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India Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

March 2023 | 148 pages | ID: IE4563818F38EN
IMARC Group

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Market Overview:

The India beer market size reached INR 383.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 622.4 Billion by 2028, exhibiting a growth rate (CAGR) of 8.1% during 2023-2028.

Beer is an alcoholic beverage produced by mixing fermented yeast, hops, water and cereal grains, such as wheat, rye, corn, barley and rice. It is a rich source of essential minerals, fibers, vitamins, polyphenols and antioxidants. Beer is also infused with various additional flavorings of fruits and herbs to enhance its taste and fragrance. It is commonly available in lager, ale, stout, porter and malt variants. If consumed in moderation, beer can aid in preventing heart diseases, kidney stones, diabetes and high cholesterol. It also maintains blood pressure levels and prevents kidney stones. Beer is usually stored and packaged in glass bottles and metal cans and produced in macro-, micro-and craft breweries.

The growth in the India beer market can be attributed to the increasing preference for alcoholic beverages among consumers, especially millennials, during celebrations and social and cultural gatherings. In line with this, the changing lifestyle of consumers, along with rising brand consciousness regarding imported and premium beers, is favoring the market growth. Moreover, the increasing adoption of canned beer, due to convenient transportation, handling and longer shelf-life, is positively impacting the market growth. Various product innovations, such as the introduction of freshly brewed and on-tap beers, are providing a thrust to the market growth. Micro and craft breweries are offering beer to their customers in customized and tropical flavors, including peach, strawberry, apple, lime and pineapple. Other factors, including easy availability of products through online platforms and rising expenditure capacities of the consumers, are anticipated to drive the market across the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India beer market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.

Breakup by Product Type:

Standard Lager
Premium Lager
Specialty Beer
Others


Breakup by Packaging:

Glass
PET Bottle
Metal Can
Others


Breakup by Production:

Macro-Brewery
Micro-Brewery
Others


Breakup by Alcohol Content:

High
Low
Alcohol Free


Breakup by Flavor:

Flavored
Unflavored


Breakup by Distribution Channel:

Supermarkets and Hypermarkets
On-Trades
Specialty Stores
Convenience Stores
Others


Breakup by Region:

North India
West and Central India
South India
East India


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

What was the size of the India beer market in 2022?
What is the expected growth rate of the India beer market during 2023-2028?
What are the key factors driving the India beer market?
What has been the impact of COVID-19 on the India beer market?
What is the breakup of the India beer market based on the product type?
What is the breakup of the India beer market based on the packaging?
What is the breakup of the India beer market based on the production?
What is the breakup of the India beer market based on the alcohol content?
What is the breakup of the India beer market based on the flavor?
What is the breakup of the India beer market based on the distribution channel?
What are the key regions in the India beer market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 INDIA BEER MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY PRODUCT TYPE

6.1 Standard Lager
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Premium Lager
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Specialty Beer
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Others
  6.4.1 Market Trends
  6.4.2 Market Forecast

7 MARKET BREAKUP BY PACKAGING

7.1 Glass
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 PET Bottle
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Metal Can
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Others
  7.4.1 Market Trends
  7.4.2 Market Forecast

8 MARKET BREAKUP BY PRODUCTION

8.1 Macro-Brewery
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Micro-Brewery
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Others
  8.3.1 Market Trends
  8.3.2 Market Forecast

9 MARKET BREAKUP BY ALCOHOL CONTENT

9.1 High
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Low
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Alcohol Free
  9.3.1 Market Trends
  9.3.2 Market Forecast

10 MARKET BREAKUP BY FLAVOR

10.1 Unflavored
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 Flavored
  10.2.1 Market Trends
  10.2.2 Market Forecast

11 MARKET BREAKUP BY DISTRIBUTION CHANNEL

11.1 Supermarkets and Hypermarkets
  11.1.1 Market Trends
  11.1.2 Market Forecast
11.2 On-Trades
  11.2.1 Market Trends
  11.2.2 Market Forecast
11.3 Specialty Stores
  11.3.1 Market Trends
  11.3.2 Market Forecast
11.4 Convenience Stores
  11.4.1 Market Trends
  11.4.2 Market Forecast
11.5 Others
  11.5.1 Market Trends
  11.5.2 Market Forecast

12 MARKET BREAKUP BY REGION

12.1 North India
  12.1.1 Market Trends
  12.1.2 Market Breakup by State
  12.1.3 Market Forecast
12.2 West and Central India
  12.2.1 Market Trends
  12.2.2 Market Breakup by State
  12.2.3 Market Forecast
12.3 South India
  12.3.1 Market Trends
  12.3.2 Market Breakup by State
  12.3.3 Market Forecast
12.4 East India
  12.4.1 Market Trends
  12.4.2 Market Breakup by State
  12.4.3 Market Forecast

13 SWOT ANALYSIS

13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats

14 VALUE CHAIN ANALYSIS

15 PORTERS FIVE FORCES ANALYSIS

15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes

16 PRICE ANALYSIS

17 POLICY AND REGULATORY LANDSCAPE

18 COMPETITIVE LANDSCAPE

18.1 Market Structure
18.2 Key Players
18.3 Profiles of Key Players

LIST OF TABLES

Table 1: India: Beer Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Beer Market Forecast: Breakup by Product Type (in Million INR), 2023-2028
Table 3: India: Beer Market Forecast: Breakup by Packaging (in Million INR), 2023-2028
Table 4: India: Beer Market Forecast: Breakup by Production (in Million INR), 2023-2028
Table 5: India: Beer Market Forecast: Breakup by Alcohol Content (in Million INR), 2023-2028
Table 6: India: Beer Market Forecast: Breakup by Flavor (in Million INR), 2023-2028
Table 7: India: Beer Market Forecast: Breakup by Distribution Channel (in Million INR), 2023-2028
Table 8: India: Beer Market Forecast: Breakup by Region (in Million INR), 2023-2028
Table 9: India: Beer Market: Competitive Structure
Table 10: India: Beer Market: Key Players


LIST OF FIGURES

Figure 1: India: Beer Market: Major Drivers and Challenges
Figure 2: India: Beer Market: Sales Value (in Billion INR), 2017-2022
Figure 3: India: Beer Market Forecast: Sales Value (in Billion INR), 2023-2028
Figure 4: India: Beer Market: Breakup by Product Type (in %), 2022
Figure 5: India: Beer Market: Breakup by Packaging (in %), 2022
Figure 6: India: Beer Market: Breakup by Production (in %), 2022
Figure 7: India: Beer Market: Breakup by Alcohol Content (in %), 2022
Figure 8: India: Beer Market: Breakup by Flavor (in %), 2022
Figure 9: India: Beer Market: Breakup by Distribution Channel (in %), 2022
Figure 10: India: Beer Market: Breakup by Region (in %), 2022
Figure 11: India: Beer (Standard Lager) Market: Sales Value (in Million INR), 2017 & 2022
Figure 12: India: Beer (Standard Lager) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 13: India: Beer (Premium Lager) Market: Sales Value (in Million INR), 2017 & 2022
Figure 14: India: Beer (Premium Lager) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 15: India: Beer (Specialty Beer) Market: Sales Value (in Million INR), 2017 & 2022
Figure 16: India: Beer (Specialty Beer) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 17: India: Beer (Other Product Types) Market: Sales Value (in Million INR), 2017 & 2022
Figure 18: India: Beer (Other Product Types) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 19: India: Beer (Glass) Market: Sales Value (in Million INR), 2017 & 2022
Figure 20: India: Beer (Glass) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 21: India: Beer (PET Bottle) Market: Sales Value (in Million INR), 2017 & 2022
Figure 22: India: Beer (PET Bottle) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 23: India: Beer (Metal Can) Market: Sales Value (in Million INR), 2017 & 2022
Figure 24: India: Beer (Metal Can) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 25: India: Beer (Other Packaging Types) Market: Sales Value (in Million INR), 2017 & 2022
Figure 26: India: Beer (Other Packaging Types) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 27: India: Beer (Macro-Brewery) Market: Sales Value (in Million INR), 2017 & 2022
Figure 28: India: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 29: India: Beer (Micro-Brewery) Market: Sales Value (in Million INR), 2017 & 2022
Figure 30: India: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 31: India: Beer (Other Production Types) Market: Sales Value (in Million INR), 2017 & 2022
Figure 32: India: Beer (Other Production Types) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 33: India: Beer (High) Market: Sales Value (in Million INR), 2017 & 2022
Figure 34: India: Beer (High) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 35: India: Beer (Low) Market: Sales Value (in Million INR), 2017 & 2022
Figure 36: India: Beer (Low) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 37: India: Beer (Alcohol Free) Market: Sales Value (in Million INR), 2017 & 2022
Figure 38: India: Beer (Alcohol Free) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 39: India: Beer (Unflavored) Market: Sales Value (in Million INR), 2017 & 2022
Figure 40: India: Beer (Unflavored) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 41: India: Beer (Flavored) Market: Sales Value (in Million INR), 2017 & 2022
Figure 42: India: Beer (Flavored) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 43: India: Beer (Supermarkets and Hypermarkets) Market: Sales Value (in Million INR), 2017 & 2022
Figure 44: India: Beer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 45: India: Beer (On-Trades) Market: Sales Value (in Million INR), 2017 & 2022
Figure 46: India: Beer (On-Trades) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 47: India: Beer (Specialty Stores) Market: Sales Value (in Million INR), 2017 & 2022
Figure 48: India: Beer (Specialty Stores) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 49: India: Beer (Convenience Stores) Market: Sales Value (in Million INR), 2017 & 2022
Figure 50: India: Beer (Convenience Stores) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 51: India: Beer (Other Distribution Channels) Market: Sales Value (in Million INR), 2017 & 2022
Figure 52: India: Beer (Other Distribution Channels) Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 53: North India: Beer Market: Sales Value (in Million INR), 2017 & 2022
Figure 54: North India: Beer Market: Breakup by State (in %), 2022
Figure 55: North India: Beer Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 56: West and Central India: Beer Market: Sales Value (in Million INR), 2017 & 2022
Figure 57: West and Central India: Beer Market: Breakup by State (in %), 2022
Figure 58: West and Central India: Beer Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 59: South India: Beer Market: Sales Value (in Million INR), 2017 & 2022
Figure 60: South India: Beer Market: Breakup by State (in %), 2022
Figure 61: South India: Beer Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 62: East India: Beer Market: Sales Value (in Million INR), 2017 & 2022
Figure 63: East India: Beer Market: Breakup by State (in %), 2022
Figure 64: East India: Beer Market Forecast: Sales Value (in Million INR), 2023-2028
Figure 65: India: Beer Industry: SWOT Analysis
Figure 66: India: Beer Industry: Value Chain Analysis
Figure 67: India: Beer Industry: Porter’s Five Forces Analysis


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