Margacam Cameroun in Packaged Food (Cameroon)

February 2016 | 28 pages | ID: MA4B68D74CEEN
Euromonitor International Ltd

Abstracts

Until recently, Margacam was known almost exclusively for its flagship brand Royal Crown. Following a rapid increase in the sales value of packaged food, and increasing interest from consumers in yoghurt and chocolate spreads, Margacam has diversified the range of its manufacturing activities. During the review period, the company launched a brand of bottled water, also named Royal Crown but is still far from establishing a significant shares in that category. Its strategy is to produce...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Margacam: Key Facts
Competitive Positioning