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Advertising in South Korea

April 2020 | 42 pages | ID: A2D9A92DB5CEN
MarketLine

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Advertising in South Korea

SUMMARY

Advertising in South Korea industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The South Korean advertising industry had total revenues of $10,446.7m in 2019, representing a compound annual growth rate (CAGR) of 3.2% between 2015 and 2019.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $4,060.6m, equivalent to 38.9% of the industry's overall value.
  • In South Korea, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts
REASONS TO BUY
  • What was the size of the South Korea advertising market by value in 2019?
  • What will be the size of the South Korea advertising market in 2024?
  • What factors are affecting the strength of competition in the South Korea advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Korea's advertising market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What are the weaknesses of leading players?
7.4. What trends are impacting the market?
7.5. How will Covid-19 impact market players?

8 COMPANY PROFILES

8.1. Cheil Worldwide Inc.
8.2. GIIR Corporation
8.3. Innocean Worldwide Inc.
8.4. Lotte Holdings Co. Ltd.

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: South Korea advertising industry value: $ million, 2015-19
Table 2: South Korea advertising industry category segmentation: $ million, 2019
Table 3: South Korea advertising industry geography segmentation: $ million, 2019
Table 4: South Korea advertising industry value forecast: $ million, 2019-24
Table 5: Cheil Worldwide Inc.: key facts
Table 6: Cheil Worldwide Inc.: Annual Financial Ratios
Table 7: Cheil Worldwide Inc.: Key Employees
Table 8: GIIR Corporation: key facts
Table 9: GIIR Corporation: Annual Financial Ratios
Table 10: GIIR Corporation: Key Employees
Table 11: Innocean Worldwide Inc.: key facts
Table 12: Innocean Worldwide Inc.: Annual Financial Ratios
Table 13: Innocean Worldwide Inc.: Key Employees
Table 14: Lotte Holdings Co. Ltd.: key facts
Table 15: Lotte Holdings Co. Ltd.: Key Employees
Table 16: South Korea size of population (million), 2015-19
Table 17: South Korea gdp (constant 2005 prices, $ billion), 2015-19
Table 18: South Korea gdp (current prices, $ billion), 2015-19
Table 19: South Korea inflation, 2015-19
Table 20: South Korea consumer price index (absolute), 2015-19
Table 21: South Korea exchange rate, 2015-19

LIST OF FIGURES

Figure 1: South Korea advertising industry value: $ million, 2015-19
Figure 2: South Korea advertising industry category segmentation: % share, by value, 2019
Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2019
Figure 4: South Korea advertising industry value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the advertising industry in South Korea, 2019
Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2019
Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2019

COMPANIES MENTIONED

Cheil Worldwide Inc.
GIIR Corporation
Innocean Worldwide Inc.
Lotte Holdings Co. Ltd.


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