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India Packaged Food Industry Outlook to FY'2018 - Ready to Eat Snacks to Drive Future Growth

June 2013 | 152 pages | ID: IDDAC412299EN
Ken Research Private Ltd

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The report titled “India packaged food Industry Outlook to FY’2018 – Ready to Eat Snacks to Drive Future Growth” provides a comprehensive analysis of the market size of India packaged food industry, market segmentation on the basis of ready to eat and semi processed foods by different categories on the basis of revenue. The report also entails the market share and company profiles of major players operating in packaged biscuits, breads, Chocolates, Snacks (Potatoes Wafer, Bridge Snacks) Ice Cream, Noodles, Breakfast Cereals, Oats, Instant Soup business in India. The report also provides the major trends and developments of the packaged food industry in India over the years. Future analysis of this market in the country is provided on the basis of revenue over the next five years along with the analysis of all the segments of the market.

Busier lifestyles resulting in the demand for convenience products are persistently providing a major thrust to the growth in the packaged food sector in India. The Indian cooking styles have undergone considerable changes over the past few years owing to the advent of modern technology and several other changes such as urbanization, busier lifestyles, increase in female work population and augmenting nuclear families. People have been increasingly shifting to ready to eat food items in order to save time involved in preparing meals.

With the growing media awareness, literacy rates and standard of living, people have grown more responsive towards the health and hygiene standards associated with food products. There has been a shift witnessed in the customers focus from price to quality in the recent years, particularly in the urban and a few semi urban areas. Consumers have been drifting from openly or loosely sold food products to the consumption of hygienically packaged fortified foods. The packaged food market in India has grown at a remarkable rate of 15.6% over the period FY’2007- FY’2013.

India packaged food industry has expanded at an unparalleled growth rate over the last few years. The market for packaged food in India was valued at USD ~ million in FY’2013 as compared to USD ~ million in FY’2007.

Packaged food industry in India has been dominated by ready to eat market capturing a share of ~% in the overall market in FY’2013. The ready to eat market includes bakery, confectionaries, snacks and ice creams which contributed ~%, ~%, ~% and ~% respectively to the overall industry revenue in FY’2013. The contribution of bakery was noted to be highest at ~% in FY’2013. Parle, Britannia and ITC are some of the major players operating in the biscuit market holding market share of ~%, ~% and ~% respectively in FY’2013.

The semi-processed segment mainly consists of instant noodles, breakfast cereals, frozen foods and instant soups. Instant noodle was the major contributor of the revenue of semi processed packaged food market at ~% in FY’2013. Nestle Maggi, ITC Sunfeast and Nissin top Ramen have been the leading players in noodles market in India capturing a market share of ~%, ~% and ~% respectively in FY’2013. The consumption of breakfast cereals has become a trend among the Indians and is swiftly gaining its foothold in the packaged food industry in India. The market for breakfast cereals in India has been predominantly held by cold cereals accounting for a share of ~% followed by hot cereals such as oats, porridge and others holding ~% in the market revenue in FY’2013.

Britannia industries limited, was the leading player in the packaged food sector in India with a share of ~% followed by Cadbury India with a contribution of ~% in FY’2013. Parle products, was observed to be the third largest player with a share of ~% to the overall packaged foods revenues in India. ITC, Nestle India, Frito lay India and others are some of the important players operating in the space.

Key Topics Covered in the Report:
  • Market Size of India Packaged Food Industry, FY’2007-FY’2013.
  • Market Segmentation of India Packaged Food by Ready to Eat and Semi Processed Food, Rural and Urban Demand and Region wise Demand
  • Market Size of Ready to Eat Market, FY’2007-FY’2013
  • Market Segmentation of Ready to Eat Market by Bakery, Confectionery, Snacks and Ice-cream, FY’2007-FY’2013
  • Market Segmentation of Bakery products by Biscuits and Bread, FY’2007-FY’2013
  • Market Segmentation of Confectionary by Candy, Chocolates and Gum, FY’2007-FY’2013
  • Market Size of Semi-processed Food Market, FY’2007-FY’2013
  • Market Segmentation of Semi-Processed Food Market by Instant Noodles, Breakfast Cereals, Frozen Foods and Instant Soups, FY’2007-FY’2013
  • Market Segmentation of Packaged Breakfast Cereals by Hot and Cold Cereals, FY’2012-FY’2013
  • Market Segmentation of Packaged Breakfast Cereals by Cornflakes, Oats and Others
  • Market Share of Major Players in India packaged Food Industry, FY’2009-FY’2013
  • Market Share of Major Players in Biscuits, Snacks, Chocolates, Potato Wafers, Ice Cream, Cereals Market
  • Trends and Developments of India Packaged Food Market.
  • Profiles of Major Players Operating in the Packaged Food Business in India
  • Future Outlook and Projections of India Packaged Food Market by revenue, by Ready to Eat and Semi-Processed Food, FY’2014-FY’2018
1. INDIA PACKAGED FOOD INDUSTRY INTRODUCTION

2. INDIA PACKAGED FOOD INDUSTRY MARKET SIZE, FY’2007-FY’2013

3. INDIA PACKAGED FOOD MARKET SEGMENTATION, FY’2007-FY’2013

3.1. By Product Category, FY’2007-FY’2013
3.2. By Rural and Urban Demand, FY’2009-FY’2013
3.3. By Regional Demand, FY’2011-FY’2013

4. READY TO EAT MARKET INTRODUCTION AND SIZE, FY’2007-FY’2013

4.1. India Ready to Eat Market Segmentation, FY’2007-FY’2013
  4.1.1. By Types of Products, FY’2007-FY’2013
4.2. India Packaged Bakery Market Size and Segmentation, FY’2007-FY’2013
  4.2.1. India Packaged Biscuits Market Introduction and Size, FY’2007-FY’2013
    4.2.1.1. India Packaged Biscuits Market Segmentation by Organized and Unorganized Sector, FY’2012- FY’2013
    4.2.1.2. India Packaged Biscuits Market Segmentation by Regional Demand, FY’2012-FY’2013
    4.2.1.3. India Packaged Biscuits Market Segmentation by Product Category, FT’2012-FY’2013
    4.2.1.4. Market Share of Major Players in India Packaged Biscuits Market, FY’2010-FY’2013
  4.2.2. India Packaged Bread Market Introduction and Size, FY’2007-FY’2013
    4.2.2.1. India Packaged Breads Market Segmentation by Unorganized and Organized Sector, FY’2011-FY’2013
    4.2.2.2. India Packaged Breads Market Segmentation by Type of Breads, FY’2012-FY’2013
    4.2.2.3. India Packaged Bread Market Segmentation by Regional Demand, FY’2012-FY’2013
4.3. India Packaged Confectionary Market Introduction and Size, FY’2007-FY’2013
  4.3.1. India Packaged Confectionaries Market Segmentation by Products, FY’2007-FY’2013
    4.3.1.1. India Packaged Candy Market Introduction and Size, FY’2007-FY’2013
    4.3.1.2. India Packaged Chocolate Market Introduction and Size, FY’2007-FY’2013
      4.3.1.2.1. India Packaged Chocolate Market Segmentation, FY’2012-FY’2013
        By Urban and Rural Demand, FY’2012-FY’2013
        By Normal and Premium Chocolates, FY’2010-FY’2013
        By Bar, Count, Panned and Other Forms of Chocolates, FY’2012-FY’2013
      4.3.1.2.2. Market Share of Major Players in India Packaged Chocolate Market, FY’2012-FY’2013
    4.3.1.3. India Packaged Gum Market Introduction and Size, FY’2007-FY’2013
4.4. India Packaged Snacks Market Introduction and Size, FY’2007-FY’2013
  4.4.1. India Packaged Snacks Market Segmentation
    4.4.1.1. By Traditional and Western Snacks FY’2012-FY’2013
    4.4.1.2. By Traditional Namkeen, Potato Waffers and Other Extruded Snacks, FY’2011-FY’2013
  4.4.2. Market Share of Major Players in India Packaged Snacks Market
    4.4.2.1. By Wafers, FY’2012-FY’2013
    4.4.2.2. By Bridge Snacks, FY’2012-FY’2013
4.5. India Packaged Ice Cream Market Introduction and Size, FY’2007-FY’2013
  4.5.1. India Packaged Ice Cream Market Segmentation by Industry Structure, FY’2012-FY’2013
  4.5.2. Market Share of Major Players in India Packaged Ice Cream Market FY’2012-FY’2013
4.6. India Ready to Eat Market Future Outlook and Projections, FY’2014-FY’2018

5. INDIA SEMI PROCESSED PACKAGED FOOD MARKET INTRODUCTION AND SIZE, FY’2007-FY’2013

5.1. India Semi Processed Packaged Food Market Segmentation by Types of Products, FY’2007-FY’2013
  5.1.1. India Packaged Instant Noodle Market Introduction and Size, FY’2007-FY’2013
    5.1.1.1. By Value and Volume, FY’2007-FY’2013
    5.1.1.2. Market Share of Major Players in India Packaged Instant Noodle Market, FY’2011-FY’2013
  5.1.2. India Packaged Breakfast Cereals Market Introduction and Size, FY’2007-FY’2013
    5.1.2.1. India Packaged Breakfast Cereals Market Segmentation
      By Hot and Cold Cereals, FY’2012-FY’2013
      By Cornflakes, Oats and Others, FY’2012-FY’2013
    5.1.2.2. Market Share of Major Players in India Packaged Breakfast Cereals Market
      By Hot and Cold Cereals, FY’2011-FY’2013
      By Oats, FY’2012-FY’2013
      By Muesli, FY’2012-FY’2013
  5.1.3. India Packaged Frozen Food Market Introduction and Size, FY’2007-FY’2013
  5.1.4. India Packaged Instant Soup Market Size, FY’2007-FY’2013
    5.1.4.1. India Packaged Instant Soup Market Segmentation, FY’2013
    5.1.4.2. Market Share of Major Players in India Packaged Instant Soup Market, FY’2010-FY’2013
5.2. India Semi Processed Market Future Outlook and Projections, FY’2014-FY’2018

6. INDIA PACKAGED FOOD INDUSTRY: TRENDS AND DEVELOPMENTS

7. MARKET SHARE OF MAJOR PLAYERS IN INDIA PACKAGED FOOD INDUSTRY, FY’2009-FY’2013

8. COMPANY PROFILES OF MAJOR PLAYERS IN INDIA PACKAGED FOOD INDUSTRY

8.1. Britannia Industries Limited
  8.1.1. Business Overview
  8.1.2. Financial Performance, FY’2007-FY’2013
  8.1.3. Business Strategies
    Monitoring Supply Chain
    Expanding the Product Portfolio
    Focus on Nutritive Foods
    Building Children Centric Brand
8.2. Cadbury India
  8.2.1. Business Overview
  8.2.2. Financial Performance, FY’2007-FY’2013
  8.2.3. Business Strategies
    Focus on Replacing Traditional Sweets with Chocolates
    Focus on Increasing Rural sales
    Focus on Premium Chocolates
8.3. Parle Products Limited
  8.3.1. Business Overview
  8.3.2. Financial Performance, FY’2009-FY’2013
  8.3.3. Business Strategies
    Shifting Focus on Snack Products
    Focus on Premium Products
    Expanding to Foreign Markets
8.4. India Tobacco Company
  8.4.1. Business Overview
  8.4.2. Financial Performance, FY’2007-FY’2013
  8.4.3. Business Strategies
    Focus on Expanding Health Food Portfolio
    Association with Experts and Institutions
    Focus on Products Specific to Indian Metabolic Disorders
8.5. Nestle India
  8.5.1. Business Overview
  8.5.2. Financial Performance, FY’2007-FY’2013
  8.5.3. Business Strategies
    Focus on Innovation
    Rural Penetration
    Focus on Healthy Foods
    Celebrity Endorsements
8.6. Frito Lay India
  8.6.1. Business Overview
  8.6.2. Financial Performance, FY’2009-FY’2013
  8.6.3. Business Strategies
    Emphasis on Health Snacks
    Diversification
    Strengthening Local Supply Chain
    Focus on Building Youth Brand
8.7. Hindustan Unilever Limited
  8.7.1. Business Overview
  8.7.2. Financial Performance, FY’2007-FY’2013
  8.7.3. Business Strategies
    Focus on Expansion
    Increased Advertisement Expenditure
    Focus on Customers’ Needs
    Modern Trading Channels
8.8. Venky’s India Limited
  8.8.1. Business Overview
  8.8.2. Financial Performance, FY’2007-FY’2013
  8.8.3. Business Strategies
    Diversification of Business in India and Abroad
    Focus on Continual Product Updation
    Focus on Adding More Outlets
8.9. Kellogg’s India
  8.9.1. Business Overview
  8.9.2. Financial Performance, FY’2009-FY’2013
  8.9.3. Business Strategies
    Focus on Brand Building
    Focus on Enhancing the Distribution Network
    Focus on Improving Adult Cereals

9. INDIA PACKAGED FOOD INDUSTRY FUTURE OUTLOOK AND PROJECTIONS, FY’2014-FY’2018

9.1. Cause and Effect Relationship of India Packaged Food Industry

10. MACROECONOMIC FACTORS OF INDIA PACKAGED FOOD INDUSTRY: HISTORICAL AND PROJECTED

10.1. Agricultural Production in India, FY’2007-FY’2018
10.2. Poultry Production in India, FY’2007- FY’2018
10.3. Consumer Expenditure on Food in India, FY’2007- FY2018
10.4. Food Inflation in India, FY’2007-FY’2013

11. APPENDIX

11.1. Market Definition
11.2. Abbreviations
11.3. Research Methodology
  Data Collection Methods
  Approach
  Variables (Dependent and Independent)
  Multi Factor Based Sensitivity Model
  Final Conclusion
11.4. Disclaimer

LIST OF FIGURES

Figure 1: India Packaged Food Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 2: India Packaged Food Market Segmentation by Ready to Eat and Semi-processed Foods on the Basis of Contribution in Percentage (%), FY’2007-FY’2013
Figure 3: India Packaged Food Market Segmentation by Demand from Rural and Urban Areas on the Basis of Contribution in Percentage (%), FY’2009-FY’2013
Figure 4: India Packaged Food Market Segmentation by Demand from Different Regions on the Basis of Contribution in Percentage (%), FY’2011-FY’2013
Figure 5: India Packaged Ready to Eat Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 6: India Packaged Ready to Eat Market Segmentation by Bakery, Confectionaries, Snacks and Ice Cream on the Basis of Contribution in Percentage, FY’2007-FY’2013
Figure 7: India Packaged Bakery Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 8: India Packaged Bakery Market Segmentation by Biscuits and Breads on the Basis of Contribution in Percentage, FY’2007-FY’2013
Figure 9: India Packaged Biscuits Market Size on the Basis of Revenue in USD Million and Consumption in Thousand Metric Tonnes, FY’2007-FY’2013
Figure 10: India Packaged Biscuits Market Segmentation by Organized and Unorganized Sector on the Basis of Contribution in Percentage (%), FY’2012-FY’2013
Figure 11: India Packaged Biscuits Market Segmentation by North, West, South and East on the Basis of Contribution in Percentage (%), FY’2012-FY’2013
Figure 12: India Packaged Biscuits Market Segmentation by Different Product Categories on the Basis of Contribution in Percentage (%), FY’2012-FY’2013
Figure 13: Market Share of Major Players in India Packaged Biscuits Market in Percentage (%), FY’2010-FY’2013
Figure 14: Market Share of Major Players in India Packaged Glucose Biscuits Market in Percentage (%), FY’2011-FY’2013
Figure 15: India Packaged Bread Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 16: India Packaged Bread Market Segmentation by Organized and Unorganized Sector on the Basis of Contribution in Percentage (%), FY’2011-FY’2013
Figure 17: India Packaged Bread Market Segmentation by White Bread, Brown Bread and Others on the Basis of Contribution in Percentage (%), FY’2012-FY2013
Figure 18: India Packaged Bread Market Segmentation by North, West, South and East on the Basis of Contribution in Percentage (%), FY’2012-FY’2013
Figure 19: India Packaged Confectionary Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 20: India Packaged Confectionery Market Segmentation by Candy, Chocolate and Gum on the Basis of Contribution in Percentage (%), FY’2007-FY’2013
Figure 21: India Packaged Candy Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 22: India Packaged Chocolate Market Size on the Basis of Revenue in USD Million, FY’2007-FY2013
Figure 23: India Packaged Chocolate Market Segmentation by Rural and Urban Demand on the Basis of Contribution in Percentage (%), FY’2012-FY-2013
Figure 24: India Packaged Chocolate Market Segmentation by Normal and Premium Chocolates on the Basis of Contribution in Percentage (%), FY’2010-FY’2013
Figure 25: India Packaged Chocolate Market Segmentation by Bar, Count, Panned and Other Forms of Chocolates on the Basis of Contribution in Percentage, FY’2012-FY’2013
Figure 26: Market Share of Major Players in India Packaged Chocolate Market in Percentage (%), FY’2012-FY’2013
Figure 27: India Packaged Gum Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 28: India Packaged Snacks Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 29: India Packaged Snacks Market Segmentation by Western and Traditional Snacks on the Basis of Contribution in Percentage (%), FY’2012-FY’2013
Figure 30: India Packaged Snacks Market Segmentation by Traditional Namkeen, Potato Wafers and Other Extruded Snacks on the Basis of Contribution in Percentage (%), FY’2011-FY’2013
Figure 31: Market Share of Major Players in India Packaged Potato Wafer Market in Percentage (%), FY’2012-FY’2013
Figure 32: Market Share of Major Players in India Packaged Bridge Snacks Market in Percentage (%), FY’2012-FY’2013
Figure 33: India Packaged Ice Cream Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 34: India Packaged Ice Cream Market Segmentation by Organized and Unorganized Sector on the Basis of Contribution in Percentage (%), FY’2012-FY’2013
Figure 35: Market Share of Major Players in India Packaged Ice Cream Market in Percentage (%), FY’2012-FY’2013
Figure 36: India Ready to Eat Market Future Projections on the Basis of Revenue in USD Million, FY’2014-FY2018
Figure 37: India Semi Processed Packaged Food Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 38: India Semi Processed Packaged Food Market Segmentation by Noodles, Packaged Cereals, Frozen Foods and Soups on the Basis of Contribution in Percentage (%), FY’2007-FY’2013
Figure 39: India Packaged Instant Noodle Market Size on the Basis of Revenue in USD Million and Consumption in Million Packets, FY’2007-FY’2013
Figure 40: Market Share of Major Players in India Packaged Noodle Market in Percentage (%), FY’2011-FY’2013
Figure 41: India Packaged Breakfast Cereals Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 42: India Packaged Breakfast Cereals Market Segmentation by Cold and Hot Cereal on the Basis of Contribution in Percentage (%), FY’2012-FY’2013
Figure 43: India Packaged Breakfast Cereals Market Segmentation by Cornflakes, Oats and Others on the Basis of Contribution in Percentage (%), FY’2012-FY’2013
Figure 44: Market Share of Major Players in India Packaged Breakfast Cereals in Percentage (%), FY’2011- FY’2013
Figure 45: Market Share of Major Players in India Packaged Oats Market in Percentage (%), FY’2012-FY’2013
Figure 46: Market Share of Major Players in India Packaged Mueslis Market in Percentage (%), FY’2012- FY’2013
Figure 47: India Packaged Frozen Food Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 48: India Packaged Instant Soup Market Size on the Basis of Revenue in USD Million, FY’2007-FY’2013
Figure 49: India Packaged Instant Soup Market Segmentation by Packaged Dried Soup and Canned and Paste Soup on the Basis of Contribution in Percentage (%), FY’2013
Figure 50: Market Share of Major Players in India Packaged Instant Soup Market in Percentage (%), FY’2010-FY’2013
Figure 51: India Semi Processed Market Future Projections on the Basis of Revenues in USD Million, FY’2014-FY2018
Figure 52: Market Share of Major Players in India Packaged Food Industry in Percentage (%), FY’2009-FY’2013
Figure 53: Britannia Industries Limited Revenue in USD Million, FY’2007-FY’2013
Figure 54: Cadbury India’s Revenues on the Basis of USD Million, FY’2007-FY’2013
Figure 55: Parle Products Limited’s Revenue in USD Million, FY’2009-FY’2013
Figure 56: ITC’s Revenues from Packaged Foods in India in USD Million, FY’2007-FY’2013
Figure 57: Nestlé’s Revenues from Packaged Foods in India in USD Million, FY’2007-FY’2013
Figure 58: Frito Lay’s Revenues from Packaged Foods in India in USD Million, FY’2009-FY’2013
Figure 59: HUL’s Revenues from Packaged Foods in India in USD Million, FY’2007-FY’2013
Figure 60: Venky’s Revenues from Packaged Foods in India in USD Million, FY’2007-FY’2013
Figure 61: Kellogg’s India Revenues from Packaged Foods in India in USD Million, FY’2009-FY’2013
Figure 62: India Packaged Food Industry Future Projections on the Basis of Revenue in USD Million, FY’2014-FY2018
Figure 63: Agricultural Produce in India in USD Million, FY’2007-FY’2018
Figure 64: Poultry Production in India in USD Million, FY’2007-FY’2018
Figure 65: Consumer Expenditure on Food in India in USD Million, FY’2007- FY’2018
Figure 66: Food Inflation in India in Percentage, FY’2007-FY’2013

India Packaged Food Industy Market Size, FY’2007-FY’2013

The packaged food industry in India has grown at a CAGR of 15.6% from USD ~ million in FY’2007 to USD ~ million in FY’2013. From FY’2011 onwards, the packaged food industry in India experienced a moderate rate of growth compared to previous years, primarily influenced by an unprecedented hike in the level of food inflation coupled with…

India Packaged Food Market Segmentation, FY’2007-FY’2013

The packaged food industry in India has been largely dominated by the ready to eat segment, which contributed the lion’s share of ~% in the overall revenue of the industry in FY’2013.

Bakery category, mainly led by massive sales of biscuits was the major contributor to the revenues from ready to eat segment, with a share of ~% in FY’2013, followed by confectionery, snacks and ice cream with the shares of ~%, ~% and 8.9%, respectively…

This growth in the semi processed food category has been mainly on account of changing demographics...

Northern region witnessed the majority of the revenues from the sales of packaged food in fiscal year 2013. The contribution of the Northern region including states such as Delhi, Punjab, Haryana and others, to the overall industry for packaged foods was recorded to be ~%, followed by the Western region with a share amounting to ~% in FY’2013. Apart from augmenting disposable incomes…. are the key factors driving the growth of packaged foods in the aforementioned regions…

India Ready to Eat Market Segmentation, FY’2007- FY’2013

India ready to eat market is segregated into four major segments comprising of bakery, confectionery, snacks and ice-cream. The bakery segment, which has been largely dominated by the biscuits category, contributed the largest share to the overall sales in the ready to eat market in India in the fiscal year 2013. In FY’2013, the contribution of bakery to the overall ready to eat market revenue was ~%, followed by the confectionery with ~%, snacks with ~% and ice-cream with ~% share.

The confectionery segment mainly led by candy has showcased growth in its ready to eat market share from FY’2009 to FY’2013. There has been surging demand for snack products among the students as well as the working professionals in the recent years. The Indian snacks market has augmented remarkably at the CAGR of 27.4% during FY’2007-FY’2013, attributing to an increased consumption of western snacks including … The market share of snacks in the overall ready to eat market showcased an incremented stupendously from ~% in FY’2007 to ~% FY’2013. The contribution of packaged ice cream in ready to eat market had remained relatively stagnant during FY’2007-FY’2013, registering a compound annual growth rate of ~%.



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