Groupe Label Vie in Packaged Food (Morocco)

December 2014 | 3 pages | ID: G3D7DC883D0EN
Euromonitor International Ltd

Abstracts

Groupe Label Vie in Morocco benefits mainly from the strong brand image of Carrefour supermarkets and Atacadao, offering an array of shops which are always more innovative. Carrefour Market offers its customers a very pleasant atmosphere inside its stores. The brand uses very attractive lighting and furniture, along with the possibility for customers to use the traditional loyalty card “Carrefour”. The concept has proved successful for the moment, especially regarding the conversion of Label...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Label'Vie Group: Key Facts
Summary 2 Groupe Label Vie: Operational Indicators, the table below indicates only sales of Groupe Label Vie in packaged food.
Company Background
Internet Strategy
Private Label
Summary 3 Groupe Label Vie: Private Label Portfolio
Competitive Positioning
Summary 4 Groupe Label Vie: Competitive Position 2013