Fortified/Functional Packaged Food in Denmark

January 2021 | 29 pages | ID: FD8D603CCEDEN
Euromonitor International Ltd

Abstracts

COVID-19 had a marginally positive effect on demand for fortified/functional (FF) packaged food in Denmark, with retail value sales increasing slightly during 2020. FF dairy accounted for the bulk of retail value of FF packaged food, with FF yoghurt the only category within FF dairy to have significant sales. Nonetheless, FF sweet biscuits, snack bars and fruit snacks was the category that showed the most retail value sales growth during the year.

Euromonitor International's Fortified/Functional Packaged Food in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
COVID-19 has marginal effect on FF packaged food sales as media hype was more centred on health maintenance in other packaged food categories in 2020
Home baking trend negatively impacts FF bread in 2020
Protein loses its status as most popular added ingredient due to gym closures and sport restrictions in 2020
RECOVERY AND OPPORTUNITIES
FF packaged food set to grow due to the health and fitness trend over the forecast period
Convenience likely to boost e-commerce’s value share over the forecast period
More new product launches expected over the forecast period
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 9 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 10 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 13 Sales of Health and Wellness by Type: Value 2015-2020
Table 14 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 15 Sales of Health and Wellness by Category: Value 2015-2020
Table 16 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 19 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 20 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 21 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 23 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 25 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources