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Icing and Frosting Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Icing and Frosting), Category (Gluten-Free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography

February 2024 | 177 pages | ID: I0610978F2B6EN
The Insight Partners

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The icing and frosting market size was valued at US$ 4.88 billion in 2022 and is expected to reach US$ 6.73 billion by 2030; it is estimated to register a CAGR of 4.1% from 2022 to 2030.
Icing and frosting is a dynamic segment in the bakery ingredients in the retail industry, as they are highly used to decorate and add flavors to cakes, pastries, and other baked goods. With a growing global consumer base interested in indulgent treats and specialty desserts, the icing and frosting market has witnessed steady expansion fueled by factors such as urbanization, changing consumer lifestyles, and the popularity of home baking. Product segmentation includes traditional options such as buttercream and royal icing, alongside newer innovations such as fondant and cream cheese frosting, catering to a wide range of tastes and preferences. Distribution channels vary from supermarkets, convenience stores, and specialty bakeries to online retail platforms, reflecting the diverse shopping habits of consumers. In recent years, there has been a growing demand for natural and organic icing and frosting products, driven by health-conscious consumers seeking cleaner and more transparent ingredients. This has led to the development of products made with plant-based alternatives, natural sweeteners such as maple syrup or honey, and traditional dairy-based frostings. Additionally, the rise of social media and baking shows has led to a growing desire for unique and visually appealing decorations for baked goods. Consumers seek customized and personalized icing and frosting options, creating opportunities for specialty companies offering creative designs and edible prints.
Major factors contributing to the growing icing and frosting market size are the rising interest in home baking, and culinary exploration and globalization. The growing interest in home baking has emerged as a significant driver for the icing and frosting market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frosting as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity.
Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. The increasing popularity of home baking, driven by the desire for homemade treats and creative culinary experiences, has led to a heightened demand for convenient and versatile frosting options.
In 2022, Asia Pacific dominated the global icing and frosting market share. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region.
Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc are among the prominent players profiled in the icing and frosting market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The icing and frosting market study also includes company positioning and concentration to evaluate the performance of competitors/players operating in the market.
The overall global icing and frosting market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. Participants in this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the icing and frosting market.
1. INTRODUCTION

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. EXECUTIVE SUMMARY

2.1 Key Market Insights
2.2 Market Attractiveness

3. RESEARCH METHODOLOGY

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. ICING AND FROSTING MARKET LANDSCAPE

4.1 Overview
4.2 Porter's Five Forces Analysis
  4.2.1 Bargaining Power of Suppliers
  4.2.2 Bargaining Power of Buyers
  4.2.3 Threat of New Entrants
  4.2.4 Competitive Rivalry
  4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
  4.3.1 Raw Material Suppliers
  4.3.2 Manufacturers
  4.3.3 Distributors or Suppliers
  4.3.4 Distribution Channel
4.4 List of Vendors in the Value Chain

5. ICING AND FROSTING MARKET – KEY MARKET DYNAMICS

5.1 Icing and Frosting Market – Key Market Dynamics
5.2 Market Drivers
  5.2.1 Rise in Interest in Home Baking
  5.2.2 Culinary Exploration and Globalization
5.3 Market Restraints
  5.3.1 Increase in Sales of Bakery Products from Restaurants and Bakery Stores
5.4 Market Opportunities
  5.4.1 Expansion of E-Commerce
5.5 Future Trends
  5.5.1 Rise of Premium and Artisanal Offerings
5.6 Impact of Drivers and Restraints:

6. ICING AND FROSTING MARKET – GLOBAL MARKET ANALYSIS

6.1 Icing and Frosting Market Revenue (US$ Million), 2022–2030
6.2 Icing and Frosting Market Forecast Analysis

7. ICING AND FROSTING MARKET ANALYSIS – BY TYPE

7.1 Icing
  7.1.1 Overview
  7.1.2 Icing: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
7.2 Frosting
  7.2.1 Overview
  7.2.2 Frosting: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)

8. ICING AND FROSTING MARKET ANALYSIS – BY CATEGORY

8.1 Gluten-Free
  8.1.1 Overview
  8.1.2 Gluten-Free: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
8.2 Conventional
  8.2.1 Overview
  8.2.2 Conventional: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)

9. ICING AND FROSTING MARKET ANALYSIS – BY DISTRIBUTION CHANNEL

9.1 Supermarkets and Hypermarkets
  9.1.1 Overview
  9.1.2 Supermarkets and Hypermarkets: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
9.2 Convenience Stores
  9.2.1 Overview
  9.2.2 Convenience Stores: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
9.3 Online Retail
  9.3.1 Overview
  9.3.2 Online Retail: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
9.4 Others
  9.4.1 Overview
  9.4.2 Others: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)

10. ICING AND FROSTING MARKET – GEOGRAPHICAL ANALYSIS

10.1 Overview
10.2 North America
  10.2.1 North America Icing and Frosting Market Overview
  10.2.2 North America: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
  10.2.3 North America: Icing and Frosting Market Breakdown, by Type
    10.2.3.1 North America: Icing and Frosting Market – Revenue and Forecast Analysis – by Type
  10.2.4 North America: Icing and Frosting Market Breakdown, by Category
    10.2.4.1 North America: Icing and Frosting Market – Revenue and Forecast Analysis – by Category
  10.2.5 North America: Icing and Frosting Market Breakdown, by Distribution Channel
    10.2.5.1 North America: Icing and Frosting Market – Revenue and Forecast Analysis – by Distribution Channel
  10.2.6 North America: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.2.6.1 North America: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.2.6.2 United States: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.2.6.2.1 United States: Icing and Frosting Market Breakdown, by Type
      10.2.6.2.2 United States: Icing and Frosting Market Breakdown, by Category
      10.2.6.2.3 United States: Icing and Frosting Market Breakdown, by Distribution Channel
    10.2.6.3 Canada: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.2.6.3.1 Canada: Icing and Frosting Market Breakdown, by Type
      10.2.6.3.2 Canada: Icing and Frosting Market Breakdown, by Category
      10.2.6.3.3 Canada: Icing and Frosting Market Breakdown, by Distribution Channel
    10.2.6.4 Mexico: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.2.6.4.1 Mexico: Icing and Frosting Market Breakdown, by Type
      10.2.6.4.2 Mexico: Icing and Frosting Market Breakdown, by Category
      10.2.6.4.3 Mexico: Icing and Frosting Market Breakdown, by Distribution Channel
10.3 Europe
  10.3.1 Europe Icing and Frosting Market Overview
  10.3.2 Europe: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
  10.3.3 Europe: Icing and Frosting Market Breakdown, by Type
    10.3.3.1 Europe: Icing and Frosting Market – Revenue and Forecast Analysis – by Type
  10.3.4 Europe: Icing and Frosting Market Breakdown, by Category
    10.3.4.1 Europe: Icing and Frosting Market – Revenue and Forecast Analysis – by Category
  10.3.5 Europe: Icing and Frosting Market Breakdown, by Distribution Channel
    10.3.5.1 Europe: Icing and Frosting Market – Revenue and Forecast Analysis – by Distribution Channel
  10.3.6 Europe: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.3.6.1 Europe: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.3.6.2 Germany: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.3.6.2.1 Germany: Icing and Frosting Market Breakdown, by Type
      10.3.6.2.2 Germany: Icing and Frosting Market Breakdown, by Category
      10.3.6.2.3 Germany: Icing and Frosting Market Breakdown, by Distribution Channel
    10.3.6.3 France: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.3.6.3.1 France: Icing and Frosting Market Breakdown, by Type
      10.3.6.3.2 France: Icing and Frosting Market Breakdown, by Category
      10.3.6.3.3 France: Icing and Frosting Market Breakdown, by Distribution Channel
    10.3.6.4 Italy: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.3.6.4.1 Italy: Icing and Frosting Market Breakdown, by Type
      10.3.6.4.2 Italy: Icing and Frosting Market Breakdown, by Category
      10.3.6.4.3 Italy: Icing and Frosting Market Breakdown, by Distribution Channel
    10.3.6.5 Spain: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.3.6.5.1 Spain: Icing and Frosting Market Breakdown, by Type
      10.3.6.5.2 Spain: Icing and Frosting Market Breakdown, by Category
      10.3.6.5.3 Spain: Icing and Frosting Market Breakdown, by Distribution Channel
    10.3.6.6 United Kingdom: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.3.6.6.1 United Kingdom: Icing and Frosting Market Breakdown, by Type
      10.3.6.6.2 United Kingdom: Icing and Frosting Market Breakdown, by Category
      10.3.6.6.3 United Kingdom: Icing and Frosting Market Breakdown, by Distribution Channel
    10.3.6.7 Rest of Europe: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.3.6.7.1 Rest of Europe: Icing and Frosting Market Breakdown, by Type
      10.3.6.7.2 Rest of Europe: Icing and Frosting Market Breakdown, by Category
      10.3.6.7.3 Rest of Europe: Icing and Frosting Market Breakdown, by Distribution Channel
10.4 Asia Pacific
  10.4.1 Asia Pacific Icing and Frosting Market Overview
  10.4.2 Asia Pacific: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
  10.4.3 Asia Pacific: Icing and Frosting Market Breakdown, by Type
    10.4.3.1 Asia Pacific: Icing and Frosting Market – Revenue and Forecast Analysis – by Type
  10.4.4 Asia Pacific: Icing and Frosting Market Breakdown, by Category
    10.4.4.1 Asia Pacific: Icing and Frosting Market – Revenue and Forecast Analysis – by Category
  10.4.5 Asia Pacific: Icing and Frosting Market Breakdown, by Distribution Channel
    10.4.5.1 Asia Pacific: Icing and Frosting Market – Revenue and Forecast Analysis – by Distribution Channel
  10.4.6 Asia Pacific: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.4.6.1 Asia Pacific: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.4.6.2 Australia: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.4.6.2.1 Australia: Icing and Frosting Market Breakdown, by Type
      10.4.6.2.2 Australia: Icing and Frosting Market Breakdown, by Category
      10.4.6.2.3 Australia: Icing and Frosting Market Breakdown, by Distribution Channel
    10.4.6.3 China: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.4.6.3.1 China: Icing and Frosting Market Breakdown, by Type
      10.4.6.3.2 China: Icing and Frosting Market Breakdown, by Category
      10.4.6.3.3 China: Icing and Frosting Market Breakdown, by Distribution Channel
    10.4.6.4 India: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.4.6.4.1 India: Icing and Frosting Market Breakdown, by Type
      10.4.6.4.2 India: Icing and Frosting Market Breakdown, by Category
      10.4.6.4.3 India: Icing and Frosting Market Breakdown, by Distribution Channel
    10.4.6.5 Japan: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.4.6.5.1 Japan: Icing and Frosting Market Breakdown, by Type
      10.4.6.5.2 Japan: Icing and Frosting Market Breakdown, by Category
      10.4.6.5.3 Japan: Icing and Frosting Market Breakdown, by Distribution Channel
    10.4.6.6 South Korea: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.4.6.6.1 South Korea: Icing and Frosting Market Breakdown, by Type
      10.4.6.6.2 South Korea: Icing and Frosting Market Breakdown, by Category
      10.4.6.6.3 South Korea: Icing and Frosting Market Breakdown, by Distribution Channel
    10.4.6.7 Rest of APAC: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.4.6.7.1 Rest of APAC: Icing and Frosting Market Breakdown, by Type
      10.4.6.7.2 Rest of APAC: Icing and Frosting Market Breakdown, by Category
      10.4.6.7.3 Rest of APAC: Icing and Frosting Market Breakdown, by Distribution Channel
10.5 Middle East and Africa
  10.5.1 Middle East and Africa Icing and Frosting Market Overview
  10.5.2 Middle East and Africa: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
  10.5.3 Middle East and Africa: Icing and Frosting Market Breakdown, by Type
    10.5.3.1 Middle East and Africa: Icing and Frosting Market – Revenue and Forecast Analysis – by Type
  10.5.4 Middle East and Africa: Icing and Frosting Market Breakdown, by Category
    10.5.4.1 Middle East and Africa: Icing and Frosting Market – Revenue and Forecast Analysis – by Category
  10.5.5 Middle East and Africa: Icing and Frosting Market Breakdown, by Distribution Channel
    10.5.5.1 Middle East and Africa: Icing and Frosting Market – Revenue and Forecast Analysis – by Distribution Channel
  10.5.6 Middle East and Africa: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.5.6.1 Middle East and Africa: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.5.6.2 South Africa: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.5.6.2.1 South Africa: Icing and Frosting Market Breakdown, by Type
      10.5.6.2.2 South Africa: Icing and Frosting Market Breakdown, by Category
      10.5.6.2.3 South Africa: Icing and Frosting Market Breakdown, by Distribution Channel
    10.5.6.3 Saudi Arabia: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.5.6.3.1 Saudi Arabia: Icing and Frosting Market Breakdown, by Type
      10.5.6.3.2 Saudi Arabia: Icing and Frosting Market Breakdown, by Category
      10.5.6.3.3 Saudi Arabia: Icing and Frosting Market Breakdown, by Distribution Channel
    10.5.6.4 United Arab Emirates: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.5.6.4.1 United Arab Emirates: Icing and Frosting Market Breakdown, by Type
      10.5.6.4.2 United Arab Emirates: Icing and Frosting Market Breakdown, by Category
      10.5.6.4.3 United Arab Emirates: Icing and Frosting Market Breakdown, by Distribution Channel
    10.5.6.5 Rest of Middle East and Africa: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.5.6.5.1 Rest of Middle East and Africa: Icing and Frosting Market Breakdown, by Type
      10.5.6.5.2 Rest of Middle East and Africa: Icing and Frosting Market Breakdown, by Category
      10.5.6.5.3 Rest of Middle East and Africa: Icing and Frosting Market Breakdown, by Distribution Channel
10.6 South and Central America
  10.6.1 South and Central America Icing and Frosting Market Overview
  10.6.2 South and Central America: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
  10.6.3 South and Central America: Icing and Frosting Market Breakdown, by Type
    10.6.3.1 South and Central America: Icing and Frosting Market – Revenue and Forecast Analysis – by Type
  10.6.4 South and Central America: Icing and Frosting Market Breakdown, by Category
    10.6.4.1 South and Central America: Icing and Frosting Market – Revenue and Forecast Analysis – by Category
  10.6.5 South and Central America: Icing and Frosting Market Breakdown, by Distribution Channel
    10.6.5.1 South and Central America: Icing and Frosting Market – Revenue and Forecast Analysis – by Distribution Channel
  10.6.6 South and Central America: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.6.6.1 South and Central America: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
    10.6.6.2 Brazil: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.6.6.2.1 Brazil: Icing and Frosting Market Breakdown, by Type
      10.6.6.2.2 Brazil: Icing and Frosting Market Breakdown, by Category
      10.6.6.2.3 Brazil: Icing and Frosting Market Breakdown, by Distribution Channel
    10.6.6.3 Argentina: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.6.6.3.1 Argentina: Icing and Frosting Market Breakdown, by Type
      10.6.6.3.2 Argentina: Icing and Frosting Market Breakdown, by Category
      10.6.6.3.3 Argentina: Icing and Frosting Market Breakdown, by Distribution Channel
    10.6.6.4 Rest of South and Central America: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
      10.6.6.4.1 Rest of South and Central America: Icing and Frosting Market Breakdown, by Type
      10.6.6.4.2 Rest of South and Central America: Icing and Frosting Market Breakdown, by Category
      10.6.6.4.3 Rest of South and Central America: Icing and Frosting Market Breakdown, by Distribution Channel

11. ICING AND FROSTING MARKET – IMPACT OF COVID-19 PANDEMIC

11.1 Pre & Post COVID-19 Impact

12. COMPETITIVE LANDSCAPE

12.1 Heat Map Analysis by Key Players
12.2 Company Positioning & Concentration

13. INDUSTRY LANDSCAPE

13.1 Overview
13.2 New Product Development
13.3 Partnerships

14. COMPANY PROFILES

14.1 Wilton Brands LLC
  14.1.1 Key Facts
  14.1.2 Business Description
  14.1.3 Products and Services
  14.1.4 Financial Overview
  14.1.5 SWOT Analysis
  14.1.6 Key Developments
14.2 General Mills Inc
  14.2.1 Key Facts
  14.2.2 Business Description
  14.2.3 Products and Services
  14.2.4 Financial Overview
  14.2.5 SWOT Analysis
  14.2.6 Key Developments
14.3 Conagra Brands Inc
  14.3.1 Key Facts
  14.3.2 Business Description
  14.3.3 Products and Services
  14.3.4 Financial Overview
  14.3.5 SWOT Analysis
  14.3.6 Key Developments
14.4 Dr. Oetker (UK) Ltd
  14.4.1 Key Facts
  14.4.2 Business Description
  14.4.3 Products and Services
  14.4.4 Financial Overview
  14.4.5 SWOT Analysis
  14.4.6 Key Developments
14.5 Dixie's Cakes and More Inc
  14.5.1 Key Facts
  14.5.2 Business Description
  14.5.3 Products and Services
  14.5.4 Financial Overview
  14.5.5 SWOT Analysis
  14.5.6 Key Developments
14.6 Cake Craft Factory LLC
  14.6.1 Key Facts
  14.6.2 Business Description
  14.6.3 Products and Services
  14.6.4 Financial Overview
  14.6.5 SWOT Analysis
  14.6.6 Key Developments
14.7 The Pillsbury Co LLC
  14.7.1 Key Facts
  14.7.2 Business Description
  14.7.3 Products and Services
  14.7.4 Financial Overview
  14.7.5 SWOT Analysis
  14.7.6 Key Developments
14.8 Rich Products Corp
  14.8.1 Key Facts
  14.8.2 Business Description
  14.8.3 Products and Services
  14.8.4 Financial Overview
  14.8.5 SWOT Analysis
  14.8.6 Key Developments
14.9 The Purple Mixer Inc
  14.9.1 Key Facts
  14.9.2 Business Description
  14.9.3 Products and Services
  14.9.4 Financial Overview
  14.9.5 SWOT Analysis
  14.9.6 Key Developments
14.10 The Simple Kitchen Oakville Inc
  14.10.1 Key Facts
  14.10.2 Business Description
  14.10.3 Products and Services
  14.10.4 Financial Overview
  14.10.5 SWOT Analysis
  14.10.6 Key Developments

15. APPENDIX

15.1 About The Insight Partners


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