China Budget Hotel Industry Survey Report, 2010
In August 2010, ResearchInChina and 1DiaoCha conducted a joint survey of 600 consumers in mainland China over budget hotel consumer characteristics, including awareness of Top 10 budget hotels, access to hotel information, price selection, reservation way, top concern, hotel services, etc.
The findings concerning the hotel awareness indicate that nationwide budget hotels like 7 Days Inn, Home Inns, Jinjiang Inn, Holiday Star, Hanting Inns & Hotels, and Super 8 Hotel are best known, while regional ones are not so well-known.
The findings concerning the access to hotel information show that “search engine” is the dominating way, occupying over 60%, followed by “friends’ introduction”, so, word of mouth remains one of the reliable ways to spread hotel information.
And the findings concerning the selection of guest room prices show that standard guest rooms priced at RMB100-150 and RMB150-200 are the most popular and enjoy absolute advantages by each accounting for more than 30% of the consumer quantity; the ones priced at RMB200-300 take the second place with the consumer quantity proportion exceeding 15%; while others with excessively high or low prices are less accepted by the consumers.
Based on the analysis of consumer characteristics, we have correspondingly provided suggestions on improvement and development for domestic budget hotel industry as well as various hotel enterprises.
For instance, the findings concerning the accommodation purpose reveal that over 60% of consumers are for travel, approximately 30% are for business trip, and few are for visiting friends and relatives. As a result, we suggest that domestic budget hotel industry make more efforts and improve in the following aspects: firstly, to increase the number of both hotel branches and guest rooms in cities with key scenic spots; secondly, to intensify the united promotion with tourism websites; and thirdly, to pay more attention to the supporting services for travelers, e.g. free maps of tourist attractions, guide service, ticket service, etc.
The findings concerning the hotel awareness indicate that nationwide budget hotels like 7 Days Inn, Home Inns, Jinjiang Inn, Holiday Star, Hanting Inns & Hotels, and Super 8 Hotel are best known, while regional ones are not so well-known.
The findings concerning the access to hotel information show that “search engine” is the dominating way, occupying over 60%, followed by “friends’ introduction”, so, word of mouth remains one of the reliable ways to spread hotel information.
And the findings concerning the selection of guest room prices show that standard guest rooms priced at RMB100-150 and RMB150-200 are the most popular and enjoy absolute advantages by each accounting for more than 30% of the consumer quantity; the ones priced at RMB200-300 take the second place with the consumer quantity proportion exceeding 15%; while others with excessively high or low prices are less accepted by the consumers.
Based on the analysis of consumer characteristics, we have correspondingly provided suggestions on improvement and development for domestic budget hotel industry as well as various hotel enterprises.
For instance, the findings concerning the accommodation purpose reveal that over 60% of consumers are for travel, approximately 30% are for business trip, and few are for visiting friends and relatives. As a result, we suggest that domestic budget hotel industry make more efforts and improve in the following aspects: firstly, to increase the number of both hotel branches and guest rooms in cities with key scenic spots; secondly, to intensify the united promotion with tourism websites; and thirdly, to pay more attention to the supporting services for travelers, e.g. free maps of tourist attractions, guide service, ticket service, etc.
1. CURRENT DEVELOPMENT AND FORECAST OF CHINESE BUDGET HOTELS
1.1 Overview
1.2 Development of Budget Hotels in Various Cities
1.3 Business Model
1.4 Development Outlook
2. SURVEY AND ANALYSIS ON CONSUMERS OF CHINESE BUDGET HOTELS
2.1 Background of Survey Respondents
2.1.1 Age
2.1.2 Educational Background
2.1.3 Income
2.1.4 Occupation
2.1.5 City
2.2 Findings on Accommodation Purpose
2.3 Findings on Budget Hotel Occupancy Frequency in the Past Year
2.4 Findings on Hotel Type Selection
2.5 Findings on Access to Budget Hotel Information
2.6 Findings on Price Selection
2.7 Findings on Surroundings & Facilities
2.8 Findings on Decoration Design
2.9 Findings on Decoration Style Preference
2.10 Findings on Guest Room Decoration
2.11 Findings on Reservation Ways
2.12 Findings on Economy Understanding
2.13 Findings on Awareness
2.14 Findings on Top Concern
2.15 Findings on Expected Accommodation Experience
2.16 Findings on Exterior Appearance
2.17 Findings on Emphasis on Sanitary Condition
2.18 Findings on Hardware Environment
2.19 Findings on Additional Service Items
2.20 Suggestions
3. NATIONWIDE BUDGET HOTEL CHAINS
3.1 Home Inns
3.1.1 Profile
3.1.2 Operation
3.1.3 Consumer Characteristics and Development Suggestions
3.2 Jinjiang Inn
3.2.1 Profile
3.2.2 Operation
3.2.3 Consumer Characteristics and Development Suggestions
3.3 Motel 168
3.3.1 Profile
3.3.2 Operation
3.3.3 Consumer Characteristics and Development Suggestions
3.4 7 Days Inn
3.4.1 Profile
3.4.2 Operation
3.4.3 Consumer Characteristics and Development Suggestions
3.5 Hanting Inns & Hotels
3.5.1 Profile
3.5.2 Operation
3.5.3 Consumer Characteristics and Development Suggestions
3.6 GreenTree Inns
3.6.1 Profile
3.6.2 Operation
3.6.3 Consumer Characteristics, Enterprise Strengths and Weaknesses
3.7 Super 8 Hotel
3.7.1 Profile
3.7.2 Operation
3.8 ibis Hotel
3.8.1 Profile
3.8.2 Operation
3.9 Vienna Hotel
3.9.1 Profile
3.9.2 Operation
3.10 JOYINN
3.10.1 Profile
3.10.2 Operation
3.11 Other
3.11.1 Easy Motel
3.11.2 Holiday Star
3.11.3 eHominns
1.1 Overview
1.2 Development of Budget Hotels in Various Cities
1.3 Business Model
1.4 Development Outlook
2. SURVEY AND ANALYSIS ON CONSUMERS OF CHINESE BUDGET HOTELS
2.1 Background of Survey Respondents
2.1.1 Age
2.1.2 Educational Background
2.1.3 Income
2.1.4 Occupation
2.1.5 City
2.2 Findings on Accommodation Purpose
2.3 Findings on Budget Hotel Occupancy Frequency in the Past Year
2.4 Findings on Hotel Type Selection
2.5 Findings on Access to Budget Hotel Information
2.6 Findings on Price Selection
2.7 Findings on Surroundings & Facilities
2.8 Findings on Decoration Design
2.9 Findings on Decoration Style Preference
2.10 Findings on Guest Room Decoration
2.11 Findings on Reservation Ways
2.12 Findings on Economy Understanding
2.13 Findings on Awareness
2.14 Findings on Top Concern
2.15 Findings on Expected Accommodation Experience
2.16 Findings on Exterior Appearance
2.17 Findings on Emphasis on Sanitary Condition
2.18 Findings on Hardware Environment
2.19 Findings on Additional Service Items
2.20 Suggestions
3. NATIONWIDE BUDGET HOTEL CHAINS
3.1 Home Inns
3.1.1 Profile
3.1.2 Operation
3.1.3 Consumer Characteristics and Development Suggestions
3.2 Jinjiang Inn
3.2.1 Profile
3.2.2 Operation
3.2.3 Consumer Characteristics and Development Suggestions
3.3 Motel 168
3.3.1 Profile
3.3.2 Operation
3.3.3 Consumer Characteristics and Development Suggestions
3.4 7 Days Inn
3.4.1 Profile
3.4.2 Operation
3.4.3 Consumer Characteristics and Development Suggestions
3.5 Hanting Inns & Hotels
3.5.1 Profile
3.5.2 Operation
3.5.3 Consumer Characteristics and Development Suggestions
3.6 GreenTree Inns
3.6.1 Profile
3.6.2 Operation
3.6.3 Consumer Characteristics, Enterprise Strengths and Weaknesses
3.7 Super 8 Hotel
3.7.1 Profile
3.7.2 Operation
3.8 ibis Hotel
3.8.1 Profile
3.8.2 Operation
3.9 Vienna Hotel
3.9.1 Profile
3.9.2 Operation
3.10 JOYINN
3.10.1 Profile
3.10.2 Operation
3.11 Other
3.11.1 Easy Motel
3.11.2 Holiday Star
3.11.3 eHominns
SELECTED CHARTS
Growth of Budget Hotels in China, 2000-2009
Market Share of Nationwide Budget Hotel Chains, Dec.2009
Concentration Ratio of China Budget Hotel Market, Dec.2009
Market Share of Top 10 Budget Hotels in China, 2007-2009
Guest Room Quantity of Budget Hotels by Province, 2009
Budget Hotel Scale in Major Chinese Cities, 2009
Budget Hotel Scale in Shanghai, 2005-2009
Budget Hotel Scale in Beijing, 2005-2009
Budget Hotel Scale in Shenzhen, 2005-2009
Budget Hotel Scale in Hangzhou, 2005-2009
Budget Hotel Scale in Guangzhou, 2005-2009
Budget Hotel Scale in Nanjing, 2005-2009
Growth in the Quantity of New Budget Hotels in China, 2010-2012E
Growth in the Quantity of Budget Hotel Guest Rooms in China, 2010-2012E
Market Share of Top 10 Budget Hotels in China, 2010-2012E
Consumer Structure by Age
Consumer Structure by Educational Background
Consumer Structure by Income
Consumer Structure by Occupation
Consumer Structure by City
Structure of Accommodation Purpose
Structure of Accommodation Purpose by Gender
Structure of Accommodation Purpose by Age
Structure of Budget Hotel Occupancy Frequency in the Past Year
Structure of Budget Hotel Occupancy Frequency in the Past Year by Gender
Structure of Budget Hotel Occupancy Frequency in the Past Year by Age
Structure of Hotel Type Selection
Structure of Hotel Type Selection by Gender
Structure of Hotel Type Selection by Age
Structure of Access to Local Hotel Information
Structure of Access to Local Hotel Information by Gender
Structure of Access to Local Hotel Information by Age
Structure of Price Selection
Structure of Price Selection by Gender
Structure of Price Selection by Age
Structure of Price Selection by Occupation
Structure of Requirements on Surroundings
Structure of Requirements on Surroundings by Gender
Structure of Requirements on Surroundings by Age
Structure of Requirements on Surroundings by Occupation
Structure of Hotel Decoration Design Preference
Structure of Hotel Decoration Design Preference by Gender
Structure of Hotel Decoration Design Preference by Age
Structure of Hotel Decoration Design Preference by Occupation
Structure of Decoration Style Preference
Structure of Decoration Style Preference by Gender
Structure of Guest Room Decoration Characteristics Preference
Structure of Guest Room Decoration Characteristics Preference by Gender
Structure of Guest Room Decoration Characteristics Preference by Age
Structure of Reservation Ways
Structure of Reservation Ways by Gender
Structure of Reservation Ways by Age
Structure of Reservation Ways by Occupation
Structure of Hotel Economy Understanding
Structure of Hotel Economy Understanding by Gender
Structure of Hotel Economy Understanding by Age
Structure of Domestic Budget Hotel Awareness
Structure of Domestic Budget Hotel Awareness by Gender
Structure of Domestic Budget Hotel Awareness by Age
Survey & Analysis on Concerns of Chinese Budget Hotel Consumers
Structure of Top 3 Concerns in Hotel Selection by Gender
Structure of Top 3 Concerns in Hotel Selection by Age
Consumer Characteristics by Occupation
Structure of Expected Accommodation Experience
Structure of Expected Accommodation Experience by Gender
Findings on Exterior Appearance of Budget Hotel
Structure of Feelings for Exterior Appearance by Gender
Structure of Feelings for Exterior Appearance by Age
Survey on Sanitary Condition of Budget Hotels
Structure of Emphasis on Sanitary Condition by Gender
Structure of Emphasis on Sanitary Condition by Age
Survey & Analysis on Hardware Environment of Budget Hotel
Structure of Emphasis on Hardware Environment by Gender
Structure of Emphasis on Hardware Environment by Age
Findings on Additional Service Items of Budget Hotel
Structure of Expected Additional Service Items by Gender
Structure of Expected Additional Service Items by Age
Nationwide Budget Chain Hotels
Hotel and Guest Room Quantity Growth of Home Inns, 2007-2010
Market Share of Home Inns, 2007-2010
Findings on Expected Accommodation Experience
Findings on Exterior Appearance and Style
Findings on Expected Additional Service Items
Hotel and Guest Room Quantity Growth of Jinjiang Inn, 2007-2010
Market Share of Jinjiang Inn, 2007-2010
Business Performance of Jinjiang Inn, 2007-2010
Findings on Occupancy Frequency in the Past Year
Findings on Reservation Ways
Findings on Hotel Economy Understanding
Hotel and Guest Room Quantity Growth of Motel 168, 2007-2010
Market Share of Motel 168, 2007-2010
Findings on Consumer Concerns over Sanitary Condition
Findings on Consumer Concerns over Hardware Environment
Hotel and Guest Room Quantity Growth of 7 Days Inn, 2007-2010
Market Share of 7 Days Inn, 2007-2010
Findings on Accommodation Purpose
Findings on Price Selection
Findings on Guest Room Decoration Characteristics
Hotel and Guest Room Quantity Growth of Hanting Inns & Hotels, 2007-2010
Market Share of Hanting Inns & Hotels, 2007-2010
Findings on Access to Hotel Information
Findings on Top 3 Concerns in Hotel Selection
Findings on Requirements on Surroundings
Hotel and Guest Room Quantity Growth of GreenTree Inns, 2007-2010
Market Share of GreenTree Inns, 2007-2010
Findings on Decoration Style of Nationwide Hotel Chain
Findings on Decoration Design Style of Independent Hotel
Hotel and Guest Room Quantity Growth of Super 8 Hotel, 2007-2010
Regional Distribution of Super 8 Hotel in China, 2010
Market Share of Super 8 Hotel, 2007-2010
Hotel and Guest Room Quantity Growth of ibis Hotel, 2007-2010
Regional Distribution of ibis Hotel in China, Jun.2010
Hotel and Guest Room Quantity Growth of Vienna Hotel, 2008-2010
Market Share of Vienna Hotel, 2009-2010
Hotel and Guest Room Quantity Growth of JOYINN, 2007-2010
Regional Distribution of JOYINN, Jun.2010
Growth of Budget Hotels in China, 2000-2009
Market Share of Nationwide Budget Hotel Chains, Dec.2009
Concentration Ratio of China Budget Hotel Market, Dec.2009
Market Share of Top 10 Budget Hotels in China, 2007-2009
Guest Room Quantity of Budget Hotels by Province, 2009
Budget Hotel Scale in Major Chinese Cities, 2009
Budget Hotel Scale in Shanghai, 2005-2009
Budget Hotel Scale in Beijing, 2005-2009
Budget Hotel Scale in Shenzhen, 2005-2009
Budget Hotel Scale in Hangzhou, 2005-2009
Budget Hotel Scale in Guangzhou, 2005-2009
Budget Hotel Scale in Nanjing, 2005-2009
Growth in the Quantity of New Budget Hotels in China, 2010-2012E
Growth in the Quantity of Budget Hotel Guest Rooms in China, 2010-2012E
Market Share of Top 10 Budget Hotels in China, 2010-2012E
Consumer Structure by Age
Consumer Structure by Educational Background
Consumer Structure by Income
Consumer Structure by Occupation
Consumer Structure by City
Structure of Accommodation Purpose
Structure of Accommodation Purpose by Gender
Structure of Accommodation Purpose by Age
Structure of Budget Hotel Occupancy Frequency in the Past Year
Structure of Budget Hotel Occupancy Frequency in the Past Year by Gender
Structure of Budget Hotel Occupancy Frequency in the Past Year by Age
Structure of Hotel Type Selection
Structure of Hotel Type Selection by Gender
Structure of Hotel Type Selection by Age
Structure of Access to Local Hotel Information
Structure of Access to Local Hotel Information by Gender
Structure of Access to Local Hotel Information by Age
Structure of Price Selection
Structure of Price Selection by Gender
Structure of Price Selection by Age
Structure of Price Selection by Occupation
Structure of Requirements on Surroundings
Structure of Requirements on Surroundings by Gender
Structure of Requirements on Surroundings by Age
Structure of Requirements on Surroundings by Occupation
Structure of Hotel Decoration Design Preference
Structure of Hotel Decoration Design Preference by Gender
Structure of Hotel Decoration Design Preference by Age
Structure of Hotel Decoration Design Preference by Occupation
Structure of Decoration Style Preference
Structure of Decoration Style Preference by Gender
Structure of Guest Room Decoration Characteristics Preference
Structure of Guest Room Decoration Characteristics Preference by Gender
Structure of Guest Room Decoration Characteristics Preference by Age
Structure of Reservation Ways
Structure of Reservation Ways by Gender
Structure of Reservation Ways by Age
Structure of Reservation Ways by Occupation
Structure of Hotel Economy Understanding
Structure of Hotel Economy Understanding by Gender
Structure of Hotel Economy Understanding by Age
Structure of Domestic Budget Hotel Awareness
Structure of Domestic Budget Hotel Awareness by Gender
Structure of Domestic Budget Hotel Awareness by Age
Survey & Analysis on Concerns of Chinese Budget Hotel Consumers
Structure of Top 3 Concerns in Hotel Selection by Gender
Structure of Top 3 Concerns in Hotel Selection by Age
Consumer Characteristics by Occupation
Structure of Expected Accommodation Experience
Structure of Expected Accommodation Experience by Gender
Findings on Exterior Appearance of Budget Hotel
Structure of Feelings for Exterior Appearance by Gender
Structure of Feelings for Exterior Appearance by Age
Survey on Sanitary Condition of Budget Hotels
Structure of Emphasis on Sanitary Condition by Gender
Structure of Emphasis on Sanitary Condition by Age
Survey & Analysis on Hardware Environment of Budget Hotel
Structure of Emphasis on Hardware Environment by Gender
Structure of Emphasis on Hardware Environment by Age
Findings on Additional Service Items of Budget Hotel
Structure of Expected Additional Service Items by Gender
Structure of Expected Additional Service Items by Age
Nationwide Budget Chain Hotels
Hotel and Guest Room Quantity Growth of Home Inns, 2007-2010
Market Share of Home Inns, 2007-2010
Findings on Expected Accommodation Experience
Findings on Exterior Appearance and Style
Findings on Expected Additional Service Items
Hotel and Guest Room Quantity Growth of Jinjiang Inn, 2007-2010
Market Share of Jinjiang Inn, 2007-2010
Business Performance of Jinjiang Inn, 2007-2010
Findings on Occupancy Frequency in the Past Year
Findings on Reservation Ways
Findings on Hotel Economy Understanding
Hotel and Guest Room Quantity Growth of Motel 168, 2007-2010
Market Share of Motel 168, 2007-2010
Findings on Consumer Concerns over Sanitary Condition
Findings on Consumer Concerns over Hardware Environment
Hotel and Guest Room Quantity Growth of 7 Days Inn, 2007-2010
Market Share of 7 Days Inn, 2007-2010
Findings on Accommodation Purpose
Findings on Price Selection
Findings on Guest Room Decoration Characteristics
Hotel and Guest Room Quantity Growth of Hanting Inns & Hotels, 2007-2010
Market Share of Hanting Inns & Hotels, 2007-2010
Findings on Access to Hotel Information
Findings on Top 3 Concerns in Hotel Selection
Findings on Requirements on Surroundings
Hotel and Guest Room Quantity Growth of GreenTree Inns, 2007-2010
Market Share of GreenTree Inns, 2007-2010
Findings on Decoration Style of Nationwide Hotel Chain
Findings on Decoration Design Style of Independent Hotel
Hotel and Guest Room Quantity Growth of Super 8 Hotel, 2007-2010
Regional Distribution of Super 8 Hotel in China, 2010
Market Share of Super 8 Hotel, 2007-2010
Hotel and Guest Room Quantity Growth of ibis Hotel, 2007-2010
Regional Distribution of ibis Hotel in China, Jun.2010
Hotel and Guest Room Quantity Growth of Vienna Hotel, 2008-2010
Market Share of Vienna Hotel, 2009-2010
Hotel and Guest Room Quantity Growth of JOYINN, 2007-2010
Regional Distribution of JOYINN, Jun.2010
