Processed Meat and Seafood in Bulgaria

November 2020 | 36 pages | ID: P9E000242E0EN
Euromonitor International Ltd

Abstracts

Processed meat and seafood is expected to benefit from COVID-19, with very healthy retail volume growth, which compares with no growth in retail volume in 2019. Current retail value growth is also expected to be healthy, as processed meat and seafood is boosted by the closure of the foodservice channel for much of the year. Processed meat brands were very active in promotion in 2020, especially on TV. Brands such as Orehite, Az Yam, Ken and Boni carried out extensive advertising campaigns. There...

Euromonitor International's Processed Meat and Seafood in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Processed Meat and Seafood market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Retail sales of processed meat and seafood benefits from closure of foodservice
Bella and Karol-Fernandez compete at top via strong marketing
Private label gaining value share thanks to innovation, including premium launches
RECOVERY AND OPPORTUNITIES
Private label will benefit if economy takes a nosedive
Meat substitutes benefits from increased number of vegans, vegetarians and flexitarians
Chilled processed seafood to benefit from healthy image and wider distribution
CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025