Ice Cream and Frozen Desserts in Bulgaria

July 2021 | 30 pages | ID: I1B02EE3955EN
Euromonitor International Ltd

Abstracts

Lockdown and restrictions on consumer movement through 2020 and into 2021 restricted demand for impulse ice cream, as retail footfall slackened, and consumers ate ice cream at home. However, the relaxation of quarantine has seen impulse sales bounce back. The category is set to almost fully recover in volume terms by the end of the year, returning to pre-pandemic levels. Total ice cream sales actually grew in 2020, as consumers seeking indulgence turned to take-home ice cream, with sales offsett...

Euromonitor International's Ice Cream and Frozen Desserts in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ice Cream and Frozen Desserts market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

ICE CREAM AND FROZEN DESSERTS IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ice cream bounces back, but barriers to growth remain in place
Product development looks to meet consumer demand for indulgence
Polarisation is ongoing in pandemic aftermath
PROSPECTS AND OPPORTUNITIES
Ice cream sales set to enjoy solid growth
Unilever set to invest in a stronger HW position
Distribution improvements will support ice cream going forward
CATEGORY DATA
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021
Table 6 Sales of Impulse Ice Cream by Format: % Value 2016-2021
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
Table 9 NBO Company Shares of Ice Cream: % Value 2017-2021
Table 10 LBN Brand Shares of Ice Cream: % Value 2018-2021
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021
Table 15 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
Table 16 Distribution of Ice Cream by Format: % Value 2016-2021
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
CHART 1 Snacks Value Sales Growth Scenarios: 2019-2026
CHART 2 Snacks Impact of Drivers on Value Sales: 2019-2026
SNACKS IN BULGARIA
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 21 Sales of Snacks by Category: Volume 2016-2021
Table 22 Sales of Snacks by Category: Value 2016-2021
Table 23 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 24 Sales of Snacks by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Snacks: % Value 2017-2021
Table 26 LBN Brand Shares of Snacks: % Value 2018-2021
Table 27 Penetration of Private Label by Category: % Value 2016-2021
Table 28 Distribution of Snacks by Format: % Value 2016-2021
Table 29 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 30 Forecast Sales of Snacks by Category: Value 2021-2026
Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 32 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources