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Organic Food Industry in India (2012-17)

January 2013 | 56 pages | ID: O8D9EE86C3CEN
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EXECUTIVE SUMMARY

India today is on the threshold of an organic revolution and Indian Organic Food industry though at a nascent stage, has experienced steadfast growth in past few years. The country’s budding organic food market is transforming into world’s fastest growing organic food market backed by a shift in consumer behavior and spending patterns.

Trends in the Industry
  • Organic Food Stores
  • New Varieties on offer
  • Rising Investments
  • Marketing Techniques
Organic Food Industry has been blossoming in India. The industry to which overseas demand/exports was oxygen to breathe will be experiencing a colossal change in the consumption pattern in times to come. With growing health awareness among the people coupled with rising disposable incomes and support from Indian government, organic food will surely secure a permanent place in Indian households. Evolving perception of organic food from being a luxury only for elite to a necessity will drive the domestic consumption. Also, overseas demand for Indian organic food will remain robust and continue to drive the industry to rare heights. Indian Organic Food industry currently pegged at USD 189 million in 2011 is stated to grow at a CAGR of ~45%, to reach USD 1733 million by 2017.

SCOPE OF THE REPORT
  • Indian Organic Food Industry at a glance
  • Emerging trends in the industry like organic food stores, Rising investments, Marketing techniques etc
  • Demand Supply scenario encompassing production, demand & export numbers and projections
  • Factors driving growth, Issues & Challenges
  • Government Regulations & Initiatives in Indian market
  • Major players
  • Forecasts
REASONS TO BUY
  • To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
  • Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
  • The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance
1. OVERVIEW

1.1 CATEGORIZATION OF THE INDUSTRY

2. DEMAND-SUPPLY SCENARIO

3. INDUSTRY GROWTH DRIVERS

3.1 Rising Acreage
3.2 Healthy and Stylish!!
3.3 Need, not luxury!
3.4 Bolstering Exports
3.5 Increasing Shelf Space

4. EMERGING TRENDS IN THE INDUSTRY

4.1 Spreading Organic food stores
4.2 Rising Investments
4.3 Marketing Techniques
4.4 Escalating varieties on offer

5. GOVERNMENT REGULATIONS & INITIATIVES

6. SWOT ANALYSIS

6.1 STRENGTHS
  6.1.1 Outsized young customer base
  6.1.2 Favorable Climatic Conditions
  6.1.3 Double benefits
6.2 WEAKNESS
  6.2.1 Premium Pricing
  6.2.2 Lack of awareness among farmers
6.3 OPPORTUNITIES
  6.3.1 Rising Middle Class
  6.3.2 Rising Modern retail
  6.3.3 Rising Urban Drift
  6.3.4 Surge in disposable incomes
6.4 THREATS
  6.4.1 Substitutes
  6.4.2 Competition

7. PORTERS 5 FORCES

7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants

8. KEY PLAYERS

8.1 24 LETTER MANTRA
8.2 ORGANIC INDIA
8.3 ECOFARMS
8.4 CONSCIOUS FOOD

9. THE HERFINDAHL-HIRSCHMAN INDEX

10. INDUSTRY PERFORMANCE

11. FORECASTS & OUTLOOK

12. ANNEXURE

LIST OF FIGURES & TABLES

Figure 1 Indian Organic Food Industry- Market Size (USD Mn, 2009-2017E)
Figure 2 Categorization of the Industry
Figure 3 Top organically produced commodities
Figure 4 Domestic Consumption of organic food (In Million Tonnes, 2006-17E)
Figure 5 Structure of the Industry
Figure 6 Country-wise share in Exports
Figure 7 Exports of organic food from India (In Million Tonnes, 2006-17E)
Figure 8 Organic Food production in India (In Million Tonnes, 2006-17E)
Figure 9 Area under certified organic cultivation in India (In Million Hectares, 2003-11)
Figure 10 Land under Organic Production in India (As a % of total agricultural land, 2005-13E)
Figure 11 Benefits of Organic Food
Figure 12 Commodity-wise export share (2010-11)
Figure 13 Export of organic products from India (In USD Million, 2006-17E)
Figure 15 India- % distribution of population (1991-2011)
Figure 16 Number of Middle Class Households (In Millions, Current-2026E)
Figure 17 Indian Organized Food Retail- Market Size (In USD Bn, 20011-15E)
Figure 18 Indian Population Structure (In Crores, 2001-2011)
Figure 19 Growth rate of population (%, 1991-2011)
Figure 20 Level of urbanization in India (%, 2001-30E)
Figure 21 Per Capita Income India (In INR, 2006-15E)
Figure 22 Market Concentration
Figure 23 Global Organic Food Industry
Figure 24 Organic agricultural land area of the world
Figure 25 Distribution of organic agricultural land by region (2010)
Table 1 Retailer specific shelf space for organic food
Table 2 Exclusive Organic Food Stores in India
Table 3 Investments in Organic Food sector in India
Table 4 Negotiating leverage of buyers
Table 5 Negotiating leverage of suppliers
Table 6 Threat of substitutes
Table 7 Degree of rivalry
Table 8 Entry Barriers


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