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Snacks Market in India 2014

March 2014 | 131 pages | ID: S4F5EA5B763EN
Netscribes (India) Pvt. Ltd.

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Netscribes’ latest market research report titled Snacks Market in India 2014 elaborates the competitive market scenario of the Indian snacks market and its growth prospects in the ensuing years. Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively. The report provides a snapshot of the Indian snacks industry that has witnessed several changes since 1995. In the initial years, the market was dominated by two players – traditional snacks player Haldiram and ‘Uncle Chips’ manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market over the past few years and are giving tough competition to the big players.

The snacks market is classified into two broad segments – Western and traditional snack segments, wherein western snacks enjoy more popularity in comparison to the traditional snacks. Moreover, the western snack segment is dominated by a large number of MNCs and organized snack manufacturers.

There are certain factors that have predominantly worked towards enabling the sector to grow in recent years. These include higher disposable incomes have enabled consumers to enhance their purchasing power, rapid urbanization which leads to busy lifestyles and subsequent inclination of consumers toward packaged food products and aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand. In addition to these, the other factors which are contributing towards rapid growth of the industry include growing working women population, fast expanding retail network and the convenience factor associated with snack consumption

For snacks, quality standards laid by FSSAI have to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the snack category as well.
Slide 1: Executive Summary

MACROECONOMIC INDICATORS

Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013 – Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

INTRODUCTION

Slide 5: Food processing
Slide 6: Important milestones of Indian snacks industry

MARKET OVERVIEW

Slide 7-14: Indian Snacks Market – Overview, Market Size & Growth (2013-2018e), Market Segmentation (2013), Region-wise Sales of Packaged Food (2013), Change in Market Share of Major Players, Brand Share of Chips (2012), Salty Snacks Market (2012), Branded Salty Snacks (2012), Branded Salty Snacks Market Share (2012), Market Leaders (2012), Indian Health Snack Market (2012), Largest Health Snack Portfolio (2012)

VALUE CHAIN

Slide 15: Value Chain

MARKET SEGMENTATION

Slide 16-18: Segmental Share (2013), Western Snacks- Organized-Unorganized Breakup (2013), Traditional Snacks- Organized-Unorganized Breakup (2013)

CONSUMER INSIGHTS

Slide 19-29: CONSUMER INSIGHTS (2014)

EXIM

Slide 30: Import of Salted Snacks– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Sep) Volume-Wise; 2010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Packaged Snacks & Mixtures– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Sep) Volume-Wise; 2010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 31: Import of Potato Chips– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Sep) Volume-Wise; 2010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013), Import of Other Preparations of Potato– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Sep) Volume-Wise; 2010-11 – 2013-14(Apr-Sep)], Major Importing Nations – Value Wise (2013)
Slide 32: Export of Salted Snacks– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Sep) Volume-Wise; 2010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Packaged Snacks & Mixtures– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Sep) Volume-Wise; 2010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)
Slide 33: Export of Potato Chips– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Sep) Volume-Wise; 2010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013), Export of Other Preparations of Potato– Overview, Size [Value-Wise; 2010-11 – 2013-14(Apr-Sep) Volume-Wise; 2010-11 – 2013-14(Apr-Sep)], Major Exporting Nations – Value Wise (2013)

DRIVERS & CHALLENGES

Slide 34: Drivers and Challenges – Summary
Slide 35-41: Drivers
Slide 42-45: Challenges

GOVERNMENT RULES & POLICIES

Slide 46: Government Rules & Policies – Summary
Slide 47: Food Safety and Standards Act 2006, Food Safety and Standards (Licensing and Registration of Food Businesses) Regulations 2011
Slide 48: Food Safety and Standards (Contaminants, Toxins and Residues) Regulations, 2011, Food Safety and Standards (Packaging and Labeling) Regulations, 2011
Slide 49: Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011
Slide 50: Government Policies

GOVERNMENT PARTICIPATION

Slide 51: GOVERNMENT PARTICIPATION – Summary
Slide 52: Fiscal Incentives for Food Processing Sector
Slide 53: Other Initiatives

TRENDS

Slide 54: Key Trends – Summary
Slide 55-64: Major Trends in the Market

COMPETITIVE LANDSCAPE

Slide 65: Porter’s Five Forces Analysis
Slide 66: Competitive Benchmarking, Public Trading Comparables
Slide 67-69: Competitive Benchmarking, Key Ratios of Top 3 Companies – Operational Basis (FY 2013)
Slide 70: Competitive Benchmarking, Key Ratios of Top 3 Companies – Financial Basis (FY 2013)
Slide 71-80: Major Public Players
Slide 81-125: Major Private Players

STRATEGIC RECOMMENDATION

Slide 126-129: Strategies

APPENDIX

Slide 130: Key Ratios Description
Slide 131: Sources of Information

Market

  • The Snack Food industry has performed well over the past five years, benefiting from the growing demand for snacks among consumers and favorable product pricing
  • Increasing income levels and busy urban lifestyles have also contributed to its rising popularity

Drivers

  • Rapid Urbanization
  • Growing Income and Consumption
  • Increasing Working Women Population
  • Marketing Campaigns
  • Growing Retail Market
  • Convenience Factor

Challenges

  • Rise in Packaging Costs
  • Unorganized Sector and Local Players
  • Competitive Price Points
  • Health Concerns

Trends

  • Exhibitions and Events 
  • Product Innovation
  • Corporate Activities
  • Inclusion of Nuts as Snacking Option
  • Launch of Various Ethnic Snacks
  • Innovative Promotional Campaigns
  • Introduction of Healthy Snacks


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