Aldi Nederland BV in Retailing (Netherlands)

March 2016 | 4 pages | ID: A914B2013CBEN
Euromonitor International Ltd

Abstracts

Aldi’s strategy in the Netherlands is changing amidst intense competition in grocery retailing in the Netherlands. Aldi originally offered a narrow range of private label products, although more recently the company has expanded the range of products it offers, including premium brands and organic products, in order to compete with its main rival in discounters Lidl and various supermarkets. The company is also offering a wider range of fresh products in line with the rising demand for fresh...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Aldi Nederland BV: Share of Sales Generated by Internet Retailing 2013-2015
  Chart 1 Aldi Nederland BV: Aldi Exterior, Discounters in Gulpen
  Chart 2 Aldi Nederland BV: Aldi Interior View 1, Discounters in Gulpen
  Chart 3 Aldi Nederland BV: Aldi Interior View 2, Discounters in Gulpen
Private Label
  Summary 2 Aldi Nederland BV: Private Label Portfolio
Competitive Positioning
  Summary 3 Aldi Nederland BV: Competitive Position 2015