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Mayonnaise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

March 2023 | 143 pages | ID: M6F58DC2B38EN
IMARC Group

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The global mayonnaise market size reached US$ 12.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 15.7 Billion by 2028, exhibiting a growth rate (CAGR) of 4.08% during 2023-2028.

Mayonnaise is a thick, white, creamy condiment prepared from emulsifying eggs, oil, lime juice, and vinegar. It is rich in vitamins, minerals, potassium, sodium, fats, carbohydrates, and other essential nutrients. Its consumption is consequently associated with several health benefits, such as moisturizing rough and chapped skin, maintaining heart health, improving blood sugar levels, reducing inflammation, and promoting healthy hair, skin, and nail growth. It also improves blood circulation, minimizes the risk of developing cardiovascular diseases, and treats symptoms of arthritis, colon inflammation, and depression. At present, mayonnaise is widely utilized in the preparation of different food products across the globe.

Mayonnaise Market Trends:
Mayonnaise is used in burgers, sandwiches, salads, dips, sauce, pasta, pizza, and other food products served at restaurants, bakeries, and cafes around the world. This, in confluence with the burgeoning food and beverage (F&B) industry, represents one of the major factors bolstering the market growth. In addition, the increasing working population, rapid urbanization, expanding purchasing power, and improving living standards of individuals are driving the demand for on-the-go mayonnaise-based food items. Apart from this, product manufacturers are introducing cheese, mint, lime, BBQ, chipotle and tandoori flavors. They are also focusing on launching vegan, organic, and egg-less variants on account of the increasing adoption of veganism and vegetarian diet. Besides this, manufacturers are investing in advertising campaigns, such as celebrity endorsements and social media campaigns, to improve their existing sales and profitability. Furthermore, the expansion of organized distribution channels, such as hypermarkets, supermarkets, convenience stores, grocery stores, and online shopping applications, are offering lucrative growth opportunities to industry players.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mayonnaise market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, end use and distribution channel.

Breakup by Type:

Unflavored mayonnaise
Flavored mayonnaise

Unflavored mayonnaise dominates the market as it is used in the preparation of various dishes.

Breakup by End Use:

Institutional
Retail

Mayonnaise finds extensive application in the institutional sector.

Breakup by Distribution Channel:

Supermarkets and hypermarkets
Convenience stores
Online retailers
Specialty store
Others

Supermarkets and hypermarkets hold the majority of the market share as they have vast collections and easy access to products.

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

North America holds the majority of the global mayonnaise market share due to the escalating demand for snacks in the region.

Competitive Landscape:
The market is concentrated in nature with only a few players sharing the majority of the global market. Some of the leading players operating in the market are:

Nestlй SA
Ajinomoto Co., Inc.
McCormick & Company, Inc.
Kraft Heinz Company
Unilever PLC

Key Questions Answered in This Report

1. What was the size of the global mayonnaise market in 2022?
2. What is the expected growth rate of the global mayonnaise market during 2023-2028?
3. What are the key factors driving the global mayonnaise market?
4. What has been the impact of COVID-19 on the global mayonnaise market?
5. What is the breakup of the global mayonnaise market based on the type?
6. What is the breakup of the global mayonnaise market based on the end use?
7. What is the breakup of the global mayonnaise market based on the distribution channel?
8. What are the key regions in the global mayonnaise market?
9. Who are the key players/companies in the global mayonnaise market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL MAYONNAISE MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by End Use
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
  5.9.1 Overview
  5.9.2 Strengths
  5.9.3 Weaknesses
  5.9.4 Opportunities
  5.9.5 Threats
5.10 Value Chain Analysis
  5.10.1 Overview
  5.10.2 Research and Development
  5.10.3 Raw Material Procurement
  5.10.4 Manufacturing
  5.10.5 Marketing
  5.10.6 Distribution
  5.10.7 End-Use
5.11 Porters Five Forces Analysis
  5.11.1 Overview
  5.11.2 Bargaining Power of Buyers
  5.11.3 Bargaining Power of Suppliers
  5.11.4 Degree of Competition
  5.11.5 Threat of New Entrants
  5.11.6 Threat of Substitutes

6 MARKET BREAKUP BY TYPE

6.1 Unflavoured Mayonnaise
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Flavoured Mayonnaise
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY END USE

7.1 Institutional
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Retail
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY DISTRIBUTION CHANNEL

8.1 Supermarkets and Hypermarkets
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Convenience Stores
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Online Retailers
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Specialty Stores
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Others
  8.5.1 Market Trends
  8.5.2 Market Forecast

9 MARKET BREAKUP BY REGION

9.1 North America
  9.1.1 United States
    9.1.1.1 Market Trends
    9.1.1.2 Market Forecast
  9.1.2 Canada
    9.1.2.1 Market Trends
    9.1.2.2 Market Forecast
9.2 Asia Pacific
  9.2.1 China
    9.2.1.1 Market Trends
    9.2.1.2 Market Forecast
  9.2.2 Japan
    9.2.2.1 Market Trends
    9.2.2.2 Market Forecast
  9.2.3 India
    9.2.3.1 Market Trends
    9.2.3.2 Market Forecast
  9.2.4 South Korea
    9.2.4.1 Market Trends
    9.2.4.2 Market Forecast
  9.2.5 Australia
    9.2.5.1 Market Trends
    9.2.5.2 Market Forecast
  9.2.6 Indonesia
    9.2.6.1 Market Trends
    9.2.6.2 Market Forecast
  9.2.7 Others
    9.2.7.1 Market Trends
    9.2.7.2 Market Forecast
9.3 Europe
  9.3.1 Germany
    9.3.1.1 Market Trends
    9.3.1.2 Market Forecast
  9.3.2 France
    9.3.2.1 Market Trends
    9.3.2.2 Market Forecast
  9.3.3 United Kingdom
    9.3.3.1 Market Trends
    9.3.3.2 Market Forecast
  9.3.4 Italy
    9.3.4.1 Market Trends
    9.3.4.2 Market Forecast
  9.3.5 Spain
    9.3.5.1 Market Trends
    9.3.5.2 Market Forecast
  9.3.6 Russia
    9.3.6.1 Market Trends
    9.3.6.2 Market Forecast
  9.3.7 Others
    9.3.7.1 Market Trends
    9.3.7.2 Market Forecast
9.4 Latin America
  9.4.1 Brazil
    9.4.1.1 Market Trends
    9.4.1.2 Market Forecast
  9.4.2 Mexico
    9.4.2.1 Market Trends
    9.4.2.2 Market Forecast
  9.4.3 Others
    9.4.3.1 Market Trends
    9.4.3.2 Market Forecast
9.5 Middle East and Africa
  9.5.1 Market Trends
  9.5.2 Market Breakup by Country
  9.5.3 Market Forecast

10 MAYONNAISE MANUFACTURING PROCESS

10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors

11 COMPETITIVE LANDSCAPE

11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
  11.3.1 Nestlй SA
    11.3.1.1 Company Overview
    11.3.1.2 Description
    11.3.1.3 Product Portfolio
    11.3.1.4 Financials
    11.3.1.5 SWOT Analysis
  11.3.2 Ajinomoto Co., Inc.
    11.3.2.1 Company Overview
    11.3.2.2 Description
    11.3.2.3 Product Portfolio
    11.3.2.4 Financials
    11.3.2.5 SWOT Analysis
  11.3.3 McCormick & Company, Inc.
    11.3.3.1 Company Overview
    11.3.3.2 Description
    11.3.3.3 Product Portfolio
    11.3.3.4 Financials
    11.3.3.5 SWOT Analysis
  11.3.4 Kraft Heinz Company
    11.3.4.1 Company Overview
    11.3.4.2 Description
    11.3.4.3 Product Portfolio
    11.3.4.4 Financials
    11.3.4.5 SWOT Analysis
  11.3.5 Unilever PLC
    11.3.5.1 Company Overview
    11.3.5.2 Description
    11.3.5.3 Product Portfolio
    11.3.5.4 Financials
    11.3.5.5 SWOT Analysis

LIST OF TABLES

Table 1: Global: Mayonnaise Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Mayonnaise Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: Mayonnaise Market Forecast: Breakup by End Use (in Million US$), 2023-2028
Table 4: Global: Mayonnaise Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Mayonnaise Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Mayonnaise Manufacturing: Raw Material Requirements
Table 7: Global: Mayonnaise Market: Competitive Structure
Table 8: Global: Mayonnaise Market: Key Players

LIST OF FIGURES

Figure 1: Global: Mayonnaise Market: Major Drivers and Challenges
Figure 2: Global: Mayonnaise Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Mayonnaise Market: Breakup by Type (in %), 2022
Figure 4: Global: Mayonnaise Market: Breakup by End Use (in %), 2022
Figure 5: Global: Mayonnaise Market: Breakup by Distribution Channel (in %), 2022
Figure 6: Global: Mayonnaise Market: Breakup by Region (in %), 2022
Figure 7: Global: Mayonnaise Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Mayonnaise Industry: SWOT Analysis
Figure 9: Global: Mayonnaise Industry: Value Chain Analysis
Figure 10: Global: Mayonnaise Industry: Porter’s Five Forces Analysis
Figure 11: Global: Unflavoured Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Unflavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Flavoured Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Flavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Mayonnaise Market (in Institutional Sector): Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Mayonnaise Market Forecast (in Institutional Sector): Sales Value (in Million US$), 2023-2028
Figure 17: Global: Mayonnaise Market (in Retail Sector): Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Mayonnaise Market Forecast (in Retail Sector): Sales Value (in Million US$), 2023-2028
Figure 19: Global: Mayonnaise Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 20: Global: Mayonnaise Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 21: Global: Mayonnaise Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 22: Global: Mayonnaise Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 23: Global: Mayonnaise Market: Sales through Online Retailers (in Million US$), 2017 & 2022
Figure 24: Global: Mayonnaise Market Forecast: Sales through Online Retailers (in Million US$), 2023-2028
Figure 25: Global: Mayonnaise Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
Figure 26: Global: Mayonnaise Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
Figure 27: Global: Mayonnaise Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 28: Global: Mayonnaise Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 29: North America: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: North America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: United States: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: United States: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Canada: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Canada: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Asia Pacific: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Asia Pacific: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: China: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: China: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Japan: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Japan: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: India: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: India: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: South Korea: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: South Korea: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Australia: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Australia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Indonesia: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Indonesia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Others: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Europe: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Europe: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Germany: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Germany: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: France: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: France: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: United Kingdom: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: United Kingdom: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Italy: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Italy: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Spain: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Spain: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Russia: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Russia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Others: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Latin America: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Latin America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Brazil: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Brazil: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Mexico: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Mexico: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Others: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Middle East and Africa: Mayonnaise Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Middle East and Africa: Mayonnaise Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Mayonnaise Manufacturing: Detailed Process Flow


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