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Advertising Top 5 Emerging Markets Industry Guide 2015-2024

June 2020 | 123 pages | ID: ACA6B2A7AA6EN
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Advertising Top 5 Emerging Markets Industry Guide 2015-2024

SUMMARY

The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the emerging five advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

KEY HIGHLIGHTS
  • These countries contributed $119,286.8 million to the global advertising industry in 2019, with a compound annual growth rate (CAGR) of 3.6% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $146,646.3 million in 2024, with a CAGR of 4.2% over the 2019-24 period.
  • Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $84,414.6 million in 2019. This was followed by Brazil and India with a value of $14,390.0 and $11,173.7 million, respectively.
  • China is expected to lead the advertising industry in the top five emerging nations, with a value of $95,381.6 million in 2024, followed by India and Brazil with expected values of $20,746.6 and $19,015.6 million, respectively.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five advertising industry
  • Leading company profiles reveal details of key advertising industry players’ emerging five operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the emerging five advertising industry with five year forecasts
  • Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country
REASONS TO BUY
  • What was the size of the emerging five advertising industry by value in 2019?
  • What will be the size of the emerging five advertising industry in 2024?
  • What factors are affecting the strength of competition in the emerging five advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the emerging five advertising industry?
1 INTRODUCTION

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 TOP 5 EMERGING COUNTRIES ADVERTISING

2.1. Industry Outlook

3 ADVERTISING IN SOUTH AFRICA

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 ADVERTISING IN BRAZIL

4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators

5 ADVERTISING IN CHINA

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 ADVERTISING IN INDIA

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators

7 ADVERTISING IN MEXICO

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators

8 COMPANY PROFILES

8.1. Dentsu, Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc
8.5. Omnicom Group, Inc.
8.6. Havas SA

9 APPENDIX

9.1. Methodology
9.2. About MarketLine

LIST OF TABLES

Table 1: Top 5 emerging countries advertising industry, revenue ($m), 2015-24
Table 2: Top 5 emerging countries advertising industry, revenue ($m), 2015-19
Table 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2019-24
Table 4: South Africa advertising industry value: $ million, 2015-19
Table 5: South Africa advertising industry category segmentation: $ million, 2019
Table 6: South Africa advertising industry geography segmentation: $ million, 2019
Table 7: South Africa advertising industry value forecast: $ million, 2019-24
Table 8: South Africa size of population (million), 2015-19
Table 9: South Africa gdp (constant 2005 prices, $ billion), 2015-19
Table 10: South Africa gdp (current prices, $ billion), 2015-19
Table 11: South Africa inflation, 2015-19
Table 12: South Africa consumer price index (absolute), 2015-19
Table 13: South Africa exchange rate, 2015-19
Table 14: Brazil advertising industry value: $ million, 2015-19
Table 15: Brazil advertising industry category segmentation: $ million, 2019
Table 16: Brazil advertising industry geography segmentation: $ million, 2019
Table 17: Brazil advertising industry value forecast: $ million, 2019-24
Table 18: Brazil size of population (million), 2015-19
Table 19: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 20: Brazil gdp (current prices, $ billion), 2015-19
Table 21: Brazil inflation, 2015-19
Table 22: Brazil consumer price index (absolute), 2015-19
Table 23: Brazil exchange rate, 2015-19
Table 24: China advertising industry value: $ billion, 2015-19
Table 25: China advertising industry category segmentation: $ billion, 2019
Table 26: China advertising industry geography segmentation: $ billion, 2019
Table 27: China advertising industry value forecast: $ billion, 2019-24
Table 28: China size of population (million), 2015-19
Table 29: China gdp (constant 2005 prices, $ billion), 2015-19
Table 30: China gdp (current prices, $ billion), 2015-19
Table 31: China inflation, 2015-19
Table 32: China consumer price index (absolute), 2015-19
Table 33: China exchange rate, 2015-19
Table 34: India advertising industry value: $ million, 2015-19
Table 35: India advertising industry category segmentation: $ million, 2019
Table 36: India advertising industry geography segmentation: $ million, 2019
Table 37: India advertising industry value forecast: $ million, 2019-24
Table 38: India size of population (million), 2015-19
Table 39: India gdp (constant 2005 prices, $ billion), 2015-19
Table 40: India gdp (current prices, $ billion), 2015-19
Table 41: India inflation, 2015-19
Table 42: India consumer price index (absolute), 2015-19
Table 43: India exchange rate, 2015-19
Table 44: Mexico advertising industry value: $ million, 2015-19
Table 45: Mexico advertising industry category segmentation: $ million, 2019
Table 46: Mexico advertising industry geography segmentation: $ million, 2019
Table 47: Mexico advertising industry value forecast: $ million, 2019-24
Table 48: Mexico size of population (million), 2015-19
Table 49: Mexico gdp (constant 2005 prices, $ billion), 2015-19
Table 50: Mexico gdp (current prices, $ billion), 2015-19
Table 51: Mexico inflation, 2015-19
Table 52: Mexico consumer price index (absolute), 2015-19
Table 53: Mexico exchange rate, 2015-19
Table 54: Dentsu, Inc.: key facts
Table 55: Dentsu, Inc.: Annual Financial Ratios
Table 56: Dentsu, Inc.: Key Employees
Table 57: Dentsu, Inc.: Key Employees Continued
Table 58: Dentsu, Inc.: Key Employees Continued
Table 59: The Interpublic Group of Companies, Inc.: key facts

LIST OF FIGURES

Figure 1: Top 5 emerging countries advertising industry, revenue ($m), 2015-24
Figure 2: Top 5 emerging countries advertising industry, revenue ($m), 2015-19
Figure 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2019-24
Figure 4: South Africa advertising industry value: $ million, 2015-19
Figure 5: South Africa advertising industry category segmentation: % share, by value, 2019
Figure 6: South Africa advertising industry geography segmentation: % share, by value, 2019
Figure 7: South Africa advertising industry value forecast: $ million, 2019-24
Figure 8: Forces driving competition in the advertising industry in South Africa, 2019
Figure 9: Drivers of buyer power in the advertising industry in South Africa, 2019
Figure 10: Drivers of supplier power in the advertising industry in South Africa, 2019
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2019
Figure 12: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2019
Figure 13: Drivers of degree of rivalry in the advertising industry in South Africa, 2019
Figure 14: Brazil advertising industry value: $ million, 2015-19
Figure 15: Brazil advertising industry category segmentation: % share, by value, 2019
Figure 16: Brazil advertising industry geography segmentation: % share, by value, 2019
Figure 17: Brazil advertising industry value forecast: $ million, 2019-24
Figure 18: Forces driving competition in the advertising industry in Brazil, 2019
Figure 19: Drivers of buyer power in the advertising industry in Brazil, 2019
Figure 20: Drivers of supplier power in the advertising industry in Brazil, 2019
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2019
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2019
Figure 23: Drivers of degree of rivalry in the advertising industry in Brazil, 2019
Figure 24: China advertising industry value: $ billion, 2015-19
Figure 25: China advertising industry category segmentation: % share, by value, 2019
Figure 26: China advertising industry geography segmentation: % share, by value, 2019
Figure 27: China advertising industry value forecast: $ billion, 2019-24
Figure 28: Forces driving competition in the advertising industry in China, 2019
Figure 29: Drivers of buyer power in the advertising industry in China, 2019
Figure 30: Drivers of supplier power in the advertising industry in China, 2019
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in China, 2019
Figure 32: Factors influencing the threat of substitutes in the advertising industry in China, 2019
Figure 33: Drivers of degree of rivalry in the advertising industry in China, 2019
Figure 34: India advertising industry value: $ million, 2015-19
Figure 35: India advertising industry category segmentation: % share, by value, 2019
Figure 36: India advertising industry geography segmentation: % share, by value, 2019
Figure 37: India advertising industry value forecast: $ million, 2019-24
Figure 38: Forces driving competition in the advertising industry in India, 2019
Figure 39: Drivers of buyer power in the advertising industry in India, 2019
Figure 40: Drivers of supplier power in the advertising industry in India, 2019
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in India, 2019
Figure 42: Factors influencing the threat of substitutes in the advertising industry in India, 2019
Figure 43: Drivers of degree of rivalry in the advertising industry in India, 2019
Figure 44: Mexico advertising industry value: $ million, 2015-19
Figure 45: Mexico advertising industry category segmentation: % share, by value, 2019
Figure 46: Mexico advertising industry geography segmentation: % share, by value, 2019
Figure 47: Mexico advertising industry value forecast: $ million, 2019-24
Figure 48: Forces driving competition in the advertising industry in Mexico, 2019
Figure 49: Drivers of buyer power in the advertising industry in Mexico, 2019
Figure 50: Drivers of supplier power in the advertising industry in Mexico, 2019
Figure 51: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2019
Figure 52: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2019
Figure 53: Drivers of degree of rivalry in the advertising industry in Mexico, 2019

COMPANIES MENTIONED

Dentsu, Inc.
Havas SA
Omnicom Group, Inc.
Publicis Groupe SA
The Interpublic Group of Companies, Inc.
WPP plc


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