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Food and Beverage Vending Trends in the U.S.

December 2012 | 160 pages | ID: F60C14AD893EN
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While food and beverage vending has suffered from years of significant sales declines, Packaged Packs believes the industry is turning the corner. We forecast 1.5% market growth in 2015, on the heels of vending machine innovation that promises higher food and beverage quality, increased consumer interaction, increased cashless payment acceptance, and more aggressive competition with foodservice.

Technological innovation holds the keys to future growth. Social and interactive vending, touchscreens, and wireless supply-side networking are a big part of the equation, offering tremendous upside for consumer engagement. But virtually every vending macro driver is heavily influenced by technological change, from cashless payments to health and quality vending enhancements. And while the strength of vending lies in snacking convenience, growth will come from delivering health, freshness and quality. Sales of fresh food are growing, and natural vending solutions bring the promise of higher-quality, higher-status food and drink to the market.

Food and Beverage Vending Trends in the U.S provides industry participants with the wealth of analysis and guidance they need to stay abreast of trends shaping this evolving market. Report coverage includes market sizing and forecast for U.S. food and beverage vending as well as analysis of the following market drivers:
  • Consumer vending expenditure trending analysis; snack-driven consumer spend share analysis; vending product segment sales trending; snack/confectionary product sales leadership trends; and vending location trends.
  • Macro trends shaping food and beverage vending, including converging technological applications; health, freshness and quality; cashless payments, and snacking.
  • Food and beverage vending competition: office coffee service; coffee pods/k-cups; micromarkets; restaurants; and convenience stores.
  • Food and beverage machine vending usage and selected purchases: comparing usage of vending machines for food/drink with usage of fast food restaurants, family restaurants, casual restaurants, coffeehouse/donut shop/yogurt place/smoothie places, and convenience stores; and assessing purchases of chocolate candy, cereal bars, nutrition bars and ice cream by channel and demographic assessment of vending machine users.
  • Vending usage motivators: assessing whether consumers would use vending machines more often if offered additional products and/or services. Variables discussed include healthy food options; convenient location; credit/debit card acceptance; coffee and coffee drink quality; and tea drink variety and quality. Demographic analysis and filtering is conducted according to vending users and non-users, convenience store prepared food users, and snack/beverage store users.
  • Vending and refreshment programs and strategies at ARAMARK Corp and Canteen Vending Services Inc.
CHAPTER 1: EXECUTIVE SUMMARY

Report Scope
  Market Size and Forecast
Macro Trends Shaping Food and Beverage Vending
Competitive Context
Vending Machine Food Usage
Consumer Vending Usage Motivators
Food and Beverage Vending Contractors

CHAPTER 2: MARKET SIZE AND FORECAST

Summary analysis
Market size and forecast
  Graph 2-1: Food and Beverage Vending Revenue, 2006-2015
Trailing foodservice sales
Restaurant and foodservice sales to grow by 4%
Household food & beverage vending spend lags household foodservice spend
  Table 2-1: Household Spending at Vending Machine/Mobile Vending & Foodservice Facilities, 2006-2011
Bright demographic spots
Lower- and middle-income consumers and Hispanics drive vending sales
  Table 2-2: Consumer Share Analysis: Number of Households, Total Household Income, Foodservice Facilities
Spending & Vending Machine/Mobile Vending Spending: By Demographic, 2011
Importance growing
  Table 2-3: Vending Machine and Mobile Vending: Consumer Spending Share:By Demographic, 2007 vs. 2011
Vending spend by daypart: historical snacking strength in decline
  Table 2-4: Consumer Spending on Vending Machine and Mobile Vending: By Day Part, 2006-2011
Market composition by product segment
  Graph 2-2: Food and Beverage Vending Revenue: Sales by Product Segment, 2006-2011
  Table 2-5: Food and Beverage Vending Revenue: Percent Growth by Product Segment, 2007-2011
Beverages
  Table 2-6: Cold Beverage Vending Sales, 2006-2011
Hot drink vending struggles; opportunity calls
  Table 2-7: Hot Beverage Vending Sales, 2006-2011
Milk sales fall again
Candy, snacks and confections
  Table 2-8: Candy/Snack/Confection Vending Sales, 2006-2011
  Small for large
Top snack/confectionary brand trending
  Table 2-9: Top 20 Snack/Confectionary Vending Products, 2007 vs. 2011
Price increases differ by product
  Table 2-10: Top 20 Snack/Confectionary Vending Products in 2011:
Price per Ounce & 2007-2011 Price-per-Ounce Trends
Vended food
  Table 2-11: Vended Food Sales, 2006-2011
Fresh food a bright spot
Ice cream
Location/site analysis
  Table 2-12: Vending Machine Locations, 2007-2011

CHAPTER 3: MACRO TRENDS SHAPING FOOD AND BEVERAGE VENDING

Summary analysis
Technology
  Reinventing the vending machine
  But the presence of technology does not equate to quick uptake
Pepsi interactive vending machine off the ground
  Gifting option
  Random Acts of Refreshment?
  Pilot program off the ground
Coca-Cola Interactive Vender in testing stage
  Coca-Cola Freestyle
BevMax
  EatWave Vending goes hot and cold
Health & Quality
  Graph 3-1: Consumer Food Health Attitudes & Behaviors, 2007 vs. 2012
Healthy corporate food promotion policies nearing majority status
  It’s in the employer’s interest
  And consumers say they want healthier vending
  Table 3-1: Consumer Food/Drink Vending Usage Motivators: All Adults,
  Food/Drink Vending Machine Users & Nonusers, 2012
Vending is finding its healthful role
Healthy vending at Stage 2 of 5-stage trend cycle
  H.U.M.A.N. Healthy Vending
  Vend Natural
  Fresh Healthy
  Healthy products
Quality products
  Upscale Sprinkles Cupcakes burnishes vending quality halo
  Let’s Pizza: Green Shoots for Food Vending?
  The Smart Butcher
Frozen steps up its game
  Schwan’s-branded frozen food vending
Cashless payments
  Less than 4% of vending machines are cashless
  We would use them more if they took payment cards
  Table 3-2: Consumer Food/Drink Vending Usage Motivators: All Adults, Food/Drink Vending Machine Users & Nonusers, 2012
  Cash wariness fuels debit card use
  Table 3-3: Use of Debit Cards to Avoid Carrying/Paying with Cash & Because It Is More Convenient Than Using Cash, 2012
  Credit, debit, prepaid & gift card usage trends
  Table 3-4: Consumer Debit, Credit and Prepaid Card Usage Trending, 2008-2012
  Cost barrier to cashless acceptance
  Generational issues
  Table 3-5: Consumer Debit, Credit and Prepaid Card Usage: By Age, 2012
Two vendors; two cashless successes
  Coca-Cola expands traditional card/Google Wallet acceptance
In a post-regulatory world, do vending and debit make the match?
  Regulations clamp down on debit interchange fees
Mobile cashless vending
  Smartphone share of mobile phones passes 50%
  Table 3-6: Consumer Mobile Phone Ownership, Smartphone Ownership & Ownership Share, 2012
  Mobile payments catching on
ISIS paving the way
  A challenge to the payment networks
  The tip of the mobile payments iceberg
  Open wallet approach
  Table 3-7: Isis: What’s in the Wallet & How It Works
  Off the ground after delays . . .
  . . . And to a vending machine near you
Health regulation and labeling
Regulation
Calories Count health labeling initiative
Chicago vending gets a makeover
Call for vending snack regulation
Snacking
  Healthy choices in the minority
  Part of the routine
  Portability, please
  Graph 3-2: Restaurant Snacking Influencers, 2010
  Demographic context
The more things change, the more they stay the same
  Graph 3-3: Consumer Snacking Attitudes & Behaviors, 2007 vs. 2012
  Snacking at restaurants
  Table 3-8: Family/Steakhouse & Fast food/Drive-in Usage for Breakfast, Lunch, Dinner & Snack: 2004-2012 .
Limited-service players offering fresh snacks right around the corner
  Starbucks rolls out more than 15 indulgent snack-centric menu items
  Table 3-9: Starbuck's Snack-Centric New and Returning Menu Items, 2012
  McDonald’s continues to downsize sandwiches into wraps
  Table 3-10: McDonald's Snack-Centric New and Returning Menu Items, 2012
  Dunkin Donuts developing snackable breakfast items
  Table 3-11: Dunkin Donut’s Snack-Centric New and Returning Menu Items, 2012
College snacking

CHAPTER 4: COMPETITIVE CONTEXT

Summary analysis
Office coffee service
Where coffee is king
  Graph 4-1: Office Coffee Service Revenue, Dollar Share by Product Category, 2007-2012
Branded coffee solidifies comeback
  Table 4-1: Office Coffee Service Revenue, Percent Share by Product Category, 2007-2012
Industry segment analysis
  Table 4-2: Office Coffee Service Accounts, by Industry Served, 2007-2012
Single cup brewers
Coffee opportunity: morale, retention and productivity
  Coffee does helps employees through the workday—at least employees think so
Coffee helps them through the workday
  Table 4-3: Coffee Helps Keep Me Productive Through The Workday, Selected Demographics, 2011
For many, high-quality coffee is an important workplace perk
  Table 4-4: Coffee Helps Keep Me Productive Through The Workday, Selected Demographics, 2011
Rise of the K-Cup
The office coffee pot is still king—but for how long?
  Pods/K-cups closing gap; office usage significantly influenced by personal purchases
  Table 4-5: Coffee Types/Methods Used by Consumers Drinking Coffee at Work, 2011
  Matching upward trend in single-cup brewer placements
  Table 4-6: Office Coffee Service Single Cup Brewer Placements, 2007-2012
Coffee usage frequency influences office coffee procurement choice
  Pods/k-cups may pose price barrier for frequent coffee drinkers
  Gap between vended coffee and pods/k-cups closes among high-frequency coffee drinkers
  Table 4-7: Coffee Types/Methods Used by Consumers Drinking Coffee at Work,
  by Coffee Usage Frequency, 2011
Generational differences
  Table 4-8: Coffee Types/Methods Used by Consumers Drinking Coffee at Work, by Generation, 2011
Satisfaction with office coffee procurement methods
  Free vending on top?
  Table 4-9: Satisfaction with Coffee Types/Methods Provided by Employer, 2011
The morning dilemma
  142 million opportunities to sell coffee every morning: but office locations lose out
  Pre-work coffee drinking siphons away workplace drinking
Micromarkets on the rise
How it works

365 RETAIL MARKETS

  More than 1,000 in operation
  Replacing vending
Growth factors
  Easy payment
  Greater variety
  More food vending items
  More reasons for employees to stay onsite
  Customer handling and review
  Self-checkout nothing new
Challenges
  Minimum patronage threshold
  Theft concerns
Sales and profitability
Restaurants, convenience stores and other food retail
Familiarity and ease of use drive restaurant decision
  Convenience is King
  Among restaurants, convenience comes in many forms
  For employees, what does it mean?
Restaurant food retail density analysis provides insight
  Why it matters
  As urban as it gets: Aon Corporation
  400 restaurant choices!
  A giant in Rural America: Tyson Foods
  Setting up shop on the suburban fringe: General Motors
  Suburban sprawls: Baxter International and Allstate
  Table 4-10: Restaurant Selection Density, Selected Fortune 500 Locations
Not just companies, but schools, too
Convenience stores
  Category summary
  Foodservice getting lots of attention
  Graph 4-2: Convenience Store Prepared Foods Market Size & Forecast, 2007-2014
  Prepared foods foodservice share
  Graph 4-3: Convenience Store Foodservice Sales: By Category, 2011
  Food item sales analysis
  Graph 4-4: Convenience Store Prepared Foods Sales, Sales Share & Annual Change: by Food Type, 2011
  Prepared foods & dispensed beverage purchases
Snack and beverage restaurant concept encroachment
JambaGo
Seattle’s Best vending machines to alter consumer expectations
  VIA raises instant coffee quality bar
  Seattle’s Best to transform coffee vending

CHAPTER 5: VENDING MACHINE FOOD USAGE

Summary analysis
  Vending usage in context
  Vending food and beverage choices
Vending machine usage in context: a competitive foodservice field
  But vending machines hold their own against convenience stores
  Women provide health and wellness opportunity
  Table 5-1: Foodservice Channel Usage: By Gender, 2012
  Youth more important to vending than to other foodservice channels?
  Table 5-2: Foodservice Channel Usage: By Age, 2012
  Equal income opportunity
  Table 5-3: Foodservice Channel Usage: By HH Income, 2012
  Racial/ethnic appeal
  Table 5-4: Foodservice Channel Usage: By Race/Ethnicity, 2012
  Work and school status weighs heavily on vending machine use
  Table 5-5: Foodservice Channel Usage: By Work Status, 2012
  Regional differences
  Table 5-6: Foodservice Channel Usage: By Region, 2012
Vending food and beverage choices
Chocolate makes waves; cereal bars and nutrition bars can play a larger role
  Cereal/granola bar purchase 28 times more likely from supermarket than vending machine
  Table 5-7: Personal Purchase of Cereal/Granola Bars, Energy/Nutrition/Meal Bars
  & Chocolate Candy: By Retail Channel, 2012
Key chocolate candy vending consumers
  Table 5-8: Vending Machine Chocolate Candy Purchasers: By Demographic, 2012
Key cereal/granola bar vending consumers
  Table 5-9: Vending Machine Cereal/Granola Bar Purchasers: By Demographic, 2012
Packaged and RTD tea purchasing by retail channel
  Table 5-10: Personal Purchase of Packaged Tea & Canned/Bottled
  RTD Tea: By Retail Channel, 2012
Tea’s healthful properties a hit with consumers
  Table 5-11: Tea Types Purchased in Last 12 months: Health Significance, 2011
Foodservice upside
  Specialty tea—or specialty tea mainstreaming?
  Target young and old
  The ethnic tea connection
Key bottled/canned RTD tea vending consumers
  Table 5-12: Vending Machine Bottled/Canned RTD Tea Purchasers: By Demographic, 2012
Ice cream purchasing by retail channel
  Table 5-13: Personal Purchase of Ice Cream: By Retail Channel, 2012
Key ice cream vending consumers
  Table 5-14: Vending Machine Ice Cream Purchasers: By Demographic, 2012

CHAPTER 6: CONSUMER VENDING USAGE MOTIVATORS

Summary analysis
  Incent with health
  Convenience
  Debit and credit
  Coffee and tea
  Convenience store/gas station prepared foods users & snack/beverage store users
Introduction
  Yes, more healthy options
  Give me convenience
  Ditch cash and coin
  Coffee and tea
  Table 6-1: Consumer Food/Drink Vending Usage Motivators: All Adults,
  Food/Drink Vending Machine Users & Nonusers, 2012
  Table 6-2: Percentage of Consumers Who Would Use Food/Drink Vending Machines More Often If they Sold
  More Healthy Options: Selected Demographics, 2012
  Table 6-3: Percentage of Consumers Who Would Use Food/Drink Vending Machines More Often If they Sold
  More Higher-Quality Coffee & Higher-Quality Coffee Drinks: Selected Demographics, 2012
Vending machine use incentive: tea variety and quality
  Table 6-4: Percentage of Consumers Who Would Use Food/Drink Vending Machines More Often If they Sold
  Wider Variety of Tea Drinks & More Higher-Quality Tea Drinks: Selected Demographics, 2012
Vending machine use incentive: Payment convenience & location convenience
  Table 6-5: Percentage of Consumers Who Would Use Food/Drink Vending Machines More Often If They Were
  More Conveniently Located & Took Credit/Debit Cards: Selected Demographics, 2012
Incenting c-store & snack/beverage store users to use vending machines more
  Table 6-6: Consumer Food/Drink Vending Usage Motivators: Food/Drink Vending Users
  & Food/Drink Vending Users Age 18-29 Who Use Convenience Stores & Snack/Beverage Stores, 2012
  Table 6-7: Consumer Food/Drink Vending Usage Motivators: Food/Drink Vending Users
  & Food/Drink Vending Users Age 18-29 Who Agree/Strongly Agree They Eat Very Healthy, 2012
  Table 6-8: Consumer Food/Drink Vending Usage Motivators: Food/Drink Vending Users
  & Food/Drink Vending Users Age 18-29 Who Agree/Strongly Agree They Eat Several Small Meals Per Day, 2012

CHAPTER 7: FOOD AND BEVERAGE VENDING CONTRACTORS

Summary analysis
ARAMARK Corp
Canteen Vending Services Inc.
ARAMARK Corp
Foodservice operations
Key North American sectors
ARAMARK Refreshment Services
  RefreshSTYLES Area Décor
  Breakroom promotional tools
Customizing health: Just4U for Vending
  Convenience stores & vending
  Filterfresh acquisition
  Waste-to-Energy and Terracycle sustainability initiatives
  Small business service innovation
  Giving clients choices
  Equipment upgrades help drive bottom line
On-site foodservice
Event catering
Strategy: Workplace Productivity, Value-Added Services, Contract Design
  Workplace productivity
Canteen Vending Services Inc.
Compass Group PLC
Compass Group North America (CGNA)
  Foodservice strategy
  Room for growth
  It Takes You – Eat Local
  Leveraging role of single-source provider
  Key North American sectors
Canteen Vending
Canteen Office Coffee Service
Canteen’s aggressive acquisition path
  Coffee Distributing Corp brings strong northeast office presence
  Other acquisitions
  The Starbucks connection
Market Central
Health and wellness initiatives
  2bU
  Choice Plus
  Table 7-1: Canteen Vending: Choice Plus Snack Criteria
  Balance
Micromarketing: Avenue C Vending
  Fresh foods “Fresh to You”
Appendix
Methodology
  Market size and forecast
  Other sales estimates
Consumer survey methodology
  Menu item trend analysis
  Report table interpretation
Abbreviations


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