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Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

April 2022 | 127 pages | ID: T076DA5A303EN
IMARC Group

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The global tea market reached a value of US$ 22 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 30.3 Billion by 2027, exhibiting a CAGR of 5.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Originating in China, tea currently represents one of the widely consumed beverages in the world. It is commonly prepared by pouring hot or boiling water over cured leaves of the tea plant. The cultivation of tea requires specific soil and climatic conditions which are present in various developing nations like Kenya, China, India and Sri Lanka. Tea is a rich source of antioxidants and offers numerous health benefits such as reducing the risk of heart attack and stroke, weight loss, maintaining bone health, boosting immunity, and enhancing digestion. At present, there are numerous formats in which tea products are manufactured and sold which include loose tea, teabags, bottled and canned ice tea, ice tea powders and milk tea powders.

Global Tea Market Drivers:

A rise in the disposable incomes of consumers has enabled the tea manufacturers to introduce premium and health-oriented products. They have started adding several healthy ingredients to their organic tea formulations in order to target some of the common health conditions including diabetes, beauty, obesity, heart health, etc. Therefore, a shift towards the consumption of organic tea acts as an emerging trend which is having a positive impact on the growth of the tea market.
Another major factor driving the growth of tea is its strong consumer acceptance. Currently, it represents the world’s most consumed beverage after water. It has very high penetration levels in Asia and Europe with people consuming tea on a daily basis.
Tea represents an inexpensive beverage and is consumed across all socio-economic consumer groups. A major catalyst which has supported the popularity of tea across various developing markets, such as India and China, is the fact that it is affordable by the mass population, a majority of whom belong to low-income groups.
Over the past few years, the out-of-home market for tea has been expanding where various tea lounges have been opening across the globe. These lounges offer different benefits to the consumers such as the availability of a variety of handpicked teas from different regions. Such places have provided the consumers with hang out spaces where they can indulge in conversations which has contributed towards an augmenting demand for tea.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global tea market, along with forecasts at the global and country level from 2022-2027. Our report has categorized the market based on product type, packaging, distribution channel and application.

Breakup by Product Type:

Green Tea
Black Tea
Oolong Tea
Others

The tea market has been segmented on the basis of product type which include black tea, green tea, oolong tea and others. Amongst these, black tea is the most popular type of tea as it is anti-allergic, anti-viral and anti-spasmodic.

Breakup by Packaging:

Plastic Containers
Loose Tea
Paper Boards
Aluminium Tin
Tea Bags
Others

On the basis of packaging, the market has been categorised into paper boards, plastic containers, loose tea, aluminium tin, tea bags and others. Currently, paper boards represent the largest segment.

Breakup by Distribution Channel:

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online
Others

There are several means through which the consumers can obtain their desired tea including supermarkets/hypermarkets, specialty stores, convenience stores, online and others. Supermarkets/hypermarkets exhibit a clear dominance over the market as they provide a wide variety of brands and choices to the consumers.

Breakup by Application:

Residential
Commercial

Based on application, the market has been segregated into residential and commercial. Currently, majority of the tea is being consumed by the residential sector.

Regional Insights:

China
India
Kenya
Sri Lanka
Turkey
Vietnam
Others

On a geographical front, China enjoys the leading position in the global tea market while holding the majority of the market share. This can be accredited to tea being an important part of the Chinese culture where it is consumed on both casual and formal instances. China is followed by India, Kenya, Sri Lanka, Turkey, Vietnam and others.

Competitive Landscape:
The market is concentrated in nature with the presence of large and small manufacturers who compete in terms of quality and prices. Some of the leading players operating in the market are:

Tata Consumer Products Limited
Unilever
Associated British Foods Plc.
Taetea
Barry's Tea

This report provides a deep insight into the global tea market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a tea manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the tea industry in any manner. Key Questions Answered in This Report
1. What was the global tea market size in 2021?
2. What will be the global tea market outlook during the forecast period (2022-2027)?
3. What are the global tea market drivers?
4. What are the major trends in the global tea market?
5. What is the impact of COVID-19 on the global tea market?
6. What is the global tea market breakup by product type?
7. What is the global tea market breakup by packaging?
8. What is the global tea market breakup by distribution channel?
9. What is the global tea market breakup by application?
10. What are the major regions in the global tea market?
11. Who are the leading tea manufacturers?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL TEA INDUSTRY

5.1 Market Overview
5.2 Market Performance
  5.2.1 Production Volume Trends
  5.2.2 Consumption Volume Trends
  5.2.3 Consumption Value Trends
5.3 Price Analysis
  5.3.1 Key Price Indicators
  5.3.2 Price Structure
  5.3.3 Price Trends
5.4 Impact of COVID-19
5.5 Market Breakup by Product Type
5.6 Market Breakup by Packaging
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Application
5.9 Market Breakup by Region
5.10 Market Forecast
5.11 SWOT Analysis
  5.11.1 Overview
  5.11.2 Strengths
  5.11.3 Weaknesses
  5.11.4 Opportunities
  5.11.5 Threats
5.12 Value Chain Analysis
  5.12.1 Raw Material Procurement
  5.12.2 Manufacturer
  5.12.3 Marketing and Distribution
  5.12.4 Retailer
  5.12.5 Exporter
  5.12.6 End-User
5.13 Porter’s Five Forces Analysis
  5.13.1 Overview
  5.13.2 Bargaining Power of Buyers
  5.13.3 Bargaining Power of Suppliers
  5.13.4 Degree of Competition
  5.13.5 Threat of New Entrants
  5.13.6 Threat of Substitutes
5.14 Key Success and Risk Factors for Tea Manufacturers

6 MARKET BREAKUP BY PRODUCT TYPE

6.1 Green Tea
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Black Tea
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Oolong Tea
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Others
  6.4.1 Market Trends
  6.4.2 Market Forecast

7 MARKET BREAKUP BY PACKAGING

7.1 Plastic Containers
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Loose Tea
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Paper Boards
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Aluminium Tin
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 Tea Bags
  7.5.1 Market Trends
  7.5.2 Market Forecast
7.6 Others
  7.6.1 Market Trends
  7.6.2 Market Forecast

8 MARKET BREAKUP BY DISTRIBUTION CHANNEL

8.1 Supermarkets/Hypermarkets
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Specialty Stores
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Convenience Stores
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Online
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Others
  8.5.1 Market Trends
  8.5.2 Market Forecast

9 MARKET BREAKUP BY APPLICATION

9.1 Residential
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Commercial
  9.2.1 Market Trends
  9.2.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 China
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 India
  10.2.1 Market Trends
  10.2.2 Market Forecast
10.3 Kenya
  10.3.1 Market Trends
  10.3.2 Market Forecast
10.4 Sri Lanka
  10.4.1 Market Trends
  10.4.2 Market Forecast
10.5 Turkey
  10.5.1 Market Trends
  10.5.2 Market Forecast
10.6 Vietnam
  10.6.1 Market Trends
  10.6.2 Market Forecast
10.7 Others
  10.7.1 Market Trends
  10.7.2 Market Forecast

11 COMPETITIVE LANDSCAPE

11.1 Market Structure
11.2 Key Players

12 TEA PROCESSING

12.1 Product Overview
12.2 Detailed Process Flow
12.3 Various Types of Unit Operations Involved
12.4 Mass Balance and Raw Material Requirements

13 PROJECT DETAILS, REQUIREMENTS AND COSTS INVOLVED

13.1 Land Requirements and Expenditures
13.2 Construction Requirements and Expenditures
13.3 Plant Layout
13.4 Plant Machinery
13.5 Machinery Pictures
13.6 Raw Material Requirements and Expenditures
13.7 Raw Material and Final Product Pictures
13.8 Packaging Requirements and Expenditures
13.9 Transportation Requirements and Expenditures
13.10 Utility Requirements and Expenditures
13.11 Manpower Requirements and Expenditures
13.12 Other Capital Investments

14 LOANS AND FINANCIAL ASSISTANCE

15 PROJECT ECONOMICS

15.1 Capital Cost of the Project
15.2 Techno-Economic Parameters
15.3 Product Pricing and Margins Across Various Levels of the Supply Chain
15.4 Taxation and Depreciation
15.5 Income Projections
15.6 Expenditure Projections
15.7 Financial Analysis
15.8 Profit Analysis

16 KEY PLAYER PROFILES

16.1 Tata Consumer Products Limited
16.2 Unilever
16.3 Associated British Foods Plc.
16.4 Taetea
16.5 Barry's Tea

LIST OF TABLES

Table 1: Global: Tea Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Tea Market Forecast: Breakup by Product Type (in Million Tons), 2022-2027
Table 3: Global: Tea Market Forecast: Breakup by Packaging (in Million Tons), 2022-2027
Table 4: Global: Tea Market Forecast: Breakup by Distribution Channel (in Million Tons), 2022-2027
Table 5: Global: Tea Market Forecast: Breakup by Application (in Million Tons), 2022-2027
Table 6: Global: Tea Market Forecast: Breakup by Region (in Million Tons), 2022-2027
Table 7: Global: Tea Market: Competitive Structure
Table 8: Global: Tea Market: Major Tea Manufacturers
Table 9: Tea Processing Plant: Costs Related to Land and Site Development (in US$)
Table 10: Tea Processing Plant: Costs Related to Civil Works (in US$)
Table 11: Tea Processing Plant: Costs Related to Plant and Machinery (in US$)
Table 12: Tea Processing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (US$/Ton)
Table 13: Tea Processing Plant: Costs Related to Salaries and Wages (in US$)
Table 14: Tea Processing Plant: Costs Related to Other Capital Investments (in US$)
Table 15: Tea Processing Plant: Capital Costs (in US$)
Table 16: Tea Processing Plant: Techno-Economic Parameters
Table 17: Tea Processing Plant: Income Projections (in US$)
Table 18: Tea Processing Plant: Expenditure Projections (in US$)
Table 19: Tea processing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 20: Tea processing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)

LIST OF FIGURES

Figure 1: Global: Tea Market: Major Drivers and Challenges
Figure 2: Global: Tea and Coffee Drinkers Across Various Regions
Figure 3: Global: Tea Market: Production Volume Trends (in Million Tons), 2016-2021
Figure 4: Global: Tea Market: Consumption Volume Trends (in Million Tons), 2016-2021
Figure 5: Global: Tea Market: Consumption Value Trends (in Billion US$), 2016-2021
Figure 6: India: Tea Market: Price Structure (in US$/Ton)
Figure 7: Global: Tea Market: Average Prices (in US$/Ton), 2016-2027
Figure 8: Global: Tea Market: Breakup by Region (in %), 2021
Figure 9: Global: Tea Market: Breakup by Product Type (in %), 2021
Figure 10: Global: Tea Market: Breakup by Packaging (in %), 2021
Figure 11: Global: Tea Market: Breakup by Distribution Channel (in %), 2021
Figure 12: Global: Tea Market: Breakup by Application (in %), 2021
Figure 13: Global: Tea Market Forecast: Production Volume Trends (in Million Tons), 2022-2027
Figure 14: Global: Tea Market Forecast: Consumption Volume Trends (in Million Tons), 2022-2027
Figure 15: Global: Tea Market Forecast: Consumption Value Trends (in Billion US$), 2022-2027
Figure 16: Global: Tea Industry: SWOT Analysis
Figure 17: Global: Tea Industry: Value Chain Analysis
Figure 18: Global: Tea Industry: Porter’s Five Forces Analysis
Figure 19: China: Tea Market (in Million Tons), 2016 & 2021
Figure 20: China: Tea Market Forecast (in Million Tons), 2022-2027
Figure 21: India: Tea Market (in Million Tons), 2016 & 2021
Figure 22: India: Tea Market Forecast (in Million Tons), 2022-2027
Figure 23: Kenya: Tea Market (in Million Tons), 2016 & 2021
Figure 24: Kenya: Tea Market Forecast (in Million Tons), 2022-2027
Figure 25: Sri Lanka: Tea Market (in Million Tons), 2016 & 2021
Figure 26: Sri Lanka: Tea Market Forecast (in Million Tons), 2022-2027
Figure 27: Turkey: Tea Market (in Million Tons), 2016 & 2021
Figure 28: Turkey: Tea Market Forecast (in Million Tons), 2022-2027
Figure 29: Vietnam: Tea Market (in Million Tons), 2016 & 2021
Figure 30: Vietnam: Tea Market Forecast (in Million Tons), 2022-2027
Figure 31: Others: Tea Market (in Million Tons), 2016 & 2021
Figure 32: Others: Tea Market Forecast (in Million Tons), 2022-2027
Figure 33: Global: Green Tea Market: Sales Volume (in Million Tons), 2016 & 2021
Figure 34: Global: Green Tea Market Forecast: Sales Volume (in Million Tons), 2022-2027
Figure 35: Global: Black Tea Market: Sales Volume (in Million Tons), 2016 & 2021
Figure 36: Global: Black Tea Market Forecast: Sales Volume (in Million Tons), 2022-2027
Figure 37: Global: Oolong Tea Market: Sales Volume (in Million Tons), 2016 & 2021
Figure 38: Global: Oolong Tea Market Forecast: Sales Volume (in Million Tons), 2022-2027
Figure 39: Global: Other Tea Market: Sales Volume (in Million Tons), 2016 & 2021
Figure 40: Global: Other Tea Market Forecast: Sales Volume (in Million Tons), 2022-2027
Figure 41: Global: Tea Market (Plastic Containers): Sales Volume (in Million Tons), 2016 & 2021
Figure 42: Global: Tea Market Forecast (Plastic Containers): Sales Volume (in Million Tons), 2022-2027
Figure 43: Global: Tea Market (Loose Tea): Sales Volume (in Million Tons), 2016 & 2021
Figure 44: Global: Tea Market Forecast (Loose Tea): Sales Volume (in Million Tons), 2022-2027
Figure 45: Global: Tea Market (Paper Boards): Sales Volume (in Million Tons), 2016 & 2021
Figure 46: Global: Tea Market Forecast (Paper Boards): Sales Volume (in Million Tons), 2022-2027
Figure 47: Global: Tea Market (Aluminium Tin): Sales Volume (in Million Tons), 2016 & 2021
Figure 48: Global: Tea Market Forecast (Aluminium Tin): Sales Volume (in Million Tons), 2022-2027
Figure 49: Global: Tea Market (Tea Bags): Sales Volume (in Million Tons), 2016 & 2021
Figure 50: Global: Tea Market Forecast (Tea Bags): Sales Volume (in Million Tons), 2022-2027
Figure 51: Global: Tea Market (Other Packagings): Sales Volume (in Million Tons), 2016 & 2021
Figure 52: Global: Tea Market Forecast (Other Packagings): Sales Volume (in Million Tons), 2022-2027
Figure 53: Global: Tea Market: Sales through Supermarkets/Hypermarkets (in Million Tons), 2016 & 2021
Figure 54: Global: Tea Market Forecast: Sales through Supermarkets/Hypermarkets (in Million Tons), 2022-2027
Figure 55: Global: Tea Market: Sales through Specialty Stores (in Million Tons), 2016 & 2021
Figure 56: Global: Tea Market Forecast: Sales through Specialty Stores (in Million Tons), 2022-2027
Figure 57: Global: Tea Market: Sales through Convenience Stores (in Million Tons), 2016 & 2021
Figure 58: Global: Tea Market Forecast: Sales through Convenience Stores (in Million Tons), 2022-2027
Figure 59: Global: Tea Market: Online Sales (in Million Tons), 2016 & 2021
Figure 60: Global: Tea Market Forecast: Online Sales (in Million Tons), 2022-2027
Figure 61: Global: Tea Market: Sales through Other Distribution Channels (in Million Tons), 2016 & 2021
Figure 62: Global: Tea Market Forecast: Sales through Other Distribution Channels (in Million Tons), 2022-2027
Figure 63: Global: Tea Market (Residential Applications): Sales Volume (in Million Tons), 2016 & 2021
Figure 64: Global: Tea Market Forecast (Residential Applications): Sales Volume (in Million Tons), 2022-2027
Figure 65: Global: Tea Market (Commercial Applications): Sales Volume (in Million Tons), 2016 & 2021
Figure 66: Global: Tea Market Forecast (Commercial Applications): Sales Volume (in Million Tons), 2022-2027
Figure 67: Tea Processing Plant: Detailed Process Flow
Figure 68: Tea Processing Plant: Conversion Rate of Feedstocks
Figure 69: Tea Processing Plant: Proposed Plant Layout
Figure 70: Tea Processing Plant: Breakup of Capital Costs (in %)
Figure 71: Tea Processing Plant: Profit Margins at Various Levels of the Supply Chain
Figure 72: Tea Processing Plant: Manufacturing Cost Breakup (in %)


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