Meals and Soups in Morocco

November 2023 | 21 pages | ID: M93C110B6F1EEN
Euromonitor International Ltd

Abstracts

Many Moroccans perceive ready meals to be less healthy and not as tasty than freshly cooked food, while they also see them as more expensive options. With consumers more appreciative of taste, sensitive to price and, to a lesser extent, health and wellness benefits, the demand for ready meals remained low at the end of the review period. Ready meals tend to be consumed occasionally as supplementary or emergency food. It is prized mainly for its convenience, although this aspect gained traction a...

Euromonitor International's Meals and Soups in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Meals and Soups market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Meals and Soups in Morocco
Euromonitor International
November 2023
List Of Contents And Tables
MEALS AND SOUPS IN MOROCCO
KEY DATA FINDINGS

2023 DEVELOPMENTS

Ready meals and soup see retail volume growth but struggle to take off
Expanding product offers boost quick recipe kits and shelf stable ready meals
New entrants disrupt the competitive landscape
PROSPECTS AND OPPORTUNITIES
Fresh food to hinder interest in packaged varieties
Foodservice presents strong competition to retail sales of frozen pizza
New recipes and launches to offer growth opportunities
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2018-2023
Table 2 Sales of Meals and Soups by Category: Value 2018-2023
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2018-2023
Table 4 Sales of Meals and Soups by Category: % Value Growth 2018-2023
Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2018-2023
Table 6 NBO Company Shares of Meals and Soups: % Value 2019-2023
Table 7 LBN Brand Shares of Meals and Soups: % Value 2020-2023
Table 8 Distribution of Meals and Soups by Format: % Value 2018-2023
Table 9 Forecast Sales of Meals and Soups by Category: Volume 2023-2028
Table 10 Forecast Sales of Meals and Soups by Category: Value 2023-2028
Table 11 Forecast Sales of Meals and Soups by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Meals and Soups by Category: % Value Growth 2023-2028
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources