Advertising Global Industry Almanac 2015-2024
Advertising Global Industry Almanac 2015-2024
SUMMARY
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
KEY HIGHLIGHTS
SUMMARY
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Essential resource for top-line data and analysis covering the global advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
KEY HIGHLIGHTS
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- Any currency conversions used in the creation of this report have been calculated using constant 2019 annual average exchange rates.
- The global advertising industry had total revenues of $596,423.0m in 2019, representing a compound annual growth rate (CAGR) of 3.8% between 2015 and 2019.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $141,237.0m, equivalent to 23.7% of the industry's overall value.
- Globally, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
- Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
- What was the size of the global advertising industry by value in 2019?
- What will be the size of the global advertising industry in 2024?
- What factors are affecting the strength of competition in the global advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the global advertising industry?
1. EXECUTIVE SUMMARY
2. INTRODUCTION
3. GLOBAL ADVERTISING
4. ADVERTISING IN ASIA-PACIFIC
5. ADVERTISING IN EUROPE
6. ADVERTISING IN FRANCE
7. ADVERTISING IN GERMANY
8. ADVERTISING IN AUSTRALIA
9. ADVERTISING IN BRAZIL
10. ADVERTISING IN CANADA
11. ADVERTISING IN CHINA
12. ADVERTISING IN INDIA
13. ADVERTISING IN INDONESIA
14. ADVERTISING IN ITALY
15. ADVERTISING IN JAPAN
16. ADVERTISING IN MEXICO
17. ADVERTISING IN THE NETHERLANDS
18. ADVERTISING IN NORTH AMERICA
19. ADVERTISING IN RUSSIA
20. ADVERTISING IN SCANDINAVIA
21. ADVERTISING IN SINGAPORE
22. ADVERTISING IN SOUTH AFRICA
23. ADVERTISING IN SOUTH KOREA
24. ADVERTISING IN SPAIN
25. ADVERTISING IN TURKEY
26. ADVERTISING IN THE UNITED KINGDOM
27. ADVERTISING IN THE UNITED STATES
28. COMPANY PROFILES
29. APPENDIX
2. INTRODUCTION
3. GLOBAL ADVERTISING
4. ADVERTISING IN ASIA-PACIFIC
5. ADVERTISING IN EUROPE
6. ADVERTISING IN FRANCE
7. ADVERTISING IN GERMANY
8. ADVERTISING IN AUSTRALIA
9. ADVERTISING IN BRAZIL
10. ADVERTISING IN CANADA
11. ADVERTISING IN CHINA
12. ADVERTISING IN INDIA
13. ADVERTISING IN INDONESIA
14. ADVERTISING IN ITALY
15. ADVERTISING IN JAPAN
16. ADVERTISING IN MEXICO
17. ADVERTISING IN THE NETHERLANDS
18. ADVERTISING IN NORTH AMERICA
19. ADVERTISING IN RUSSIA
20. ADVERTISING IN SCANDINAVIA
21. ADVERTISING IN SINGAPORE
22. ADVERTISING IN SOUTH AFRICA
23. ADVERTISING IN SOUTH KOREA
24. ADVERTISING IN SPAIN
25. ADVERTISING IN TURKEY
26. ADVERTISING IN THE UNITED KINGDOM
27. ADVERTISING IN THE UNITED STATES
28. COMPANY PROFILES
29. APPENDIX
LIST OF TABLES
Table 1: Global advertising industry value: $ billion, 2015-19
Table 2: Global advertising industry category segmentation: $ billion, 2019
Table 3: Global advertising industry geography segmentation: $ billion, 2019
Table 4: Global advertising industry value forecast: $ billion, 2019-24
Table 5: Global size of population (million), 2015-19
Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19
Table 7: Global gdp (current prices, $ billion), 2015-19
Table 8: Global inflation, 2015-19
Table 9: Global consumer price index (absolute), 2015-19
Table 10: Global exchange rate, 2015-19
Table 11: Asia-Pacific advertising industry value: $ billion, 2015-19
Table 12: Asia-Pacific advertising industry category segmentation: $ billion, 2019
Table 13: Asia-Pacific advertising industry geography segmentation: $ billion, 2019
Table 14: Asia-Pacific advertising industry value forecast: $ billion, 2019-24
Table 15: Europe advertising industry value: $ billion, 2015-19
Table 16: Europe advertising industry category segmentation: $ billion, 2019
Table 17: Europe advertising industry geography segmentation: $ billion, 2019
Table 18: Europe advertising industry value forecast: $ billion, 2019-24
Table 19: Europe size of population (million), 2015-19
Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19
Table 21: Europe gdp (current prices, $ billion), 2015-19
Table 22: Europe inflation, 2015-19
Table 23: Europe consumer price index (absolute), 2015-19
Table 24: Europe exchange rate, 2015-19
Table 25: France advertising industry value: $ billion, 2015-19
Table 26: France advertising industry category segmentation: $ billion, 2019
Table 27: France advertising industry geography segmentation: $ billion, 2019
Table 28: France advertising industry value forecast: $ billion, 2019-24
Table 29: France size of population (million), 2015-19
Table 30: France gdp (constant 2005 prices, $ billion), 2015-19
Table 31: France gdp (current prices, $ billion), 2015-19
Table 32: France inflation, 2015-19
Table 33: France consumer price index (absolute), 2015-19
Table 34: France exchange rate, 2015-19
Table 35: Germany advertising industry value: $ billion, 2015-19
Table 36: Germany advertising industry category segmentation: $ billion, 2019
Table 37: Germany advertising industry geography segmentation: $ billion, 2019
Table 38: Germany advertising industry value forecast: $ billion, 2019-24
Table 39: Germany size of population (million), 2015-19
Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19
Table 41: Germany gdp (current prices, $ billion), 2015-19
Table 42: Germany inflation, 2015-19
Table 43: Germany consumer price index (absolute), 2015-19
Table 44: Germany exchange rate, 2015-19
Table 45: Australia advertising industry value: $ million, 2015-19
Table 46: Australia advertising industry category segmentation: $ million, 2019
Table 47: Australia advertising industry geography segmentation: $ million, 2019
Table 48: Australia advertising industry value forecast: $ million, 2019-24
Table 49: Australia size of population (million), 2015-19
Table 50: Australia gdp (constant 2005 prices, $ billion), 2015-19
Table 51: Australia gdp (current prices, $ billion), 2015-19
Table 52: Australia inflation, 2015-19
Table 53: Australia consumer price index (absolute), 2015-19
Table 54: Australia exchange rate, 2015-19
Table 55: Brazil advertising industry value: $ million, 2015-19
Table 56: Brazil advertising industry category segmentation: $ million, 2019
Table 57: Brazil advertising industry geography segmentation: $ million, 2019
Table 58: Brazil advertising industry value forecast: $ million, 2019-24
Table 59: Brazil size of population (million), 2015-19
Table 1: Global advertising industry value: $ billion, 2015-19
Table 2: Global advertising industry category segmentation: $ billion, 2019
Table 3: Global advertising industry geography segmentation: $ billion, 2019
Table 4: Global advertising industry value forecast: $ billion, 2019-24
Table 5: Global size of population (million), 2015-19
Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19
Table 7: Global gdp (current prices, $ billion), 2015-19
Table 8: Global inflation, 2015-19
Table 9: Global consumer price index (absolute), 2015-19
Table 10: Global exchange rate, 2015-19
Table 11: Asia-Pacific advertising industry value: $ billion, 2015-19
Table 12: Asia-Pacific advertising industry category segmentation: $ billion, 2019
Table 13: Asia-Pacific advertising industry geography segmentation: $ billion, 2019
Table 14: Asia-Pacific advertising industry value forecast: $ billion, 2019-24
Table 15: Europe advertising industry value: $ billion, 2015-19
Table 16: Europe advertising industry category segmentation: $ billion, 2019
Table 17: Europe advertising industry geography segmentation: $ billion, 2019
Table 18: Europe advertising industry value forecast: $ billion, 2019-24
Table 19: Europe size of population (million), 2015-19
Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19
Table 21: Europe gdp (current prices, $ billion), 2015-19
Table 22: Europe inflation, 2015-19
Table 23: Europe consumer price index (absolute), 2015-19
Table 24: Europe exchange rate, 2015-19
Table 25: France advertising industry value: $ billion, 2015-19
Table 26: France advertising industry category segmentation: $ billion, 2019
Table 27: France advertising industry geography segmentation: $ billion, 2019
Table 28: France advertising industry value forecast: $ billion, 2019-24
Table 29: France size of population (million), 2015-19
Table 30: France gdp (constant 2005 prices, $ billion), 2015-19
Table 31: France gdp (current prices, $ billion), 2015-19
Table 32: France inflation, 2015-19
Table 33: France consumer price index (absolute), 2015-19
Table 34: France exchange rate, 2015-19
Table 35: Germany advertising industry value: $ billion, 2015-19
Table 36: Germany advertising industry category segmentation: $ billion, 2019
Table 37: Germany advertising industry geography segmentation: $ billion, 2019
Table 38: Germany advertising industry value forecast: $ billion, 2019-24
Table 39: Germany size of population (million), 2015-19
Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19
Table 41: Germany gdp (current prices, $ billion), 2015-19
Table 42: Germany inflation, 2015-19
Table 43: Germany consumer price index (absolute), 2015-19
Table 44: Germany exchange rate, 2015-19
Table 45: Australia advertising industry value: $ million, 2015-19
Table 46: Australia advertising industry category segmentation: $ million, 2019
Table 47: Australia advertising industry geography segmentation: $ million, 2019
Table 48: Australia advertising industry value forecast: $ million, 2019-24
Table 49: Australia size of population (million), 2015-19
Table 50: Australia gdp (constant 2005 prices, $ billion), 2015-19
Table 51: Australia gdp (current prices, $ billion), 2015-19
Table 52: Australia inflation, 2015-19
Table 53: Australia consumer price index (absolute), 2015-19
Table 54: Australia exchange rate, 2015-19
Table 55: Brazil advertising industry value: $ million, 2015-19
Table 56: Brazil advertising industry category segmentation: $ million, 2019
Table 57: Brazil advertising industry geography segmentation: $ million, 2019
Table 58: Brazil advertising industry value forecast: $ million, 2019-24
Table 59: Brazil size of population (million), 2015-19
LIST OF FIGURES
Figure 1: Global advertising industry value: $ billion, 2015-19
Figure 2: Global advertising industry category segmentation: % share, by value, 2019
Figure 3: Global advertising industry geography segmentation: % share, by value, 2019
Figure 4: Global advertising industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the global advertising industry, 2019
Figure 6: Drivers of buyer power in the global advertising industry, 2019
Figure 7: Drivers of supplier power in the global advertising industry, 2019
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2019
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2019
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2019
Figure 11: Asia-Pacific advertising industry value: $ billion, 2015-19
Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2019
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2019
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2019-24
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2019
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2019
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2019
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2019
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2019
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2019
Figure 21: Europe advertising industry value: $ billion, 2015-19
Figure 22: Europe advertising industry category segmentation: % share, by value, 2019
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2019
Figure 24: Europe advertising industry value forecast: $ billion, 2019-24
Figure 25: Forces driving competition in the advertising industry in Europe, 2019
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2019
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2019
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2019
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2019
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2019
Figure 31: France advertising industry value: $ billion, 2015-19
Figure 32: France advertising industry category segmentation: % share, by value, 2019
Figure 33: France advertising industry geography segmentation: % share, by value, 2019
Figure 34: France advertising industry value forecast: $ billion, 2019-24
Figure 35: Forces driving competition in the advertising industry in France, 2019
Figure 36: Drivers of buyer power in the advertising industry in France, 2019
Figure 37: Drivers of supplier power in the advertising industry in France, 2019
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2019
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2019
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2019
Figure 41: Germany advertising industry value: $ billion, 2015-19
Figure 42: Germany advertising industry category segmentation: % share, by value, 2019
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2019
Figure 44: Germany advertising industry value forecast: $ billion, 2019-24
Figure 45: Forces driving competition in the advertising industry in Germany, 2019
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2019
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2019
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2019
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2019
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2019
Figure 51: Australia advertising industry value: $ million, 2015-19
Figure 52: Australia advertising industry category segmentation: % share, by value, 2019
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2019
Figure 54: Australia advertising industry value forecast: $ million, 2019-24
Figure 55: Forces driving competition in the advertising industry in Australia, 2019
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2019
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2019
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2019
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2019
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2019
COMPANIES MENTIONED
Asatsu-DK Inc.
Cheil Worldwide Inc.
Dentsu, Inc.
GIIR Corporation
Hakuhodo DY Holdings Inc.
Havas SA
Innocean Worldwide Inc.
Lotte Holdings Co. Ltd.
Omnicom Group, Inc.
Publicis Groupe SA
The Interpublic Group of Companies, Inc.
WPP plc
Figure 1: Global advertising industry value: $ billion, 2015-19
Figure 2: Global advertising industry category segmentation: % share, by value, 2019
Figure 3: Global advertising industry geography segmentation: % share, by value, 2019
Figure 4: Global advertising industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the global advertising industry, 2019
Figure 6: Drivers of buyer power in the global advertising industry, 2019
Figure 7: Drivers of supplier power in the global advertising industry, 2019
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2019
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2019
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2019
Figure 11: Asia-Pacific advertising industry value: $ billion, 2015-19
Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2019
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2019
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2019-24
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2019
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2019
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2019
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2019
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2019
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2019
Figure 21: Europe advertising industry value: $ billion, 2015-19
Figure 22: Europe advertising industry category segmentation: % share, by value, 2019
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2019
Figure 24: Europe advertising industry value forecast: $ billion, 2019-24
Figure 25: Forces driving competition in the advertising industry in Europe, 2019
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2019
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2019
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2019
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2019
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2019
Figure 31: France advertising industry value: $ billion, 2015-19
Figure 32: France advertising industry category segmentation: % share, by value, 2019
Figure 33: France advertising industry geography segmentation: % share, by value, 2019
Figure 34: France advertising industry value forecast: $ billion, 2019-24
Figure 35: Forces driving competition in the advertising industry in France, 2019
Figure 36: Drivers of buyer power in the advertising industry in France, 2019
Figure 37: Drivers of supplier power in the advertising industry in France, 2019
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2019
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2019
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2019
Figure 41: Germany advertising industry value: $ billion, 2015-19
Figure 42: Germany advertising industry category segmentation: % share, by value, 2019
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2019
Figure 44: Germany advertising industry value forecast: $ billion, 2019-24
Figure 45: Forces driving competition in the advertising industry in Germany, 2019
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2019
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2019
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2019
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2019
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2019
Figure 51: Australia advertising industry value: $ million, 2015-19
Figure 52: Australia advertising industry category segmentation: % share, by value, 2019
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2019
Figure 54: Australia advertising industry value forecast: $ million, 2019-24
Figure 55: Forces driving competition in the advertising industry in Australia, 2019
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2019
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2019
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2019
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2019
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2019
COMPANIES MENTIONED
Asatsu-DK Inc.
Cheil Worldwide Inc.
Dentsu, Inc.
GIIR Corporation
Hakuhodo DY Holdings Inc.
Havas SA
Innocean Worldwide Inc.
Lotte Holdings Co. Ltd.
Omnicom Group, Inc.
Publicis Groupe SA
The Interpublic Group of Companies, Inc.
WPP plc
