Organic Packaged Food in Romania

February 2022 | 26 pages | ID: O553F647C2BEN
Euromonitor International Ltd

Abstracts

The high dynamics of organic packaged food in Romania in 2021 were the result of the big jump in sales in 2020 and, because of the pandemic, Romanians were more careful as to what they were consuming and their health state. Organic food was perceived as providing advantages such as the absence of preservatives, additives and genetic modifications, a natural source and farm origin. Of most importance in the strong advance of organic packaged food in 2021 was the perception that prices are higher...

Euromonitor International's Organic Packaged Food in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Organic Baby Food, Organic Bread, Organic Breakfast Cereals, Organic Chilled Processed Meat and Seafood, Organic Confectionery, Organic Dairy, Organic Edible Oil, Organic Frozen Meat, Seafood, Fruit and Vegetables, Organic Ice Cream, Organic Ready Meals, Organic Rice, Pasta and Noodles, Organic Sauces, Dressings and Condiments, Organic Savoury Snacks, Organic Shelf Stable Meat, Seafood, Fruit and Vegetables, Organic Soup, Organic Spreads, Organic Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Organic Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

ORGANIC PACKAGED FOOD IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
High growth in organic packaged food is down to increased consumption by loyal consumers rather than an enlarged consumer base
Dairy manufacturers support the development of organic products with organic variant launches of their popular brands
Retail chains continue to invest in dedicated organic sections in their stores and offer support for new organic farmers
PROSPECTS AND OPPORTUNITIES
Growth of organic set to be driven by polarisation of purchasing habits
Return of farm shops to have a limiting effect on the growth of organic packaged food
E-commerce to make a more important contribution to the growth of organic packaged food
CATEGORY DATA
Table 1 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 5 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN ROMANIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources