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Jutrzenka Colian Sp zoo in Packaged Food (Poland)

February 2014 | 3 pages | ID: JC961A3E9E5EN
Euromonitor International Ltd

US$ 150.00

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Jutrzenka Colian pursues a strategy of strengthening the position of its branded products, primarily in chocolate confectionery and biscuits. The company is focused on giving marketing support to brands such as Goplana, Familijne and Jezyki through regular mass media advertising and rolling out innovative products. The company also aims to strengthen its position in the packaged food market, amongst others through the acquisition of biscuits and confectionery manufacturer Solidarnosc in 2013.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Jutrzenka Colian Sp zoo: Key Facts
Summary 2 Jutrzenka Colian Sp zoo: Operational Indicators
Company Background
Production
Summary 3 Jutrzenka Colian Sp zoo: Production Statistics 2013
Competitive Positioning
Summary 4 Jutrzenka Colian Sp zoo: Competitive Position 2013


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