The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
809
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Top 1000 Advertising Agents (Global)
US$ 1,500.00
... Agents. Using the unique Plimsoll method of analysis, each of the top 1000 companies included is individually assessed and ranked against each other and ... Global Analysis will give you an in-depth assessment of the Global Advertising Agents industry instantly. Whether you wish to benchmark your own company’s ...
January 2015
1105 pages
Top 199 PR Agencies (Nordic)
US$ 1,250.00
This report is an in-depth financial evaluation of the Nordic PR Agencies. Using the unique Plimsoll method of analysis, each of the largest 199 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
January 2015
304 pages
Top 244 Advertising Agencies (Nordic)
US$ 1,250.00
This report is an in-depth financial evaluation of the Nordic Advertising Agencies. Using the unique Plimsoll method of analysis, each of the largest 244 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...
January 2015
349 pages
Top 336 Advertising agencies (Germany)
US$ 1,250.00
This report is an in-depth financial evaluation of the Germany Advertising agencies. Using the unique Plimsoll method of analysis, each of the largest 336 companies is individually assessed and ranked against each other and compared to industry averages.Using ...
January 2015
441 pages
Top 500 Advertising Agents (European)
US$ 1,250.00
This report is an in-depth financial evaluation of the European Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...
January 2015
605 pages
Top 500 Advertising Agents (Global)
US$ 1,500.00
This report is an in-depth financial evaluation of the Global Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
January 2015
605 pages
Top 59 Media Agencies (Nordic)
US$ 1,250.00
This report is an in-depth financial evaluation of the Nordic Media Agencies. Using the unique Plimsoll method of analysis, each of the largest 59 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
January 2015
164 pages
Global Outdoor Advertising Market Report: 2015 Edition
US$ 800.00
... level. The report provides a comprehensive study of outdoor advertising market globally and also provides detailed information for key regional markets. The competition in the global outdoor advertising market is intense among ...
January 2015
50 pages
Cross-Platform Advertising: Market Research Report
US$ 4,500.00
This report analyzes the worldwide markets for Cross-Platform Advertising in US$ Million. The report provides separate comprehensive analytics for the US, ... forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary ...
January 2015
226 pages
Online Advertising Market in India 2014
US$ 950.00
... enhanced growth prospects. Netscribes’ latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country ...
October 2014
89 pages
Online Advertising: Market Research Report
US$ 4,950.00
This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The ... 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary ...
January 2014
433 pages
Context Advertising Trends: Market Research Report
US$ 950.00
... on the content currently viewed by the user. The report analyzes and presents an overview of Context Advertising market worldwide. Supported with 4 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report ...
December 2013
8 pages
Global Outdoor Advertising Market Report: 2013 Edition
US$ 800.00
... safety. The report studies the outdoor advertising market on a global scale and also provides detailed information regarding the key regional markets. The competition in the global outdoor advertising market is intense ...
December 2013
53 pages
2014 U.S. Advertising Agencies Industry-Capital & Expenses Report
US$ 149.00
The 2014 U.S. Advertising Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014 current and 2015 forecast estimates on the cost of materials, capital expenditures, inventories, ...
December 2013
159 pages
2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report
US$ 149.00
The 2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics ... , inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used ...
December 2013
111 pages
2014 U.S. Public Relations Agencies Industry-Capital & Expenses Report
US$ 149.00
The 2014 U.S. Public Relations Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014 current and 2015 forecast estimates on the cost of materials, capital expenditures, ...
December 2013
115 pages
Opportunities in Indian Signage Industry
US$ 700.00
... and growing number of MNCs in India are providing a further boost to the signage board industry. According to “Opportunities in Indian Signage Industry”, the ... , the report also provides a snapshot of the problems being faced by the signage board manufacturers. Lastly, key players of the industry have been ...
August 2013
35 pages
2013 Worldwide Display Advertising Industry-Industry & Market report
US$ 249.00
The 2013 Worldwide Display Advertising Industry-Industry & Market report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2013 current and 2014 forecast estimates on the size of the ...
June 2013
104 pages
Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis, January 2013
US$ 2,650.00
Annual revenue in the global online advertising industry is forecast to reach an estimated $139.8 billion in 2018 with a CAGR of 7.3% during 2013-2018. The global online advertising industry witnessed a CAGR of 12.4% during 2007 ... of the industry and presents its findings in “Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis.” Search advertising is expected to be the fastest-growing sector ...
January 2013
60 pages
Advertising Trends and Converged Media 2Q 2013
US$ 3,500.00
Advertising Trends & Converged Media assesses growth patterns for connected device and multiplatform media use and the monetization strategies for the U.S. advanced TV, online ... , Parks Associates. “Advertising stakeholders— specifically content owners, service providers, and brand advertisers— must evaluate market developments, industry trends, and monetization strategies ...
December 2012
50 pages
Harnessing the Power of Big Data: New Media and Advertising 4Q 2013
US$ 3,500.00
This report examines the state of personalized advertising, analyzing the technologies and companies that are mining vast amounts of consumer data to recommend and enhance relevant advertising across various platforms. It identifies and profiles key players and predicts sectors of early growth. "When ...
December 2012
50 pages
In-app Advertising on Connected Devices 4Q 2013
US$ 3,500.00
... app Advertising on Connected Devices tracks the explosive growth of ad-supported app use in the U.S. on the primary app-enabled devices—smartphones, tablets, and smart TVs. The report examines in-app advertising strategies employed by industry stakeholders, including app ...
December 2012
55 pages
