Market Research of Stevia Industry in China

April 2013 | 78 pages | ID: M60CFCF83F0EN
Guangzhou CCM Information Science & Technology Co., Ltd. (CCM)

Abstracts

As the largest supplier of stevia sweetener in the world, China witnessed significant changes in its production of stevia sweetener during 2008-2012. In 2008-2010, the capacity dramatically increased by almost three times compared with that in 2008 with a CAGR of about 93.0%. So did the output, increasing by about 66.0% compared with that in 2008 with a CAGR of 29.0%. But the situation took an unexpected turn after 2010, when the output decreased by about 19.0% in 2012 compared with that in 2010 while the capacity stayed relatively stable. What reasons led to these changes? How went the leading companies’ financial situation during these years? What were the following measures to cope with the tremendous changes? Are there still opportunities in China’s stevia sweetener industry?

The changes in the stevia sweetener market affected its main raw material supply, stevia, in these years. The planting area decreased by about 73.0% in 2010-2012, as well as the output and consumption in China. Would it be better for farmers to keep on planting stevia or change for other cash crops? What’s the current planting cost of stevia in China? How is the future development trend of stevia planting in China? This report brings the detailed answers to those questions and explains the distribution of stevia planting as well as the main planting species of stevia in China.

Althought China is the largest supplier of stevia sweetener worldwide, the consumption in the domestic market is small, about 20.0% of the total output is consumed in China. However, it grew relatively stability with a CAGR of 4.9% in 2010-2012. The stevia sweetener is commonly used in the food and beverage industry, which accounted for 80.0% in 2012. But its growth rate has been low during the past few years. What application fields will be the most promising in the future? What’s the future trend of stevia sweetener’s consumption in China? Is there a possible cooperation with stevia sweetener end users in each application field? The report will give you the keys to answer those questions.

In order to reveal the answers and figure out the current situation of stevia industry and its related industries in China, CCM carried out deep investigations through diverse channels, such as governments, experts, third parties and others. Eventually, the findings are presented based on CCM's insights. The highlights are as follows:

• Stevia bushes’ growth situation in China
• Analysis of the supply chain
• Stevia planting in China (2010-2012)
• Stevia leaf output and consumption in China (2010-2012)
• Forecast on Chinese stevia planting in the future
• Business model between farmers and stevia producers
• Stevia planting cost
• Supply and demand for stevia sweetener in China
• Capacity and output of Chinese stevia sweetener (2010-2012)
• Major producers of stevia sweetener with capacity and output 2010-2012
• Leading manufacturers (Sunwin, GLG and PureCircle) (financial situation and future measures)
• Cost analysis of Reb A90% and 95% stevia sweetener
• Market price of Reb A90% and 95% stevia sweetener (2008-2012)
• Production technology of stevia sweetener
• Consumption of Chinese stevia sweetener (2010-2012)
• Consumption situation in major downstream industries
• Forecast on the stevia sweetener industry

Contents

EXECUTIVE SUMMARY

METHODOLOGY, SOURCE AND DEFINITION

1 STEVIA BUSH GROWTH SITUATION IN CHINA

1.1 Brief introduction to stevia
  1.1.1 Stevia development in the world
  1.1.2 Stevia development in China
    1.1.2.1 Overview of stevia development
    1.1.2.2 Analysis of the supply chain
1.2 Geographic distribution of stevia bushes in China
  1.2.1 Stevia planting in China (hectares)
  1.2.2 Stevia leaf output and consumption in China 2010-2012
  1.2.3 Forecast on Chinese stevia plantings
1.3 Dynamics of stevia production by farmers
  1.3.1 Business model between farmers and stevia producers
  1.3.2 Growth condition and planting technology of stevia bushes
  1.3.3 Incentives for growing stevia
1.4 Estimated typical input of stevia planting in China
  1.4.1 Stevia planting cost
  1.4.2 Cost allocation per hectare (seeds, fertilizers, pesticides, etc.)
1.5 Patents of stevia

2 SUPPLY AND DEMAND FOR STEVIA SWEETENER IN CHINA

2.1 Brief introduction of stevia sweetener
2.2 Supply of stevia sweetener
  2.2.1 History of the stevia sweetener industry
  2.2.2 Capacity and output of Chinese stevia sweetener 2010-2012
  2.2.3 Producers of stevia sweetener
    2.2.3.1 Major producers of stevia sweetener with capacity and output 2010-2012
    2.2.3.2 Leading manufacturers (Sunwin, GLG Life Tech, PureCircle)
      2.2.3.2.1 Sunwin Stevia International Inc.
        2.2.3.2.1.1 Financial situation and current problems (average margins)
        2.2.3.2.1.2 Future measures (with drivers) and opportunities
      2.2.3.2.2 GLG Life Tech Corporation
        2.2.3.2.2.1 Financial situation and current problems (average margins)
        2.2.3.2.2.2 Future measures (with drivers) and opportunities
      2.2.3.2.3 PureCircle Limited
        2.2.3.2.3.1 Financial situation and current problems (average margins)
        2.2.3.2.3.2 Future measures (with drivers) and opportunities
  2.2.4 Cost of two major stevia sweeteners
    2.2.4.1 Reb A
      2.2.4.1.1 Cost allocation
      2.2.4.1.2 Market price 2008-2012
    2.2.4.2 Reb A
      2.2.4.2.1 Cost allocation
      2.2.4.2.2 Market price 2008-2012
    2.2.4.3 Influencing factors for the cost (especially the price fluctuation of stevia leaf)
    2.2.4.4 Future development 2013-2017 (including price trend)
2.3 Brief introduction to technology and manufacturing cost structure
2.4 Consumption and end-use segments of stevia sweetener
  2.4.1 Consumption of Chinese stevia sweetener 2010-2012
  2.4.2 Consumption structure of stevia sweetener in China
    2.4.2.1 Food industry
      2.4.2.1.1 Major producers
      2.4.2.1.2 Consumption of stevia sweetener
      2.4.2.1.3 Possibility of long-term contracts
    2.4.2.2 Beverage industry
      2.4.2.2.1 Major producers
      2.4.2.2.2 Consumption of stevia sweetener
      2.4.2.2.3 Possibility of long-term contracts
    2.4.2.3 Medicine industry
      2.4.2.3.1 Major producers
      2.4.2.3.2 Consumption of stevia sweetener
      2.4.2.3.3 Possibility of long-term contracts
    2.4.2.4 Daily chemical industry
2.5 Forecast on the stevia sweetener industry

3 GOVERNMENT POLICY

3.1 Related policies to the stevia/sweetener industry and influence
3.2 Future possible policies
3.3 Government in the stevia industry

4 PROFILE

4.1 Major stevia sweetener producers in China 2012
  4.1.1 GLG Life Tech Corporation
  4.1.2 PureCircle (Jiangxi) Co., Ltd.
  4.1.3 Sunwin Stevia International Inc.
  4.1.4 Ganzhou Julong High-tech Industrial Co., Ltd.
  4.1.5 Shandong Huaxian Stevia Co., Ltd.
  4.1.6 Shandong Haigen Stevia Products Co., Ltd.
  4.1.7 Jiangxi Beiyang Food Additive Co., Ltd.
  4.1.8 Guangxi Guilin Layn Natural Ingredients Corp.
  4.1.9 Shandong Aoxing Stevia Products Co., Ltd.
4.2 Major end users of each application of stevia sweetener
  4.2.1 Aji Ichiban Co., Ltd.
  4.2.2 Foshan Haday Flavoring& Food Co., Ltd.
  4.2.3 Uni-President China Holding Ltd.
  4.2.4 Hangzhou Wahaha Group Co., Ltd.
  4.2.5 Guangzhou Xiangxue Pharmaceutical Co., Ltd.
  4.2.6 Harbin Pharmaceutical Group Sixth Pharmaceutical Factory
4.3 Major associations in China
  4.3.1 China Stevia Association
  4.3.2 China Food Additives Association

List Of Tables

LIST OF TABLES

Table 1.1-1 Major components in steviol glycosides (Extract powder from dry steiva leaf)
Table 1.2.1-1 Different species of stevia leaf in China
Table 1.2.3-1 Property of Jiangtian No.1 and Julong No.5 stevia
Table 1.3.1-1 Quality standard of stevia dry leaf
Table 1.3.1-2 Planting bases of stevia sweetener producers, 2012
Table 1.3.2-1 Recommended common disease and pest control methods of steiva in China
Table 1.3.3-1 Comparison of revenue in planting stevia to grain in 2012
Table 1.4.2-1 Estimated stevia planting cost in China, March 2013
Table 1.5-1 Patents of Reb A extraction
Table 1.5-2 Patents of steviol glycoside extraction
Table 1.5-3 Patents of improving stevia taste
Table 2.2.3.1-1 Basic info of major active stevia sweetener producers in China
Table 2.2.3.1-2 Capacity and output of major active stevia sweetener producers in China, 2010-2012
Table 2.2.3.2.1.1-1 Financial situation of Sunwin, FY 2012-2013, USD
Table 2.2.3.2.1.1-2 Financial situation of stevia products in Sunwin, FY 2012-2013, USD
Table 2.2.3.2.2.1-1 Financial situation of GLG, 2011-2012, USD
Table 2.2.3.2.2.1-2 Financial situation of stevia products in GLG, 2011-2012, USD
Table 2.2.3.2.3.1-1 Financial situation of PureCircle, H1 FY 2012-H1 FY2013, million USD
Table 2.2.4.1.1-1 Cost allocation of Reb A 90% stevia sweetener in China, March 2013
Table 2.2.4.2.1-1 Cost allocation of Reb A 95% stevia sweetener in China, March 2013
Table 2.3-1 Cost structure of Reb A 90 in China, March 2013
Table 2.4-1 Application of stevia sweetener in major downstream products
Table 2.4.2.1.1-1 Major consumers of stevia sweetener in the food industry, 2012
Table 2.4.2.2.1-1 Major consumers of stevia sweetener in the beverage industry, 2012
Table 2.4.2.3.1-1 Major consumers of stevia sweetener in the medicine industry, 2012
Table 3.1-1 Food application of sweeteners in China
Table 4.1.1-1 Production situation of GLG in China, 2010-2012
Table 4.1.2-1 Production situation of PureCircle (Jiangxi), 2010-2012
Table 4.1.3-1 Production situation of Sunwin in China, 2010-2012
Table 4.1.4-1 Production situation of Ganzhou Julong in China, 2010-2012
Table 4.1.5-1 Production situation of Shandong Huaxian in China, 2010-2012
Table 4.1.6-1 Production situation of Shandong Haigen in China, 2010-2012
Table 4.1.7-1 Production situation of Jiangxi Beiyang in China, 2010-212
Table 4.1.8-1 Production situation of Gulin Layn in China, 2010-2012
Table 4.1.9-1 Production situation of Jining Aoxing in China, 2010-2012
Table 4.2.1-1 Basic info of Aji Ichiban
Table 4.2.2-1 Basic info of Foshan Haday
Table 4.2.3-1 Basic info of Uni-President
Table 4.2.4-1 Basic info of Hangzhou Wahaha
Table 4.2.5-1 Basic info of Guangzhou Xiangxue
Table 4.2.6-1 Basic info of Harbin Sixth Factory

List Of Figures

LIST OF FIGURES

Figure 1.1.1-1 Distribution of Stevia World Wide
Figure 1.1.2.2-1 Supply chain of stevia industry in China, 2013
Figure 1.2.1-1 Stevia planting area in China, 2010-2012, hectare
Figure 1.2.1-2 Geographic distribution of stevia planting in China, 2010
Figure 1.2.1-3 Planting proportion of different stevia species in China, 2007 and 2012
Figure 1.2.2-1 Output of stevia dry leaves in China, 2010-2012, tonne
Figure 1.2.2-2 Consumption volume of stevia dry leaves in China, 2010-2012, tonne
Figure 1.2.2-3 Consumption pattern of stevia leaf in China, 2009
Figure 1.2.3-1 Forecast on the planting area of stevia in China, 2013-2017, hectare
Figure 1.3.2-1 Planting of stevia bushes
Figure 2.2.2-1 Capacity and output of stevia sweetener in China, 2012-2012, capacity: t/a; output: tonne
Figure 2.2.3.1-1 Distribution of major active stevia sweetener producers by capacity in China, 2012
Figure 2.2.4.1.2-1 Ex-works price of Reb A 90% in China, 2008-2012, USD/t
Figure 2.2.4.2.2-1 Ex-works price of Reb A 95% in China, 2008-2012, USD/t
Figure 2.2.4.3-1 Market price of stevia dry leaves in China, 2008-2012
Figure 2.3-1 Resin absorption and seperation method
Figure 2.3-2 Membrane absorption method
Figure 2.4.1-1 Consumption of Chinese stevia sweetener, 2010-2012, tonne
Figure 2.4.2-1 Consumption structure of stevia sweetener in China, 2012
Figure 2.5-1 Forecast on the output of stevia sweetener in China, 2013-2017, tonne
Figure 2.5-2 Forecast on the consumption volume of stevia sweetener in China, 2013-2017, tonne

COMPANIES MENTIONED

GLG Life Tech Corporation
PureCircle (Jiangxi) Co., Ltd.
Sunwin Stevia International Inc.
Ganzhou Julong High-tech Industrial Co., Ltd.
Hangzhou Wahaha Group Co., Ltd.
Harbin Pharmaceutical Group Sixth Pharmaceutical Factory