Fortified/Functional Packaged Food in Egypt

March 2022 | 26 pages | ID: F65394AF12FEN
Euromonitor International Ltd

Abstracts

Fortified/functional packaged food witnessed positive retail volume sales growth in 2021, albeit slower than in 2020, when demand spiked due to the Coronavirus (COVID-19) pandemic. The national lockdown during 2020 forced consumers to spend long periods in the home. This meant that consumers were required to prepare and consume food at home more often, which led to some stockpiling. The COVID-19 crisis also stimulated consumer awareness of the importance of the food they eat and its impact on th...

Euromonitor International's Fortified/Functional Packaged Food in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF packaged food benefits as consumers focus on immune support during the pandemic
Inflation and higher packaging costs exert upward pressure on unit prices
Strong marketing pushes health credentials of the leading Pr?sident brand
PROSPECTS AND OPPORTUNITIES
Growing health prevention trend to boost the demand for fortified/functional packaged food
Focus on social media to reach a young, modern audience and promotions to push demand
Health awareness initiatives offer opportunities to improve the image and grow the use of fortified/functional ingredients
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN EGYPT
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2016-2021
Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Category: Value 2016-2021
Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources