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Iglo Austria GmbH in Packaged Food (Austria)

January 2015 | 2 pages | ID: I2C6B84625FEN
Euromonitor International Ltd

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Iglo Austria aims to further strengthen its position in Austrian frozen processed food during the forecast period. The company’s strategy over the short-term is to re-position its brands. Thus, the company has launched new advertising campaigns and new packaging sizes to reach new target groups. It is expected that Iglo Austria will introduce further marketing measures during the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Iglo Austria GmbH: Key Facts
Summary 2 Iglo Austria GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Iglo Austria GmbH: Competitive Position 2014


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