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NORTH AMERICA KOMBUCHA MARKET FORECAST 2017-2025

December 2017 | 70 pages | ID: NA76F339301EN
Inkwood Research

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KEY FINDINGS

A rising awareness about the many health benefits of Kombucha drinks is propelling the North America Kombucha market. Between the projected years of 2017-2025, the revenue generated by this market is expected to rise from $342 million in 2016 and reach up to $2703 million by the end of 2025, at a CAGR rise of 25.90%.

MARKET INSIGHTS

The North America Kombucha market is segmented by type, distribution channels, flavors and consumer demographics. Apart from being used as a health drink, Kombucha is also utilized for the biological preservation of foods because of certain natural antibacterial agents used during kombucha preparation. The drinks are also useful for patients suffering from chronic diseases like diabetes, arthritis, and high blood pressure. The U.S kombucha market is expected to grow with the highest CAGR over the forecast period. The Canada market is also fast evolving. Several favorable Canadian government regulations for functional foods are expected to drive the market’s growth in this country.

COMPETITIVE INSIGHTS

Some of the significant Kombucha manufacturing companies in the North American market are Kosmic Kombucha, Live Soda Kombucha (U.S.), Makana Beverages Inc., Kombucha Wonder Drink, Hain Celestial Group, Nesalla Kombucha, Kevita, Inc. (Acquired By Pepsico), GT's Kombucha, Reed’s Inc, Townshend's Tea, Buchi Kombucha, The Humm Kombucha Llc and Cell - Nique Corporation.

1. RESEARCH SCOPE

1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY

2.1. SOURCES OF DATA
  2.1.1. SECONDARY DATA
  2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
2.5. ESTIMATION METHODOLOGY

3. EXECUTIVE SUMMARY

3.1. MARKET SUMMARY
3.2. KEY FINDINGS
  3.2.1. NORTH AMERICA DOMINATES THE KOMBUCHA MARKET
  3.2.2. FRUIT FLAVORED KOMBUCHA ARE POPULAR WITH THE CONSUMERS
  3.2.3. YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA

4. MARKET DYNAMICS

4.1. MARKET DEFINITION
4.2. DRIVERS
  4.2.1. CHANGING LIFESTYLE OF INDIVIDUALS
  4.2.2. INCREASING DISCRETIONARY INCOME SPEND TOWARDS HEALTHCARE
  4.2.3. INCREASING GOVERNMENT SUPPORT
  4.2.4. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
  4.2.5. EASY MANUFACTURING PROCESS
  4.2.6. HEALTH BENEFITS OF KOMBUCHA
    4.2.6.1. DIGESTION
    4.2.6.2. DETOXIFICATION
    4.2.6.3. CANCER PREVENTION
    4.2.6.4. DIABETES PREVENTION
4.3. RESTRAINTS
  4.3.1. HIGHLY REGULATED FOOD AND BEVERAGES MARKET
  4.3.2. BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT
  4.3.3. LENGTHIER APPROVAL LAG TIMES DISCOURAGE MANUFACTURERS
4.4. OPPORTUNITIES
  4.4.1. HEALTH CONCERNS INCREASES THE CONSUMPTION OF FUNCTIONAL BEVERAGES
  4.4.2. CHANGING LIFESTYLE AND FOCUS IN EMERGING ECONOMIES
4.5. CHALLENGES
  4.5.1. DIFFICULTY MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
  4.5.2. SIDE EFFECTS OF KOMBUCHA

5. MARKET BY TYPE

5.1. YEAST
5.2. BACTERIA
5.3. OTHERS

6. MARKET BY FLAVOR

6.1. CITRUS
6.2. APPLE, COCONUT, AND MANGO
6.3. HERBS AND SPICES
6.4. FLOWERS
6.5. BERRIES
6.6. OTHER

7. MARKET BY CONSUMER DEMOGRAPHICS

7.1. MALE
7.2. FEMALE

8. MARKET BY DISTRIBUTION CHANNEL

8.1. HYPERMARKETS AND SUPERMARKETS
8.2. CONVENIENCE STORES
8.3. FOOD AND DRINKS SPECIALTY STORES
8.4. OTHERS

9. KEY ANALYTICS

9.1. PORTER’S 5 FORCE ANALYSIS
  9.1.1. THREAT OF NEW ENTRANTS
  9.1.2. THREATS OF SUBSTITUTE PRODUCT
  9.1.3. BARGAINING POWER OF BUYERS
  9.1.4. BARGAINING POWER OF SUPPLIERS
  9.1.5. INTENSITY OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
  9.2.1. LABELING
  9.2.2. PRICE
  9.2.3. FLAVOR
9.3. VALUE CHAIN ANALYSIS
  9.3.1. RAW MATERIAL
  9.3.2. R&D
  9.3.3. MANUFACTURERS
  9.3.4. DISTRIBUTORS
  9.3.5. RETAILERS & END USERS
9.4. REGULATORY FRAMEWORK
9.5. INVESTMENT OUTLOOK
  9.5.1. REGIONAL OUTLOOK
  9.5.2. SECTORIAL OUTLOOK
9.6. VENDOR LANDSCAPE
9.7. OPPORTUNITY MATRIX

10. GEOGRAPHICAL ANALYSIS

10.1. US
10.2. CANADA

11. COMPETITIVE LANDSCAPE

11.1. MARKET SHARE ANALYSIS
  11.1.1. GT LTD
  11.1.2. KEVITA (PEPSI CO)
  11.1.3. KOMBUCHA WONDER DRINK
  11.1.4. HUMM KOMBUCHA
  11.1.5. TOWNSHEND'S TEA
11.2. TOP WINNING STRATEGIES
  11.2.1. ACQUISITION
  11.2.2. PRODUCT LAUNCH
11.3. COMPANY PROFILES
  11.3.1. BUCHI KOMBUCHA
    11.3.1.1. OVERVIEW
    11.3.1.2. PRODUCT PORTFOLIO
    11.3.1.3. SCOT ANALYSIS
    11.3.1.4. STRATEGIC ANALYSIS
  11.3.2. CELL - NIQUE CORPORATION
    11.3.2.1. OVERVIEW
    11.3.2.2. PRODUCT PORTFOLIO
    11.3.2.3. SCOT ANALYSIS
    11.3.2.4. STRATEGIC ANALYSIS
  11.3.3. GT’S KOMBUCHA
    11.3.3.1. OVERVIEW
    11.3.3.2. PRODUCT PORTFOLIO
    11.3.3.3. STRATEGIC INITIATIVE
    11.3.3.4. SCOT ANALYSIS
    11.3.3.5. STRATEGIC ANALYSIS
  11.3.4. HAIN CELESTIAL GROUP
    11.3.4.1. OVERVIEW
    11.3.4.2. PRODUCT PORTFOLIO
    11.3.4.3. STRATEGIC INITIATIVE
    11.3.4.4. SCOT ANALYSIS
    11.3.4.5. STRATEGIC ANALYSIS
  11.3.5. KEVITA, INC. (ACQUIRED BY PEPSICO)
    11.3.5.1. OVERVIEW
    11.3.5.2. PRODUCT PORTFOLIO
    11.3.5.3. STRATEGIC INITIATIVE
    11.3.5.4. SCOT ANALYSIS
    11.3.5.5. STRATEGIC ANALYSIS
  11.3.6. KOMBUCHA WONDER DRINK
    11.3.6.1. OVERVIEW
    11.3.6.2. PRODUCT PORTFOLIO
    11.3.6.3. STRATEGIC INITIATIVE
    11.3.6.4. SCOT ANALYSIS
    11.3.6.5. STRATEGIC ANALYSIS
  11.3.7. KOSMIC KOMBUCHA
    11.3.7.1. OVERVIEW
    11.3.7.2. PRODUCT PORTFOLIO
    11.3.7.3. STRATEGIC INITIATIVE
    11.3.7.4. SCOT ANALYSIS
    11.3.7.5. STRATEGIC ANALYSIS
  11.3.8. LIVE SODA KOMBUCHA (U.S.).
    11.3.8.1. OVERVIEW
    11.3.8.2. PRODUCT PORTFOLIO
    11.3.8.3. STRATEGIC INITIATIVES
    11.3.8.4. SCOT ANALYSIS
    11.3.8.5. STRATEGIC ANALYSIS
  11.3.9. MAKANA BEVERAGES INC.
    11.3.9.1. OVERVIEW
    11.3.9.2. PRODUCT PORTFOLIO
    11.3.9.3. SCOT ANALYSIS
    11.3.9.4. STRATEGIC ANALYSIS
  11.3.10. NESALLA KOMBUCHA
    11.3.10.1. OVERVIEW
    11.3.10.2. PRODUCT PORTFOLIO
    11.3.10.3. SCOT ANALYSIS
    11.3.10.4. STRATEGIC ANALYSIS
  11.3.11. RED BULL GMBH
    11.3.11.1. OVERVIEW
    11.3.11.2. STRATEGIC INITIATIVE
    11.3.11.3. SCOT ANALYSIS
    11.3.11.4. STRATEGIC ANALYSIS
  11.3.12. REED’S INC.
    11.3.12.1. OVERVIEW
    11.3.12.2. PRODUCT PORTFOLIO
    11.3.12.3. SCOT ANALYSIS
    11.3.12.4. STRATEGIC ANALYSIS
  11.3.13. THE HUMM KOMBUCHA LLC
    11.3.13.1. OVERVIEW
    11.3.13.2. STRATEGIC INITIATIVES
    11.3.13.3. STRATEGIC INITIATIVES
    11.3.13.4. SCOT ANALYSIS
    11.3.13.5. STRATEGIC ANALYSIS
  11.3.14. TOWNSHEND'S TEA
    11.3.14.1. OVERVIEW
    11.3.14.2. PRODUCT PORTFOLIO
    11.3.14.3. STRATEGIC INITIATIVES
    11.3.14.4. SCOT ANALYSIS
    11.3.14.5. STRATEGIC ANALYSIS
  11.3.15. UNITY VIBRATION
    11.3.15.1. OVERVIEW
    11.3.15.2. PRODUCT PORTFOLIO
    11.3.15.3. SCOT ANALYSIS
    11.3.15.4. STRATEGIC ANALYSIS

LIST OF TABLES

Table 1 NORTH AMERICA KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)
Table 2 NORTH AMERICA KOMBUCHA MARKET BY TYPE 2017-2025 ($ MILLION)
Table 3 NORTH AMERICA KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)
Table 4 NORTH AMERICA KOMBUCHA MARKET BY CONSUMER DEMOGRAPHICS 2017-2025 ($ MILLION)
Table 5 NORTH AMERICA KOMBUCHA MARKET BY DISTRIBUTION CHANNEL 2017-2025 ($ MILLION)
Table 6 NORTH AMERICA KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)

LIST OF FIGURES

Figure 1 NORTH AMERICA KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)
Figure 2 NORTH AMERICA KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 3 NORTH AMERICA APPLE, COCONUT AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 4 NORTH AMERICA FEMALE KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 5 EVOLUTION OF KOMBUCHA
Figure 6 NORTH AMERICA YEAST MARKET 2017-2025 ($ MILLION)
Figure 7 NORTH AMERICA BACTERIA MARKET 2017-2025 ($ MILLION)
Figure 8 NORTH AMERICA OTHERS MARKET 2017-2025 ($ MILLION)
Figure 9 NORTH AMERICA CITRUS FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 10 NORTH AMERICA APPLE, COCONUT AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 11 NORTH AMERICA HERBS AND SPICES FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 12 NORTH AMERICA FLOWERS FLAVOR KOMBUCHAMARKET 2017-2025 ($ MILLION)
Figure 13 NORTH AMERICA BERRIES FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 14 NORTH AMERICA OTHER FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 15 NORTH AMERICA KOMBUCHA MALE MARKET 2017-2025 ($ MILLION)
Figure 16 NORTH AMERICA KOMBUCHA FEMALE MARKET 2017-2025 ($ MILLION)
Figure 17 NORTH AMERICA KOMBUCHA MARKET BY HYPERMARKETS AND SUPERMARKETS 2017-2025 ($ MILLION)
Figure 18 NORTH AMERICA KOMBUCHA MARKET BY CONVENIENCE STORE 2017-2025 ($ MILLION)
Figure 19 NORTH AMERICA KOMBUCHA MARKET BY FOOD AND DRINKS SPECIALTY STORES 2017-2025 ($ MILLION)
Figure 20 NORTH AMERICA KOMBUCHA MARKET BY OTHER DISTRIBUTION CHANNELS 2017-2025 ($ MILLION)
Figure 21 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY COUNTRY
Figure 22 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY FLAVOR
Figure 23 UNITED STATES KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 24 CANADA KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 25 MARKET SHARE OF KOMBUCHA MANUFACTURING COMPANIES 2016


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