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EUROPE KOMBUCHA MARKET FORECAST 2017-2025

December 2017 | 72 pages | ID: ECAC499D4DCEN
Inkwood Research

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KEY FINDINGS

The revenue generated by the Europe Kombucha market is predicted to accelerate with a CAGR of 25.25%, raising a total of $1365 million by the end of the forecast period of 2017-2025, an up from its 2016 revenue of $180 million.

MARKET INSIGHTS

Kombucha market in Europe extends its application into food & beverages industry, i.e., it is used in coffee, tea, energy drinks, energy supplements, juices, etc. Consumption pattern of beverages in Europe is very dynamic since people opt for the healthier lifestyle. Non-alcoholic beverages are consumed on a large scale by people as they act as an energy source for the human body. Kombucha drinks are known to have several benefits including the ability for detoxification, improving digestion, and it even helps in preventing chronic ailments like diabetes and cancer. The German market is expected to evolve with the highest CAGR by the end of 2025. The emergence of numerous kombucha manufacturing startups in Germany have positively influenced the market’s demand. Kombucha market in Germany is expected to rise due to changing lifestyles of the individuals. However, the key challenge for the German Kombucha market is the huge inventory costs involved.

COMPETITIVE INSIGHTS

GT's Kombucha, Red Bull Gmbh, Unity Vibration, Cell - Nique Corporation, Kosmic Kombucha, The Humm Kombucha Llc, Buchi Kombucha, Nesalla Kombucha, Townshend's Tea, Reed’s Inc, Kevita, Inc. (Acquired by Pepsico),Kombucha Wonder Drink, Hain Celestial Group and Makana Beverages Inc are few of the reigning companies in the market.

1. RESEARCH SCOPE

1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY

2.1. SOURCES OF DATA
  2.1.1. SECONDARY DATA
  2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
2.5. ESTIMATION METHODOLOGY

3. EXECUTIVE SUMMARY

3.1. MARKET SUMMARY
3.2. KEY FINDINGS
  3.2.1. FRUIT FLAVORED KOMBUCHA ARE POPULAR WITH THE CONSUMERS
  3.2.2. YOUNG WOMEN ARE THE MAJOR CONSUMERS FOR KOMBUCHA

4. MARKET DYNAMICS

4.1. MARKET DEFINITION
4.2. DRIVERS
  4.2.1. CHANGING LIFESTYLE OF INDIVIDUALS
  4.2.2. INCREASING DISCRETIONARY INCOME SPEND TOWARDS HEALTHCARE
  4.2.3. INCREASING GOVERNMENT SUPPORT
  4.2.4. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
  4.2.5. EASY MANUFACTURING PROCESS
  4.2.6. HEALTH BENEFITS OF KOMBUCHA
    4.2.6.1. DIGESTION
    4.2.6.2. DETOXIFICATION
    4.2.6.3. CANCER PREVENTION
    4.2.6.4. DIABETES PREVENTION
4.3. RESTRAINTS
  4.3.1. HIGHLY REGULATED FOOD AND BEVERAGES MARKET
  4.3.2. BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT
  4.3.3. LENGTHIER APPROVAL LAG TIMES DISCOURAGES MANUFACTURERS
4.4. OPPORTUNITIES
  4.4.1. HEALTH CONCERNS INCREASES THE CONSUMPTION OF FUNCTIONAL BEVERAGES
  4.4.2. CHANGING LIFESTYLE AND FOCUS IN EMERGING ECONOMIES
4.5. CHALLENGES
  4.5.1. DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
  4.5.2. SIDE EFFECTS OF KOMBUCHA

5. MARKET BY TYPE

5.1. YEAST
5.2. BACTERIA
5.3. OTHERS

6. MARKET BY FLAVOR

6.1. CITRUS
6.2. APPLE, COCONUT, AND MANGO
6.3. HERBS AND SPICES
6.4. FLOWERS
6.5. BERRIES
6.6. OTHER

7. MARKET BY CONSUMER DEMOGRAPHICS

7.1. MALE
7.2. FEMALE

8. MARKET BY DISTRIBUTION CHANNEL

8.1. HYPERMARKETS AND SUPERMARKETS
8.2. CONVENIENCE STORES
8.3. FOOD AND DRINKS SPECIALTY STORES
8.4. OTHERS

9. KEY ANALYTICS

9.1. PORTER’S 5 FORCE ANALYSIS
  9.1.1. THREAT OF NEW ENTRANTS
  9.1.2. THREATS OF SUBSTITUTE PRODUCT
  9.1.3. BARGAINING POWER OF BUYERS
  9.1.4. BARGAINING POWER OF SUPPLIERS
  9.1.5. INTENSITY OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
  9.2.1. LABELING
  9.2.2. PRICE
  9.2.3. FLAVOR
9.3. VALUE CHAIN ANALYSIS
  9.3.1. RAW MATERIAL
  9.3.2. R&D
  9.3.3. MANUFACTURERS
  9.3.4. DISTRIBUTORS
  9.3.5. RETAILERS & END USERS
9.4. REGULATORY FRAMEWORK
9.5. INVESTMENT OUTLOOK
  9.5.1. REGIONAL OUTLOOK
  9.5.2. SECTORIAL OUTLOOK
9.6. VENDOR LANDSCAPE
9.7. OPPORTUNITY MATRIX

10. GEOGRAPHICAL ANALYSIS

10.1. UK
10.2. FRANCE
10.3. GERMANY
10.4. RUSSIA
10.5. REST OF EUROPE

11. COMPETITIVE LANDSCAPE

11.1. MARKET SHARE ANALYSIS
  11.1.1. GT LTD
  11.1.2. KEVITA (PEPSI CO)
  11.1.3. KOMBUCHA WONDER DRINK
  11.1.4. HUMM KOMBUCHA
  11.1.5. TOWNSHEND'S TEA
11.2. TOP WINNING STRATEGIES
  11.2.1. ACQUISITION
  11.2.2. PRODUCT LAUNCH
11.3. COMPANY PROFILES
  11.3.1. BUCHI KOMBUCHA
    11.3.1.1. OVERVIEW
    11.3.1.2. PRODUCT PORTFOLIO
    11.3.1.3. SCOT ANALYSIS
    11.3.1.4. STRATEGIC ANALYSIS
  11.3.2. CELL - NIQUE CORPORATION
    11.3.2.1. OVERVIEW
    11.3.2.2. PRODUCT PORTFOLIO
    11.3.2.3. SCOT ANALYSIS
    11.3.2.4. STRATEGIC ANALYSIS
  11.3.3. GT’S KOMBUCHA
    11.3.3.1. OVERVIEW
    11.3.3.2. PRODUCT PORTFOLIO
    11.3.3.3. STRATEGIC INITIATIVE
    11.3.3.4. SCOT ANALYSIS
    11.3.3.5. STRATEGIC ANALYSIS
  11.3.4. HAIN CELESTIAL GROUP
    11.3.4.1. OVERVIEW
    11.3.4.2. PRODUCT PORTFOLIO
    11.3.4.3. STRATEGIC INITIATIVE
    11.3.4.4. SCOT ANALYSIS
    11.3.4.5. STRATEGIC ANALYSIS
  11.3.5. KEVITA, INC. (ACQUIRED BY PEPSICO)
    11.3.5.1. OVERVIEW
    11.3.5.2. PRODUCT PORTFOLIO
    11.3.5.3. STRATEGIC INITIATIVE
    11.3.5.4. SCOT ANALYSIS
    11.3.5.5. STRATEGIC ANALYSIS
  11.3.6. KOMBUCHA WONDER DRINK
    11.3.6.1. OVERVIEW
    11.3.6.2. PRODUCT PORTFOLIO
    11.3.6.3. STRATEGIC INITIATIVE
    11.3.6.4. SCOT ANALYSIS
    11.3.6.5. STRATEGIC ANALYSIS
  11.3.7. KOSMIC KOMBUCHA
    11.3.7.1. OVERVIEW
    11.3.7.2. PRODUCT PORTFOLIO
    11.3.7.3. STRATEGIC INITIATIVE
    11.3.7.4. SCOT ANALYSIS
    11.3.7.5. STRATEGIC ANALYSIS
  11.3.8. LIVE SODA KOMBUCHA (U.S.).
    11.3.8.1. OVERVIEW
    11.3.8.2. PRODUCT PORTFOLIO
    11.3.8.3. STRATEGIC INITIATIVES
    11.3.8.4. SCOT ANALYSIS
    11.3.8.5. STRATEGIC ANALYSIS
  11.3.9. MAKANA BEVERAGES INC.
    11.3.9.1. OVERVIEW
    11.3.9.2. PRODUCT PORTFOLIO
    11.3.9.3. SCOT ANALYSIS
    11.3.9.4. STRATEGIC ANALYSIS
  11.3.10. NESALLA KOMBUCHA
    11.3.10.1. OVERVIEW
    11.3.10.2. PRODUCT PORTFOLIO
    11.3.10.3. SCOT ANALYSIS
    11.3.10.4. STRATEGIC ANALYSIS
  11.3.11. RED BULL GMBH
    11.3.11.1. OVERVIEW
    11.3.11.2. STRATEGIC INITIATIVE
    11.3.11.3. SCOT ANALYSIS
    11.3.11.4. STRATEGIC ANALYSIS
  11.3.12. REED’S INC.
    11.3.12.1. OVERVIEW
    11.3.12.2. PRODUCT PORTFOLIO
    11.3.12.3. SCOT ANALYSIS
    11.3.12.4. STRATEGIC ANALYSIS
  11.3.13. THE HUMM KOMBUCHA LLC
    11.3.13.1. OVERVIEW
    11.3.13.2. STRATEGIC INITIATIVES
    11.3.13.3. SCOT ANALYSIS
    11.3.13.4. STRATEGIC ANALYSIS
  11.3.14. TOWNSHEND'S TEA
    11.3.14.1. OVERVIEW
    11.3.14.2. PRODUCT PORTFOLIO
    11.3.14.3. STRATEGIC INITIATIVES
    11.3.14.4. SCOT ANALYSIS
    11.3.14.5. STRATEGIC ANALYSIS
  11.3.15. UNITY VIBRATION
    11.3.15.1. OVERVIEW
    11.3.15.2. PRODUCT PORTFOLIO
    11.3.15.3. SCOT ANALYSIS
    11.3.15.4. STRATEGIC ANALYSIS

LIST OF TABLES

Table 1 EUROPE KOMBUCHA MARKET BY COUNTRY 2017-2025 ($ MILLION)
Table 2 EUROPE LEGISLATION FOR MICROBIOLOGICAL IN BEVERAGES
Table 3 EUROPE KOMBUCHA MARKET BY TYPE 2017-2025 ($ MILLION)
Table 4 EUROPE KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)
Table 5 EUROPE KOMBUCHA MARKET BY CONSUMER DEMOGRAPHICS 2017-2025 ($ MILLION)
Table 6 EUROPE KOMBUCHA MARKET BY DISTRIBUTION CHANNEL 2017-2025 ($ MILLION)
Table 7 EUROPE KOMBUCHA MARKET BY COUNTRY 2017-2025 ($MILLION)

LIST OF FIGURES

Figure 1 EUROPE KOMBUCHA MARKET BY FLAVOR 2017-2025 ($ MILLION)
Figure 2 EUROPE APPLE, COCONUT, AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 3 EUROPE FEMALE KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 4 EVOLUTION OF KOMBUCHA
Figure 5 EUROPE YEAST MARKET 2017-2025 ($ MILLION)
Figure 6 EUROPE BACTERIA MARKET 2017-2025 ($ MILLION)
Figure 7 EUROPE OTHERS MARKET 2017-2025 ($ MILLION)
Figure 8 EUROPE CITRUS FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 9 EUROPE APPLE, COCONUT, AND MANGO FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 10 EUROPE HERBS AND SPICES FLAVOR MARKET 2017-2025 ($ MILLION)
Figure 11 EUROPE FLOWERS FLAVOR KOMBUCHAMARKET 2017-2025 ($ MILLION)
Figure 12 EUROPE BERRIES FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 13 EUROPE OTHER FLAVOR KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 14 EUROPE KOMBUCHA MALE MARKET 2017-2025 ($ MILLION)
Figure 15 EUROPE KOMBUCHA FEMALE MARKET 2017-2025 ($ MILLION)
Figure 16 EUROPE KOMBUCHA MARKET BY HYPERMARKETS AND SUPERMARKETS 2017-2025 ($ MILLION)
Figure 17 EUROPE KOMBUCHA MARKET BY CONVENIENCE STORE 2017-2025 ($ MILLION)
Figure 18 EUROPE KOMBUCHA MARKET BY FOOD AND DRINKS SPECIALTY STORES 2017-2025 ($ MILLION)
Figure 19 EUROPE KOMBUCHA MARKET BY OTHER DISTRIBUTION CHANNELS 2017-2025 ($ MILLION)
Figure 20 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY COUNTRY
Figure 21 INVESTMENT PROPOSITION FOR KOMBUCHA MARKET BY FLAVOR
Figure 22 UK KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 23 FRANCE KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 24 GERMANY KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 25 RUSSIA KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 26 ROE KOMBUCHA MARKET 2017-2025 ($ MILLION)
Figure 27 MARKET SHARE OF KOMBUCHA MANUFACTURING COMPANIES 2016


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