Staple Foods in Kenya
In 2023, the Kenyan staple foods market is navigating through a period of high food inflation, leading to significant increases in unit prices. This economic environment has prompted consumers to prioritise essential grocery items while curtailing impulse buys and non-essential purchases. The country's prolonged drought has exacerbated this situation, contributing further to the escalating food prices. Bread, a fundamental staple, has experienced notable unit price increases, primarily due to th...
Euromonitor International's Staple Foods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Staple Foods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Staple Foods in Kenya
Euromonitor International
November 2023
List Of Contents And Tables
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Distribution of Staple Foods by Format: % Value 2018-2023
Table 8 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 9 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baked goods impacted by global and national events in 2023
Local strength and rising health consciousness
As the competitive landscape sees consolidation, artisanal bakeries continue to rise
PROPSECTS AND OPPORTUNITIES
Leavened bread to continue rising
Health focus will increase while product development diversifies
Traditional options with a twist
CATEGORY DATA
Table 12 Sales of Baked Goods by Category: Volume 2018-2023
Table 13 Sales of Baked Goods by Category: Value 2018-2023
Table 14 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 15 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 17 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 18 Distribution of Baked Goods by Format: % Value 2018-2023
Table 19 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 20 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Breakfast cereals sees robust value and volume growth in 2023
Local production remains strong though landscape is led by multinationals
Consumer preferences evolve thanks to health trends and economic pressures
PROSPECTS AND OPPORTUNITIES
Growth potential amid global challenges
Small local grocers to gain further ground, while Weetabix will remain on top
Health trends will continue to impact demand and development
CATEGORY DATA
Table 23 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 24 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 29 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value and volume sales rise in 2023
Farmer’s Choice maintains leadership of processed meat
Distribution presents challenges to growth, while shelf stable seafood gains ground
PROSPECTS AND OPPORTUNITIES
Expansion of modern retail channels to push category growth
Government initiatives and market limitations
Rising health awareness supports sales in plant-based alternatives
CATEGORY DATA
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 39 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 40 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value sales rise robustly
Premier Foods still number one
Distribution challenges and consumer preferences
PROSPECTS AND OPPORTUNITIES
Strong volume growth anticipated
Convenience and sustainability as key drivers
Greater strategic focus on broader consumer reach
CATEGORY DATA
Table 43 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 44 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 45 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 46 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers focus on essentials amid rising prices
Supermarkets as major growth driver
Indomie maintains overall leadership in 2023
PROSPECTS AND OPPORTUNITIES
Continued competition from unpackaged rice
Agricultural developments may bolster local production
Price sensitivity set to persist, while brown rice benefits from health trends
CATEGORY DATA
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 60 NBO Company Shares of Rice: % Value 2019-2023
Table 61 LBN Brand Shares of Rice: % Value 2020-2023
Table 62 NBO Company Shares of Pasta: % Value 2019-2023
Table 63 LBN Brand Shares of Pasta: % Value 2020-2023
Table 64 NBO Company Shares of Noodles: % Value 2019-2023
Table 65 LBN Brand Shares of Noodles: % Value 2020-2023
Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 67 Distribution of Rice by Format: % Value 2018-2023
Table 68 Distribution of Pasta by Format: % Value 2018-2023
Table 69 Distribution of Noodles by Format: % Value 2018-2023
Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
Euromonitor International
November 2023
List Of Contents And Tables
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Distribution of Staple Foods by Format: % Value 2018-2023
Table 8 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 9 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baked goods impacted by global and national events in 2023
Local strength and rising health consciousness
As the competitive landscape sees consolidation, artisanal bakeries continue to rise
PROPSECTS AND OPPORTUNITIES
Leavened bread to continue rising
Health focus will increase while product development diversifies
Traditional options with a twist
CATEGORY DATA
Table 12 Sales of Baked Goods by Category: Volume 2018-2023
Table 13 Sales of Baked Goods by Category: Value 2018-2023
Table 14 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 15 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 17 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 18 Distribution of Baked Goods by Format: % Value 2018-2023
Table 19 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 20 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
BREAKFAST CEREALS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Breakfast cereals sees robust value and volume growth in 2023
Local production remains strong though landscape is led by multinationals
Consumer preferences evolve thanks to health trends and economic pressures
PROSPECTS AND OPPORTUNITIES
Growth potential amid global challenges
Small local grocers to gain further ground, while Weetabix will remain on top
Health trends will continue to impact demand and development
CATEGORY DATA
Table 23 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 24 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 29 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 30 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 31 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 32 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value and volume sales rise in 2023
Farmer’s Choice maintains leadership of processed meat
Distribution presents challenges to growth, while shelf stable seafood gains ground
PROSPECTS AND OPPORTUNITIES
Expansion of modern retail channels to push category growth
Government initiatives and market limitations
Rising health awareness supports sales in plant-based alternatives
CATEGORY DATA
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 39 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 40 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
PROCESSED FRUIT AND VEGETABLES IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value sales rise robustly
Premier Foods still number one
Distribution challenges and consumer preferences
PROSPECTS AND OPPORTUNITIES
Strong volume growth anticipated
Convenience and sustainability as key drivers
Greater strategic focus on broader consumer reach
CATEGORY DATA
Table 43 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 44 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 45 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 46 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028
RICE, PASTA AND NOODLES IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers focus on essentials amid rising prices
Supermarkets as major growth driver
Indomie maintains overall leadership in 2023
PROSPECTS AND OPPORTUNITIES
Continued competition from unpackaged rice
Agricultural developments may bolster local production
Price sensitivity set to persist, while brown rice benefits from health trends
CATEGORY DATA
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 60 NBO Company Shares of Rice: % Value 2019-2023
Table 61 LBN Brand Shares of Rice: % Value 2020-2023
Table 62 NBO Company Shares of Pasta: % Value 2019-2023
Table 63 LBN Brand Shares of Pasta: % Value 2020-2023
Table 64 NBO Company Shares of Noodles: % Value 2019-2023
Table 65 LBN Brand Shares of Noodles: % Value 2020-2023
Table 66 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 67 Distribution of Rice by Format: % Value 2018-2023
Table 68 Distribution of Pasta by Format: % Value 2018-2023
Table 69 Distribution of Noodles by Format: % Value 2018-2023
Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
