Fresh Food in Morocco
The national economy experienced a significant slowdown in its growth throughout 2022 and 2023, largely due to a combination of drought and inflation. This economic deceleration resulted in a decrease in domestic demand, primarily influenced by the inflationary pressures impacting raw materials and consumer goods, notably energy products. Import-related inflation surged to unprecedented levels, further exacerbating the economic slowdown. This, in turn, eroded household confidence, resulting in r...
Euromonitor International's Fresh Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Fresh Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fresh Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Fresh Food in Morocco
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food in 2023: The big picture
2023 KEY TRENDS
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Red meat supply disruption
Change in consumer behaviour and red meat consumption
Poultry dominance and varied consumption patterns
PROSPECTS AND OPPORTUNITIES
Modest growth and challenges in red meat consumption
Poultry's resilience and increased preference
Bleak prospects for pork consumption
Summary 2 Major Processors of Meat 2023
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 17 Retail Sales of Meat by Category: Volume 2018-2023
Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 19 Retail Sales of Meat by Category: Value 2018-2023
Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028
FISH AND SEAFOOD IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dominance of fish and pelagic varieties
Crustaceans and evolving palates
Challenges and changing consumption patterns
PROSPECTS AND OPPORTUNITIES
Health-driven growth and promotional initiatives
Foodservice sector outpacing retail growth
Potential for increased consumption and local production
Summary 3 Major Processors of Fish and Seafood 2023
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028
PULSES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Changing consumer preferences and economic impact
Cultural significance and revival of traditional foods
Government interventions and market dynamics
PROSPECTS AND OPPORTUNITIES
Sustained growth amid economic constraints and cultural significance
Positive image and culinary tradition drive growth in specific pulses
Challenges in changing lifestyles and convenience demand
Summary 4 Major Processors of Pulses 2023
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 45 Retail Sales of Pulses by Category: Value 2018-2023
Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028
VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Climatic challenges impact tomato, onion, and maize production
Diversified vegetable performance and consumption patterns
Niche area growth and organic vegetable penetration
PROSPECTS AND OPPORTUNITIES
Healthier eating habits and growing home-cooked meals
Climate-related challenges and rising production costs
Surge in organic vegetable cultivation and retail presence
Summary 5 Major Processors of Vegetables 2023
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
STARCHY ROOTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dominance and role of potatoes in Moroccan cuisine
Government intervention, demand shifts, and rise of processed potatoes
Limited presence of other starchy roots
PROSPECTS AND OPPORTUNITIES
Sustained demand and competitive prices of potatoes and beetroot
Increasing competition from processed potatoes and threats from poor harvests
Changes in consumer preferences and demand dynamics
Summary 6 Major Processors of Starchy Roots 2023
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRUITS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weather-driven decline and changes in consumer preferences
Decline in major fruit categories and evolving consumption patterns
Vulnerability of seasonal fruits and mitigation strategies
PROSPECTS AND OPPORTUNITIES
Diminished fruit consumption amid economic constraints
Prolonged economic impact and sustained consumer behaviour
Growing threats from climatic uncertainty and production costs
Summary 7 Major Processors of Fruits 2023
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2018-2023
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 82 Retail Sales of Fruits by Category: Volume 2018-2023
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 84 Retail Sales of Fruits by Category: Value 2018-2023
Table 85 Retail Sales of Fruits by Category: % Value Growth 2018-2023
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
Table 91 Forecast Retail Sales of Fruits by Category: Value 2023-2028
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028
NUTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumption influences and event-driven surges
Changing consumption patterns and market dynamics
Event-driven consumption and economic dynamics
PROSPECTS AND OPPORTUNITIES
Health and wellness influence
Nuts as health-conscious substitutes
Potential impact of weather and import dynamics
Summary 8 Major Processors of Nuts 2023
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2018-2023
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 95 Retail Sales of Nuts by Category: Volume 2018-2023
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 97 Retail Sales of Nuts by Category: Value 2018-2023
Table 98 Retail Sales of Nuts by Category: % Value Growth 2018-2023
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
Table 104 Forecast Retail Sales of Nuts by Category: Value 2023-2028
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028
EGGS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Embrace of free-range eggs
Egg utilisation in foodservice and retail
Specialised chicken retailers' influence
PROSPECTS AND OPPORTUNITIES
Dynamic volume sales amid economic conditions
Health-conscious preferences drive premium egg sales
Transition to organic egg production for enhanced profit margins
Summary 9 Major Processors of Eggs 2023
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2018-2023
Table 107 Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 108 Retail Sales of Eggs: Volume 2018-2023
Table 109 Retail Sales of Eggs: % Volume Growth 2018-2023
Table 110 Retail Sales of Eggs: Value 2018-2023
Table 111 Retail Sales of Eggs: % Value Growth 2018-2023
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
Table 113 Forecast Total Sales of Eggs: Total Volume 2023-2028
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
Table 115 Forecast Retail Sales of Eggs: Volume 2023-2028
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
Table 117 Forecast Retail Sales of Eggs: Value 2023-2028
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2023-2028
SUGAR AND SWEETENERS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar market maturity amid health awareness
Dominance of hot beverage consumption
Diverse sugar types and cultural significance
PROSPECTS AND OPPORTUNITIES
Moderate growth driven by health concerns
Foodservice sector surge amid economic recovery
Steady rise of brown and organic sugar
Summary 10 Major Processors of Sugar and Sweeteners 2023
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 123 Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food in 2023: The big picture
2023 KEY TRENDS
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Red meat supply disruption
Change in consumer behaviour and red meat consumption
Poultry dominance and varied consumption patterns
PROSPECTS AND OPPORTUNITIES
Modest growth and challenges in red meat consumption
Poultry's resilience and increased preference
Bleak prospects for pork consumption
Summary 2 Major Processors of Meat 2023
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 17 Retail Sales of Meat by Category: Volume 2018-2023
Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 19 Retail Sales of Meat by Category: Value 2018-2023
Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028
FISH AND SEAFOOD IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dominance of fish and pelagic varieties
Crustaceans and evolving palates
Challenges and changing consumption patterns
PROSPECTS AND OPPORTUNITIES
Health-driven growth and promotional initiatives
Foodservice sector outpacing retail growth
Potential for increased consumption and local production
Summary 3 Major Processors of Fish and Seafood 2023
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028
PULSES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Changing consumer preferences and economic impact
Cultural significance and revival of traditional foods
Government interventions and market dynamics
PROSPECTS AND OPPORTUNITIES
Sustained growth amid economic constraints and cultural significance
Positive image and culinary tradition drive growth in specific pulses
Challenges in changing lifestyles and convenience demand
Summary 4 Major Processors of Pulses 2023
CATEGORY DATA
Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 45 Retail Sales of Pulses by Category: Value 2018-2023
Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028
VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Climatic challenges impact tomato, onion, and maize production
Diversified vegetable performance and consumption patterns
Niche area growth and organic vegetable penetration
PROSPECTS AND OPPORTUNITIES
Healthier eating habits and growing home-cooked meals
Climate-related challenges and rising production costs
Surge in organic vegetable cultivation and retail presence
Summary 5 Major Processors of Vegetables 2023
CATEGORY DATA
Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
STARCHY ROOTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dominance and role of potatoes in Moroccan cuisine
Government intervention, demand shifts, and rise of processed potatoes
Limited presence of other starchy roots
PROSPECTS AND OPPORTUNITIES
Sustained demand and competitive prices of potatoes and beetroot
Increasing competition from processed potatoes and threats from poor harvests
Changes in consumer preferences and demand dynamics
Summary 6 Major Processors of Starchy Roots 2023
CATEGORY DATA
Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRUITS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weather-driven decline and changes in consumer preferences
Decline in major fruit categories and evolving consumption patterns
Vulnerability of seasonal fruits and mitigation strategies
PROSPECTS AND OPPORTUNITIES
Diminished fruit consumption amid economic constraints
Prolonged economic impact and sustained consumer behaviour
Growing threats from climatic uncertainty and production costs
Summary 7 Major Processors of Fruits 2023
CATEGORY DATA
Table 80 Total Sales of Fruits by Category: Total Volume 2018-2023
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 82 Retail Sales of Fruits by Category: Volume 2018-2023
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 84 Retail Sales of Fruits by Category: Value 2018-2023
Table 85 Retail Sales of Fruits by Category: % Value Growth 2018-2023
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
Table 91 Forecast Retail Sales of Fruits by Category: Value 2023-2028
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028
NUTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumption influences and event-driven surges
Changing consumption patterns and market dynamics
Event-driven consumption and economic dynamics
PROSPECTS AND OPPORTUNITIES
Health and wellness influence
Nuts as health-conscious substitutes
Potential impact of weather and import dynamics
Summary 8 Major Processors of Nuts 2023
CATEGORY DATA
Table 93 Total Sales of Nuts by Category: Total Volume 2018-2023
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 95 Retail Sales of Nuts by Category: Volume 2018-2023
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 97 Retail Sales of Nuts by Category: Value 2018-2023
Table 98 Retail Sales of Nuts by Category: % Value Growth 2018-2023
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
Table 104 Forecast Retail Sales of Nuts by Category: Value 2023-2028
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028
EGGS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Embrace of free-range eggs
Egg utilisation in foodservice and retail
Specialised chicken retailers' influence
PROSPECTS AND OPPORTUNITIES
Dynamic volume sales amid economic conditions
Health-conscious preferences drive premium egg sales
Transition to organic egg production for enhanced profit margins
Summary 9 Major Processors of Eggs 2023
CATEGORY DATA
Table 106 Total Sales of Eggs: Total Volume 2018-2023
Table 107 Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 108 Retail Sales of Eggs: Volume 2018-2023
Table 109 Retail Sales of Eggs: % Volume Growth 2018-2023
Table 110 Retail Sales of Eggs: Value 2018-2023
Table 111 Retail Sales of Eggs: % Value Growth 2018-2023
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
Table 113 Forecast Total Sales of Eggs: Total Volume 2023-2028
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
Table 115 Forecast Retail Sales of Eggs: Volume 2023-2028
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
Table 117 Forecast Retail Sales of Eggs: Value 2023-2028
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2023-2028
SUGAR AND SWEETENERS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sugar market maturity amid health awareness
Dominance of hot beverage consumption
Diverse sugar types and cultural significance
PROSPECTS AND OPPORTUNITIES
Moderate growth driven by health concerns
Foodservice sector surge amid economic recovery
Steady rise of brown and organic sugar
Summary 10 Major Processors of Sugar and Sweeteners 2023
CATEGORY DATA
Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 123 Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028
