Unilever España SA, Grupo in Packaged Food (Spain)

February 2014 | 4 pages | ID: U37885F1510EN
Euromonitor International Ltd

Abstracts

In 2013, Unilever continued to adapt its company strategy to the changing patterns of Spanish consumers due to the economic recession. The company continues to promote its strategy “Point of Purchase” (Pop), which started in 2010. It runs promotions throughout the year and readjusts prices with releases at a unit price below €1 for brands like Calve, Hellmann’s and Frigo. In ice cream, the company adjusted its product range and, in line with the transfer of consumers towards the home, focused...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Unilever España SA (Grupo): Key Facts
Summary 2 Unilever España SA (Grupo): Operational Indicators
Company Background
Production
Summary 3 Unilever España SA (Grupo): Production 2013
Competitive Positioning
Summary 4 Unilever España SA (Grupo): Competitive Position 2013