Market Growth 2025-2031
US$ 3,660.00
The global LED Signage market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031. The impact of the latest U.S. tariff me...
November 2025
145 pages
Advertising Effectiveness & ROI Measurement market Outlook 2026-2034: Market Share, and Growth Analysis By component (software/platform, services), By measurement type (attribution modeling, MMM, incrementality testing, CLTV, sentiment analysis), By platform, By End-user industry
US$ 3,950.00
The Advertising Effectiveness & ROI Measurement market is valued at USD 3.93 billion in 2025 and is projected to grow at a CAGR of 16% to reach USD 18.86 billion by 2034. Advertising Effectiveness & R...
November 2025
160 pages
Audience Targeting Software market Outlook 2026-2034: Market Share, and Growth Analysis By Component (Software, Services), By Application (Marketing Campaigns, Customer Segmentation, Behavioural Targeting, Predictive Analytics, Others), By Deployment, By Enterprise Size, By End-User
US$ 3,950.00
The Audience Targeting Software market is valued at USD 5.15 billion in 2025 and is projected to grow at a CAGR of 10.5% to reach USD 12.65 billion by 2034. Audience Targeting Software market Audience...
November 2025
160 pages
Brand Endorser Market Outlook 2026-2034: Market Share, and Growth Analysis By type (celebrity, influencer, expert, UGC, ambassador, testimonial, organizational, product placement), By category (actors, athletes, musicians, social media creators, models, activists, chefs, fashion and gaming personalities)
US$ 3,950.00
The Brand Endorser Market is valued at USD 12.16 billion in 2025 and is projected to grow at a CAGR of 16.4% to reach USD 47.7 billion by 2034. Brand Endorser Market The Brand Endorser Market spans ta...
November 2025
160 pages
Global Printed Signage Materials Market Growth 2025-2031
US$ 3,660.00
The global Printed Signage Materials market size is predicted to grow from US$ million in 2025 to US$ million in 2031; it is expected to grow at a CAGR of %from 2025 to 2031. United States market for...
November 2025
113 pages
Digital Advertising Display Market Size, Share & Trends Analysis Report By Component, By Product Type, By Technology, By Resolution, By Application, By End Use, By Region, And Segment Forecasts, 2025 - 2033
US$ 4,950.00
The global digital advertising display market size was estimated at USD 12.54 billion in 2024 and is projected to reach USD 24.60 billion by 2033, growing at a CAGR of 8.1% from 2025 to 2033. The rise...
October 2025
120 pages
In-Store Digital Advertising Display Market Size, Share & Trends Analysis Report By Component, By Product Type, By Technology, By Resolution, By Screen Size, By End Use, By Region, And Segment Forecasts, 2025 - 2033
US$ 4,950.00
The global in-store digital advertising display market size was estimated at USD 4.59 billion in 2024 and is projected to reach USD 10.28 billion by 2033, growing at a CAGR of 9.7% from 2025 to 2033....
October 2025
120 pages
Advertising, Public Relations, And Related Services Market Outlook 2025-2034: Market Share, and Growth Analysis By Type (Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising), By Mode (Online, Offline), By Application
US$ 3,950.00
The Advertising, Public Relations, And Related Services Market is valued at USD 861.8 billion in 2025 and is projected to grow at a CAGR of 5.1% to reach USD 1342.7 billion by 2034.The Advertising, Pu...
October 2025
160 pages
Billboard And Outdoor Advertising Market Outlook 2025-2034: Market Share, and Growth Analysis By Type (Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types), By Application (Highways, Railway Stations, Buildings, Automobiles, Other Applications), By End-User
US$ 3,950.00
The Billboard And Outdoor Advertising Market is valued at USD 362.6 billion in 2025 and is projected to grow at a CAGR of 4.4% to reach USD 536.1 billion by 2034.The billboard and outdoor advertising...
October 2025
160 pages
Cloud Advertising Market Outlook 2025-2034: Market Share, and Growth Analysis By Type (Public Cloud, Private Cloud, Hybrid Cloud), By Service (Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)), By User Group, By End-Users
US$ 3,950.00
The Cloud Advertising Market is valued at USD 80 billion in 2025 and is projected to grow at a CAGR of 11% to reach USD 205.3 billion by 2034.The cloud advertising market is thriving as companies incr...
October 2025
160 pages
Fashion Influencer Market Outlook 2025-2034: Market Share, and Growth Analysis By Influencer Type (Mega Influencers, Macro Influencers, Micro Influencers, Nano Influencers), By Fashion Type (Beauty And Cosmetics, Apparel, Jewelry And Accessories), By Organization, By Application
US$ 3,950.00
The Fashion Influencer Market is valued at USD 10.2 billion in 2025 and is projected to grow at a CAGR of 30.7% to reach USD 113.5 billion by 2034. Fashion Influencer Market Overview The fashion influ...
October 2025
160 pages
Programmatic Advertising Market Outlook 2025-2034: Market Share, and Growth Analysis By Media Type (Audio Ads, DOOH, Digital Display, Social Ads, Video Ads), By Device (Mobile, Desktop), By Enterprise Size, By End User
US$ 3,950.00
The Programmatic Advertising Market is valued at USD 13.4 billion in 2025 and is projected to grow at a CAGR of 23.9% to reach USD 92.3 billion by 2034. Programmatic Advertising Market Overview The pr...
October 2025
160 pages
Public Relations Market Outlook 2025-2034: Market Share, and Growth Analysis By Medium (Events, Social Media, Influencer Marketing, Company Websites, TV, Print, Other Mediums), By Type (Private PR firms, Public PR firms), By End User
US$ 3,950.00
The Public Relations Market is valued at USD 105.9 billion in 2025 and is projected to grow at a CAGR of 7% to reach USD 195.3 billion by 2034. Public Relations Market Overview The public relations (P...
October 2025
160 pages
Internet Advertising Market Outlook 2025-2034: Market Share, and Growth Analysis By Ad Format Type (Search Engine Advertising or Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Other Ad Formats), By Platform Type (Mobile, Desktop and Laptop, Other Platforms), By Pricing Model Type, By Enterprise Size, By Industry
US$ 3,950.00
The Internet Advertising Market is valued at USD 644.5 billion in 2025 and is projected to grow at a CAGR of 20.7% to reach USD 3499 billion by 2034.The Internet Advertising Market has become a centra...
October 2025
160 pages
Location-Based Advertising Market Outlook 2025-2034: Market Share, and Growth Analysis By Type (Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting), By Advertisement Type (Push Advertising, Pull Advertising), By Promotion Type, By Application, By Industry Vertical
US$ 3,950.00
The Location-Based Advertising Market is valued at USD 123.6 billion in 2025 and is projected to grow at a CAGR of 19.1% to reach USD 595.5 billion by 2034.The location-based advertising (LBA) market...
October 2025
160 pages
Pay-Per-Click (Ppc) Software Market Outlook 2025-2034: Market Share, and Growth Analysis By Type (Search Advertising, Social Media Advertising, Remarketing, Display Advertising, Online Shopping, Other Types), By Deployment (Cloud, On-Premises), By Enterprises Size, By End-User
US$ 3,950.00
The Pay-Per-Click (Ppc) Software Market is valued at USD 20.7 billion in 2025 and is projected to grow at a CAGR of 11.6% to reach USD 55.4 billion by 2034.The global Pay-Per-Click (PPC) software mark...
October 2025
160 pages
Print Advertising Distribution Market Outlook 2025-2034: Market Share, and Growth Analysis By Type (Newspapers, Magazines, Posters and Banners, Others (Brochures, guides, business cards, pamphlets)), By Service, By Enterprise Size, By Industry
US$ 3,950.00
The Print Advertising Distribution Market is valued at USD 26.4 billion in 2025 and is projected to grow at a CAGR of 4.5% to reach USD 39.2 billion by 2034.The print advertising distribution market e...
October 2025
160 pages
