Advertising Global Industry Guide 2016

Date: July 28, 2016
Pages: 216
Price:
US$ 1,495.00
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Publisher: MarketLine
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AC2F17CB113EN
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Summary

Advertising Global Industry Guide_2016 is a comprehensive study outlaying the current market scenario, future prospective and detailed industry insights of Advertising market globally. The study pegs that the global advertising industry had total revenues of $95,647.4m in 2015, representing a compound annual growth rate (CAGR) of 3.1% between 2011 and 2015.

As per the report, the advertising industry consists of agencies providing advertising, including display advertising, services.

According to Marketline, there is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend. Further it provides, detailed industry analysis with help of Five Force Model at overall regional level and for 14 countries globally, analyzed within this report.

In order to have industry accepted standard comparative scenario - in this report, the industry value reflects income of the agencies from such services.

Key Findings
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
  • Leading company profiles reveal details of key advertising market players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
  • Compares data from 14 countries globally, alongside individual chapters on each country.
Synopsis

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-2015, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.Reasons To Buy
  • What was the size of the global advertising market by value in 2015?
  • What will be the size of the global advertising market in 2020?
  • What factors are affecting the strength of competition in the global advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global advertising market?
  • Key Highlights

    The global advertising industry had total revenues of $95,647.4m in 2015, representing a compound annual growth rate (CAGR) of 3.1% between 2011 and 2015.

    The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

    There is a strong correlation between GDP and advertising with any potential economic downturn causing companies to cut back on marketing spend.

    The food, beverage and personal/healthcare segment is the industry's most lucrative in 2015, with total revenues of $26,708.2m, equivalent to 27.9% of the industry's overall value.
    EXECUTIVE SUMMARY

    Market value
    Market value forecast
    Market volume
    Market volume forecast
    Category segmentation
    Geography segmentation
    Introduction
    What is this report about?
    Who is the target reader?
    How to use this report
    Definitions
    Global Agricultural Products
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Agricultural Products in Asia-Pacific
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Agricultural Products in Europe
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Agricultural Products in France
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in Germany
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in Italy
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in Japan
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in Australia
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in Canada
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in China
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in The Netherlands
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in Spain
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in The United Kingdom
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Agricultural Products in The United States
    Market Overview
    Market Data
    Market Segmentation
    Market outlook
    Five forces analysis
    Macroeconomic indicators
    Company Profiles
    Leading companies
    Appendix
    Methodology
    About MarketLine

    LIST OF TABLES

    Table 1: Global agricultural products market value: $ billion, 2011-15
    Table 2: Global agricultural products market volume: million Tonnes, 2011-15
    Table 3: Global agricultural products market category segmentation: $ billion, 2015
    Table 4: Global agricultural products market geography segmentation: $ billion, 2015
    Table 5: Global agricultural products market value forecast: $ billion, 2015-20
    Table 6: Global agricultural products market volume forecast: million Tonnes, 2015-20
    Table 7: Asia-Pacific agricultural products market value: $ billion, 2011-15
    Table 8: Asia-Pacific agricultural products market volume: million Tonnes, 2011-15
    Table 9: Asia-Pacific agricultural products market category segmentation: $ billion, 2015
    Table 10: Asia-Pacific agricultural products market geography segmentation: $ billion, 2015
    Table 11: Asia-Pacific agricultural products market value forecast: $ billion, 2015-20
    Table 12: Asia-Pacific agricultural products market volume forecast: million Tonnes, 2015-20
    Table 13: Europe agricultural products market value: $ billion, 2011-15
    Table 14: Europe agricultural products market volume: million Tonnes, 2011-15
    Table 15: Europe agricultural products market category segmentation: $ billion, 2015
    Table 16: Europe agricultural products market geography segmentation: $ billion, 2015
    Table 17: Europe agricultural products market value forecast: $ billion, 2015-20
    Table 18: Europe agricultural products market volume forecast: million Tonnes, 2015-20
    Table 19: France agricultural products market value: $ billion, 2011-15
    Table 20: France agricultural products market volume: million Tonnes, 2011-15
    Table 21: France agricultural products market category segmentation: $ billion, 2015
    Table 22: France agricultural products market geography segmentation: $ billion, 2015
    Table 23: France agricultural products market value forecast: $ billion, 2015-20
    Table 24: France agricultural products market volume forecast: million Tonnes, 2015-20
    Table 25: France size of population (million), 2011-15
    Table 26: France gdp (constant 2005 prices, $ billion), 2011-15
    Table 27: France gdp (current prices, $ billion), 2011-15
    Table 28: France inflation, 2011-15
    Table 29: France consumer price index (absolute), 2011-15
    Table 30: France exchange rate, 2011-15
    Table 31: Germany agricultural products market value: $ billion, 2011-15
    Table 32: Germany agricultural products market volume: million Tonnes, 2011-15
    Table 33: Germany agricultural products market category segmentation: $ billion, 2015
    Table 34: Germany agricultural products market geography segmentation: $ billion, 2015
    Table 35: Germany agricultural products market value forecast: $ billion, 2015-20
    Table 36: Germany agricultural products market volume forecast: million Tonnes, 2015-20
    Table 37: Germany size of population (million), 2011-15
    Table 38: Germany gdp (constant 2005 prices, $ billion), 2011-15
    Table 39: Germany gdp (current prices, $ billion), 2011-15
    Table 40: Germany inflation, 2011-15
    Table 41: Germany consumer price index (absolute), 2011-15
    Table 42: Germany exchange rate, 2011-15
    Table 43: Italy agricultural products market value: $ billion, 2011-15
    Table 44: Italy agricultural products market volume: million Tonnes, 2011-15
    Table 45: Italy agricultural products market category segmentation: $ billion, 2015
    Table 46: Italy agricultural products market geography segmentation: $ billion, 2015
    Table 47: Italy agricultural products market value forecast: $ billion, 2015-20
    Table 48: Italy agricultural products market volume forecast: million Tonnes, 2015-20
    Table 49: Italy size of population (million), 2011-15
    Table 50: Italy gdp (constant 2005 prices, $ billion), 2011-15
    Table 51: Italy gdp (current prices, $ billion), 2011-15
    Table 52: Italy inflation, 2011-15
    Table 53: Italy consumer price index (absolute), 2011-15
    Table 54: Italy exchange rate, 2011-15
    Table 55: Japan agricultural products market value: $ billion, 2011-15
    Table 56: Japan agricultural products market volume: million Tonnes, 2011-15
    Table 57: Japan agricultural products market category segmentation: $ billion, 2015
    Table 58: Japan agricultural products market geography segmentation: $ billion, 2015
    Table 59: Japan agricultural products market value forecast: $ billion, 2015-20
    Table 60: Japan agricultural products market volume forecast: million Tonnes, 2015-20
    Table 61: Japan size of population (million), 2011-15
    Table 62: Japan gdp (constant 2005 prices, $ billion), 2011-15
    Table 63: Japan gdp (current prices, $ billion), 2011-15
    Table 64: Japan inflation, 2011-15
    Table 65: Japan consumer price index (absolute), 2011-15
    Table 66: Japan exchange rate, 2011-15
    Table 67: Australia agricultural products market value: $ billion, 2011-15
    Table 68: Australia agricultural products market volume: million Tonnes, 2011-15
    Table 69: Australia agricultural products market category segmentation: $ billion, 2015
    Table 70: Australia agricultural products market geography segmentation: $ billion, 2015
    Table 71: Australia agricultural products market value forecast: $ billion, 2015-20
    Table 72: Australia agricultural products market volume forecast: million Tonnes, 2015-20
    Table 73: Australia size of population (million), 2011-15
    Table 74: Australia gdp (constant 2005 prices, $ billion), 2011-15
    Table 75: Australia gdp (current prices, $ billion), 2011-15
    Table 76: Australia inflation, 2011-15
    Table 77: Australia consumer price index (absolute), 2011-15
    Table 78: Australia exchange rate, 2011-15
    Table 79: Canada agricultural products market value: $ billion, 2011-15
    Table 80: Canada agricultural products market volume: million Tonnes, 2011-15
    Table 81: Canada agricultural products market category segmentation: $ billion, 2015
    Table 82: Canada agricultural products market geography segmentation: $ billion, 2015
    Table 83: Canada agricultural products market value forecast: $ billion, 2015-20
    Table 84: Canada agricultural products market volume forecast: million Tonnes, 2015-20
    Table 85: Canada size of population (million), 2011-15
    Table 86: Canada gdp (constant 2005 prices, $ billion), 2011-15
    Table 87: Canada gdp (current prices, $ billion), 2011-15
    Table 88: Canada inflation, 2011-15
    Table 89: Canada consumer price index (absolute), 2011-15
    Table 90: Canada exchange rate, 2011-15
    Table 91: China agricultural products market value: $ billion, 2011-15
    Table 92: China agricultural products market volume: million Tonnes, 2011-15
    Table 93: China agricultural products market category segmentation: $ billion, 2015
    Table 94: China agricultural products market geography segmentation: $ billion, 2015
    Table 95: China agricultural products market value forecast: $ billion, 2015-20
    Table 96: China agricultural products market volume forecast: million Tonnes, 2015-20
    Table 97: China size of population (million), 2011-15
    Table 98: China gdp (constant 2005 prices, $ billion), 2011-15
    Table 99: China gdp (current prices, $ billion), 2011-15
    Table 100: China inflation, 2011-15
    ...

    LIST OF FIGURES

    Figure 1: Global agricultural products market value: $ billion, 2011-15
    Figure 2: Global agricultural products market volume: million Tonnes, 2011-15
    Figure 3: Global agricultural products market category segmentation: % share, by value, 2015
    Figure 4: Global agricultural products market geography segmentation: % share, by value, 2015
    Figure 5: Global agricultural products market value forecast: $ billion, 2015-20
    Figure 6: Global agricultural products market volume forecast: million Tonnes, 2015-20
    Figure 7: Forces driving competition in the global agricultural products market, 2015
    Figure 8: Drivers of buyer power in the global agricultural products market, 2015
    Figure 9: Drivers of supplier power in the global agricultural products market, 2015
    Figure 10: Factors influencing the likelihood of new entrants in the global agricultural products market, 2015
    Figure 11: Factors influencing the threat of substitutes in the global agricultural products market, 2015
    Figure 12: Drivers of degree of rivalry in the global agricultural products market, 2015
    Figure 13: Asia-Pacific agricultural products market value: $ billion, 2011-15
    Figure 14: Asia-Pacific agricultural products market volume: million Tonnes, 2011-15
    Figure 15: Asia-Pacific agricultural products market category segmentation: % share, by value, 2015
    Figure 16: Asia-Pacific agricultural products market geography segmentation: % share, by value, 2015
    Figure 17: Asia-Pacific agricultural products market value forecast: $ billion, 2015-20
    Figure 18: Asia-Pacific agricultural products market volume forecast: million Tonnes, 2015-20
    Figure 19: Forces driving competition in the agricultural products market in Asia-Pacific, 2015
    Figure 20: Drivers of buyer power in the agricultural products market in Asia-Pacific, 2015
    Figure 21: Drivers of supplier power in the agricultural products market in Asia-Pacific, 2015
    Figure 22: Factors influencing the likelihood of new entrants in the agricultural products market in Asia-Pacific, 2015
    Figure 23: Factors influencing the threat of substitutes in the agricultural products market in Asia-Pacific, 2015
    Figure 24: Drivers of degree of rivalry in the agricultural products market in Asia-Pacific, 2015
    Figure 25: Europe agricultural products market value: $ billion, 2011-15
    Figure 26: Europe agricultural products market volume: million Tonnes, 2011-15
    Figure 27: Europe agricultural products market category segmentation: % share, by value, 2015
    Figure 28: Europe agricultural products market geography segmentation: % share, by value, 2015
    Figure 29: Europe agricultural products market value forecast: $ billion, 2015-20
    Figure 30: Europe agricultural products market volume forecast: million Tonnes, 2015-20
    Figure 31: Forces driving competition in the agricultural products market in Europe, 2015
    Figure 32: Drivers of buyer power in the agricultural products market in Europe, 2015
    Figure 33: Drivers of supplier power in the agricultural products market in Europe, 2015
    Figure 34: Factors influencing the likelihood of new entrants in the agricultural products market in Europe, 2015
    Figure 35: Factors influencing the threat of substitutes in the agricultural products market in Europe, 2015
    Figure 36: Drivers of degree of rivalry in the agricultural products market in Europe, 2015
    Figure 37: France agricultural products market value: $ billion, 2011-15
    Figure 38: France agricultural products market volume: million Tonnes, 2011-15
    Figure 39: France agricultural products market category segmentation: % share, by value, 2015
    Figure 40: France agricultural products market geography segmentation: % share, by value, 2015
    Figure 41: France agricultural products market value forecast: $ billion, 2015-20
    Figure 42: France agricultural products market volume forecast: million Tonnes, 2015-20
    Figure 43: Forces driving competition in the agricultural products market in France, 2015
    Figure 44: Drivers of buyer power in the agricultural products market in France, 2015
    Figure 45: Drivers of supplier power in the agricultural products market in France, 2015
    Figure 46: Factors influencing the likelihood of new entrants in the agricultural products market in France, 2015
    Figure 47: Factors influencing the threat of substitutes in the agricultural products market in France, 2015
    Figure 48: Drivers of degree of rivalry in the agricultural products market in France, 2015
    Figure 49: Germany agricultural products market value: $ billion, 2011-15
    Figure 50: Germany agricultural products market volume: million Tonnes, 2011-15
    Figure 51: Germany agricultural products market category segmentation: % share, by value, 2015
    Figure 52: Germany agricultural products market geography segmentation: % share, by value, 2015
    Figure 53: Germany agricultural products market value forecast: $ billion, 2015-20
    Figure 54: Germany agricultural products market volume forecast: million Tonnes, 2015-20
    Figure 55: Forces driving competition in the agricultural products market in Germany, 2015
    Figure 56: Drivers of buyer power in the agricultural products market in Germany, 2015
    Figure 57: Drivers of supplier power in the agricultural products market in Germany, 2015
    Figure 58: Factors influencing the likelihood of new entrants in the agricultural products market in Germany, 2015
    Figure 59: Factors influencing the threat of substitutes in the agricultural products market in Germany, 2015
    Figure 60: Drivers of degree of rivalry in the agricultural products market in Germany, 2015
    Figure 61: Italy agricultural products market value: $ billion, 2011-15
    Figure 62: Italy agricultural products market volume: million Tonnes, 2011-15
    Figure 63: Italy agricultural products market category segmentation: % share, by value, 2015
    Figure 64: Italy agricultural products market geography segmentation: % share, by value, 2015
    Figure 65: Italy agricultural products market value forecast: $ billion, 2015-20
    Figure 66: Italy agricultural products market volume forecast: million Tonnes, 2015-20
    Figure 67: Forces driving competition in the agricultural products market in Italy, 2015
    Figure 68: Drivers of buyer power in the agricultural products market in Italy, 2015
    Figure 69: Drivers of supplier power in the agricultural products market in Italy, 2015
    Figure 70: Factors influencing the likelihood of new entrants in the agricultural products market in Italy, 2015
    Figure 71: Factors influencing the threat of substitutes in the agricultural products market in Italy, 2015
    Figure 72: Drivers of degree of rivalry in the agricultural products market in Italy, 2015
    Figure 73: Japan agricultural products market value: $ billion, 2011-15
    Figure 74: Japan agricultural products market volume: million Tonnes, 2011-15
    Figure 75: Japan agricultural products market category segmentation: % share, by value, 2015
    Figure 76: Japan agricultural products market geography segmentation: % share, by value, 2015
    Figure 77: Japan agricultural products market value forecast: $ billion, 2015-20
    Figure 78: Japan agricultural products market volume forecast: million Tonnes, 2015-20
    Figure 79: Forces driving competition in the agricultural products market in Japan, 2015
    Figure 80: Drivers of buyer power in the agricultural products market in Japan, 2015
    Figure 81: Drivers of supplier power in the agricultural products market in Japan, 2015
    Figure 82: Factors influencing the likelihood of new entrants in the agricultural products market in Japan, 2015
    Figure 83: Factors influencing the threat of substitutes in the agricultural products market in Japan, 2015
    Figure 84: Drivers of degree of rivalry in the agricultural products market in Japan, 2015
    Figure 85: Australia agricultural products market value: $ billion, 2011-15
    Figure 86: Australia agricultural products market volume: million Tonnes, 2011-15
    Figure 87: Australia agricultural products market category segmentation: % share, by value, 2015
    Figure 88: Australia agricultural products market geography segmentation: % share, by value, 2015
    Figure 89: Australia agricultural products market value forecast: $ billion, 2015-20
    Figure 90: Australia agricultural products market volume forecast: million Tonnes, 2015-20
    Figure 91: Forces driving competition in the agricultural products market in Australia, 2015
    Figure 92: Drivers of buyer power in the agricultural products market in Australia, 2015
    Figure 93: Drivers of supplier power in the agricultural products market in Australia, 2015
    Figure 94: Factors influencing the likelihood of new entrants in the agricultural products market in Australia, 2015
    Figure 95: Factors influencing the threat of substitutes in the agricultural products market in Australia, 2015
    Figure 96: Drivers of degree of rivalry in the agricultural products market in Australia, 2015
    Figure 97: Canada agricultural products market value: $ billion, 2011-15
    Figure 98: Canada agricultural products market volume: million Tonnes, 2011-15
    Figure 99: Canada agricultural products market category segmentation: % share, by value, 2015
    Figure 100: Canada agricultural products market geography segmentation: % share, by value, 2015
    ...
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