Advertising Global Industry Guide 2020-2029
Summary
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Key Highlights
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The market scope covers both online and traditional advertising. Online advertising involves promoting products, services, or brands using the internet and digital platforms. Meanwhile, traditional advertising encompasses promotional activities through TV, radio, newspapers, magazines, outdoor displays, and cinema.
- By end-use, the market is segmented into automotive, financial services, food, beverage & personal/healthcare, media & telecommunication, retailer, and others. The scope of others includes travel & tourism, education, manufacturing, sports, and the public sectors.
- The growing competition between companies for market leadership is fuelling the advertising sector. To enhance visibility for their products and services and stay competitive, companies are boosting their advertising budgets. The industry trend involves the growing influence of social media and mobile technology, which allows advertisers to create personalized and engaging campaigns to reach larger audiences.
- All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
- The global advertising industry recorded revenues of $797.7 billion in 2024, representing a compound annual growth rate (CAGR) of 4.0% between 2019 and 2024.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $214.5 billion, equivalent to 26.9% of the industry's overall value.
- In 2024, the global advertising industry recorded an annual growth of 8.7%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Mexico and Canada reached 109.6 million and 38.7 million, respectively, up 3.4% and 2.0% annually.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
- Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
- What was the size of the global advertising industry by value in 2024?
- What will be the size of the global advertising industry in 2029?
- What factors are affecting the strength of competition in the global advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the global advertising industry?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive landscape
2 INTRODUCTION
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 GLOBAL ADVERTISING
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 MACROECONOMIC INDICATORS
4.1. Country data
5 ADVERTISING IN ASIA-PACIFIC
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 ADVERTISING IN EUROPE
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 MACROECONOMIC INDICATORS
7.1. Country data
8 ADVERTISING IN FRANCE
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 MACROECONOMIC INDICATORS
9.1. Country data
10 ADVERTISING IN GERMANY
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 MACROECONOMIC INDICATORS
11.1. Country data
12 ADVERTISING IN ITALY
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 MACROECONOMIC INDICATORS
13.1. Country data
14 ADVERTISING IN JAPAN
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 MACROECONOMIC INDICATORS
15.1. Country data
16 ADVERTISING IN AUSTRALIA
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 MACROECONOMIC INDICATORS
17.1. Country data
18 ADVERTISING IN CANADA
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 MACROECONOMIC INDICATORS
19.1. Country data
20 ADVERTISING IN CHINA
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 MACROECONOMIC INDICATORS
21.1. Country data
22 ADVERTISING IN THE NETHERLANDS
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 MACROECONOMIC INDICATORS
23.1. Country data
24 ADVERTISING IN SPAIN
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 MACROECONOMIC INDICATORS
25.1. Country data
26 ADVERTISING IN THE UNITED KINGDOM
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 MACROECONOMIC INDICATORS
27.1. Country data
28 ADVERTISING IN THE UNITED STATES
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 MACROECONOMIC INDICATORS
29.1. Country data
30 COMPANY PROFILES
30.1. Dentsu Group Inc
30.2. Publicis Groupe SA
30.3. Omnicom Group Inc
30.4. WPP Plc
30.5. Hakuhodo DY Holdings Inc
30.6. BlueFocus Intelligent Communications Group Co Ltd
30.7. Cheil Worldwide Inc
30.8. Havas SA
30.9. Focus Media Information Technology Co Ltd
30.10. DB Corp Limited
30.11. PT Media Nusantara Citra Tbk
30.12. PT NFC Indonesia Tbk
30.13. PT Solusi Sinergi Digital Tbk
30.14. ADK Holdings Inc
30.15. HS Ad Inc
30.16. Innocean Worldwide Inc.
30.17. Lotte Corp
30.18. Media Instinct Group
30.19. ADV Group
30.20. EmGiCom LLC
31 APPENDIX
31.1. Methodology
31.2. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive landscape
2 INTRODUCTION
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 GLOBAL ADVERTISING
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 MACROECONOMIC INDICATORS
4.1. Country data
5 ADVERTISING IN ASIA-PACIFIC
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 ADVERTISING IN EUROPE
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 MACROECONOMIC INDICATORS
7.1. Country data
8 ADVERTISING IN FRANCE
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 MACROECONOMIC INDICATORS
9.1. Country data
10 ADVERTISING IN GERMANY
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 MACROECONOMIC INDICATORS
11.1. Country data
12 ADVERTISING IN ITALY
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 MACROECONOMIC INDICATORS
13.1. Country data
14 ADVERTISING IN JAPAN
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 MACROECONOMIC INDICATORS
15.1. Country data
16 ADVERTISING IN AUSTRALIA
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 MACROECONOMIC INDICATORS
17.1. Country data
18 ADVERTISING IN CANADA
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 MACROECONOMIC INDICATORS
19.1. Country data
20 ADVERTISING IN CHINA
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 MACROECONOMIC INDICATORS
21.1. Country data
22 ADVERTISING IN THE NETHERLANDS
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 MACROECONOMIC INDICATORS
23.1. Country data
24 ADVERTISING IN SPAIN
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 MACROECONOMIC INDICATORS
25.1. Country data
26 ADVERTISING IN THE UNITED KINGDOM
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 MACROECONOMIC INDICATORS
27.1. Country data
28 ADVERTISING IN THE UNITED STATES
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 MACROECONOMIC INDICATORS
29.1. Country data
30 COMPANY PROFILES
30.1. Dentsu Group Inc
30.2. Publicis Groupe SA
30.3. Omnicom Group Inc
30.4. WPP Plc
30.5. Hakuhodo DY Holdings Inc
30.6. BlueFocus Intelligent Communications Group Co Ltd
30.7. Cheil Worldwide Inc
30.8. Havas SA
30.9. Focus Media Information Technology Co Ltd
30.10. DB Corp Limited
30.11. PT Media Nusantara Citra Tbk
30.12. PT NFC Indonesia Tbk
30.13. PT Solusi Sinergi Digital Tbk
30.14. ADK Holdings Inc
30.15. HS Ad Inc
30.16. Innocean Worldwide Inc.
30.17. Lotte Corp
30.18. Media Instinct Group
30.19. ADV Group
30.20. EmGiCom LLC
31 APPENDIX
31.1. Methodology
31.2. About MarketLine
LIST OF TABLES
Table 1: Global advertising industry value: $ million, 2019-24
Table 2: Global advertising industry category segmentation: % share, by value, 2019-24
Table 3: Global advertising industry category segmentation: $ million, 2019-24
Table 4: Global advertising industry geography segmentation: $ million, 2024
Table 5: Global advertising industry value forecast: $ million, 2024-29
Table 6: Global Size of Population (Million), 2020-24
Table 7: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 8: Global GDP (Current Prices, $ Billion), 2020-24
Table 9: Global Inflation, 2020-24
Table 10: Global Consumer Price Index (Absolute), 2020-24
Table 11: Global Exchange Rate, 2019-24
Table 12: Asia-Pacific advertising industry value: $ million, 2019-24
Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2019-24
Table 14: Asia-Pacific advertising industry category segmentation: $ million, 2019-24
Table 15: Asia-Pacific advertising industry geography segmentation: $ million, 2024
Table 16: Asia-Pacific advertising industry value forecast: $ million, 2024-29
Table 17: Europe advertising industry value: $ million, 2019-24
Table 18: Europe advertising industry category segmentation: % share, by value, 2019-24
Table 19: Europe advertising industry category segmentation: $ million, 2019-24
Table 20: Europe advertising industry geography segmentation: $ million, 2024
Table 21: Europe advertising industry value forecast: $ million, 2024-29
Table 22: Europe Size of Population (Million), 2020-24
Table 23: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Europe GDP (Current Prices, $ Billion), 2020-24
Table 25: Europe Inflation, 2020-24
Table 26: Europe Consumer Price Index (Absolute), 2020-24
Table 27: Europe Exchange Rate, 2019-24
Table 28: France advertising industry value: $ million, 2019-24
Table 29: France advertising industry category segmentation: % share, by value, 2019-24
Table 30: France advertising industry category segmentation: $ million, 2019-24
Table 31: France advertising industry geography segmentation: $ million, 2024
Table 32: France advertising industry value forecast: $ million, 2024-29
Table 33: France Size of Population (Million), 2020-24
Table 34: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 35: France GDP (Current Prices, $ Billion), 2020-24
Table 36: France Inflation, 2020-24
Table 37: France Consumer Price Index (Absolute), 2020-24
Table 38: France Exchange Rate, 2019-24
Table 39: Germany advertising industry value: $ million, 2019-24
Table 40: Germany advertising industry category segmentation: % share, by value, 2019-24
Table 41: Germany advertising industry category segmentation: $ million, 2019-24
Table 42: Germany advertising industry geography segmentation: $ million, 2024
Table 43: Germany advertising industry value forecast: $ million, 2024-29
Table 44: Germany Size of Population (Million), 2020-24
Table 45: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 46: Germany GDP (Current Prices, $ Billion), 2020-24
Table 47: Germany Inflation, 2020-24
Table 48: Germany Consumer Price Index (Absolute), 2020-24
Table 49: Germany Exchange Rate, 2019-24
Table 50: Italy advertising industry value: $ million, 2019-24
Table 51: Italy advertising industry category segmentation: % share, by value, 2019-24
Table 52: Italy advertising industry category segmentation: $ million, 2019-24
Table 53: Italy advertising industry geography segmentation: $ million, 2024
Table 54: Italy advertising industry value forecast: $ million, 2024-29
Table 55: Italy Size of Population (Million), 2020-24
Table 56: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 57: Italy GDP (Current Prices, $ Billion), 2020-24
Table 58: Italy Inflation, 2020-24
Table 59: Italy Consumer Price Index (Absolute), 2020-24
Table 60: Italy Exchange Rate, 2019-24
Table 61: Japan advertising industry value: $ million, 2019-24
Table 62: Japan advertising industry category segmentation: % share, by value, 2019-24
Table 63: Japan advertising industry category segmentation: $ million, 2019-24
Table 64: Japan advertising industry geography segmentation: $ million, 2024
Table 65: Japan advertising industry value forecast: $ million, 2024-29
Table 66: Japan Size of Population (Million), 2020-24
Table 67: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 68: Japan GDP (Current Prices, $ Billion), 2020-24
Table 69: Japan Inflation, 2020-24
Table 70: Japan Consumer Price Index (Absolute), 2020-24
Table 71: Japan Exchange Rate, 2019-24
Table 72: Australia advertising industry value: $ million, 2019-24
Table 73: Australia advertising industry category segmentation: % share, by value, 2019-24
Table 74: Australia advertising industry category segmentation: $ million, 2019-24
Table 75: Australia advertising industry geography segmentation: $ million, 2024
Table 76: Australia advertising industry value forecast: $ million, 2024-29
Table 77: Australia Size of Population (Million), 2020-24
Table 78: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 79: Australia GDP (Current Prices, $ Billion), 2020-24
Table 80: Australia Inflation, 2020-24
Table 81: Australia Consumer Price Index (Absolute), 2020-24
Table 82: Australia Exchange Rate, 2019-24
Table 83: Canada advertising industry value: $ million, 2019-24
Table 84: Canada advertising industry category segmentation: % share, by value, 2019-24
Table 85: Canada advertising industry category segmentation: $ million, 2019-24
Table 86: Canada advertising industry geography segmentation: $ million, 2024
Table 87: Canada advertising industry value forecast: $ million, 2024-29
Table 88: Canada Size of Population (Million), 2020-24
Table 89: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 90: Canada GDP (Current Prices, $ Billion), 2020-24
Table 91: Canada Inflation, 2020-24
Table 92: Canada Consumer Price Index (Absolute), 2020-24
Table 93: Canada Exchange Rate, 2019-24
Table 94: China advertising industry value: $ million, 2019-24
Table 95: China advertising industry category segmentation: % share, by value, 2019-24
Table 96: China advertising industry category segmentation: $ million, 2019-24
Table 97: China advertising industry geography segmentation: $ million, 2024
Table 98: China advertising industry value forecast: $ million, 2024-29
Table 99: China Size of Population (Million), 2020-24
Table 100: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 101: China GDP (Current Prices, $ Billion), 2020-24
Table 102: China Inflation, 2020-24
Table 103: China Consumer Price Index (Absolute), 2020-24
Table 104: China Exchange Rate, 2019-24
Table 1: Global advertising industry value: $ million, 2019-24
Table 2: Global advertising industry category segmentation: % share, by value, 2019-24
Table 3: Global advertising industry category segmentation: $ million, 2019-24
Table 4: Global advertising industry geography segmentation: $ million, 2024
Table 5: Global advertising industry value forecast: $ million, 2024-29
Table 6: Global Size of Population (Million), 2020-24
Table 7: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 8: Global GDP (Current Prices, $ Billion), 2020-24
Table 9: Global Inflation, 2020-24
Table 10: Global Consumer Price Index (Absolute), 2020-24
Table 11: Global Exchange Rate, 2019-24
Table 12: Asia-Pacific advertising industry value: $ million, 2019-24
Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2019-24
Table 14: Asia-Pacific advertising industry category segmentation: $ million, 2019-24
Table 15: Asia-Pacific advertising industry geography segmentation: $ million, 2024
Table 16: Asia-Pacific advertising industry value forecast: $ million, 2024-29
Table 17: Europe advertising industry value: $ million, 2019-24
Table 18: Europe advertising industry category segmentation: % share, by value, 2019-24
Table 19: Europe advertising industry category segmentation: $ million, 2019-24
Table 20: Europe advertising industry geography segmentation: $ million, 2024
Table 21: Europe advertising industry value forecast: $ million, 2024-29
Table 22: Europe Size of Population (Million), 2020-24
Table 23: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Europe GDP (Current Prices, $ Billion), 2020-24
Table 25: Europe Inflation, 2020-24
Table 26: Europe Consumer Price Index (Absolute), 2020-24
Table 27: Europe Exchange Rate, 2019-24
Table 28: France advertising industry value: $ million, 2019-24
Table 29: France advertising industry category segmentation: % share, by value, 2019-24
Table 30: France advertising industry category segmentation: $ million, 2019-24
Table 31: France advertising industry geography segmentation: $ million, 2024
Table 32: France advertising industry value forecast: $ million, 2024-29
Table 33: France Size of Population (Million), 2020-24
Table 34: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 35: France GDP (Current Prices, $ Billion), 2020-24
Table 36: France Inflation, 2020-24
Table 37: France Consumer Price Index (Absolute), 2020-24
Table 38: France Exchange Rate, 2019-24
Table 39: Germany advertising industry value: $ million, 2019-24
Table 40: Germany advertising industry category segmentation: % share, by value, 2019-24
Table 41: Germany advertising industry category segmentation: $ million, 2019-24
Table 42: Germany advertising industry geography segmentation: $ million, 2024
Table 43: Germany advertising industry value forecast: $ million, 2024-29
Table 44: Germany Size of Population (Million), 2020-24
Table 45: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 46: Germany GDP (Current Prices, $ Billion), 2020-24
Table 47: Germany Inflation, 2020-24
Table 48: Germany Consumer Price Index (Absolute), 2020-24
Table 49: Germany Exchange Rate, 2019-24
Table 50: Italy advertising industry value: $ million, 2019-24
Table 51: Italy advertising industry category segmentation: % share, by value, 2019-24
Table 52: Italy advertising industry category segmentation: $ million, 2019-24
Table 53: Italy advertising industry geography segmentation: $ million, 2024
Table 54: Italy advertising industry value forecast: $ million, 2024-29
Table 55: Italy Size of Population (Million), 2020-24
Table 56: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 57: Italy GDP (Current Prices, $ Billion), 2020-24
Table 58: Italy Inflation, 2020-24
Table 59: Italy Consumer Price Index (Absolute), 2020-24
Table 60: Italy Exchange Rate, 2019-24
Table 61: Japan advertising industry value: $ million, 2019-24
Table 62: Japan advertising industry category segmentation: % share, by value, 2019-24
Table 63: Japan advertising industry category segmentation: $ million, 2019-24
Table 64: Japan advertising industry geography segmentation: $ million, 2024
Table 65: Japan advertising industry value forecast: $ million, 2024-29
Table 66: Japan Size of Population (Million), 2020-24
Table 67: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 68: Japan GDP (Current Prices, $ Billion), 2020-24
Table 69: Japan Inflation, 2020-24
Table 70: Japan Consumer Price Index (Absolute), 2020-24
Table 71: Japan Exchange Rate, 2019-24
Table 72: Australia advertising industry value: $ million, 2019-24
Table 73: Australia advertising industry category segmentation: % share, by value, 2019-24
Table 74: Australia advertising industry category segmentation: $ million, 2019-24
Table 75: Australia advertising industry geography segmentation: $ million, 2024
Table 76: Australia advertising industry value forecast: $ million, 2024-29
Table 77: Australia Size of Population (Million), 2020-24
Table 78: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 79: Australia GDP (Current Prices, $ Billion), 2020-24
Table 80: Australia Inflation, 2020-24
Table 81: Australia Consumer Price Index (Absolute), 2020-24
Table 82: Australia Exchange Rate, 2019-24
Table 83: Canada advertising industry value: $ million, 2019-24
Table 84: Canada advertising industry category segmentation: % share, by value, 2019-24
Table 85: Canada advertising industry category segmentation: $ million, 2019-24
Table 86: Canada advertising industry geography segmentation: $ million, 2024
Table 87: Canada advertising industry value forecast: $ million, 2024-29
Table 88: Canada Size of Population (Million), 2020-24
Table 89: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 90: Canada GDP (Current Prices, $ Billion), 2020-24
Table 91: Canada Inflation, 2020-24
Table 92: Canada Consumer Price Index (Absolute), 2020-24
Table 93: Canada Exchange Rate, 2019-24
Table 94: China advertising industry value: $ million, 2019-24
Table 95: China advertising industry category segmentation: % share, by value, 2019-24
Table 96: China advertising industry category segmentation: $ million, 2019-24
Table 97: China advertising industry geography segmentation: $ million, 2024
Table 98: China advertising industry value forecast: $ million, 2024-29
Table 99: China Size of Population (Million), 2020-24
Table 100: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 101: China GDP (Current Prices, $ Billion), 2020-24
Table 102: China Inflation, 2020-24
Table 103: China Consumer Price Index (Absolute), 2020-24
Table 104: China Exchange Rate, 2019-24
Global advertising industry has experienced moderate growth overall in recent years. This trend is expected to continue throughout the forecast period. The advertising industry is highly consolidated, with four major groups dominating the competitive landscape. Companies such as Interpublic Group and Omnicom Group account for a large share of industry revenues and are highly acquisitive.
The global advertising industry had total revenues of $101,588.0m in 2017, representing a compound annual growth rate (CAGR) of 3.1% between 2013 and 2017. In comparison, the Asia-Pacific and US industries grew with CAGRs of 5% and 1.9% respectively, over the same period, to reach respective values of $31,898.0m and $42,174.0m in 2017.
Globally, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field. The average amount of time an individual spends on their mobile phone in a single day is approximately 90 minutes, which equates to 23 days over the course of a year, making digital advertising a lucrative avenue to achieve growth.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $28,237.5m, equivalent to 27.8% of the industry's overall value. The retailer segment contributed revenues of $13,278.5m in 2017, equating to 13.1% of the industry's aggregate value.
The digital channel has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
