Rice, Pasta and Noodles in Kenya

November 2023 | 22 pages | ID: R9918BE67D5EN
Euromonitor International Ltd

Abstracts

In Kenya, rice and instant noodle pouches are recording robust volume growth in 2023, driven by consumers prioritising essential groceries amid rising food prices. The rice, pasta and noodles category overall is witnessing double-digit current value growth. Rice, as the largest product by volume sales, is benefitting from the steep price increase in maize meal, a primary ingredient for ugali - a staple local dish. Drought conditions have adversely affected the maize crop, leading to reduced yiel...

Euromonitor International's Rice, Pasta and Noodles in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rice, Pasta and Noodles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Rice, Pasta and Noodles in Kenya
Euromonitor International
November 2023
List Of Contents And Tables
RICE, PASTA AND NOODLES IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers focus on essentials amid rising prices
Supermarkets as major growth driver
Indomie maintains overall leadership in 2023
PROSPECTS AND OPPORTUNITIES
Continued competition from unpackaged rice
Agricultural developments may bolster local production
Price sensitivity set to persist, while brown rice benefits from health trends
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 6 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 7 NBO Company Shares of Rice: % Value 2019-2023
Table 8 LBN Brand Shares of Rice: % Value 2020-2023
Table 9 NBO Company Shares of Pasta: % Value 2019-2023
Table 10 LBN Brand Shares of Pasta: % Value 2020-2023
Table 11 NBO Company Shares of Noodles: % Value 2019-2023
Table 12 LBN Brand Shares of Noodles: % Value 2020-2023
Table 13 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 14 Distribution of Rice by Format: % Value 2018-2023
Table 15 Distribution of Pasta by Format: % Value 2018-2023
Table 16 Distribution of Noodles by Format: % Value 2018-2023
Table 17 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 21 Sales of Staple Foods by Category: Volume 2018-2023
Table 22 Sales of Staple Foods by Category: Value 2018-2023
Table 23 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 24 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 26 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 27 Distribution of Staple Foods by Format: % Value 2018-2023
Table 28 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 29 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 30 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources