Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

June 2023 | 28 pages | ID: S84459EF7EBEN
Euromonitor International Ltd

Abstracts

Domestic sweet biscuit manufacturers in Malaysia, notably Munchy Food Industries and Perfect Food, are enjoying the benefits of a strong supply chain in 2023, owing to their ability to source key raw materials such as flour and sugar, locally. According to industry sources, Malaysia has a sufficient supply of these ingredients for industrial use, thereby enabling these manufacturers to maintain substantial shelf space across modern and general trade channels.

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Manufacturers capitalise on strong supply chain
Shift towards product rationalisation and family packs
2023 sees extensive marketing campaigns and new product launches
PROSPECTS AND OPPORTUNITIES
Anticipated government policy uncertainty may drive further product rationalisation
Shrinkflation set to spread across sweet biscuits
Increased focus on consumption benefits, with a push for on-the-go snacking
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 9 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 10 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 11 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 14 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 15 Distribution of Snack Bars by Format: % Value 2018-2023
Table 16 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
SNACKS IN MALAYSIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 21 Sales of Snacks by Category: Volume 2018-2023
Table 22 Sales of Snacks by Category: Value 2018-2023
Table 23 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 24 Sales of Snacks by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Snacks: % Value 2019-2023
Table 26 LBN Brand Shares of Snacks: % Value 2020-2023
Table 27 Penetration of Private Label by Category: % Value 2018-2023
Table 28 Distribution of Snacks by Format: % Value 2018-2023
Table 29 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 30 Forecast Sales of Snacks by Category: Value 2023-2028
Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources