Europe RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type (Malt Based, Tequila Based, Vodka Based, Whiskey Based, and Others), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
The Europe RTD cocktails market was valued at US$ 7,056.43 million in 2022 and is expected to reach US$ 16,178.37 million by 2030; it is estimated to grow at a CAGR of 10.9% from 2022 to 2030.
Influence of social media and Celebrities fuel the Europe RTD Cocktails Market
Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Thus, major global manufacturers are showcasing their products on social media platforms to generate more revenue. For instance, Diageo plc, one of the prominent RTD cocktail manufacturers, stepped up its multi-million-dollar partnership with Facebook to market its products.
Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses.
Europe RTD Cocktails Market Overview
The Europe RTD cocktails market is thriving because of increasing urbanization and changing consumer preferences. The RTD cocktail consumers in Germany, France, the UK, Russia, and Italy are extensively looking for innovative beverage options. RTD cocktails provide a wide range of flavors and ingredients catering to the evolving preferences of consumers for malt-based, tequila-based, vodka-based, and whiskey-based RTD cocktails. The growing trend of celebrations at every event encourages the demand for on-the-go RTD cocktails. RTD cocktails offer a convenient and portable solution for consumers who want to enjoy cocktails without the hassle of mixing ingredients. Rising adoption of on-the-go lifestyles and increasing demand for convenience have primarily contributed to the increasing popularity of RTD cocktails. Moreover, the growing health and wellness among Europeans surged the demand for "low calories" RTD cocktails. Hence, to cater to the consumers' requirement for "low calories," key regional industry participants are progressively innovating the products. For instance, in December 2020, Boe Gin, a distiller based in Scotland, launched low-calorie gin and lemonade cans. The Boл Violet with Rose Lemonade and Boл Passionfruit with Sicilian Lemonade RTD cocktails offered by the company have 5.5% alcohol by volume (ABV) and contain less than 80 calories per 250 ml can.
Europe RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
Europe RTD Cocktails Market Segmentation
The Europe RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Europe RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.
Based on packaging type, the Europe RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the Europe RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Europe RTD cocktails market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Europe RTD cocktails market.
Influence of social media and Celebrities fuel the Europe RTD Cocktails Market
Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Thus, major global manufacturers are showcasing their products on social media platforms to generate more revenue. For instance, Diageo plc, one of the prominent RTD cocktail manufacturers, stepped up its multi-million-dollar partnership with Facebook to market its products.
Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses.
Europe RTD Cocktails Market Overview
The Europe RTD cocktails market is thriving because of increasing urbanization and changing consumer preferences. The RTD cocktail consumers in Germany, France, the UK, Russia, and Italy are extensively looking for innovative beverage options. RTD cocktails provide a wide range of flavors and ingredients catering to the evolving preferences of consumers for malt-based, tequila-based, vodka-based, and whiskey-based RTD cocktails. The growing trend of celebrations at every event encourages the demand for on-the-go RTD cocktails. RTD cocktails offer a convenient and portable solution for consumers who want to enjoy cocktails without the hassle of mixing ingredients. Rising adoption of on-the-go lifestyles and increasing demand for convenience have primarily contributed to the increasing popularity of RTD cocktails. Moreover, the growing health and wellness among Europeans surged the demand for "low calories" RTD cocktails. Hence, to cater to the consumers' requirement for "low calories," key regional industry participants are progressively innovating the products. For instance, in December 2020, Boe Gin, a distiller based in Scotland, launched low-calorie gin and lemonade cans. The Boл Violet with Rose Lemonade and Boл Passionfruit with Sicilian Lemonade RTD cocktails offered by the company have 5.5% alcohol by volume (ABV) and contain less than 80 calories per 250 ml can.
Europe RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
Europe RTD Cocktails Market Segmentation
The Europe RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Europe RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.
Based on packaging type, the Europe RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the Europe RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Europe RTD cocktails market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Europe RTD cocktails market.
1. INTRODUCTION
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. EXECUTIVE SUMMARY
2.1 Key Insights
2.2 Market Attractiveness
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. EUROPE RTD COCKTAILS MARKET LANDSCAPE
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distribution Channel:
5. EUROPE RTD COCKTAILS MARKET - KEY INDUSTRY DYNAMICS
5.1 Market Drivers
5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
5.1.2 Strategic Development Initiatives by Manufacturers
5.2 Market Restraints
5.2.1 Complex and Diverse Regulations
5.3 Market Opportunities
5.3.1 Consumer Inclination Towards Innovative Flavors
5.4 Future Trends
5.4.1 Influence of social media and Celebrities
5.5 Impact of Drivers and Restraints:
6. RTD COCKTAILS MARKET - EUROPE MARKET ANALYSIS
6.1 RTD Cocktails Market Revenue (US$ Million), 2020 – 2030
6.2 Europe RTD Cocktails Market Forecast and Analysis
7. EUROPE RTD COCKTAILS MARKET ANALYSIS - BASE TYPE
7.1 Malt Based
7.1.1 Overview
7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.2 Tequila Based
7.2.1 Overview
7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.3 Vodka Based
7.3.1 Overview
7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.4 Whiskey Based
7.4.1 Overview
7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)
8. EUROPE RTD COCKTAILS MARKET ANALYSIS – PACKAGING TYPE
8.1 Bottles
8.1.1 Overview
8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
8.2 Cans
8.2.1 Overview
8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
8.3 Others
8.3.1 Overview
8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)
9. EUROPE RTD COCKTAILS MARKET ANALYSIS - DISTRIBUTION CHANNEL
9.1 Supermarkets & Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)
10. EUROPE RTD COCKTAILS MARKET – COUNTRY ANALYSIS
10.1 Europe
10.1.1 Europe RTD Cocktails Market Overview
10.1.2 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
10.1.2.1 RTD cocktails market Breakdown by Country
10.1.2.2 Germany RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.2.1 Germany RTD Cocktails Market Breakdown by Base Type
10.1.2.2.2 Germany RTD Cocktails Market Breakdown by Packaging Type
10.1.2.2.3 Germany RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.3 France RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.3.1 France RTD Cocktails Market Breakdown by Base Type
10.1.2.3.2 France RTD Cocktails Market Breakdown by Packaging Type
10.1.2.3.3 France RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.4 Italy RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.4.1 Italy RTD Cocktails Market Breakdown by Base Type
10.1.2.4.2 Italy RTD Cocktails Market Breakdown by Packaging Type
10.1.2.4.3 Italy RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.5 UK RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.5.1 UK RTD Cocktails Market Breakdown by Base Type
10.1.2.5.2 UK RTD Cocktails Market Breakdown by Packaging Type
10.1.2.5.3 UK RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.6 Russia RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.6.1 Russia RTD Cocktails Market Breakdown by Base Type
10.1.2.6.2 Russia RTD Cocktails Market Breakdown by Packaging Type
10.1.2.6.3 Russia RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.7 Rest of Europe RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.7.1 Rest of Europe RTD Cocktails Market Breakdown by Base Type
10.1.2.7.2 Rest of Europe RTD Cocktails Market Breakdown by Packaging Type
10.1.2.7.3 Rest of Europe RTD Cocktails Market Breakdown by Distribution Channel
11. COMPETITIVE LANDSCAPE
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. RTD COCKTAILS MARKET INDUSTRY LANDSCAPE
12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch
13. COMPANY PROFILES
13.1 Bacardi Limited
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Beam Suntory Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Constellation Brands Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 New Holland Brewing Co LLC
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. APPENDIX
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. EXECUTIVE SUMMARY
2.1 Key Insights
2.2 Market Attractiveness
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. EUROPE RTD COCKTAILS MARKET LANDSCAPE
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distribution Channel:
5. EUROPE RTD COCKTAILS MARKET - KEY INDUSTRY DYNAMICS
5.1 Market Drivers
5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
5.1.2 Strategic Development Initiatives by Manufacturers
5.2 Market Restraints
5.2.1 Complex and Diverse Regulations
5.3 Market Opportunities
5.3.1 Consumer Inclination Towards Innovative Flavors
5.4 Future Trends
5.4.1 Influence of social media and Celebrities
5.5 Impact of Drivers and Restraints:
6. RTD COCKTAILS MARKET - EUROPE MARKET ANALYSIS
6.1 RTD Cocktails Market Revenue (US$ Million), 2020 – 2030
6.2 Europe RTD Cocktails Market Forecast and Analysis
7. EUROPE RTD COCKTAILS MARKET ANALYSIS - BASE TYPE
7.1 Malt Based
7.1.1 Overview
7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.2 Tequila Based
7.2.1 Overview
7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.3 Vodka Based
7.3.1 Overview
7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.4 Whiskey Based
7.4.1 Overview
7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)
8. EUROPE RTD COCKTAILS MARKET ANALYSIS – PACKAGING TYPE
8.1 Bottles
8.1.1 Overview
8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
8.2 Cans
8.2.1 Overview
8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
8.3 Others
8.3.1 Overview
8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)
9. EUROPE RTD COCKTAILS MARKET ANALYSIS - DISTRIBUTION CHANNEL
9.1 Supermarkets & Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)
10. EUROPE RTD COCKTAILS MARKET – COUNTRY ANALYSIS
10.1 Europe
10.1.1 Europe RTD Cocktails Market Overview
10.1.2 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
10.1.2.1 RTD cocktails market Breakdown by Country
10.1.2.2 Germany RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.2.1 Germany RTD Cocktails Market Breakdown by Base Type
10.1.2.2.2 Germany RTD Cocktails Market Breakdown by Packaging Type
10.1.2.2.3 Germany RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.3 France RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.3.1 France RTD Cocktails Market Breakdown by Base Type
10.1.2.3.2 France RTD Cocktails Market Breakdown by Packaging Type
10.1.2.3.3 France RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.4 Italy RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.4.1 Italy RTD Cocktails Market Breakdown by Base Type
10.1.2.4.2 Italy RTD Cocktails Market Breakdown by Packaging Type
10.1.2.4.3 Italy RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.5 UK RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.5.1 UK RTD Cocktails Market Breakdown by Base Type
10.1.2.5.2 UK RTD Cocktails Market Breakdown by Packaging Type
10.1.2.5.3 UK RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.6 Russia RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.6.1 Russia RTD Cocktails Market Breakdown by Base Type
10.1.2.6.2 Russia RTD Cocktails Market Breakdown by Packaging Type
10.1.2.6.3 Russia RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.7 Rest of Europe RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.7.1 Rest of Europe RTD Cocktails Market Breakdown by Base Type
10.1.2.7.2 Rest of Europe RTD Cocktails Market Breakdown by Packaging Type
10.1.2.7.3 Rest of Europe RTD Cocktails Market Breakdown by Distribution Channel
11. COMPETITIVE LANDSCAPE
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. RTD COCKTAILS MARKET INDUSTRY LANDSCAPE
12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch
13. COMPANY PROFILES
13.1 Bacardi Limited
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Beam Suntory Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Constellation Brands Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 New Holland Brewing Co LLC
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. APPENDIX
