Global Outdoor Advertising Market Report: 2013 Edition

Date: January 1, 2014
Pages: 53
Price:
US$ 800.00
Publisher: Koncept Analytics
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G6DBE8EFD01EN
Leaflet:

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Global Outdoor Advertising Market Report: 2013 Edition
Outdoor advertising market is comprised of 4 major segments namely; billboards, street furniture, transit advertising, and alternative media. Billboards have been the largest segment in the outdoor advertising market due to the increasing popularity of digital billboards across the world.

The global outdoor advertising worldwide is growing at a great pace and is expected to continue to witness stable growth in the advertising industry which is mainly due to increasing popularity of this segment in comparison with other segments of the advertising industry. The present report examines the outdoor advertising market on a global scale and also provides detailed information regarding the key regional markets. On the regional basis, the US accounted for the major share in the outdoor advertising market followed by Japan.

The key trends observed within the market are environment friendly techniques, string growth opportunity of FMCG advertising and improving penetration rate of outdoor advertising. The major factors which will contribute in the growth of the industry include increasing urbanization, meliorating global economy and digital out of home advertising. But there are certain challenges which the industry is facing as of now which includes contribution to pollution, ethical and moral impact, and impact on traffic safety.

The report studies the outdoor advertising market on a global scale and also provides detailed information regarding the key regional markets. The competition in the global outdoor advertising market is intense with few large players viz. JC Decaux, Lamar Advertising Company, Clear Channel Outdoor Holdings, Inc. and CBS Corporation. In addition, global competitive landscape along with the company profiles of the leading players in the market is discussed in detail.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
1. INTRODUCTION

1.1 Advertising Industry
1.2 Outdoor Advertising
  1.2.1 Advantages of Outdoor Advertising

2. MARKET SIZE

2.1 Global Advertising Industry
  Market Value
  Breakdown by Medium
  Breakdown by Region
2.2 Global Outdoor Advertising Market
  Market Value
  Advertising Expenditure
2.3 Outdoor Advertising Market in the US
  Market Value
  Breakdown by Medium
2.4 Outdoor Advertising Market in the UK
  Market Value
  Market Segments
  Digital Outdoor Advertising
  Top Advertisers
2.5 Outdoor Advertising Market in Australia
  Market Value
  Breakdown by Medium
  Top Advertisers
2.6 Outdoor Advertising Market in New Zealand
  Market Value
  Breakdown by Medium
2.7 Outdoor Advertising Market in Russia
  Market Value
  Breakdown by Medium
  Expenditure by Industry
2.8 Outdoor Advertising Market in Japan
  Market Overview
  Market Value
2.9 Outdoor Advertising Market in Canada
  Market Overview
  Market Value

3. MARKET DYNAMICS

3.1 Growth Drivers
  3.1.1 Increasing Urbanization
  3.1.2 Meliorating Global Economy
  3.1.3 Digital Out of Home Advertising
3.2 Key Trends
  3.2.1 Environmental Friendly Techniques
  3.2.2 Strong Growth Opportunity of FMCG Advertising
  3.2.3 Improving Penetration Rate of Outdoor Advertising
3.3 Challenges
  3.3.1 Contribution to Pollution
  3.3.2 Crime and Vandalism
  3.3.3 Ethical and Moral Impact
  3.3.4 Impact on Tourism Resources
  3.3.5 Impact on Traffic Safety

4. COMPETITIVE LANDSCAPE

4.1 The US
4.2 Russia

5. COMPANY PROFILES

5.1 JCDecaux
  5.1.1 Business Overview
  5.1.2 Financial Highlights
  5.1.3 Business Strategies
    Growth through Acquisitions
    Continuing Organic Growth
5.2 Lamar Advertising Company
  5.2.1 Business Overview
  5.2.2 Financial Highlights
  5.2.3 Business Strategies
    Strategic Acquisitions
    Providing High Quality Sales & Service
5.3 Clear Channel Outdoor Holdings, Inc.
  5.3.1 Business Overview
  5.3.2 Financial Highlights
  5.3.3 Business Strategies
    Continue to Deploy Digital Displays
5.4 CBS Corporation
  5.4.1 Business Overview
  5.4.2 Financial Highlights
  5.4.3 Business Strategies
    Growth through Acquisitions
    Expanding Presence in Major Markets

6. MARKET OUTLOOK

6.1 Market Forecast
6.2 Forecast Methodology
  6.2.1 Dependent and Independent Variables
  6.2.2 Correlation Analysis
  6.2.3 Regression Analysis

LIST OF CHARTS

Outdoor Advertising Segments
Global Advertising Industry (2005-2013E)
Major Media Expenditure (2009-2013E)
Breakdown of Global Advertising Industry by Medium (2012-2013E)
Global Advertising Industry by Geography (2012 vs 2013E)
Global Outdoor Advertising Market (2008-2013E)
Outdoor Advertising Market in the US (2005-2013E)
US Advertising Spending by Medium (2012 vs 2013E)
UK Outdoor Advertising Revenue (2002-2012)
Share of Outdoor Segment in the UK Advertising Industry (2002-2012)
Share of Outdoor Advertising in the UK Display Advertising (2002-2012)
Revenue of the UK Outdoor Advertising Market by Category (2012)
UK Outdoor Advertising Revenue Split by Segments (2005-2012)
UK Digital Outdoor Advertising Market (2003-2012)
Top 10 Outdoor Advertisers in the UK (2012)
Australian Outdoor Advertising Revenue and Growth Rate (2005-2013E)
Australian Outdoor Net Revenue by Category (2011-2012)
New Zealand Advertising Spending by Medium (2012)
New Zealand Outdoor Advertising Market (2003-2012)
Russian Outdoor Advertising Market (2012-2014E)
Advertisement Spend in Russia by Media Segments (1H12 vs. 1H13)
Russian Outdoor Advertising Expenditure by Industry (1H12)
Russian Outdoor Advertising Expenditure by Industry (1H13)
Advertising Occupancy Rate in Russia (2Q11-2Q13)
Outdoor Advertising Market in Japan (2010-2012)
Outdoor Advertising Market in Canada (2006-2012)
Worldwide Urban Population (2006-2012)
Global GDP (2005-2012)
Global GNI per Capita (2007-2012)
Market Share of Major players in the Global Outdoor Advertising Market (2012)
Revenue Growth of Major Players in the US Outdoor Advertising Market (1Q12-1Q13)
Market Share of Major Players in the Russian Outdoor Advertising Market (1H12 vs. 1H13)
Revenue of JC Decaux by Segments (2012)
Revenue of JC Decaux by Region (2012)
Revenue and Net Income of JC Decaux (2008-2012)
Sales of Lamar by Advertising Segments (2012)
Net Revenue and Net Income of Lamar (2008-2012)
Revenue of Clear Channel Outdoor Holding by Reportable Segments (2012)
Revenue and Net Income of Clear Channel Outdoor Holding (2008-2012)
Revenue of CBS Corporation by Reportable Segments (2012)
Revenue and Net Sales of CBS Corporation (2008-2012)
Global Outdoor Advertising Revenue (2011-2016F)

LIST OF TABLES

Global Outdoor Advertising Expenditure (2012 vs. 2011) (January –December)
List of Top 20 Advertisers in Australian Out-of-Home Market (2012)
List of Top 20 Advertising Categories in Out-Of-Home (2012)
Dependent & Independent Variables (2008–2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
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