Fortified/Functional Packaged Food in Bulgaria

February 2022 | 27 pages | ID: F16145909E4EN
Euromonitor International Ltd

Abstracts

The biggest fortified/functional (FF) packaged foods category remained FF probiotic yoghurt in 2021. However, retail value sales and volume sales growth decelerated when compared to the rest of the review period in 2021. Nevertheless, retail value sales were mostly positive thanks to the rise in unit prices of nearly all packaged food. Furthermore, the importance of probiotics grew during the COVID-19 pandemic as it is considered to assist in supporting immunity, with yoghurt being a natural sou...

Euromonitor International's Fortified/Functional Packaged Food in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of FF probiotic slow in 2021 and demand for FF milk formula declines
Children’s FF breakfast cereals boosts demand in 2021
Relaxation of restrictions leads to rise in demand for on-the-go FF snacks in 2021
PROSPECTS AND OPPORTUNITIES
Health and wellness to remain a priority, encouraging sales of FF yoghurt during the forecast period
Innovation expected in FF confectionery during the forecast period
Demand for FF snack bars set to rise during the forecast period, thanks to consumers returning to sports
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN BULGARIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 14 Sales of Health and Wellness by Type: Value 2016-2021
Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Category: Value 2016-2021
Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources