Naturally Healthy Packaged Food in Sweden

February 2022 | 26 pages | ID: N0E7FE42CB9EN
Euromonitor International Ltd

Abstracts

As by far the largest and most mature HW packaged food category in Sweden, NH packaged food experienced a natural boosted from COVID-19 as well as the general increase in home-cooking and eating healthier. Unlike other HW packaged food categories in Sweden, NH packaged food is not subject to any specific consumer trends. Instead, it benefits from a gradually rising interest in health and wellness. As such, food choices such as switching from margarine to olive oil, standard pasta to whole-wheat...

Euromonitor International's Naturally Healthy Packaged Food in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Naturally Healthy Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

NATURALLY HEALTHY PACKAGED FOOD IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
As consumers strive to eat healthier, NH packaged food sales rise
Premium and locally sourced products are increasingly sought after in Sweden
Increasing overlap between HW categories as products become more advanced
PROSPECTS AND OPPORTUNITIES
Popularity of high-fibre products and olive oil means that NH food is relatively saturated
Bigger players expected to follow smaller operators into interesting new niches
Healthy snacks set for long-term success as on-the-go consumption occasions rise
CATEGORY DATA
Table 1 Sales of NH Packaged Food by Category: Value 2016-2021
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 5 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources