Ice Cream and Frozen Desserts in Kenya

July 2021 | 21 pages | ID: I3856EEBD68EN
Euromonitor International Ltd

Abstracts

There was a sharp decline in retail volume sales of ice cream during 2020. Restrictions on movement led to a reduction in impulse purchasing and on-the-go consumption, while the economic impact of COVID-19 caused a reduction in discretionary spending. Moreover, some local consumers shied away from ice cream during 2020 in the mistaken belief that eating cold foods would make them more vulnerable to COVID-19.

Euromonitor International's Ice Cream and Frozen Desserts in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ice Cream and Frozen Desserts market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

ICE CREAM AND FROZEN DESSERTS IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
As restrictions on movement are eased, retail volume sales of ice cream will begin to stabilise
Ice cream product offer continues to widen
Competitive pricing and wide distribution help Glacier Products Ltd stay on top
PROSPECTS AND OPPORTUNITIES
Rising health consciousness will weigh on growth in retail volume sales of ice cream
Widening distribution will see impulse ice cream significantly outperform take-home ice cream
Retail expansion will make ice cream more accessible to local consumers
CATEGORY DATA
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
Table 7 NBO Company Shares of Ice Cream: % Value 2017-2021
Table 8 LBN Brand Shares of Ice Cream: % Value 2018-2021
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
Table 10 Distribution of Ice Cream by Format: % Value 2016-2021
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
SNACKS IN KENYA
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 15 Sales of Snacks by Category: Volume 2016-2021
Table 16 Sales of Snacks by Category: Value 2016-2021
Table 17 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 18 Sales of Snacks by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Snacks: % Value 2017-2021
Table 20 LBN Brand Shares of Snacks: % Value 2018-2021
Table 21 Distribution of Snacks by Format: % Value 2016-2021
Table 22 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 23 Forecast Sales of Snacks by Category: Value 2021-2026
Table 24 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 25 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources