Fiber Food Ingredients in the U.S.: Soluble, Insoluble, and Digestive-Resistant Types, 2nd Edition
This report looks at the fiber-fortified food and beverage category from two angles. The primary focus is on available fiber ingredients and the suppliers that provide them to the consumables industry. In addition, the report explores the finished products in the marketplace and the Americans that purchase them. The report provides insight to the types of fiber and their proven benefit; the companies that supply the ingredients, including a competitive analysis by fiber type and application; marketplace products; consumer understanding of the category as well as use of fiber-fortified products and more.
Most Americans consume only about half the amount of fiber recommended by the Institute of Medicine. Recognizing that Americans are not consuming enough food-based sources of fiber, the Dietary Guidelines Advisory Committee believed it was critical to make changes to the Dietary Guidelines for Americans in order to better inform and educate Americans about their food choices. This emphasis on whole grains and other inherent sources of fiber has impacted product development and reformulation efforts by food manufacturers, and in turn has impacted the fiber food ingredient business. With low fiber intakes, consumers need a variety of options to help them bridge the fiber gap. Adding fiber food ingredients to no- and low-fiber foods that people already like and eat is a practical solution to meet fiber recommen¬dations without adding significant calories to the diet. There are now more than 50 different types of fiber food ingredients available to food formulators.
Historically the terms “soluble” and “insoluble” have been used to classify the specific type of fiber on food labels, in scientific research and in nutrition education efforts with consumers. These terms continue to be used in these industries; however, most fiber authorities would agree that the terms are outdated and do not accurately represent the evolving dietary fiber industry. In this report, these terms are only used to describe specific fiber ingredients, not to classify categories of fiber. Packaged Facts categorizes fiber food ingredients as either conventional or novel. For the most part, conventional fiber food ingredients are those that can be measured using the two approved AOAC International analytical tests for fiber. In this report, conventional fiber food ingredients include those often recognized as insoluble, such as cellulose, and ingredients that are concentrated sources of cellulose such as pea fiber and wheat bran. The category also includes fiber food ingredients often described as soluble, including beta-glucan, and concentrated sources of beta-glucan such as oat bran and barley fiber; gums, as they pertain to this report; pectin; psyllium and modified celluloses. There are some conventional fiber ingredients such as sugar beet fiber, whose total fiber content is about one-third soluble and two-thirds insoluble. Often marketers position it as a soluble fiber, even though more than half of its fiber content is cellulose. Packaged Facts considers a fiber food ingredient as novel if it is one that has not historically been viewed as a fiber food ingredient. This includes, but is not limited to inulin, FOS, GOS, resistant maltodextrin and soluble corn fiber. For the most part, these novel fiber food ingredients are categorized as soluble fiber, or described as possessing properties of soluble fiber, as in the case of some resistant starches.
Most Americans consume only about half the amount of fiber recommended by the Institute of Medicine. Recognizing that Americans are not consuming enough food-based sources of fiber, the Dietary Guidelines Advisory Committee believed it was critical to make changes to the Dietary Guidelines for Americans in order to better inform and educate Americans about their food choices. This emphasis on whole grains and other inherent sources of fiber has impacted product development and reformulation efforts by food manufacturers, and in turn has impacted the fiber food ingredient business. With low fiber intakes, consumers need a variety of options to help them bridge the fiber gap. Adding fiber food ingredients to no- and low-fiber foods that people already like and eat is a practical solution to meet fiber recommen¬dations without adding significant calories to the diet. There are now more than 50 different types of fiber food ingredients available to food formulators.
Historically the terms “soluble” and “insoluble” have been used to classify the specific type of fiber on food labels, in scientific research and in nutrition education efforts with consumers. These terms continue to be used in these industries; however, most fiber authorities would agree that the terms are outdated and do not accurately represent the evolving dietary fiber industry. In this report, these terms are only used to describe specific fiber ingredients, not to classify categories of fiber. Packaged Facts categorizes fiber food ingredients as either conventional or novel. For the most part, conventional fiber food ingredients are those that can be measured using the two approved AOAC International analytical tests for fiber. In this report, conventional fiber food ingredients include those often recognized as insoluble, such as cellulose, and ingredients that are concentrated sources of cellulose such as pea fiber and wheat bran. The category also includes fiber food ingredients often described as soluble, including beta-glucan, and concentrated sources of beta-glucan such as oat bran and barley fiber; gums, as they pertain to this report; pectin; psyllium and modified celluloses. There are some conventional fiber ingredients such as sugar beet fiber, whose total fiber content is about one-third soluble and two-thirds insoluble. Often marketers position it as a soluble fiber, even though more than half of its fiber content is cellulose. Packaged Facts considers a fiber food ingredient as novel if it is one that has not historically been viewed as a fiber food ingredient. This includes, but is not limited to inulin, FOS, GOS, resistant maltodextrin and soluble corn fiber. For the most part, these novel fiber food ingredients are categorized as soluble fiber, or described as possessing properties of soluble fiber, as in the case of some resistant starches.
CHAPTER 1: EXECUTIVE SUMMARY
Fiber as an Ingredient
Overview
Soluble vs. Insoluble Fibers
Fiber Ingredient Types
Conventional vs. Novel
Regulatory Landscape
Profiles of Fiber Ingredient Suppliers
Key Competitors
The Market
Overview
Figure 1-1: Share of Fiber Food Ingredient Volume Sales, by Fiber Classification, 2007-2016
Novel Fibers Show the Greatest Growth Rate
Projected Growth Rates
Figure 1-2: Projected Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2010-2014
The High-Fiber Consumer Product Landscape
Manufacturers Respond to Consumer Demand
The Fiber Fortified Food Market
Leading Fiber Food Applications in the U.S.
The Consumer
Overview
Table 1-1: U.S. Individual Attitudes on Including Fiber in the Diet,by Percent, 2005-2009
Fiber-Seeking Demographics
Packaged Facts Consumer Survey Findings
Table 1-2: Opinion of Including More Fiber in the Diet, 2012
CHAPTER 2: FIBER AS AN INGREDIENT
Key Issues
Introduction to Fiber Food (and Beverage) Ingredients
Why Fiber?
Table 2-1: Daily Fiber Intakes Recommendations, by Age and Gender
Benefits of Consuming Fiber
Americans Don’t Consume Enough Food-Based Sources of Fiber
Recommended Sources of Fiber in the Diet
The 2010 Dietary Guidelines Regarding Fiber Intake
Emphasis on Whole Grains
Whole Grain vs. Fiber Confusion
Whole Grains Defined
The Discussion on Fiber
Isolated Fiber Food Ingredients
What Kellogg Company Has to Say
Focus of this Report
Closing the Gap
Food Ingredients Excluded from This Report
A Brief History of Fiber
Long Considered a Super Nutrient
No Longer Being Crude
Defining Dietary Fiber
No Legal Definition Exists
AACC Publishes Definition
Fiber Food Ingredients Recognized
Proposing a Single, Global Definition for Fiber
Table 2-2: The Institute of Medicine’s Proposed Definition for Fiber, 2002
Codex Formalizes a Definition, Too
For Now, the Debate Goes On
Fiber Ingredient Classification
Soluble vs. Insoluble Fibers
Soluble Fiber
Synthetic Options
Insoluble Fiber
Both Soluble and Insoluble: Resistant Starch
Other Classification Terminology
Explain the Mechanism of Action
Fiber Ingredient Types
Many Sources, Many Ingredients
Are All Fibers Created Equal?
Conventional vs. Novel
Conventional Fiber Food Ingredients
Novel Fiber Food Ingredients
Fiber Terminology
Alpha-cyclodextrin
Arabinogalactan
Beta-glucan
Bran
Cellulose
Chicory Root Fiber
Chitosan
Dextrin
Fiber
Fructooligosaccharide (FOS)
Galactooligosaccharide
Glucomannan
Gums
Hemicellulose
Inulin/Oligofructose
Larch Arabinogalactan
Lignin
Mucilage
Oligosaccharide
Pectin
Polydextrose
Polyfructan
Psyllium
Resistant Maltodextrin
Resistant Starch
Other
There Are Very Few Truly New Fibers
Regulatory Landscape
Labeling Nomenclature
Provide the Facts: Nutritional Information Musts
Carbohydrate and Dietary Fiber Declaration
Percent Daily Value
Breaking Out Soluble and Insoluble Fibers
Products that Are Exempt
Nutrition Regulations in Foodservice
Health, Nutrient Content and Structure/Function Claims
Health Claims
Table 2-3: Fiber Health Claims: Requirements and Model Claims
Nutrient Content Claims
Table 2-4: Fiber Nutrient Content Claims: Requirements
Structure/Function Claims
CSPI Targets Fiber Ingredients
Taking Issue with Fiber-Enriched Juices
Health Effects of Fiber
Benefits in Consuming Fiber
Cancer
Diabetes
Gastrointestinal Health
Heart Disease
Immune Health
Prebiotics
Weight Management
CHAPTER 3: PROFILES OF FIBER INGREDIENT SUPPLIERS
Archer Daniels Midland Company, Decatur, Illinois
Company Overview
ADM Attempts Takeover of Grain Corporation
Joint Venture with Matsutani
Fibersol-2
Fibersol-2 LQ
Fibersol-2 AG
Vegefull Bean Products
Sweet ‘n’ Neat Hon-E-Shine
Beneo-Group, Morristown, New Jersey
Company Overview
Beneo RemyLiVe
Understanding Orafti Inulin and Oligofructose
Synergy1
Cargill, Inc., Minneapolis, MN
Company Overview
Cargill Inc.’s Line of Inulin and Oligofructose Products
Oliggo-Fiber DS2 Inulin
Oliggo-Fiber Instant Inulin
Oliggo-Fiber Instant Premium
Oliggo-Fiber S20 Inulin
Oliggo-Fiber L85 Oligofrucose
MaizeWise Corn Bran
Barliv Barley Betafiber
DuPont’s Danisco USA, Inc., New Century, Kansas
Company Overview
Litesse
Grindsted Fiberline
HOWARU Balance Plus
Grain Millers Inc., Eden Prairie, Minnesota
Company Overview
Non-Branded Oat Bran and Fiber
Grain Processing Corp., Muscatine, Iowa (GPC)
Company Overview
The Two Sides of TruBran
TruBran Corn Bran
TruBran Oat Fiber
Ingredion Inc. (formerly Corn Products Inc.)
Company Overview
Major Mergers and Name Change
NutraFlora
Sustagrain
N-Dulge FR
Hi-Maize
OatVantage Oat Bran
Purimune Galactooligosaccharide
International Fiber Corp., North Tonawanda, New York
Company Overview
Fibrex
FloAm
JustFiber
Keycel
NutraFiber
Qual Flo
Solka-Floc
MGP Ingredients, Inc., Atchison, Kansas
Company Overview
Resistant Starch
Fibersym RW Resistant Wheat Starch
TruTex Textured Wheat Proteins
Nexira (formerly Colloides Naturels International, Bio Serae and NutriProcess Companies of the Iranex Group)
Company Overview
A History of Mergers and Acquisitions
Equacia
Floracia
Fibregum
Fibregum Crystal Pure
Roquette America, Inc. and Solazyme Roquette Nutritionals,South San Francisco, California
Roquette America, Inc.
Company Overview
Nutriose
Polysorb FM
Polysorb FM 98/4/25
Polysorb FM 75/4/37
Polysorb FM 75/4/52
Polysorb FM 75/4/67
Polysorb FM 98/4/67
Solazyme Roquette Nutritionals
Company Overview
Almagine HL Whole Algalin Flour
Almagine Production
Sensus America LLC, Lawrenceville, New Jersey
Company Overview
Frutafit Inulin and Frutalose Oligofructose
Frutalose SF75 Debuts July 2010
Investigating Health Benefits
Prebiotic Benefits Reported
International Consumer Research
SunOpta Ingredients Group, Chelmsford, Massachusetts
Company Overview
Focus on Fiber
Barley Balance
MultiFiber
Oat Fiber
Pea Fiber
Soy Fiber
Stabilized Brans and Germs
Rice Fiber
Cellulose Fiber
OptaGrade 350
Tate & Lyle, Decatur, Illinois
Company Overview
Promitor Soluble Corn Fiber
Promitor Resistant Starch
Sta-Lite Polydextrose
New Launch Expected
New Proprietary Consumer Research
New Patent Assigned
Competitive Briefs
Biovelop
Horn Food Tech
Kraft Foods
Marroquin Organic International
Marshall Ingredients
Penford Food Ingredients
Stratum Nutrition
Suzanne’s Specialties
CHAPTER 4: THE MARKET
Key Issues
The Fiber Food Ingredients Marketplace
Determining Market Composition
Engineering Model
All Fiber Food Ingredients Are Experiencing Growth
Conventional, Insoluble-Type Fibers Lead in Market Share
Figure 4-1: Share of Fiber Food Ingredient Volume Sales,by Fiber Classification, 2007-2016
New Novel Fibers Stealing Share as Formulators Embrace Them
Table 4-1: Share of Fiber Food Ingredient Volume Sales,by Specific Fiber Types, 2007-2016
Novel Fibers Show the Greatest Growth Rate
Figure 4-2: Estimated Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2007-2011
Table 4-2: Estimated Growth Rates of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2007-2011
Retail Sales Assist with Growth Estimations (and Projections)
Table 4-3: Annual Unit Sales for Select Fiber-Enriched Foods, 2009 vs. 2011 (in millions)
Projected Growth Rates
Figure 4-3:: Projected Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2010-2014
Table 4-4: Projected Growth Rates of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2012-2016
CHAPTER 5: THE HIGH-FIBER CONSUMER PRODUCT LANDSCAPE
Manufacturers Respond to Consumer Demand
Fiber Intake
The Fiber Fortified Food Market
Leading Fiber Food Applications in the U.S.
General Mills
Kraft Foods
The Kellogg Company
PepsiCo’s Quaker Oats Company
Ebro Foods and New World Pasta Company
ConAgra Foods Inc.
Fiber Fortified Food Categories and Product Offerings
Cereals and the Breakfast Meal Occasion
Nutrition Bars and Sweet Baked Snacks
Breads, Pasta, Rice and Other Main Meal Components
Dairy Products
Non-Dairy Beverages
Other Fortified-Fiber Foods New Offerings
CHAPTER 6: THE CONSUMER
Key Issues
Getting Consumers to Consume Fiber
Inadequate Fiber Intake Is Widespread
And It Has Not Improved in the Past Decade
Experts Meet to Discuss How to Best Fill America’s Fiber Gap
Focus on Grain-Based Foods
Roundtable Experts Confirm Confusion
The Opportunities to Fill the Gap
Where Consumers Are Getting Their Fiber
Surveys Point to Grain-Based Foods
Globally, Whole Grain and Fiber Go Hand-in-Hand
Opportunities and Concerns
Consumers’ Knowledge of Fiber
Functional Foods Research Confirms Awareness and Interest
Consumer Understanding of Functional Foods
Table 6-1: Top-10 Functional Foods Named by Consumers, by Percent, 2011
Awareness of Specific Food Components and Health Benefits
Table 6-2: Awareness and Consumption of Certain Food Components for Health Reasons, 2011
Fiber Long Recognized for Digestive Health
Survey Shows Greater Interest in Whole Grains than Fiber
Additional Quick Facts from the Food & Health Study
Shopping For Fiber
“Whole” Lots of Fiber Confusion
Figure 6-1: Health Benefits Adults Associate with Diets Rich in Fiber and Whole Grains
Communicating Fiber Content to Consumers
Consumers Say: I Look for Fiber Content on Food Labels
Experian Simmons Consumer Usage Analysis
Experian Simmons Consumer Survey
Trends in Attitudes on Including Fiber in the Diet
Table 6-3: U.S. Individual Attitudes on Including Fiber in the Diet, by Percent, 2005-2009
Trend in Cereal Brands Consumed
Table 6-4: U.S. Households Use of Select Cereal Brands,by Percent, 2008-2011
Using Demographic Indices
Demographic Attitudes Towards Including Fiber in the Diet
Table 6-5: Demographics Favoring or Resisting Individual Attitudes on Including Plenty of Fiber in the Diet, by Index, 2011
Table 6-6: Demographics Favoring or Resisting Select Cereal Brands, by Index, 2011
Table 6-7: U.S. Individual Attitudes Towards Including Plenty of Fiber in the Diet and Favoring or Resisting Select Cereal Brands, by Index,2011
Packaged Facts Consumer Usage Analysis
Packaged Facts Consumer Survey
Overall Key Findings:
Consumers Want More Fiber in Their Diet
Table 6-8: Opinion of Including More Fiber in the Diet, 2012
Opinion on Fiber Content
Awareness of High-Fiber Diet and Various Health Benefits
Table 6-9: Awareness of High-Fiber Diet and Various Health Benefits, 2012
Fiber as an Ingredient
Overview
Soluble vs. Insoluble Fibers
Fiber Ingredient Types
Conventional vs. Novel
Regulatory Landscape
Profiles of Fiber Ingredient Suppliers
Key Competitors
The Market
Overview
Figure 1-1: Share of Fiber Food Ingredient Volume Sales, by Fiber Classification, 2007-2016
Novel Fibers Show the Greatest Growth Rate
Projected Growth Rates
Figure 1-2: Projected Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2010-2014
The High-Fiber Consumer Product Landscape
Manufacturers Respond to Consumer Demand
The Fiber Fortified Food Market
Leading Fiber Food Applications in the U.S.
The Consumer
Overview
Table 1-1: U.S. Individual Attitudes on Including Fiber in the Diet,by Percent, 2005-2009
Fiber-Seeking Demographics
Packaged Facts Consumer Survey Findings
Table 1-2: Opinion of Including More Fiber in the Diet, 2012
CHAPTER 2: FIBER AS AN INGREDIENT
Key Issues
Introduction to Fiber Food (and Beverage) Ingredients
Why Fiber?
Table 2-1: Daily Fiber Intakes Recommendations, by Age and Gender
Benefits of Consuming Fiber
Americans Don’t Consume Enough Food-Based Sources of Fiber
Recommended Sources of Fiber in the Diet
The 2010 Dietary Guidelines Regarding Fiber Intake
Emphasis on Whole Grains
Whole Grain vs. Fiber Confusion
Whole Grains Defined
The Discussion on Fiber
Isolated Fiber Food Ingredients
What Kellogg Company Has to Say
Focus of this Report
Closing the Gap
Food Ingredients Excluded from This Report
A Brief History of Fiber
Long Considered a Super Nutrient
No Longer Being Crude
Defining Dietary Fiber
No Legal Definition Exists
AACC Publishes Definition
Fiber Food Ingredients Recognized
Proposing a Single, Global Definition for Fiber
Table 2-2: The Institute of Medicine’s Proposed Definition for Fiber, 2002
Codex Formalizes a Definition, Too
For Now, the Debate Goes On
Fiber Ingredient Classification
Soluble vs. Insoluble Fibers
Soluble Fiber
Synthetic Options
Insoluble Fiber
Both Soluble and Insoluble: Resistant Starch
Other Classification Terminology
Explain the Mechanism of Action
Fiber Ingredient Types
Many Sources, Many Ingredients
Are All Fibers Created Equal?
Conventional vs. Novel
Conventional Fiber Food Ingredients
Novel Fiber Food Ingredients
Fiber Terminology
Alpha-cyclodextrin
Arabinogalactan
Beta-glucan
Bran
Cellulose
Chicory Root Fiber
Chitosan
Dextrin
Fiber
Fructooligosaccharide (FOS)
Galactooligosaccharide
Glucomannan
Gums
Hemicellulose
Inulin/Oligofructose
Larch Arabinogalactan
Lignin
Mucilage
Oligosaccharide
Pectin
Polydextrose
Polyfructan
Psyllium
Resistant Maltodextrin
Resistant Starch
Other
There Are Very Few Truly New Fibers
Regulatory Landscape
Labeling Nomenclature
Provide the Facts: Nutritional Information Musts
Carbohydrate and Dietary Fiber Declaration
Percent Daily Value
Breaking Out Soluble and Insoluble Fibers
Products that Are Exempt
Nutrition Regulations in Foodservice
Health, Nutrient Content and Structure/Function Claims
Health Claims
Table 2-3: Fiber Health Claims: Requirements and Model Claims
Nutrient Content Claims
Table 2-4: Fiber Nutrient Content Claims: Requirements
Structure/Function Claims
CSPI Targets Fiber Ingredients
Taking Issue with Fiber-Enriched Juices
Health Effects of Fiber
Benefits in Consuming Fiber
Cancer
Diabetes
Gastrointestinal Health
Heart Disease
Immune Health
Prebiotics
Weight Management
CHAPTER 3: PROFILES OF FIBER INGREDIENT SUPPLIERS
Archer Daniels Midland Company, Decatur, Illinois
Company Overview
ADM Attempts Takeover of Grain Corporation
Joint Venture with Matsutani
Fibersol-2
Fibersol-2 LQ
Fibersol-2 AG
Vegefull Bean Products
Sweet ‘n’ Neat Hon-E-Shine
Beneo-Group, Morristown, New Jersey
Company Overview
Beneo RemyLiVe
Understanding Orafti Inulin and Oligofructose
Synergy1
Cargill, Inc., Minneapolis, MN
Company Overview
Cargill Inc.’s Line of Inulin and Oligofructose Products
Oliggo-Fiber DS2 Inulin
Oliggo-Fiber Instant Inulin
Oliggo-Fiber Instant Premium
Oliggo-Fiber S20 Inulin
Oliggo-Fiber L85 Oligofrucose
MaizeWise Corn Bran
Barliv Barley Betafiber
DuPont’s Danisco USA, Inc., New Century, Kansas
Company Overview
Litesse
Grindsted Fiberline
HOWARU Balance Plus
Grain Millers Inc., Eden Prairie, Minnesota
Company Overview
Non-Branded Oat Bran and Fiber
Grain Processing Corp., Muscatine, Iowa (GPC)
Company Overview
The Two Sides of TruBran
TruBran Corn Bran
TruBran Oat Fiber
Ingredion Inc. (formerly Corn Products Inc.)
Company Overview
Major Mergers and Name Change
NutraFlora
Sustagrain
N-Dulge FR
Hi-Maize
OatVantage Oat Bran
Purimune Galactooligosaccharide
International Fiber Corp., North Tonawanda, New York
Company Overview
Fibrex
FloAm
JustFiber
Keycel
NutraFiber
Qual Flo
Solka-Floc
MGP Ingredients, Inc., Atchison, Kansas
Company Overview
Resistant Starch
Fibersym RW Resistant Wheat Starch
TruTex Textured Wheat Proteins
Nexira (formerly Colloides Naturels International, Bio Serae and NutriProcess Companies of the Iranex Group)
Company Overview
A History of Mergers and Acquisitions
Equacia
Floracia
Fibregum
Fibregum Crystal Pure
Roquette America, Inc. and Solazyme Roquette Nutritionals,South San Francisco, California
Roquette America, Inc.
Company Overview
Nutriose
Polysorb FM
Polysorb FM 98/4/25
Polysorb FM 75/4/37
Polysorb FM 75/4/52
Polysorb FM 75/4/67
Polysorb FM 98/4/67
Solazyme Roquette Nutritionals
Company Overview
Almagine HL Whole Algalin Flour
Almagine Production
Sensus America LLC, Lawrenceville, New Jersey
Company Overview
Frutafit Inulin and Frutalose Oligofructose
Frutalose SF75 Debuts July 2010
Investigating Health Benefits
Prebiotic Benefits Reported
International Consumer Research
SunOpta Ingredients Group, Chelmsford, Massachusetts
Company Overview
Focus on Fiber
Barley Balance
MultiFiber
Oat Fiber
Pea Fiber
Soy Fiber
Stabilized Brans and Germs
Rice Fiber
Cellulose Fiber
OptaGrade 350
Tate & Lyle, Decatur, Illinois
Company Overview
Promitor Soluble Corn Fiber
Promitor Resistant Starch
Sta-Lite Polydextrose
New Launch Expected
New Proprietary Consumer Research
New Patent Assigned
Competitive Briefs
Biovelop
Horn Food Tech
Kraft Foods
Marroquin Organic International
Marshall Ingredients
Penford Food Ingredients
Stratum Nutrition
Suzanne’s Specialties
CHAPTER 4: THE MARKET
Key Issues
The Fiber Food Ingredients Marketplace
Determining Market Composition
Engineering Model
All Fiber Food Ingredients Are Experiencing Growth
Conventional, Insoluble-Type Fibers Lead in Market Share
Figure 4-1: Share of Fiber Food Ingredient Volume Sales,by Fiber Classification, 2007-2016
New Novel Fibers Stealing Share as Formulators Embrace Them
Table 4-1: Share of Fiber Food Ingredient Volume Sales,by Specific Fiber Types, 2007-2016
Novel Fibers Show the Greatest Growth Rate
Figure 4-2: Estimated Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2007-2011
Table 4-2: Estimated Growth Rates of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2007-2011
Retail Sales Assist with Growth Estimations (and Projections)
Table 4-3: Annual Unit Sales for Select Fiber-Enriched Foods, 2009 vs. 2011 (in millions)
Projected Growth Rates
Figure 4-3:: Projected Compound Annual Growth Rates for Fiber Food Ingredient Volume Sales, by Fiber Classification, 2010-2014
Table 4-4: Projected Growth Rates of Fiber Food Ingredient Volume Sales, by Specific Fiber Types, 2012-2016
CHAPTER 5: THE HIGH-FIBER CONSUMER PRODUCT LANDSCAPE
Manufacturers Respond to Consumer Demand
Fiber Intake
The Fiber Fortified Food Market
Leading Fiber Food Applications in the U.S.
General Mills
Kraft Foods
The Kellogg Company
PepsiCo’s Quaker Oats Company
Ebro Foods and New World Pasta Company
ConAgra Foods Inc.
Fiber Fortified Food Categories and Product Offerings
Cereals and the Breakfast Meal Occasion
Nutrition Bars and Sweet Baked Snacks
Breads, Pasta, Rice and Other Main Meal Components
Dairy Products
Non-Dairy Beverages
Other Fortified-Fiber Foods New Offerings
CHAPTER 6: THE CONSUMER
Key Issues
Getting Consumers to Consume Fiber
Inadequate Fiber Intake Is Widespread
And It Has Not Improved in the Past Decade
Experts Meet to Discuss How to Best Fill America’s Fiber Gap
Focus on Grain-Based Foods
Roundtable Experts Confirm Confusion
The Opportunities to Fill the Gap
Where Consumers Are Getting Their Fiber
Surveys Point to Grain-Based Foods
Globally, Whole Grain and Fiber Go Hand-in-Hand
Opportunities and Concerns
Consumers’ Knowledge of Fiber
Functional Foods Research Confirms Awareness and Interest
Consumer Understanding of Functional Foods
Table 6-1: Top-10 Functional Foods Named by Consumers, by Percent, 2011
Awareness of Specific Food Components and Health Benefits
Table 6-2: Awareness and Consumption of Certain Food Components for Health Reasons, 2011
Fiber Long Recognized for Digestive Health
Survey Shows Greater Interest in Whole Grains than Fiber
Additional Quick Facts from the Food & Health Study
Shopping For Fiber
“Whole” Lots of Fiber Confusion
Figure 6-1: Health Benefits Adults Associate with Diets Rich in Fiber and Whole Grains
Communicating Fiber Content to Consumers
Consumers Say: I Look for Fiber Content on Food Labels
Experian Simmons Consumer Usage Analysis
Experian Simmons Consumer Survey
Trends in Attitudes on Including Fiber in the Diet
Table 6-3: U.S. Individual Attitudes on Including Fiber in the Diet, by Percent, 2005-2009
Trend in Cereal Brands Consumed
Table 6-4: U.S. Households Use of Select Cereal Brands,by Percent, 2008-2011
Using Demographic Indices
Demographic Attitudes Towards Including Fiber in the Diet
Table 6-5: Demographics Favoring or Resisting Individual Attitudes on Including Plenty of Fiber in the Diet, by Index, 2011
Table 6-6: Demographics Favoring or Resisting Select Cereal Brands, by Index, 2011
Table 6-7: U.S. Individual Attitudes Towards Including Plenty of Fiber in the Diet and Favoring or Resisting Select Cereal Brands, by Index,2011
Packaged Facts Consumer Usage Analysis
Packaged Facts Consumer Survey
Overall Key Findings:
Consumers Want More Fiber in Their Diet
Table 6-8: Opinion of Including More Fiber in the Diet, 2012
Opinion on Fiber Content
Awareness of High-Fiber Diet and Various Health Benefits
Table 6-9: Awareness of High-Fiber Diet and Various Health Benefits, 2012
