Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis, January 2013
Annual revenue in the global online advertising industry is forecast to reach an estimated $139.8 billion in 2018 with a CAGR of 7.3% during 2013-2018. The global online advertising industry witnessed a CAGR of 12.4% during 2007-2012 as revenue reached $91.6 billion in 2012. The top three and top five players of the industry accounted for 64% and 69% of global revenue, respectively, in 2012. There is a medium degree of competition in the industry due to its moderate to high threat of substitutes and moderate buyers’ power.
Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis of the industry and presents its findings in “Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis.” Search advertising is expected to be the fastest-growing sector with the increasing usage of search engines.
Lucintel analyzes the major challenges of the industry. Social networking has changed the way online advertising is done. Lack of language skills and illiteracy are major challenges for this industry. The media market has undergone structural changes that have forced changes in advertisement presentation and content. Internet regulation has also affected media profitability. Lucintel's report also focuses on the industry’s key drivers. The online advertising media industry is bolstered by economic growth, mobile advertising, mobile subscribers’ base, and the growing online distribution of music and films. Evolving consumer behavior and the migration of users to digital media are also key drivers of this industry.
The study provides up-to-date information on the market share, profit margins, and capabilities of the leaders. The report can help current manufacturers realistically assess their strategies vis-avis leading competitors and benefits executives with strategic competitor information, data analysis, and insight, critical to the development and implementation of effective marketing and sales plans.
This comprehensive guide from Lucintel provides readers with valuable information and the tools needed to successfully drive critical business decisions with a thorough understanding of the market’s potential. This report will save Lucintel clients hundreds of hours in personal research time on a global market and it offers significant benefits in expanding business opportunities throughout the global online advertising industry analysis. In a fast-paced ever-changing world, business leaders need every advantage available to them in a timely manner to drive change in the market and to stay ahead of their competition. This report provides business leaders with a keen advantage in this regard by making them aware of emerging trends and demand requirements on an annual basis.
Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis of the industry and presents its findings in “Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis.” Search advertising is expected to be the fastest-growing sector with the increasing usage of search engines.
Lucintel analyzes the major challenges of the industry. Social networking has changed the way online advertising is done. Lack of language skills and illiteracy are major challenges for this industry. The media market has undergone structural changes that have forced changes in advertisement presentation and content. Internet regulation has also affected media profitability. Lucintel's report also focuses on the industry’s key drivers. The online advertising media industry is bolstered by economic growth, mobile advertising, mobile subscribers’ base, and the growing online distribution of music and films. Evolving consumer behavior and the migration of users to digital media are also key drivers of this industry.
The study provides up-to-date information on the market share, profit margins, and capabilities of the leaders. The report can help current manufacturers realistically assess their strategies vis-avis leading competitors and benefits executives with strategic competitor information, data analysis, and insight, critical to the development and implementation of effective marketing and sales plans.
This comprehensive guide from Lucintel provides readers with valuable information and the tools needed to successfully drive critical business decisions with a thorough understanding of the market’s potential. This report will save Lucintel clients hundreds of hours in personal research time on a global market and it offers significant benefits in expanding business opportunities throughout the global online advertising industry analysis. In a fast-paced ever-changing world, business leaders need every advantage available to them in a timely manner to drive change in the market and to stay ahead of their competition. This report provides business leaders with a keen advantage in this regard by making them aware of emerging trends and demand requirements on an annual basis.
1. EXECUTIVE SUMMARY
2. INDUSTRY DEFINITION AND SCOPE
3. INDUSTRY OVERVIEW
4. GLOBAL MACROECONOMIC OVERVIEW
5. INDUSTRY TRENDS
6. INDUSTRY FORECASTS
7. EMERGING TRENDS
8. CONCLUSIONS
2. INDUSTRY DEFINITION AND SCOPE
3. INDUSTRY OVERVIEW
4. GLOBAL MACROECONOMIC OVERVIEW
5. INDUSTRY TRENDS
6. INDUSTRY FORECASTS
7. EMERGING TRENDS
8. CONCLUSIONS
LIST OF FIGURES
Chapter 3. Industry Overview
Figure 3.1: External forces shaping global online advertising industry
Chapter 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend
Chapter 5. Industry Trends
Figure 5.1: Global online advertising industry annual trend 2007-12 (US $B)
Figure 5.2: Global online advertising industry regional trend 2007-12 (US $B)
Figure 5.3: Global online advertising industry regional trend 2007-12 (%)
Figure 5.4: Global online advertising industry segment trend 2007-12 (US $B)
Figure 5.5: Global online advertising industry segment trend 2007-12 (%)
Figure 5.6: Global online advertising industry quarterly trend 2011-12 (US $B)
Figure 5.7: Global online advertising industry profitability trend 2007-12
Figure 5.8: Global online advertising industry revenue per employee trend 2007-12
Figure 5.9: Cost structure of global online advertising industry 2007-12
Figure 5.10: Cost structure in North American online advertising industry 2007-12
Figure 5.11: Cost structure in European online advertising industry 2007-12
Figure 5.12: Cost structure in Asia Pacific online advertising industry 2007-12
Figure 5.13: Top 5 companies vs. online advertising industry gross profit & net profit analysis 2011
Figure 5.14: Cash on hand for global online advertising industry 2007-12 (US $B)
Figure 5.15: Cash on hand for global online advertising industry 2007-12 (%)
Figure 5.16: Asset for global online advertising industry 2007-12 (US $B)
Figure 5.17: Assets for global online advertising industry 2007-12 (%)
Figure 5.18: Debt for global online advertising industry 2007-12 (US $B)
Figure 5.19: Debt for global online advertising industry 2007-12 (%)
Figure 5.20: Industry shares of top players in global online advertising industry in 2007
Figure 5.21: Industry shares of top players in global online advertising industry in 2012
Figure 5.22: Global online advertising industry 2007 market share analysis
Figure 5.23: Global online advertising industry 2012 market share analysis
Chapter 6. Industry Forecasts
Figure 6.1: Global online advertising industry annual forecast 2013-18 (US $B)
Figure 6.2: Global online advertising industry quarterly forecast 2013-14 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global online advertising industry regional forecast 2012-17 (US $B)
Figure 6.12: Global online advertising industry regional forecast 2012-17 (%)
Figure 6.13: Global online advertising industry segment forecast 2012-17 (US $B)
Figure 6.14: Global online advertising industry segment forecast 2012-17 (%)
Chapter 7. Emerging Trends
Figure 7.1: Global online advertising industry opportunity by region
Figure 7.2: Global online advertising industry opportunity by segment
Chapter 3. Industry Overview
Figure 3.1: External forces shaping global online advertising industry
Chapter 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend
Chapter 5. Industry Trends
Figure 5.1: Global online advertising industry annual trend 2007-12 (US $B)
Figure 5.2: Global online advertising industry regional trend 2007-12 (US $B)
Figure 5.3: Global online advertising industry regional trend 2007-12 (%)
Figure 5.4: Global online advertising industry segment trend 2007-12 (US $B)
Figure 5.5: Global online advertising industry segment trend 2007-12 (%)
Figure 5.6: Global online advertising industry quarterly trend 2011-12 (US $B)
Figure 5.7: Global online advertising industry profitability trend 2007-12
Figure 5.8: Global online advertising industry revenue per employee trend 2007-12
Figure 5.9: Cost structure of global online advertising industry 2007-12
Figure 5.10: Cost structure in North American online advertising industry 2007-12
Figure 5.11: Cost structure in European online advertising industry 2007-12
Figure 5.12: Cost structure in Asia Pacific online advertising industry 2007-12
Figure 5.13: Top 5 companies vs. online advertising industry gross profit & net profit analysis 2011
Figure 5.14: Cash on hand for global online advertising industry 2007-12 (US $B)
Figure 5.15: Cash on hand for global online advertising industry 2007-12 (%)
Figure 5.16: Asset for global online advertising industry 2007-12 (US $B)
Figure 5.17: Assets for global online advertising industry 2007-12 (%)
Figure 5.18: Debt for global online advertising industry 2007-12 (US $B)
Figure 5.19: Debt for global online advertising industry 2007-12 (%)
Figure 5.20: Industry shares of top players in global online advertising industry in 2007
Figure 5.21: Industry shares of top players in global online advertising industry in 2012
Figure 5.22: Global online advertising industry 2007 market share analysis
Figure 5.23: Global online advertising industry 2012 market share analysis
Chapter 6. Industry Forecasts
Figure 6.1: Global online advertising industry annual forecast 2013-18 (US $B)
Figure 6.2: Global online advertising industry quarterly forecast 2013-14 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global online advertising industry regional forecast 2012-17 (US $B)
Figure 6.12: Global online advertising industry regional forecast 2012-17 (%)
Figure 6.13: Global online advertising industry segment forecast 2012-17 (US $B)
Figure 6.14: Global online advertising industry segment forecast 2012-17 (%)
Chapter 7. Emerging Trends
Figure 7.1: Global online advertising industry opportunity by region
Figure 7.2: Global online advertising industry opportunity by segment
LIST OF TABLES
Chapter 3. Industry Overview
Table 3.1: Industry parameters of global online advertising industry
Table 3.2: Relative industry attractiveness by region
Chapter 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline
Chapter 6. Industry Forecasts
Table 6.1: Global online advertising regional forecast growth rate
Table 6.2: Global online advertising segment forecast growth rate
Chapter 3. Industry Overview
Table 3.1: Industry parameters of global online advertising industry
Table 3.2: Relative industry attractiveness by region
Chapter 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline
Chapter 6. Industry Forecasts
Table 6.1: Global online advertising regional forecast growth rate
Table 6.2: Global online advertising segment forecast growth rate
