In-app Advertising on Connected Devices 4Q 2013
In-app Advertising on Connected Devices tracks the explosive growth of ad-supported app use in the U.S. on the primary app-enabled devices—smartphones, tablets, and smart TVs. The report examines in-app advertising strategies employed by industry stakeholders, including app content owners, publishers, ad services, and brand advertisers, to engage consumers and monetize the burgeoning app marketplace.
1 REPORT SUMMARY
1.1 Purpose and Scope of Report
1.2 Research Approach
2 MARKET TRENDS FUELING THE RISE OF THE IN-APP ADVERTISING ECONOMY
2.1 Growing Connected Device Users & Households
2.2 Popular & Experimental App Use Cases
2.2.1 On-demand Video
2.2.2 Internet-streaming and On-demand Music Services
2.2.3 Social Sharing Apps
2.2.4 Second-screen and First-screen Apps
3 EMERGING IN-APP ADVERTISING STRATEGIES
3.1 App Marketing and Cross-promotion
3.2 Real-time Bidding (RTB) for Mobile Apps
3.3 Smart TV In-app Advertising
3.4 First-screen Content Awareness
4 U.S. IN-APP ADVERTISING REVENUE FORECASTS 2014-2018
4.1 Forecast Methodology & Assumptions
4.2 U.S. Smartphone & Table In-app Advertising Revenues 2014-2018
5 MARKET IMPLICATIONS & RECOMMENDATIONS
5.1 Implications & Recommendations for App Developers & Publishers
5.2 Implications & Recommendations for Ad Agencies & Advertisers
Appendix
GLOSSARY of Terms
Company INDEX
1.1 Purpose and Scope of Report
1.2 Research Approach
2 MARKET TRENDS FUELING THE RISE OF THE IN-APP ADVERTISING ECONOMY
2.1 Growing Connected Device Users & Households
2.2 Popular & Experimental App Use Cases
2.2.1 On-demand Video
2.2.2 Internet-streaming and On-demand Music Services
2.2.3 Social Sharing Apps
2.2.4 Second-screen and First-screen Apps
3 EMERGING IN-APP ADVERTISING STRATEGIES
3.1 App Marketing and Cross-promotion
3.2 Real-time Bidding (RTB) for Mobile Apps
3.3 Smart TV In-app Advertising
3.4 First-screen Content Awareness
4 U.S. IN-APP ADVERTISING REVENUE FORECASTS 2014-2018
4.1 Forecast Methodology & Assumptions
4.2 U.S. Smartphone & Table In-app Advertising Revenues 2014-2018
5 MARKET IMPLICATIONS & RECOMMENDATIONS
5.1 Implications & Recommendations for App Developers & Publishers
5.2 Implications & Recommendations for Ad Agencies & Advertisers
Appendix
GLOSSARY of Terms
Company INDEX
LIST OF FIGURES
Sources of Data
U.S. Mobile Phone & Smartphone Users 2014-2018
U.S. Smartphone & Tablet Users 2014-2018
U.S. TV Households (HHs) & Smart TV HHs 2014-2018
U.S. Smartphone & Tablet App Downloads 2014-2018
Ad-supported Entertainment, Media, & Social Apps
Ad-supported Smartphone Entertainment, Media, and Social Apps by Age
Video Viewing by Distribution Channel
Leading Free Video Apps
Leading Internet-streaming & On-demand Music Services
Leading Ad-support Internet-streaming and On-demand Music Services
Successful Pinterest Brands
TV Show/Channel App Engagement While Watching TV
Common In-app Advertising Formats
In-app Advertising Strategy Decision-making Process
Common App Marketing Practices
Mobile Real-time Bidding Advertising Ecosystem
Benefits of RTB for Mobile Apps
Leading Mobile App Real-time Bidding (RTB) Services
Consumer Comfort Level with Personalized Smartphone, Tablet, and Smart TV Ads
Consumer Comfort Level with Personalized Ads by Device and Targeting Type
LG Smart AD Ad API Technical Workflow
Samsung SMART TV In-app Ad Technical Workflow
OEM-operated Smart TV Advertising Platforms
Comparing First-screen and Second-screen Markets
Engage Cognitive Networks ACR Platform
First-screen Benefits for Advertising
In-app Advertising Revenue Forecast Methodology
U.S. Mobile In-app Advertising Revenues
U.S. Mobile App Revenues
Sources of Data
U.S. Mobile Phone & Smartphone Users 2014-2018
U.S. Smartphone & Tablet Users 2014-2018
U.S. TV Households (HHs) & Smart TV HHs 2014-2018
U.S. Smartphone & Tablet App Downloads 2014-2018
Ad-supported Entertainment, Media, & Social Apps
Ad-supported Smartphone Entertainment, Media, and Social Apps by Age
Video Viewing by Distribution Channel
Leading Free Video Apps
Leading Internet-streaming & On-demand Music Services
Leading Ad-support Internet-streaming and On-demand Music Services
Successful Pinterest Brands
TV Show/Channel App Engagement While Watching TV
Common In-app Advertising Formats
In-app Advertising Strategy Decision-making Process
Common App Marketing Practices
Mobile Real-time Bidding Advertising Ecosystem
Benefits of RTB for Mobile Apps
Leading Mobile App Real-time Bidding (RTB) Services
Consumer Comfort Level with Personalized Smartphone, Tablet, and Smart TV Ads
Consumer Comfort Level with Personalized Ads by Device and Targeting Type
LG Smart AD Ad API Technical Workflow
Samsung SMART TV In-app Ad Technical Workflow
OEM-operated Smart TV Advertising Platforms
Comparing First-screen and Second-screen Markets
Engage Cognitive Networks ACR Platform
First-screen Benefits for Advertising
In-app Advertising Revenue Forecast Methodology
U.S. Mobile In-app Advertising Revenues
U.S. Mobile App Revenues
