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Green Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

January 2023 | 110 pages | ID: G972483BA24AEN
IMARC Group

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The global green tea market size reached US$ 15.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.2 Billion by 2028, exhibiting a growth rate (CAGR) of 6.5% during 2023-2028.

Green tea, made from the unoxidized leaves of Camellia sinensis, is a pale green beverage with a slightly bitter taste. It was traditionally employed as a medicine in China and India for easing digestion, regulating body temperature, improving heart and mental health, controlling bleeding, and healing wounds. On account of altering lifestyles of consumers, increasing prevalence of chronic diseases and rising awareness about the health benefits of green tea, it is becoming one of the preferred beverages across the globe. In addition to this, green tea is widely used as a raw material in the production of beverages, dietary supplements, dental care items and cosmetic products.

Global Green Tea Market Drivers:
Green tea contains bioactive substances, such as caffeine and polyphenols, which assist in breaking down fat cells and discharging them into the circulatory system, thereby resulting in weight loss. Due to the increasing consumer tendency of spending on weight management products, the demand for green tea is proliferating across the globe. Green tea also helps in decreasing cholesterol and triglyceride levels and lowering the chances of heart attacks. Further, regular consumption of green tea provides cavity protection, lowers acidity of saliva, reduces the development of plaque and prevents oral bacteria from producing tooth enamel-dissolving acids. Some of the other key factors driving the demand of green tea include rising health consciousness, value addition, strong growth of online retail, etc.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global green tea market report, along with forecasts at the global and regional from 2023-2023. Our report has categorized the market based on type, flavour and distribution channel.

Breakup by Type:

Green Tea Bags
Green Tea Instant Mixes
Iced Green Tea
Loose Leaf
Capsules
Others

Breakup by Flavour:

Lemon
Aloe Vera
Cinnamon
Vanilla
Wild Berry
Jasmin
Basil
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others

Regional Insights:

Asia Pacific
North America
Europe
Middle East and Africa
Latin America

Region-wise, Asia Pacific is the biggest market for green tea, accounting for the majority of the global share.

Competitive Landscape:
The global green tea market consists of numerous small and large manufacturers. Some of the leading players operating in the market are:

AMORE Pacific Corp
Arizona Beverage Company
Associated British Foods LLC
The Coca-Cola Company
Tata Global Beverages
Unilever
Cape Natural Tea Products
Celestial Seasonings
Finlays Beverages Ltd.
Frontier Natural Products Co-Op.
Hambleden Herbs
Hankook Tea
Honest Tea, Inc.
ITO EN
Kirin Beverage Corp.
Metropolitan Tea Company
Northern Tea Merchants Ltd
Numi Organic Tea
Oishi Group Plc.
Oregon Chai Inc.
Yogi Tea

Key Questions Answered in This Report
1. What was the size of the global green tea market in 2022?
2. What is the expected growth rate of the global green tea market during 2023-2028?
3. What has been the impact of COVID-19 on the global green tea market?
4. What are the key factors driving the global green tea market?
5. What is the breakup of the global green tea market based on the type?
6. What is the breakup of the global green tea market based on the flavor?
7. What is the breakup of the global green tea market based on the distribution channel?
8. What are the key regions in the global green tea market?
9. Who are the key players/companies in the global green tea market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL GREEN TEA MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by Flavour
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast

6 MARKET BREAKUP BY TYPE

6.1 Green Tea Bags
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Green Tea Instant Mixes
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Iced Green Tea
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Loose Leaf
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5 Capsules
  6.5.1 Market Trends
  6.5.2 Market Forecast
6.6 Others
  6.6.1 Market Trends
  6.6.2 Market Forecast

7 MARKET BREAKUP BY FLAVOUR

7.1 Lemon
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Aloe Vera
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Cinnamon
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Vanilla
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 Wild Berry
  7.5.1 Market Trends
  7.5.2 Market Forecast
7.6 Jasmin
  7.6.1 Market Trends
  7.6.2 Market Forecast
7.7 Basil
  7.7.1 Market Trends
  7.7.2 Market Forecast
7.8 Others
  7.8.1 Market Trends
  7.8.2 Market Forecast

8 MARKET BREAKUP BY DISTRIBUTION CHANNEL

8.1 Supermarkets and Hypermarkets
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Specialty Stores
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Convenience Stores
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Online Stores
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Others
  8.5.1 Market Trends
  8.5.2 Market Forecast

9 MARKET BREAKUP BY REGION

9.1 Asia Pacific
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 North America
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Europe
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Middle East and Africa
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Latin America
  9.5.1 Market Trends
  9.5.2 Market Forecast

10 GLOBAL GREEN TEA INDUSTRY: SWOT ANALYSIS

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 GLOBAL GREEN TEA INDUSTRY: VALUE CHAIN ANALYSIS

11.1 Overview
11.2 Producers
11.3 Processing
11.4 Trade
11.5 Manufacturers
11.6 Retail
11.7 Consumers

12 GLOBAL GREEN TEA INDUSTRY: PORTERS FIVE FORCES ANALYSIS

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 GLOBAL GREEN TEA INDUSTRY: PRICE ANALYSIS

13.1 Price Indicators
13.2 Price Structure
13.3 Margin Analysis

14 GREEN TEA MANUFACTURING PROCESS

14.1 Product Overview
14.2 Raw Material Requirements
14.3 Manufacturing Process
14.4 Key Success and Risk Factors

15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 AMORE Pacific Corp
  15.3.2 Arizona Beverage Company
  15.3.3 Associated British Foods LLC
  15.3.4 The Coca-Cola Company
  15.3.5 Tata Global Beverages
  15.3.6 Unilever
  15.3.7 Cape Natural Tea Products
  15.3.8 Celestial Seasonings
  15.3.9 Finlays Beverages Ltd.
  15.3.10 Frontier Natural Products Co-Op.
  15.3.11 Hambleden Herbs
  15.3.12 Hankook Tea
  15.3.13 Honest Tea, Inc.
  15.3.14 ITO EN
  15.3.15 Kirin Beverage Corp.
  15.3.16 Metropolitan Tea Company
  15.3.17 Northern Tea Merchants Ltd
  15.3.18 Numi Organic Tea
  15.3.19 Oishi Group Plc.
  15.3.20 Oregon Chai Inc.
  15.3.21 Yogi Tea

LIST OF TABLES

Table 1: Global: Green Tea Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Green Tea Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: Green Tea Market Forecast: Breakup by Flavour (in Million US$), 2023-2028
Table 4: Global: Green Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 5: Global: Green Tea Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Green Tea: Raw Material Requirements
Table 7: Global: Green Tea Market Structure
Table 8: Global: Green Tea Market: Key Players

LIST OF FIGURES

Figure 1: Global: Green Tea Market: Major Drivers and Challenges
Figure 2: Global: Green Tea Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Green Tea Market: Breakup by Type (in %), 2022
Figure 4: Global: Green Tea Market: Breakup by Flavour (in %), 2022
Figure 5: Global: Green Tea Market: Breakup by Distribution Channel (in %), 2022
Figure 6: Global: Green Tea Market: Breakup by Region (in %), 2022
Figure 7: Global: Green Tea Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Green Tea Industry: SWOT Analysis
Figure 9: Global: Green Tea Industry: Value Chain Analysis
Figure 10: Global: Green Tea Industry: Porter’s Five Forces Analysis
Figure 11: Global: Green Tea (Green Tea Bags) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Green Tea (Green Tea Bags) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Green Tea (Green Tea Instant Mixes) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Green Tea (Green Tea Instant Mixes) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Green Tea (Iced Green Tea) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Green Tea (Iced Green Tea) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Green Tea (Loose Leaf) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Green Tea (Loose Leaf) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Green Tea (Capsules) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Green Tea (Capsules) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Green Tea (Other Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Green Tea (Other Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Green Tea (Lemon) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Green Tea (Lemon) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Green Tea (Aloe Vera) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Green Tea (Aloe Vera) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Green Tea (Cinnamon) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Green Tea (Cinnamon) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Green Tea (Vanilla) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Green Tea (Vanilla) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Green Tea (Wild Berry) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Green Tea (Wild Berry) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Green Tea (Jasmin) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Green Tea (Jasmin) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Green Tea (Basil) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Green Tea (Basil) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Green Tea (Other Flavours) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Green Tea (Other Flavours) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Global: Green Tea Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 40: Global: Green Tea Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 41: Global: Green Tea Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
Figure 42: Global: Green Tea Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
Figure 43: Global: Green Tea Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 44: Global: Green Tea Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 45: Global: Green Tea Market: Online Stores (in Million US$), 2017 & 2022
Figure 46: Global: Green Tea Market Forecast: Online Stores (in Million US$), 2023-2028
Figure 47: Global: Green Tea Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 48: Global: Green Tea Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 49: Asia Pacific: Green Tea Market: Sales Value (In Million US$), 2017 & 2022
Figure 50: Asia Pacific: Green Tea Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: North America: Green Tea Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: North America: Green Tea Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Europe: Green Tea Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Europe: Green Tea Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Middle East and Africa: Green Tea Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Middle East and Africa: Green Tea Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Latin America: Green Tea Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Latin America: Green Tea Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Green Tea Manufacturing: Process Flow


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