Philippines Quick Service Restaurants Market by Food Type (Burger/Sandwich, Pizza/Pasta, Chicken, Seafood, and Others) and Nature (Independent and Franchised): Opportunity Analysis and Industry Forecast, 2019–2026
The Philippines quick service restaurants market size was valued at $4.6 billion in 2018, and is expected to reach $7.9 billion by 2026, registering a CAGR of 6.9% from 2019 to 2026. As of 2016, the Philippines Food Service industry was valued at $1.5 billion establishing nearly 85,000 food outlets across the country. The influence of westernization among the target customers, the rise in per-capita income, and surge in number of millennial populations have been some of the key influential factors that help drive the overall growth of the food service industry in terms of value sales. Among the food service sectors, the quick service restaurants have been witnessing higher rate of value sales growth due to surge in demand for different types of fast food products.
Millennials are the prime customers for the quick service restaurants market since this set of population prefers food products that can be consumed with convenience and ease. This has led to rise in number fast food outlets across the country that comprise of both domestic and international brands. These outlets have been coming up with innovative food products that specifically cater to the requirements and demand of millennials. As of 2018, the millennials accounted for nearly one-third of the total Philippine population. Hence, the rise in number of millennials eventually drives the overall growth of the quick service restaurants market in terms of value sales.
Among the key players operating in the Philippines quick service restaurant market, the domestic player Jollibee Foods Corporation leads through its wide portfolio of leading fast food brands. Jollibee is followed by the U.S. fast food major McDonald’s. In 2017, the brand posted highest sales growth with increased rate of new product launches and consistent marketing and promotion activities on its core menu.
The Philippines quick service food restaurant market is segmented on the basis of food type and nature. On the basis of food type, the market is segmented into burger/sandwich, pizza/pasta, chicken, seafood and others. On the basis of nature, the market is bifurcated into independent and franchised.
Key players profiled in the report include BonChon Chicken Philippines, ArmyNavy Philippines, Shakey’s Pizza Asia Ventures Inc., 3M Pizza Philippines, Chooks-to-go, Goldlocks, Jollibbee, McDonald’s, Wendy’s, YUM Brands, and others.
Key benefits for stakeholders
Millennials are the prime customers for the quick service restaurants market since this set of population prefers food products that can be consumed with convenience and ease. This has led to rise in number fast food outlets across the country that comprise of both domestic and international brands. These outlets have been coming up with innovative food products that specifically cater to the requirements and demand of millennials. As of 2018, the millennials accounted for nearly one-third of the total Philippine population. Hence, the rise in number of millennials eventually drives the overall growth of the quick service restaurants market in terms of value sales.
Among the key players operating in the Philippines quick service restaurant market, the domestic player Jollibee Foods Corporation leads through its wide portfolio of leading fast food brands. Jollibee is followed by the U.S. fast food major McDonald’s. In 2017, the brand posted highest sales growth with increased rate of new product launches and consistent marketing and promotion activities on its core menu.
The Philippines quick service food restaurant market is segmented on the basis of food type and nature. On the basis of food type, the market is segmented into burger/sandwich, pizza/pasta, chicken, seafood and others. On the basis of nature, the market is bifurcated into independent and franchised.
Key players profiled in the report include BonChon Chicken Philippines, ArmyNavy Philippines, Shakey’s Pizza Asia Ventures Inc., 3M Pizza Philippines, Chooks-to-go, Goldlocks, Jollibbee, McDonald’s, Wendy’s, YUM Brands, and others.
Key benefits for stakeholders
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global market.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favourable growth.
- By Food Type
- Burger/Sandwich
- Pizza/Pasta
- Chicken
- Seafood
- Others
- By Nature
- Independent
- Franchised
CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key Forces Shaping Philippines Quick Service Restaurants market
3.2.1.Moderate bargaining power of suppliers
3.2.2.Moderate-to-high threat of new entrants
3.2.3.Moderate threat of substitutes
3.2.4.Moderate intensity of rivalry
3.2.5.Moderate bargaining power of buyers
3.3.Consumer Sentimental Analysis
3.4.Value Chain Analysis
3.5.Market dynamics
3.5.1.Drivers
3.5.1.1.Increase in demand for convenience food
3.5.1.2.Key promotional strategies of quick service restaurants
3.5.1.3.Implementation of effective pricing strategy
3.5.2.Restraint
3.5.2.1.Increase in health issues due to consumption of fast food
3.5.3.Opportunities
3.5.3.1.Rise in number of millennial populations
3.5.3.2.Rise of social media marketing
CHAPTER 4:PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY FOOD TYPE
4.1.Overview
4.2.Burger/Sandwich
4.2.1.Key market trends, growth factors, and opportunities
4.3.Pizza/Pasta
4.3.1.Key market trends, growth factors, and opportunities
4.4.Chicken
4.4.1.Key market trends, growth factors, and opportunities
4.5.Seafood
4.5.1.Key market trends, growth factors, and opportunities
4.6.Others
4.6.1.Key market trends, growth factors, and opportunities
CHAPTER 5:PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY NATURE
5.1.Overview
5.2.Independent
5.2.1.Key market trends, growth factors, and opportunities
5.3.Franchised
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
CHAPTER 6:COMPETITIVE LANDSCAPE
6.1.Top winning strategies
6.2.Product Mapping
6.3.Competitive Dashboard
6.4.Competitive Heatmap
6.5.Key developments
6.5.1.Acquisition
6.5.2.Joint Venture
6.5.3.Product Launch
6.5.4.Business Expansion
CHAPTER 7:COMPANY PROFILES
7.1.3M PIZZA PHILIPPINES
7.1.1.Company overview
7.1.2.Company snapshot
7.1.3.Product portfolio
7.2.ARMYNAVY BURGER INC.
7.2.1.Company overview
7.2.2.Company snapshot
7.2.3.Product portfolio
7.3.BONCHON CHICKEN PHILIPPINES
7.3.1.Company overview
7.3.2.Company snapshot
7.3.3.Product portfolio
7.4.CHOOKS-TO-GO
7.4.1.Company overview
7.4.2.Key Executives
7.4.3.Company snapshot
7.4.4.Product portfolio
7.4.5.Key strategic moves and developments
7.5.GOLDILOCKS BAKESHOP, INC.
7.5.1.Company overview
7.5.2.Company snapshot
7.5.3.Product portfolio
7.6.JOLLIBEE FOODS CORPORATION
7.6.1.Company overview
7.6.2.Key Executives
7.6.3.Company snapshot
7.6.4.Operating business segments
7.6.5.Product portfolio
7.6.6.Business performance
7.6.7.Key strategic moves and developments
7.7.MCDONALD’S CORPORATION
7.7.1.Company overview
7.7.2.Key Executives
7.7.3.Company snapshot
7.7.4.Operating business segments
7.7.5.Product portfolio
7.7.6.Business performance
7.8.SHAKEY’S PIZZA ASIA VENTURES INC.
7.8.1.Company overview
7.8.2.Key Executives
7.8.3.Company snapshot
7.8.4.Product portfolio
7.8.5.Business performance
7.8.6.Key strategic moves and developments
7.9.THE WENDY’S COMPANY
7.9.1.Company overview
7.9.2.Key Executives
7.9.3.Company snapshot
7.9.4.Operating business segments
7.9.5.Product portfolio
7.9.6.Business performance
7.10.YUM! BRANDS
7.10.1.Company overview
7.10.2.Key Executive
7.10.3.Company snapshot
7.10.4.Operating business segments
7.10.5.Product portfolio
7.10.6.Business performance
7.10.7.Key strategic moves and developments
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key Forces Shaping Philippines Quick Service Restaurants market
3.2.1.Moderate bargaining power of suppliers
3.2.2.Moderate-to-high threat of new entrants
3.2.3.Moderate threat of substitutes
3.2.4.Moderate intensity of rivalry
3.2.5.Moderate bargaining power of buyers
3.3.Consumer Sentimental Analysis
3.4.Value Chain Analysis
3.5.Market dynamics
3.5.1.Drivers
3.5.1.1.Increase in demand for convenience food
3.5.1.2.Key promotional strategies of quick service restaurants
3.5.1.3.Implementation of effective pricing strategy
3.5.2.Restraint
3.5.2.1.Increase in health issues due to consumption of fast food
3.5.3.Opportunities
3.5.3.1.Rise in number of millennial populations
3.5.3.2.Rise of social media marketing
CHAPTER 4:PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY FOOD TYPE
4.1.Overview
4.2.Burger/Sandwich
4.2.1.Key market trends, growth factors, and opportunities
4.3.Pizza/Pasta
4.3.1.Key market trends, growth factors, and opportunities
4.4.Chicken
4.4.1.Key market trends, growth factors, and opportunities
4.5.Seafood
4.5.1.Key market trends, growth factors, and opportunities
4.6.Others
4.6.1.Key market trends, growth factors, and opportunities
CHAPTER 5:PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY NATURE
5.1.Overview
5.2.Independent
5.2.1.Key market trends, growth factors, and opportunities
5.3.Franchised
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
CHAPTER 6:COMPETITIVE LANDSCAPE
6.1.Top winning strategies
6.2.Product Mapping
6.3.Competitive Dashboard
6.4.Competitive Heatmap
6.5.Key developments
6.5.1.Acquisition
6.5.2.Joint Venture
6.5.3.Product Launch
6.5.4.Business Expansion
CHAPTER 7:COMPANY PROFILES
7.1.3M PIZZA PHILIPPINES
7.1.1.Company overview
7.1.2.Company snapshot
7.1.3.Product portfolio
7.2.ARMYNAVY BURGER INC.
7.2.1.Company overview
7.2.2.Company snapshot
7.2.3.Product portfolio
7.3.BONCHON CHICKEN PHILIPPINES
7.3.1.Company overview
7.3.2.Company snapshot
7.3.3.Product portfolio
7.4.CHOOKS-TO-GO
7.4.1.Company overview
7.4.2.Key Executives
7.4.3.Company snapshot
7.4.4.Product portfolio
7.4.5.Key strategic moves and developments
7.5.GOLDILOCKS BAKESHOP, INC.
7.5.1.Company overview
7.5.2.Company snapshot
7.5.3.Product portfolio
7.6.JOLLIBEE FOODS CORPORATION
7.6.1.Company overview
7.6.2.Key Executives
7.6.3.Company snapshot
7.6.4.Operating business segments
7.6.5.Product portfolio
7.6.6.Business performance
7.6.7.Key strategic moves and developments
7.7.MCDONALD’S CORPORATION
7.7.1.Company overview
7.7.2.Key Executives
7.7.3.Company snapshot
7.7.4.Operating business segments
7.7.5.Product portfolio
7.7.6.Business performance
7.8.SHAKEY’S PIZZA ASIA VENTURES INC.
7.8.1.Company overview
7.8.2.Key Executives
7.8.3.Company snapshot
7.8.4.Product portfolio
7.8.5.Business performance
7.8.6.Key strategic moves and developments
7.9.THE WENDY’S COMPANY
7.9.1.Company overview
7.9.2.Key Executives
7.9.3.Company snapshot
7.9.4.Operating business segments
7.9.5.Product portfolio
7.9.6.Business performance
7.10.YUM! BRANDS
7.10.1.Company overview
7.10.2.Key Executive
7.10.3.Company snapshot
7.10.4.Operating business segments
7.10.5.Product portfolio
7.10.6.Business performance
7.10.7.Key strategic moves and developments
LIST OF TABLES
TABLE 01.PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY FOOD TYPE, 2019-2026 ($MILLION)
TABLE 02.PHILIPPINES QUICK SERVICE RESTAURANTS MARKET REVENUE, BY NATURE, 2019-2026 ($MILLION)
TABLE 03.3M PIZZA PHILIPPINES: COMPANY SNAPSHOT
TABLE 04.3M PIZZA PHILIPPINES: PRODUCT PORTFOLIO
TABLE 05.ARMYNAVY BURGET INC.: COMPANY SNAPSHOT
TABLE 06.ARMYNAVY BURGET INC.: PRODUCT PORTFOLIO
TABLE 07.BONCHON CHICKEN PHILIPPINES: COMPANY SNAPSHOT
TABLE 08.BONCHON CHICKEN PHILIPPINES: PRODUCT PORTFOLIO
TABLE 09.CHOOKS-TO-GO: KEY EXECUTIVES
TABLE 10.CHOOKS-TO-GO: COMPANY SNAPSHOT
TABLE 11.CHOOKS-TO-GO: PRODUCT PORTFOLIO
TABLE 12.GOLDILOCKS BAKESHOP, INC. : COMPANY SNAPSHOT
TABLE 13.GOLDILOCKS BAKESHOP, INC. : PRODUCT PORTFOLIO
TABLE 14.JOLLIBEE FOODS CORPORATION: KEY EXECUTIVES
TABLE 15.JOLLIBEE FOODS CORPORATION: COMPANY SNAPSHOT
TABLE 16.JOLLIBEE FOODS CORPORATION: OPERATING SEGMENTS
TABLE 17.JOLLIBEE FOODS CORPORATION: PRODUCT PORTFOLIO
TABLE 18.JOLLIBEE FOODS CORPORATION: NET SALES, 2016–2018 ($MILLION)
TABLE 19.MCDONALD’S CORPORATION: KEY EXECUTIVES
TABLE 20.MCDONALD’S CORPORATION: COMPANY SNAPSHOT
TABLE 21.MCDONALD’S CORPORATION: OPERATING SEGMENTS
TABLE 22.MCDONALD’S CORPORATION: PRODUCT PORTFOLIO
TABLE 23.MCDONALD’S CORPORATION: NET SALES, 2017–2019 ($MILLION)
TABLE 24.SHAKEY’S PIZZA ASIA VENTURES INC.: KEY EXECUTIVES
TABLE 25.SHAKEY’S PIZZA ASIA VENTURES INC.: COMPANY SNAPSHOT
TABLE 26.SHAKEY’S PIZZA ASIA VENTURES INC.: PRODUCT PORTFOLIO
TABLE 27.SHAKEY’S PIZZA ASIA VENTURES INC.: NET SALES, 2016–2018 ($MILLION)
TABLE 28.THE WENDY’S COMPANY: KEY EXECUTIVES
TABLE 29.THE WENDY’S COMPANY: COMPANY SNAPSHOT
TABLE 30.THE WENDY’S COMPANY: OPERATING SEGMENTS
TABLE 31.THE WENDY’S COMPANY: PRODUCT PORTFOLIO
TABLE 32.THE WENDY’S COMPANY: NET SALES, 2017–2019 ($MILLION)
TABLE 33.YUM! BRANDS: KEY EXECUTIVES
TABLE 34.YUM! BRANDS: COMPANY SNAPSHOT
TABLE 35.YUM! BRANDS: OPERATING SEGMENTS
TABLE 36.YUM! BRANDS: PRODUCT PORTFOLIO
TABLE 37.YUM! BRANDS: NET SALES, 2017–2019 ($MILLION)
TABLE 01.PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY FOOD TYPE, 2019-2026 ($MILLION)
TABLE 02.PHILIPPINES QUICK SERVICE RESTAURANTS MARKET REVENUE, BY NATURE, 2019-2026 ($MILLION)
TABLE 03.3M PIZZA PHILIPPINES: COMPANY SNAPSHOT
TABLE 04.3M PIZZA PHILIPPINES: PRODUCT PORTFOLIO
TABLE 05.ARMYNAVY BURGET INC.: COMPANY SNAPSHOT
TABLE 06.ARMYNAVY BURGET INC.: PRODUCT PORTFOLIO
TABLE 07.BONCHON CHICKEN PHILIPPINES: COMPANY SNAPSHOT
TABLE 08.BONCHON CHICKEN PHILIPPINES: PRODUCT PORTFOLIO
TABLE 09.CHOOKS-TO-GO: KEY EXECUTIVES
TABLE 10.CHOOKS-TO-GO: COMPANY SNAPSHOT
TABLE 11.CHOOKS-TO-GO: PRODUCT PORTFOLIO
TABLE 12.GOLDILOCKS BAKESHOP, INC. : COMPANY SNAPSHOT
TABLE 13.GOLDILOCKS BAKESHOP, INC. : PRODUCT PORTFOLIO
TABLE 14.JOLLIBEE FOODS CORPORATION: KEY EXECUTIVES
TABLE 15.JOLLIBEE FOODS CORPORATION: COMPANY SNAPSHOT
TABLE 16.JOLLIBEE FOODS CORPORATION: OPERATING SEGMENTS
TABLE 17.JOLLIBEE FOODS CORPORATION: PRODUCT PORTFOLIO
TABLE 18.JOLLIBEE FOODS CORPORATION: NET SALES, 2016–2018 ($MILLION)
TABLE 19.MCDONALD’S CORPORATION: KEY EXECUTIVES
TABLE 20.MCDONALD’S CORPORATION: COMPANY SNAPSHOT
TABLE 21.MCDONALD’S CORPORATION: OPERATING SEGMENTS
TABLE 22.MCDONALD’S CORPORATION: PRODUCT PORTFOLIO
TABLE 23.MCDONALD’S CORPORATION: NET SALES, 2017–2019 ($MILLION)
TABLE 24.SHAKEY’S PIZZA ASIA VENTURES INC.: KEY EXECUTIVES
TABLE 25.SHAKEY’S PIZZA ASIA VENTURES INC.: COMPANY SNAPSHOT
TABLE 26.SHAKEY’S PIZZA ASIA VENTURES INC.: PRODUCT PORTFOLIO
TABLE 27.SHAKEY’S PIZZA ASIA VENTURES INC.: NET SALES, 2016–2018 ($MILLION)
TABLE 28.THE WENDY’S COMPANY: KEY EXECUTIVES
TABLE 29.THE WENDY’S COMPANY: COMPANY SNAPSHOT
TABLE 30.THE WENDY’S COMPANY: OPERATING SEGMENTS
TABLE 31.THE WENDY’S COMPANY: PRODUCT PORTFOLIO
TABLE 32.THE WENDY’S COMPANY: NET SALES, 2017–2019 ($MILLION)
TABLE 33.YUM! BRANDS: KEY EXECUTIVES
TABLE 34.YUM! BRANDS: COMPANY SNAPSHOT
TABLE 35.YUM! BRANDS: OPERATING SEGMENTS
TABLE 36.YUM! BRANDS: PRODUCT PORTFOLIO
TABLE 37.YUM! BRANDS: NET SALES, 2017–2019 ($MILLION)
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY FOOD TYPE, 2018 ($MILLION)
FIGURE 06.PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY NATURE, 2019-2026
FIGURE 07.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 08.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 09.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 10.JOLLIBEE FOODS CORPORATION: NET SALES, 2016–2018 ($MILLION)
FIGURE 11.JOLLIBEE FOODS CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 12.JOLLIBEE FOODS CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 13.MCDONALD’S CORPORATION: NET SALES, 2017–2019 ($MILLION)
FIGURE 14.MCDONALD’S CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 15.SHAKEY’S PIZZA ASIA VENTURES INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 16.THE WENDY’S COMPANY: NET SALES, 2017–2019 ($MILLION)
FIGURE 17.THE WENDY’S COMPANY: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 18.YUM! BRANDS: NET SALES, 2017–2019 ($MILLION)
FIGURE 19.YUM! BRANDS: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY FOOD TYPE, 2018 ($MILLION)
FIGURE 06.PHILIPPINES QUICK SERVICE RESTAURANTS MARKET, BY NATURE, 2019-2026
FIGURE 07.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 08.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 09.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 10.JOLLIBEE FOODS CORPORATION: NET SALES, 2016–2018 ($MILLION)
FIGURE 11.JOLLIBEE FOODS CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 12.JOLLIBEE FOODS CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 13.MCDONALD’S CORPORATION: NET SALES, 2017–2019 ($MILLION)
FIGURE 14.MCDONALD’S CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 15.SHAKEY’S PIZZA ASIA VENTURES INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 16.THE WENDY’S COMPANY: NET SALES, 2017–2019 ($MILLION)
FIGURE 17.THE WENDY’S COMPANY: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 18.YUM! BRANDS: NET SALES, 2017–2019 ($MILLION)
FIGURE 19.YUM! BRANDS: REVENUE SHARE BY SEGMENT, 2019 (%)
