Online Advertising: Market Research Report

January 2014 | 433 pages | ID: O494DFAAEA2EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 166 companies including many key and niche players such as -

• Amazon.com, Inc.
• AOL, Inc.
• Baidu, Inc.
• Conversant, Inc.
• Eniro AB

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Online Advertising
Search Format
Display Advertising
Others Modes/Formats
Classifieds and Auctions
Rich Media
Sponsorship
Referrals
Slotting Fees
E-mail

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Internet: A Favored Destination for Marketers
Online Advertising Well Poised to Replace Conventional Advertising Mediums

Table 1. Global Advertising Market (2013): Percentage Share Breakdown of Ad Spending by Medium - Cinema, Desktop Internet, Magazines, Mobile Internet, Newspapers, Outdoor, Radio, and Television (includes corresponding Graph/Chart)

Table 2. Leading Advertising Countries Worldwide (2013): Percentage Share Breakdown of Advertising Spend by Country - Australia, Brazil, Canada, China, France, Germany, Japan, South Korea, UK, US, and Others (includes corresponding Graph/Chart)

Online Advertising Vs Other Ad Media
Benefits of Various Advertising Media
Comparison of Different Advertising Media Based on Varied Parameters
Implications of Economic Uncertainty for the Advertising Market: A Review

Table 3. Comparative Review of Advertising and GDP Growth Rates (2008-2013) (includes corresponding Graph/Chart)

Search: The Prominent Online Advertising Format

Table 4. Global Search Engine Market (As of July 2014): Percentage Breakdown of Internet Users for Baidu, Bing, Google, Yahoo!, and Others (includes corresponding Graph/Chart)

Online Display Advertising Market: Opportunity to Develop Branding
Emerging Markets to Turbocharge Growth
Competition: Google Dominates Global Online Advertising Market

Table 5. Leading Players in the Global Online Advertising Market (2013): Percentage Share Breakdown of Advertising Spend by Company - Amazon, AOL, Facebook, Google, IAC, LinkedIn, Microsoft, Pandora, Twitter, Yahoo!, and Others (includes corresponding Graph/Chart)

Google Leads Mobile Advertising Space Too…

Table 6. Leading Players in the Global Mobile Internet Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)

Increased Competition Pushing Google to Devise New Options and Incentives for Advertisers

2. MARKET DYNAMICS

Rapidly Expanding Internet User Base: Opportunity for Advertisers

Table 7. Global Internet Users by Geographic Region (2013): Percentage Share Breakdown of Number of Internet Users for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)

Table 8. Worldwide Internet Penetration Rates (%) by Region: January 2014 (includes corresponding Graph/Chart)

Table 9. Top Ten Internet Countries: Ranked by Number of Internet Users (in Millions): January 2014 (includes corresponding Graph/Chart)

Table 10. World Internet Users (2013): Percentage (%) of Households with Internet Access by Region (includes corresponding Graph/Chart)

Rapid Penetration of Smartphones: A Strong Growth Driver

Table 11. Global Market for Smartphones: Volume Sales in Million Units for 2011, 2013, 2015 & 2018 (includes corresponding Graph/Chart)

Table 12. World Smartphone Penetration for Select Countries (as a Percentage of Mobile Phone Users): 2013 (includes corresponding Graph/Chart)

Table 13. Worldwide Smartphone Penetration (as a Percentage of Total Population) for Select Countries: January 2014 (includes corresponding Graph/Chart)

Growing Popularity of Tablet Phones Benefits the Market
Mobile Advertising: Strong Growth Potential

Table 14. Global Mobile Advertising Market by Format (2013): Percentage Share Breakdown of Spending for Search Advertising, Display Advertising, and Messaging (includes corresponding Graph/Chart)

Table 15. Global Mobile Ad Market (2013): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart)

Table 16. Global Mobile Ad Market (2013): Percentage Share Breakdown of Target Audience by Age Group (includes corresponding Graph/Chart)

Table 17. Global Mobile Ad Market (2013): Percentage Share Breakdown of Target Audience by Gender (includes corresponding Graph/Chart)

Table 18. Global Mobile Ad Market (2013): Percentage Share Breakdown of Mobile Ad Spending by Platform (includes corresponding Graph/Chart)

Asia-Pacific Steers the Momentum

Table 19. Global Mobile Advertising Market by Region (2013): Percentage Share Breakdown of Spending for Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America (includes corresponding Graph/Chart)

Rising Penetration of Smartphones Aids Growth of Mobile Advertising Market

Table 20. Global Market for Smartphones (2013 & 2018): Breakdown of Sales in Million Units by Geographic Region/Country (includes corresponding Graph/Chart)

Expanding Mobile Internet and 3G/4G Technologies

Table 21. Worldwide Mobile Data Traffic by Device Type (2013, 2015 & 2018) - Percentage Share Breakdown of Monthly Data Traffic Volume for Laptops, Non-Smartphones, Smartphones, Tablets, and Others (includes corresponding Graph/Chart)

Table 22. Worldwide Mobile Data Traffic by Application (2013, 2015 & 2018) - Percentage Share Breakdown of Monthly Data Traffic Volume for Data, File Sharing , M2M, and Video (includes corresponding Graph/Chart)

Table 23. Worldwide Mobile Networks (2013 & 2018): Percentage Share Breakdown of Number of Connections by Type of Network Technology (includes corresponding Graph/Chart)

Infiltration of Social Networks
Mobile and Social Media to Attract Larger Share of Online Advertising Budgets in Future
Rising Significance of Social Media Networks for Internet Advertising

Table 24. Leading Social Networking Sites Worldwide (2014) - Ranked by Number of Active Users (In Millions) (includes corresponding Graph/Chart)

Rich Media – A Promising Future
Interactive Rich Media Advertising Improves Consumer Engagement Levels
Real-Time Bidding (RTB) in Online Advertising Gains Momentum
What is RTB?
Future Outlook for RTB Market
Online Video Advertising Attracting Greater Attention of Publishers and Advertisers
Increasing Adoption of Deal IDs over Insertion Orders in Online Advertising
Programmatic Buying & Selling – The New Growth Area
Mobile Video Ads Surpass Online Video Ads
The Future Belongs to Free Online Classified Ads
Rise in Local Online Advertising Market

Table 25. Global Local Search Market (2011-2014): Percentage Breakdown of Search Volume by Mobile and Desktop Segments (includes corresponding Graph/Chart)

Behavioral Targeting: An Out-of-Box Service
Brand Advertisers: Taking Online Advertising Seriously in Marketing Strategies
Price Negotiations: Common in Online Advertising Market
Click-through-Rate Continues to Rise in Paid Search Advertising
Growing Prominence of Emerging Nations in Online Ad Content Creation Space

Table 26. Worldwide Impressions on AdSense and Ad Exchange (2013): Percentage Share Breakdown of Impressions by Leading Countries (includes corresponding Graph/Chart)

Online Industry Welcomes Open Source Solutions
Growing Adoption among SMEs and E-Com Companies Augurs Well for the Market
Software Technology Improvements Facilitate Online Ads
Challenges Facing Online Advertising Market
Online Advertising Frauds Cost Online Companies
Major Bottlenecks in Online Advertising
Problems Faced by Service Providers in Monetizing Media Campaigns

3. ONLINE ADVERTISING - OVERVIEW

Introduction
Online Advertisement Formats
Search
Display Advertising
Classifieds and Auctions
Rich Media
Sponsorship
Referrals
Slotting Fees
e-mail
Advertising Network Model

4. PRODUCT INTRODUCTIONS/INNOVATIONS

Adsfactor Unveils New Online Video Ad Network in Hong Kong
Yahoo Launches Rich-Media Ad Unit
EQ Works Launches Hercules™ Brand Safety Innovation for Video and Mobile Advertising
Alliant Introduces Alliant Online Audiences™ Segment for Auto Marketers
Gourmet Ads Adds Viewability Tracking
Classca. com Unveils New Free Classifieds Service in Canada
Prospect Genius Adds PPC Advertising to Marketing Services Portfolio
BannerPlay Introduces Advertising Ad-Apps
Stipple Introduces Stipple Search and Stipple Mobile
AMH Introduces Online Classifieds Portal
LifeStreet Media Unveils RevJetMobile RTB Platform
F# Brings Music to Online Advertising
Specific Media Introduces Retail Connect
Digital Advertising Alliance of Canada Unveils Self- Regulation Program for OBA
Autoshop Solutions Introduces Autoshop Mail for Auto Industry
YaSabe Unveils Automotive Classifieds Advertising Service
GoldSpot Media Launches Multi-Screen Ad Server
OLX India Introduces Interest-based YouTube Campaign
GoldSpot Media Introduces Digital One-Voice Rich Media Solution
MapleMe. com Offers Free Online Classifieds
NovaAds Launches Novanet Targeted Online Advertising in Vietnam
SocialVibe Launches TrueTargeting™ Solution
M-Tel Launches New Internet Advertising Service

5. RECENT INDUSTRY ACTIVITY

Yahoo! to Takeover Flurry
AOL Takes Over Gravity
Conversant Takes Over SET Media
AOL Collaborates with Hale Global
Yandex and Google Enter Advertising Partnership
Google Reaches Anti-Trust Agreement with EC
ValueClick Rebrands to Conversant
Sociomantic Labs Launches Stockholm Operations
Gannett Government Media and SargesList launch Military Times Classifieds
WPP to Merge Xaxis and 24/7 Media
AOL to Take Over Adap. tv
Baidu Takes Over PPS
Schibsted and Telenor to Form JV with for Online Classified Market
SINA Announces Strategic Alliance with Alibaba
Ascend Acquisition Merges with New York Publishing and Group Kitara Media
Netsonic Inks Deal with Publiespaña and Mediaset España Television Group
Eniro and Google Extend Agreement
Eniro Takes Over Majority Stake in Bloggerfy
Facebook and Google to Collaborate for Online Advertising Partnership
Addictive Mobility to Partner with Celtra
Baidu Acquires iQiyi
AVG Inks Internet Search and Advertising Services Agreement with Google
Yahoo! JAPAN Forms Online Advertising Strategic Partnership with Criteo
Microsoft, Yahoo and AOL’s online advertisement partnership Begins Operations

6. FOCUS ON SELECT PLAYERS

Amazon. com, Inc. (USA)
AOL, Inc. (USA)
Baidu, Inc. (China)
Conversant, Inc. (USA)
Eniro AB (Sweden)
Facebook, Inc. (USA)
Google, Inc. (USA)
DoubleClick, Inc. (USA)
IAC/InterActiveCorp. (USA)
InfoSpace, Inc. (USA)
LinkedIn Corporation (USA)

MSN (USA)

Sina Corporation (China)
Sohu. com, Inc. (China)
Tencent, Inc. (China)
TOM Group Limited (China)
TradeDoubler AB (Sweden)
Twitter, Inc. (USA)
Yahoo!, Inc. (USA)
Xaxis (USA)

7. GLOBAL MARKET PERSPECTIVE

Table 27. World Recent Past, Current and Future Analysis for Online Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 28. World Historic Review for Online Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 29. World 15-Year Perspective for Online Advertising by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

Online Advertising Market by Mode/Format

Table 30. World Recent Past, Current and Future Analysis for Online Advertising (Search) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 31. World Historic Review for Online Advertising (Search) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 32. World 15-Year Perspective for Online Advertising (Search) by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

Table 33. World Recent Past, Current and Future Analysis for Online Advertising (Display) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 34. World Historic Review for Online Advertising (Display) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 35. World 15-Year Perspective for Online Advertising (Display) by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

Table 36. World Recent Past, Current and Future Analysis for Other Online Advertising Modes/Formats by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 37. World Historic Review for Other Online Advertising Modes/Formats by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 38. World 15-Year Perspective for Other Online Advertising Modes/Formats by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Market Overview
Online Advertising Continues to Gain Share of Advertising Market

Table 39. US Advertising Market (2013): Percentage Share Breakdown of Ad Revenues by Media (includes corresponding Graph/Chart)

Changing Media Consumption Trends Influence Market Growth

Table 40. Online Ad Spend Per User in the US (2006-2012) (In US$) (includes corresponding Graph/Chart)

Table 41. Average Daily Time Spent by Consumers on Various Types of Digital Media (2012) (In Minutes) (includes corresponding Graph/Chart)

Cost Per Revenue – A New Metric in Digital Marketing

Table 42. Pricing Model of Online Advertising Market in the US (2006-2014): Percentage Breakdown of Ad Revenues by Pricing Model (includes corresponding Graph/Chart)

Google Dominates Online Advertising Market

Table 43. Leading Players in the US Digital Advertising Market (2012): Percentage Share Breakdown of Ad Revenues for Google, Facebook, Yahoo!, Microsoft, AOL, and Others (includes corresponding Graph/Chart)

Search Advertising: The Leading Category

Table 44. Leading Players in the US Search Advertising Market (2013): Percentage Share Breakdown of Ad Spending for AOL, Google, Microsoft, Yahoo!, and Others (includes corresponding Graph/Chart)

Table 45. Leading Search Engines in the US (As of July 2014): Percentage Breakdown of Search Queries Handled by Search Engine Providers (includes corresponding Graph/Chart)

Online Display Advertising Market: Interactivity Favors Growth

Table 46. US Online Display Advertising Market (2013): Percentage Breakdown of Ad Spend by End-Use Industry (includes corresponding Graph/Chart)

Table 47. Leading Players in the US Online Display Advertising Market (2013): Percentage Breakdown of Ad Revenues for AOL Inc. , Facebook Inc. , Google Inc. , Microsoft Corporation, Yahoo Inc, and Others (includes corresponding Graph/Chart)

Mobile Advertising: Tiny Screen…Huge Potential

Table 48. US Mobile Advertising Market: Advertising Revenues in US$ Million for the Years 2012 through 2020 (includes corresponding Graph/Chart)

Table 49. US Mobile Ad Market (2013): Percentage Share Breakdown of Number of Ads by Segment (includes corresponding Graph/Chart)

Advanced Mobile Devices Foster Growth in Mobile Advertising Market

Table 50. Leading Mobile Apps in the US Mobile Ad Market (2013): Percentage Share Breakdown of Number of Ads (includes corresponding Graph/Chart)

Competitive Landscape

Table 51. Leading Players in the US Mobile Advertising Market (2013): Percentage Share Breakdown of Net Mobile Ad Revenues for Apple (IAd), Facebook, Google, Millenial Media, Pandora, Twitter, YP, and Others (includes corresponding Graph/Chart)

Table 52. Leading Players in the US Mobile Internet Search Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)

Table 53. Leading Players in the US Mobile Internet Display Ad Market (2013): Percentage Share Breakdown of Revenues by Company (includes corresponding Graph/Chart)

Online Video Emerging as Fastest Growing Advertising Medium
Targeted Online Advertising: The New Mantra for Growth
Security Risks on the Rise
Online Advertising by End-Use Industry
Recovery in US Housing Market Drives Online Ad Expenditures in Real Estate Sector
Online Advertising: An Effective Marketing Tool for Financial Service Providers
Healthcare Institutions are No Exception
Automotive Advertising Chasing the Trend
Product Introductions/Innovations
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 54. US Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 55. US Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 56. US 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

Table 57. US Recent Past, Current and Future Analysis for Online Advertising by End-Use Sector - Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 58. US Historic Review for Online Advertising by End-Use Sector - Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 59. US 15-Year Perspective for Online Advertising by End-Use Sector - Percentage Breakdown of Revenues for Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Market Overview

Table 60. Advertising Market in Canada (2013): Percentage Share Breakdown of Ad Revenues by Media (includes corresponding Graph/Chart)

Table 61. Advertising Market in Canada (2013): Percentage Share Breakdown of Ad Revenues by End-Use Industry (includes corresponding Graph/Chart)

Mobile Extends New Opportunity for Canadian Advertisers

Table 62. Canadian Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart)

Product Introductions/Innovations
B. Market Analytics

Table 63. Canadian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 64. Canadian Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 65. Canadian 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Online Advertising Market: An Overview

Table 66. Online Advertising Market in Japan (2012): Percentage Breakdown of Ad Spend by Medium (includes corresponding Graph/Chart)

Table 67. Online Advertising as % of Total Advertising Market in Japan (2006-2012) (includes corresponding Graph/Chart)

Mobile Advertising Market: An Overview

Table 68. Japanese Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 69. Japanese Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 70. Japanese Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 71. Japanese 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Online Advertising Market – An Overview
Continuous Rise in Internet Users: Opportunity for Online Advertising Market

Table 72. Internet Users and Internet Penetration Rate in European Countries (2013) (includes corresponding Graph/Chart)

Table 73. Social Media Penetration Rate (%) in European Countries (2013) (includes corresponding Graph/Chart)

Table 74. Daily Time Spent on Social Media Sites in Select European Countries (2013) (includes corresponding Graph/Chart)

European Youngsters Show Penchant for Online Advertising
Paid Search Makes Steady Progress
Mobile Advertising Market: Immense Growth Potential

Table 75. European Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart)

Western Europe Exhibits Higher Growth Prospects
European Associations
European Interactive Advertising Association
Interactive Advertising Bureau
B. Market Analytics

Table 76. European Recent Past, Current and Future Analysis for Online Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 77. European Historic Review for Online Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 78. European 15-Year Perspective for Online Advertising by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

Table 79. European Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 80. European Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 81. European 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4A. FRANCE

Market Analysis

Table 82. French Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 83. French Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 84. French 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Online Advertising Market – An Overview

Table 85. Advertising Mix in Germany (2013): Percentage Share Breakdown of Ad Spending by Media (includes corresponding Graph/Chart)

Table 86. Online Advertising Market in Germany (2013): Percentage Share Breakdown of Ad Spending by End-Use Sector (includes corresponding Graph/Chart)

Mobile Advertising Market: An Insight

Table 87. Internet Usage in Germany (2013): Percentage Breakdown of Browser-Based Web-Page Views by Type of Device (includes corresponding Graph/Chart)

B. Market Analytics

Table 88. German Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 89. German Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 90. German 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4C. ITALY

Market Analysis

Table 91. Italian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 92. Italian Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 93. Italian 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/ Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Online Advertising – An Overview

Table 94. Number of Internet Users and Penetration Levels in the UK (2007-2014) (includes corresponding Graph/Chart)

Table 95. UK Advertising Market (2013): Percentage Share Breakdown of Revenues by Sector (includes corresponding Graph/Chart)

E-Commerce and Banking: Opportunities for Online Advertising
Online Video and Mobile Ad Spending Surges in the UK
Mobile Emerges as a Key Marketing Channel for Brands

Table 96. UK Mobile Advertising Market (2013): Percentage Share Breakdown of Revenues by End-Use Sector (includes corresponding Graph/Chart)

Advertising on Social Networking Sites Holds Promise

Table 97. Social Network Ad Spending as a % of Total Advertising Spending in the UK (2009-2013) (includes corresponding Graph/Chart)

Table 98. UK Social Media Network Penetration (2013): % of Internet Users Owing an Account in Select Social Media Sites (includes corresponding Graph/Chart)

UK Newspapers Continue Increasing Online Presence
Online Advertisements Not Reaching Out to a Large Section of Audience
Podcasting Offers Bright Prospects
B. Market Analytics

Table 99. UK Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 100. UK Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 101. UK 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4E. SPAIN

A. Market Analysis
Outlook
Strategic Corporate Development
B. Market Analytics

Table 102. Spanish Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 103. Spanish Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 104. Spanish 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Outlook
Online Advertising Continues to Lead

Table 105. Russian Advertising Market (2013): Percentage Share Breakdown of Revenues by Media (includes corresponding Graph/Chart)

Table 106. Leading Players in the Russian Banner Ads Market (2013): Percentage Share Breakdown of Revenues for Mail. ru, OK, Rambler Media, RBC, VK, Yandex, and Others (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 107. Russian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 108. Russian Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 109. Russian 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4G. SWEDEN

A. Market Analysis
Outlook
Key Players
B. Market Analytics

Table 110. Swedish Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 111. Swedish Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 112. Swedish 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4H. THE NETHERLANDS

Market Analysis

Table 113. Netherlands Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 114. Netherlands Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 115. Netherlands 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

4I. REST OF EUROPE

A. Market Analysis
Outlook
Poland
Czech Republic

Table 116. Advertising Market in Czech Republic (2013): Percentage Share Breakdown of Ad Spending by Ad Medium (includes corresponding Graph/Chart)

Strategic Corporate Developments
B. Market Analytics

Table 117. Rest of European Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 118. Rest of European Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 119. Rest of European 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook
Credibility of Online Ads Rising in South Asian Countries
Technological and Cultural Hinder Southeast Asian Ad Networks
Online Advertising Market Constrained by Presence of Large Number of Players
Mobile Advertising: A High Growth Market
Rising Penetration of Mobile Devices: A Favorable Factor

Table 120. Mobile Internet Users in Select Asian Countries (2011) (includes corresponding Graph/Chart)

Embedded Advertisements and 'App-vertising' on the Rise
B. Market Analytics

Table 121. Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 122. Asia-Pacific Historic Review for Online Advertising by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 123. Asia-Pacific 15-Year Perspective for Online Advertising by Geographic Region - Percentage Breakdown of Revenues for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

Table 124. Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 125. Asia-Pacific Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 126. Asia-Pacific 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5A. AUSTRALIA

A. Market Analysis
Online Advertising Market to Outpace Other Conventional Media Channels

Table 127. Advertising Market in Australia (2013): Percentage Share Breakdown of Revenues by Media Category (includes corresponding Graph/Chart)

Mobile: The Fastest Online Advertising Media Channel
Online Classifieds Advertising Market Growth Witnessing Slow Down
Product Introductions/Innovation
B. Market Analytics

Table 128. Australian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 129. Australian Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 130. Australian 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5B. CHINA

A. Market Analysis
Online Advertising Market Set for Impressive Growth

Table 131. Online Advertising Market as % of Total Advertising Market in China (2009-2013) (includes corresponding Graph/Chart)

Table 132. Average Time Spent on Internet Per Week (2009-2013) (In Hours) (includes corresponding Graph/Chart)

Why is Online Advertising More Attractive than Conventional Medium?
Vast Internet User Population Favors Online Advertising Market

Table 133. Internet Usage in China (2007-2014): Breakdown by Number of Internet Users, Internet Penetration Rates (includes corresponding Graph/Chart)

Table 134. Internet Users in China (2013): Percentage Share Breakdown of Internet Users by Age Group (includes corresponding Graph/Chart)

Search Ads Market: E-Commerce Offers Growth

Table 135. Leading Search Engines in China (Q1 2014): Percentage Share Breakdown of Revenues for Baidu, Google China, Sogou, and Others (includes corresponding Graph/Chart)

Online Video Advertising: Promising Growth Opportunities
Smart TVs Bolstering Growth in Chinese Online Video Ad Market
Mobile Advertising: A Rapidly Expanding Market

Table 136. Number of Mobile Internet Users in China for the Years 2009 through 2013 (in Million) (includes corresponding Graph/Chart)

Internet-Based Digital Services Find Popularity Among Mobile Users
Mobile Television Witnessing Rapid Growth
Chinese Tobacco Companies Eyeing Marketing Opportunities through Online Advertising
Competitive Landscape

Table 137. Leading Players in the Chinese Online Advertising Market (Q1 2014): Percentage Share Breakdown of Revenues for Alibaba/Taobao, Baidu, Google China, Qihoo 360, Sina, Sohu, Soufun, Tencent, Youku & Tudou, and Others (includes corresponding Graph/Chart)

Investments, Financing & Innovations Mark Online Ad Market in 2013
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 138. Chinese Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 139. Chinese Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 140. Chinese 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5C. INDIA

A. Market Analysis
Outlook
Online Advertising Steers through Recession
Internet Advertising: On the Road to Rapid Growth

Table 141. Indian Online Advertising Market (2013): Percentage Share Breakdown of Ad spending by Industry (includes corresponding Graph/Chart)

India Gradually Adopting RTB and Programmatic Buying
Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience
Non-Standardized Display Advertisement Sizes Exhibit Better Performance in India
Mobile Advertising: Benefiting from Rising Mobile Phone Penetration

Table 142. Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart)

Table 143. Indian Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Brand (includes corresponding Graph/Chart)

Businesses Focus on Social Media Advertising Market

Table 144. Social Media Advertising Market in India (2013): Percentage Share Breakdown of Advertising Spend by Ad Type (includes corresponding Graph/Chart)

Online Video Advertising Market

Table 145. Online Video Advertising Market in India (2013): Percentage Breakdown of Advertising Spend by Type of Ad (includes corresponding Graph/Chart)

Challenges Facing Online Advertising in India
Product Introduction/Innovation
B. Market Analytics

Table 146. Indian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 147. Indian Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 148. Indian 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5D. SOUTH KOREA

A. Market Analysis
Outlook
Contextual Advertising – The Next Advertising Mantra
Mobile Advertising on the Rise

Table 149. South Korean Mobile Market (2011-2016): Percentage Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart)

B. Market Analytics

Table 150. South Korean Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 151. South Korean Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 152. South Korean 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

5E. REST OF ASIA-PACIFIC

A. Market Analysis
Outlook
The Philippines
Product Introduction/Innovation
B. Market Analytics

Table 153. Rest of Asia-Pacific Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 154. Rest of Asia-Pacific Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 155. Rest of Asia-Pacific 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

A. Market Analysis
Outlook
Mobile Advertising: A Lucrative Segment

Table 156. Latin American Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart)

Table 157. Latin American Mobile Ad Market (2010-2014): Spending as a Proportion of Total Digital Ad Spending by Select Country (includes corresponding Graph/Chart)

B. Market Analytics

Table 158. Latin American Recent Past, Current and Future Analysis for Online Advertising by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 159. Latin American Historic Review for Online Advertising by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 160. Latin American 15-Year Perspective for Online Advertising by Geographic Region - Percentage Breakdown of Revenues for Brazil, Mexico, and Rest of Latin America Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

Table 161. Latin American Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 162. Latin American Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 163. Latin American 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

6A. BRAZIL

A. Market Analysis
Market Overview

Table 164. Advertising Market in Brazil (2013): Percentage Breakdown of Ad Spend by Media (includes corresponding Graph/Chart)

Facebook Leads the Online Display Advertising Publishing Space

Table 165. Leading Players in the Brazilian Online Display Advertising Market (2012): Percentage Breakdown of Display Ad Impressions for Facebook, Globo, Terra-Telefonica, UOL, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 166. Brazilian Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 167. Brazilian Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 168. Brazilian 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

6B. MEXICO

A. Market Analysis
Market Overview

Table 169. Online Advertising Market in Mexico (2013): Percentage Breakdown of Ad Spend by End-Use Industry (includes corresponding Graph/Chart)

An Insight into Mobile Advertising Market

Table 170. Mexican Mobile Ad Market (2013): Percentage Share Breakdown of Ad Impressions by Device Type (includes corresponding Graph/Chart)

B. Market Analytics

Table 171. Mexican Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 172. Mexican Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 173. Mexican 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

6C. REST OF LATIN AMERICA

Market Analysis

Table 174. Rest of Latin American Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 175. Rest of Latin American Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 176. Rest of Latin American 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

A. Market Analysis
Outlook
Middle East & North Africa: Online Advertising Gain Share from Offline Channels

Table 177. Advertising Market in the Middle East and North Africa (2013): Percentage Share Breakdown of Ad Spend by Advertising Medium (includes corresponding Graph/Chart)

Growing Prominence of Digital Media Platform in Advertising
Online Advertising Beneficial for Smaller Enterprises
The United Arab Emirates
Saudi Arabia
South Africa – Positive Growth on Cards
Mobile Advertising: An Opportunity to Tap
Product Introductions/Innovations
B. Market Analytics

Table 178. Rest of World Recent Past, Current and Future Analysis for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 179. Rest of World Historic Review for Online Advertising by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2006 through 2012 (includes corresponding Graph/Chart)

Table 180. Rest of World 15-Year Perspective for Online Advertising by Mode/Format - Percentage Breakdown of Revenues for Search, Display and Other Modes/Formats Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 166 (including Divisions/Subsidiaries - 175)
The United States (114)
Canada (8)
Europe (22)
  France (4)
  Germany (3)
  The United Kingdom (9)
  Spain (1)
  Rest of Europe (5)
Asia-Pacific (Excluding Japan) (26)
Latin America (3)
Africa (1)
Middle East (1)