Fortified/Functional Packaged Food in Malaysia

February 2022 | 27 pages | ID: F52A8179B4FEN
Euromonitor International Ltd

Abstracts

The outbreak of COVID-19 forced consumers to pay closer attention to their diet and their nutritional intake, with this continuing in 2021. Consumers are no longer just monitoring their calorie intake but are also scrutinising the nutritional information printed on packaging. Many consumers started looking for products that are fortified with vitamins and pre/probiotics that are able to boost the immune system and the digestive system. This trend helped to sustain retail volume growth in FF pack...

Euromonitor International's Fortified/Functional Packaged Food in Malaysia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers turn to FF packaged food to boost their immunity in 2021
FF packaged food continues to benefit from its healthy image and affordable products with FF bread sales on the rise
FF packaged food continues to see new product development with focus on health and safety
PROSPECTS AND OPPORTUNITIES
FF bread and cereal bars expected to prosper over the forecast period
FF sweet biscuits and FF breakfast cereals expected to see stable demand over the forecast period
Players are likely to organise aggressive marketing campaign over the forecast period
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN MALAYSIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 15 Sales of Health and Wellness by Type: Value 2016-2021
Table 16 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 17 Sales of Health and Wellness by Category: Value 2016-2021
Table 18 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 21 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 22 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 23 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 25 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 27 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources